<p>Purpose:</p><p>Only 60 percent of the newly started companies survive their three first years. The purpose of this report is to obtain a deeper understanding regarding how newly started companies work with their positioning and if there are some kind of a relationship between positioning and the survival rate of newly started companies.</p><p>Research questions:</p><p>Do newly started companies know what position is? Do they incorporate positioning in their day to day marketing?</p><p>Approach:</p><p>We have used a hypothetical-deductive way of reasoning and a qualitative study to gather the information needed. We have through interviews asked our questions to six newly started companies in three different cities.</p><p>Findings:</p><p>In our essay, we reached the conclusion that newly started companies do not spend sufficient time or energy on positioning their products. The companies interviewed only market their product as a good product. They did not highlight or position the product as having additional benefits in comparison to similar products and the companies included in our study did not have a positioning strategy.</p><p>Conclusions:</p><p>We would like to advice all newly started companies to look into the competitive advantages they can gain through their positioning. We would also advice them to develop a positioning strategy giving them a clearer understanding of how to communicate their uniqueness to their customers.</p><p>Value of research:</p><p>Only 60 percent of the newly started companies survive their three first years. In our study we researched newly started companies work with positioning and we looked at the relationship between positioning and the survival rate among newly started companies. Our conclusion in this study is that the companies did not have a positioning strategy. This can be one reason why the survival rate among newly started companies is so low and we find this interesting issue for further research.</p><p>Key words:</p><p>positioning, marketing, newly started companies</p>

Purpose: Only 60 percent of the newly started companies survive their three first years. The purpose of this report is to obtain a deeper understanding regarding how newly started companies work with their positioning and if there are some kind of a relationship between positioning and the survival rate of newly started companies. Research questions: Do newly started companies know what position is? Do they incorporate positioning in their day to day marketing? Approach: We have used a hypothetical-deductive way of reasoning and a qualitative study to gather the information needed. We have through interviews asked our questions to six newly started companies in three different cities. Findings: In our essay, we reached the conclusion that newly started companies do not spend sufficient time or energy on positioning their products. The companies interviewed only market their product as a good product. They did not highlight or position the product as having additional benefits in comparison to similar products and the companies included in our study did not have a positioning strategy. Conclusions: We would like to advice all newly started companies to look into the competitive advantages they can gain through their positioning. We would also advice them to develop a positioning strategy giving them a clearer understanding of how to communicate their uniqueness to their customers. Value of research: Only 60 percent of the newly started companies survive their three first years. In our study we researched newly started companies work with positioning and we looked at the relationship between positioning and the survival rate among newly started companies. Our conclusion in this study is that the companies did not have a positioning strategy. This can be one reason why the survival rate among newly started companies is so low and we find this interesting issue for further research. Key words: positioning, marketing, newly started companies

A study of impulsively started flow over cylindrical objects is made using the particle image velocimetry (PIV) technique for Reynolds numbers of Re = 200, 500 and 1000 in an X-Y towing tank. The cylindrical objects studied were a circular cylinder of diameter, D = 25.4 mm, and square and diamond cylinders each with side length, D = 25.4 mm. The aspect ratio, AR (= L/D) of the cylinders was 28 and therefore they were considered infinite. The development of the recirculation zone up to a dimensionless time of t* = 4 following the start of the motion was examined. The impulsive start was approximated using a dimensionless acceleration parameter, a*, and in this research, the experiments were conducted for five acceleration parameters, a* = 0.5, 1, 3, 5 and 10. The study showed that conditions similar to impulsively started motion were attained once a* ¡Ý 3.<p> A recirculation zone was formed immediately after the start of motion as a result of flow separation at the surface of the cylinder. It contained a pair of primary eddies, which in the initial stages (like in this case) were symmetrical and rotating in opposite directions. The recirculation zone was quantified by looking at the length of the zone, LR, the vortex development, both in terms of the streamwise location and the cross-stream spacing of the vortex centers, a and b, respectively, as well as the circulation (strength) of the primary vortices, ¦£.<p> For all types of cylinders examined, the length of the recirculation zone, the streamwise location of the primary eddies and the circulation of the primary eddies increase as time advances from the start of the impulsive motion. They also increase with an increase in the acceleration parameter, a*, until a* = 3, beyond which there is no more change, since the conditions similar to impulsively started conditions have been achieved. The cross-stream spacing of the primary vortices is relatively independent of Re, a* and t* but was different for different cylinders.<p> Irrespective of the type of cylinder, the growth of the recirculation zone at Re = 500 and 1000 is smaller than at Re = 200. The recirculation zone of a diamond cylinder is much larger than for both square and circular cylinders. The square and diamond cylinders have sharp edges which act as fixed separation points. Therefore, the cross-stream spacing of the primary vortex centers are independent of Re, unlike the circular cylinder which shows some slight variation with changes in Reynolds number.<p> The growth of the recirculation is more dependent on the distance moved following the start of the impulsive motion; that is why for all types of cylinders, the LR/D, a/D and ¦£/UD profiles collapse onto common curves when plotted against the distance moved from the start of the motion.

A study of impulsively started flow over cylindrical objects is made using the particle image velocimetry (PIV) technique for Reynolds numbers of Re = 200, 500 and 1000 in an X-Y towing tank. The cylindrical objects studied were a circular cylinder of diameter, D = 25.4 mm, and square and diamond cylinders each with side length, D = 25.4 mm. The aspect ratio, AR (= L/D) of the cylinders was 28 and therefore they were considered infinite. The development of the recirculation zone up to a dimensionless time of t* = 4 following the start of the motion was examined. The impulsive start was approximated using a dimensionless acceleration parameter, a*, and in this research, the experiments were conducted for five acceleration parameters, a* = 0.5, 1, 3, 5 and 10. The study showed that conditions similar to impulsively started motion were attained once a* ¡Ý 3.<p> A recirculation zone was formed immediately after the start of motion as a result of flow separation at the surface of the cylinder. It contained a pair of primary eddies, which in the initial stages (like in this case) were symmetrical and rotating in opposite directions. The recirculation zone was quantified by looking at the length of the zone, LR, the vortex development, both in terms of the streamwise location and the cross-stream spacing of the vortex centers, a and b, respectively, as well as the circulation (strength) of the primary vortices, ¦£.<p> For all types of cylinders examined, the length of the recirculation zone, the streamwise location of the primary eddies and the circulation of the primary eddies increase as time advances from the start of the impulsive motion. They also increase with an increase in the acceleration parameter, a*, until a* = 3, beyond which there is no more change, since the conditions similar to impulsively started conditions have been achieved. The cross-stream spacing of the primary vortices is relatively independent of Re, a* and t* but was different for different cylinders.<p> Irrespective of the type of cylinder, the growth of the recirculation zone at Re = 500 and 1000 is smaller than at Re = 200. The recirculation zone of a diamond cylinder is much larger than for both square and circular cylinders. The square and diamond cylinders have sharp edges which act as fixed separation points. Therefore, the cross-stream spacing of the primary vortex centers are independent of Re, unlike the circular cylinder which shows some slight variation with changes in Reynolds number.<p> The growth of the recirculation is more dependent on the distance moved following the start of the impulsive motion; that is why for all types of cylinders, the LR/D, a/D and ¦£/UD profiles collapse onto common curves when plotted against the distance moved from the start of the motion.

Kunskaper inom området organisationssocialisation bygger mestadels på studier genomförda i relativt stabila organisationsmiljöer. Med utgångspunkt i att dagens arbetsliv snarare karaktäriseras av förändring och utveckling ser vi dock ett behov av kompletterande studier. Syftet med denna studie har varit att undersöka hur vår studie riktade sig därför till att undersöka hur socialisationen av nyanställda ser ut i nyskapade verksamheter med avsikt att utveckla kunskap om hur nyanställda på en sådan verksamhet utvecklas i sina roller till att bli fullvärdiga medlemmar. Studien genomfördes med hjälp av semistrukturerade intervjuer med medarbetare inom en verksamhet vilken betraktas som nystartad. Med utgångspunkt i ett teoretiskt perspektiv om osäkerhetsreducering framkommer tre centrala fynd. I studien framgår det att de nyanställda funnit väldigt starka band och sociala relationer till varandra, av den anledningen att det saknats annan tidigare anställd personal och samtliga nyanställda såg sig själva kliva in i organisationen som en gemenskap. Organisationskulturens ostadiga karaktär var något som bidrog till ett proaktivt beteende hos noviserna där de i den nya verksamheten, tillsammans med andra nya anställda, i högre grad fick driva sin egen socialisering med stöd och bekräftelse av varandra i hanteringen av osäkerheter som präglat både deras och verksamhetens första tid. / Knowledge in the field of organizational socialization is mostly based on studies conducted in relatively stable organizational environments. Based on the fact that today's working life is rather characterized by change and development, we see a need for supplementary studies. The purpose of this study has been to investigate how socialization of new employees looks like in newly created businesses, with the intention of developing knowledge on how new employees in such businesses are shaped in their role to become a worthy member of the organization. The study was conducted with the help of semi-structured interviews with employees in a business considered to be newly started. Based on a theoretical perspective of uncertainty reduction, three key findings emerged. The study shows that the new employees found very strong associations and social relations with each other. Because of the lack of other previously employed staff, all new employees saw themselves stepping into the organization as a community. The unstable nature of the organizational culture was something that contributed to a proactive behavior of the novices, where in the new business together with other new employees, they were more likely to pursue their own socialization with support and confirmation of each other in dealing with uncertainties that characterized both their and the business' first time.

This thesis within economics is examining the impact that remittances could have on the level of new small and medium sized enterprise start-ups. Remittances could be seen as a capital flow and would therefore increase the level of new SME start-ups but is this really the case? A model is developed with a panel data set over 45 countries all across the globe over a two year period. Six businesses environment variables are included in the regressions to see how the businesses environment affects the level of new SME start-ups. This model is also used when testing if the relationship between remittances and the level of new SMEs are stronger in the middle income countries than in the lower income countries. The descriptive statistics shows that both remittances and the number of new SME`s have increased from 2003 to 2005. The level of new SME`s have increased with a larger percentage share in the middle income countries relative to low income countries. The results from this thesis are somewhat difficult to interpret. Although there seems to be the case that remittances are not affecting the level of new SME start-ups when including all the countries in the same regression. As the countries are divided into two groups one can see a stronger relationship between remittances and the level of new SME started in the low income countries than in the middle income countries. One can also see that credit right and the cost of starting a new business is strongly related to the level of new SME.

Mit diesem Buch werden zum einen die Tagung der Kompetenzschulen an sächsischen Hochschulen, die am 30. Mai 2013 mit dem Thema „Nachhaltigkeit – Eine Leitidee in der Weiterbildung des wissenschaftlichen Nachwuchses“ an der TU Bergakademie Freiberg stattfand, und zum anderen die Projektergebnisse der sächsischen ESF-geförderten Kompetenzschulen dokumentiert. Die zentrale Diskussionsfrage lautet, in welcher Form eine nachhaltige Kompetenzentwicklung des wissenschaftlichen Nachwuchses an sächsischen Hochschulen erfolgen kann. Dabei wird der Begriff der nachhaltigen Kompetenzentwicklung unter zwei unterschiedlichen Gesichtspunkten erörtert: Wie können wichtige Schlüsselkompetenzen bei Promovierenden nachhaltig, im Sinne von beruflich zukünftig relevant und anwendbar entwickelt werden? Und wie können darüber hinaus Kompetenzen entwickelt werden, die zu einem ökologisch, ökonomisch bzw. sozial nachhaltigen Handeln anregen? Im Kontext dieser zwei Fragestellungen wird die Rolle der sächsischen Kompetenzschulen diskutiert, deren Ziel in einer über die fachliche Qualifizierung hinausgehenden Kompetenzentwicklung in den Bereichen arbeitsmarktrelevanter Schlüssel- und Führungskompetenzen liegt. Dazu geben sechs geförderte Kompetenzschulprojekte Einblick in ihre strukturellen Rahmenbedingungen, inhaltlichen Schwerpunktsetzungen sowie Best-Practice-Erfahrungen, welche jeweils eine nachhaltige Kompetenzentwicklung für die Promovierenden an der entsprechenden Hochschule fördern sollen. Des Weiteren berichten Doktorandinnen und Doktoranden über ihre Erfahrungen in Bezug auf ihre persönliche Weiterentwicklung und beurteilen die Angebote der Kompetenzschulen aus ihrer jeweils individuellen Perspektive. Eingebettet wird die Rolle der Kompetenzschulen dabei in die Diskussion der Fragestellung, welche Kompetenzen Promovierende benötigen, um „fit“ für die Zukunft zu sein. Dabei wird neben den zentralen Schlüsselqualifikationen auch die Bedeutung solcher Kompetenzen erörtert, die ein ökologisch, ökonomisch sowie sozial nachhaltiges Handeln ermöglichen. / This book summarizes the key outcomes of a conference on „Sustainability as a guiding principle in qualifying young scientists“. In May 2013 the conference was held at TU Bergakademie Freiberg as a joint event of all Competence Schools in Saxony. It also documents the overall project results achieved within these six Saxon Competence Schools, which are funded by the European Social Fund. The central question being discussed is how young scientists’ skills can be developed sustainably at Saxon universities. The term “sustainable competency development” is used to refer to two different aspects: (1) How can key competencies that are important for young scientists be developed in a sustainable manner? Sustainable is here understood as relevant and practically-oriented with regard to young scientists’ future professional life and career. And (2) how can young scientists be enabled to act ecologically, economically as well as socially sustainable? Referring to these two questions the role of Saxon Competence Schools is being discussed which aim at qualifying young scientists in skills that are particularly relevant for the labour market – key and leadership competencies – apart from their expert qualification. For this purpose six funded Competence Schools deliver insights into their structural conditions and their main focusses as well as their best-practice experiences that are meant to enable a sustainable competency development for young scientists at their universities. Furthermore doctoral candidates report on their experiences regarding their personal development and evaluate the competence schools’ offers based on their individual perspective. The role of Competence Schools is additionally discussed concerning the question, which skills young scientists need in order to be well-prepared for future challenges. This question not only focuses on key competencies, but also on the importance of those competencies that enable young scientists to act in an ecologically, economically as well as socially sustainable way.

Mit diesem Buch werden zum einen die Tagung der Kompetenzschulen an sächsischen Hochschulen, die am 30. Mai 2013 mit dem Thema „Nachhaltigkeit – Eine Leitidee in der Weiterbildung des wissenschaftlichen Nachwuchses“ an der TU Bergakademie Freiberg stattfand, und zum anderen die Projektergebnisse der sächsischen ESF-geförderten Kompetenzschulen dokumentiert. Die zentrale Diskussionsfrage lautet, in welcher Form eine nachhaltige Kompetenzentwicklung des wissenschaftlichen Nachwuchses an sächsischen Hochschulen erfolgen kann. Dabei wird der Begriff der nachhaltigen Kompetenzentwicklung unter zwei unterschiedlichen Gesichtspunkten erörtert: Wie können wichtige Schlüsselkompetenzen bei Promovierenden nachhaltig, im Sinne von beruflich zukünftig relevant und anwendbar entwickelt werden? Und wie können darüber hinaus Kompetenzen entwickelt werden, die zu einem ökologisch, ökonomisch bzw. sozial nachhaltigen Handeln anregen? Im Kontext dieser zwei Fragestellungen wird die Rolle der sächsischen Kompetenzschulen diskutiert, deren Ziel in einer über die fachliche Qualifizierung hinausgehenden Kompetenzentwicklung in den Bereichen arbeitsmarktrelevanter Schlüssel- und Führungskompetenzen liegt. Dazu geben sechs geförderte Kompetenzschulprojekte Einblick in ihre strukturellen Rahmenbedingungen, inhaltlichen Schwerpunktsetzungen sowie Best-Practice-Erfahrungen, welche jeweils eine nachhaltige Kompetenzentwicklung für die Promovierenden an der entsprechenden Hochschule fördern sollen. Des Weiteren berichten Doktorandinnen und Doktoranden über ihre Erfahrungen in Bezug auf ihre persönliche Weiterentwicklung und beurteilen die Angebote der Kompetenzschulen aus ihrer jeweils individuellen Perspektive. Eingebettet wird die Rolle der Kompetenzschulen dabei in die Diskussion der Fragestellung, welche Kompetenzen Promovierende benötigen, um „fit“ für die Zukunft zu sein. Dabei wird neben den zentralen Schlüsselqualifikationen auch die Bedeutung solcher Kompetenzen erörtert, die ein ökologisch, ökonomisch sowie sozial nachhaltiges Handeln ermöglichen. / This book summarizes the key outcomes of a conference on „Sustainability as a guiding principle in qualifying young scientists“. In May 2013 the conference was held at TU Bergakademie Freiberg as a joint event of all Competence Schools in Saxony. It also documents the overall project results achieved within these six Saxon Competence Schools, which are funded by the European Social Fund. The central question being discussed is how young scientists’ skills can be developed sustainably at Saxon universities. The term “sustainable competency development” is used to refer to two different aspects: (1) How can key competencies that are important for young scientists be developed in a sustainable manner? Sustainable is here understood as relevant and practically-oriented with regard to young scientists’ future professional life and career. And (2) how can young scientists be enabled to act ecologically, economically as well as socially sustainable? Referring to these two questions the role of Saxon Competence Schools is being discussed which aim at qualifying young scientists in skills that are particularly relevant for the labour market – key and leadership competencies – apart from their expert qualification. For this purpose six funded Competence Schools deliver insights into their structural conditions and their main focusses as well as their best-practice experiences that are meant to enable a sustainable competency development for young scientists at their universities. Furthermore doctoral candidates report on their experiences regarding their personal development and evaluate the competence schools’ offers based on their individual perspective. The role of Competence Schools is additionally discussed concerning the question, which skills young scientists need in order to be well-prepared for future challenges. This question not only focuses on key competencies, but also on the importance of those competencies that enable young scientists to act in an ecologically, economically as well as socially sustainable way.

Magister Legum - LLM (Mercantile and Labour Law)

The design of cultural centre is situated in part Kozia Hôrka( well-known city swimming pool), in its advantage takes natural scenery and calm atmosphere of place. Into action of performance brings a message in form of body of reservoir, function of centre is divided into small parts placed in area Kozia Hôrka. Orientation of objects comes mainly from local natural ispirations. Complex is multifunctional in concept, counts with several sorts of culture - sports events. Whereby the main function of swimming pool is preserved and added for higher comfort of inhabitants. Architecture of objects comes from idea of floating leaf on water level and body of reservoir. Objects stylizely illustrate this idea. The design takes the game of solids of organic and strictly ortogonal shapes. Two mutual opposites, in interaction. Objects smoothy and with respect encroach the environment, which is enough marked by human. Simplicity in used materials ( glass, steel, wood ) give transparency and purity to whole solution.