In the previous time, the grand occasion of Taiwanese money flooding over the foot, which means the plenty of jobs were offered everywhere and money were absolutely easy to be earned in Taiwan, no longer exists nowadays. Moreover, along with mainland China emerging advantageously as playing the role of the world factory, the small and medium-scale Taiwanese enterprises, once reached the peak in issuing the economic miracle, have either closed the business, or moved out to other countries. Furthermore, the part of Taiwanese enterprises which still defends tenaciously in Taiwan, even including the Hi-Tech star's industry, has to conduct the business cautiously with frightened under Chinese market dramatic rising. That is to prove, it is certain to conclude that the small and medium-scale Taiwanese enterprises should make their effort carefully as well. It is fortunately for me to work for this sort of Taiwanese traditional small and medium- scale enterprise that is under the global economic overbearing tide seriously. Thus, from the specific experience of my service, I found the most essential concerned factor of regarding to plow Taiwan deeply or enter the mainland is frequently for survival besides seeking the development of enterprises. Within the fast change of the economic circumstance nowadays, the purpose of this study is to analyze the cause and effect of enterprises in accordance with economic environment of globalization and those fierce change. Additionally, this study also attempts to discovery a set of decision logic, which is suitable for the medium and small-scale industry according to the analysis. Initially, the chapter 2, literature review, tries to analyze the motivation and strategic module of Taiwanese traditional medium and small-scale industry proceeding globalization through reviewing the theory of economics and management. Moreover, the chapter 4, the strategy analysis of a case industry, intends to discovery the advantage and disadvantage of globalization by data analysis. One is to examine the impact and threaten on enterprises¡¦ operation and the other is to find opportunities brought under the wave of globalization from the operator¡¦s view of enterprises. Eventually, the chapter 6, revolution and conclusion, approaches to provide specific suggestions about the strategic operation for that case industry as well as to conclude with the influence of globalization on Taiwanese traditional medium and small-scale industry. Overall, due to the economic environment having the rapid change constantly, framing and executing the enterprise¡¦s conducting strategy must do some prediction to the future economic circumstance in addition to solve the problem which has been discovered. However, the focus point of prediction is not on the degree of accuracy but mainly on the direction. Thus, it can be illustrated in the other way, no matter whether the enterprise changes or not at present that is all for variable situations in the future. In conclusion, the basic principle of enterprises conducting continuously forever is only to control the direction and adjust their organization

La thèse porte sur la langue et les discours de la contestation en Italie dans les années 1970. L’étude vise à définir les enjeux et les représentations qui ont prévalu dans l’utilisation de certains mots plutôt que d’autres, en essayant de se placer du point de vue des acteurs qui ont vécu la période. Elle analyse d’une part l’utilisation de certains mots dans la langue politique de l'époque, en la comparant avec la production analogue précédente, et notamment avec les traditions politiques de référence.Elle étudie d'autre part la spécificité de la langue de la période en s’interrogeant sur la question d’un lexique politique propre à une époque donnée. Elle étudie enfin les débats linguistiques qui ont accompagné cette modification du lexique politique, en s’attachant plus particulièrement aux textes qui ont marqué des tournants linguistiques et idéologiques.L’étude vise à adopter une démarche scientifique qui comprend une historicisation précise des textes et des enjeux de leur écriture et qui a été définie par l’expression « philologie politique ».À travers la description d'un corpus très varié, comportant les textes politiques de référence (articles de journaux, tracts, affiches, documents théoriques, débats) produits par les organisations majeures d’extrême gauche (gauche extraparlementaire, mouvements, lutte armée) et leur interaction avec d’autres types de discours (Pci, Dc, presse) ; mais aussi des textes historiographiques et différentes formes de témoignage, cette étude pose la question plus générale de la création d’une langue politique propre à une époque donnée et du caractère particulier de la langue politique des années 1970 en Italie. / The dissertation tackles the language and the debates of protests in Italy in the Seventies. The research looks at defining the stakes and the representations that have been predominant through the use of certain words instead of others, by trying to show the point of view of the stakeholders that have lived this historical period.On one hand, the use of certain words utilized in the political language of that time has been analyzed, and compared with the precedent analogue production, notably with the political traditions of reference.On the other hand, the dissertation tackles the specificity of the language of that period by questioning the theme of a political vocabulary relatively of a specific time. Eventually, an analysis is made of the linguistic debates that have gone along with this change in the political vocabulary, by linking itself in particular to the writings that have marked linguistic and ideological turning points.The study aims at adopting a scientific method that entails a precise historization of the texts and the stakes connected to their writing which has been defined with the expression of « political philology ».The research utilizes the description of a very diversified collection of documents that include the political writings of reference (newspaper articles, leaflets, posters, theoretical documents, debates) produced by the main organizations of the extreme left wing (extra parliamentary left wing, movements, armed struggle) and their interaction with different types of speeches (PCI, DC, press); moreover the study includes historiographic texts and different forms of witness’ documents. The aim is to discuss more generally the creation of a political language belonging to a specific time and the particular character of the political language in the Seventies in Italy.