The Sweden Democrats uses a term to describe a situation where “swedes” are being discriminated against by other ethnic groups and where the elite is promoting this. The term “svenskfientlighet” can be translated as “swedofobia” and in this thesis a speech by the party leader Jimmie Åkesson held during the election campaign that solely was dedicated to this term is being analyzed with the help of tools developed by the scholar Ruth Wodak. Ruth Wodak has previously analyzed the rhetoric by other European right-wing-populist parties like FPÖ in Austria and has asked for other researchers to analyze the speech used by right-wing-populist and extremist parties to get a better understanding for just how these parties construct their different enemies. This thesis show how the Sweden Democrats use a term that has been founded by more extreme parties, groups that they themselves claim they do not have much in common with. The rhetoric has though developed in a populist direction where the party members or even leaders put themselves in a position as victims of a widely spread hostility directed towards them, on the sole basis that they stand up for what is Swedish.