本研究旨在探討創新擴散模式對高級中學教師科技接受模式影響之研究，分析臺北市公私立高中教師在不同背景變項下，知覺創新擴散與科技接受的差異情形，檢視創新擴散的五大認知屬性對科技接受模式的線性關係，並根據研究結論，提出建議供有關單位參考。為達上述研究目的，本研究採用問卷調查法，以臺北市50 所公私立高中教師為抽樣對象，共寄發問卷780 份，回收513份問卷，扣除無效問卷後，有效問卷461 份，回收率65.7%。本研究採用以IBM SPSS Statistics 20.0 和 LISREL 8.80 統計套裝軟體進行分析，獲得以下結論： 一、高中教師知覺創新科技之創新擴散和科技接受現況為中高程度。 二、高中教師知覺創新擴散模式之認知屬性以相對優勢最具影響力。 三、高中教師知覺科技接受模式中以有用性最具影響力。 四、高中教師在創新擴散與科技接受的認知調查與實際行動仍有些落差。 五、不同性別、年齡、教育程度及服務年資之高中教師在知覺創新擴散及科技接受上，並無顯著差異。 六、不同擔任職務、研習時數、任教科目、使用創新科技比例及個人資訊素養之高中教師在知覺創新擴散及科技接受上，具有顯著差。 七、本研究建構之模式經過結構方程模式檢定獲得支持。 八、創新擴散模式中的相對優勢、複雜性及可觀察性對科技接受模式中的知覺易用性具有正向顯著的影響。複雜性、可觀察性及可試用性對知覺有用性具有正向顯著的影響。 最後依據上述研究結論，提出推動創新科技融入教學之具體建議，以做為高級中學行政參考運用。 / This research aims to study the effect of innovation diffusion model and technology acceptance model by teachers in high schools, along with the relevance between the two models. This study analyzed the differences of the models with different variables among high school teachers, and discussed the linearity among five cognitive attributes of innovation diffusion and technology acceptance model. Based on the results, suggestions are proposed for the relevant authorities as reference. To achieve the aim of the research, the study adopted questionnaires to survey,with the teachers of Taipei city’s high schools as the target population. A total of 780 questionnaires were distributed, and 461 effective samples were retrieved. The data were analyzed with IBM SPSS Statistics 20.0 and LISREL 8.80. The results are as follows: 1.The levels of the subjects’ perception on innovation diffusion model and technology acceptance model are both medium-high. 2.The high school teachers hold that the attribute of relative advantage is the most influential in the innovation diffusion. 3.The high school teachers believe that usefulness is the most influential factor in technology acceptance model. 4.There is a gap between teachers’ perceiving innovation diffusion and accepting technology and their action. 5.Gender, rage, educational background, and years of service in high school make no significant difference in the teachers’ perception of innovation diffusion and technology acceptance. 6.Positions, hours of in-service training, courses they teach, proportions of using innovative technology, and information literacy of the teachers make significant differences in diffusing innovation and accepting technology. 7.The model constructed in this study is testified and supported by structural equation modeling test. Innovation diffusion model has a significant positive impact. 8.The comparative advantages, complexity and observability of diffusion of innovation model have positive and significant effects on perceived availability in technology acceptance model. The complexity, observability and triability have positive and significant effects on perceived usefulness. Based on the above results, concrete suggestions on integrating innovative technology into teaching are proposed as a reference for the administration in high schools.

Teorinėje darbo dalyje analizuojamos mokslinėje literatūroje pateiktos inovacijų sampratos ir inovacijų klasifikacija bei sklaida, įsisavinimo modeliai ir barjerai, trukdantys įsisavinimo procesui, bei aptariami inovacijų paradoksai. Pateikiamos vartotojų elgesio strategijos, susidūrus su inovacija. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai tyrimo, atlikto anketinės apklausos būdu apklausiant fotografijos įrangos vartotojus. Nustatomi pagrindinai veiksniai, darantys įtaką vartotojų elgsenai įsisavinant technologinę inovaciją. Projektinėje darbo dalyje pateiktas įtakos darymo vartotojams planas, padėsiantis skatinti vartotojus įsisavinti fotografijos įrangą. / The theoretical part of the scientific literature examines the concept of innovation and classification, including innovation diffusion, adoption models and barriers that interfere in the adoption process. Also discusses innovation paradoxes and consumer behavior strategies. The final analytical section provides an analysis of the results obtained from a questionnaire completed by consumers of photographic equipment. Also determines the key factors affecting consumer behavior while adopting technological innovation. The project results are: a plan to influence a consumer behavior in the technological innovation adoption process.

The emerging knowledge economy necessitates rapid skills development, to ensure that organisations sustain a competitive edge. Rapid skills acquisition would enable organisations, whether public or private sector, to take advantage of new emerging opportunities and improve performance by ensuring that their employees are well equipped with relevant skills. The South African labour market has, however, been engulfed by both a skills shortage and a brain drain, which has worsened performance in the public sector – as is evident from the widespread public protests. In this study, the researcher conducted an explorative investigation to gain an in-depth understanding of factors that could influence e-Learning diffusion as an innovative way of facilitating rapid skills acquisition. In order to conduct this investigation, the researcher employed qualitative techniques in the form of a case study, using grounded theory analysis techniques. Grounded theory analysis results enabled the researcher to formulate propositions. Furthermore, these propositions were used to formulate important factors and questionnaire items that were used to test proposed findings, using a survey research design. Findings revealed that the public sector, as with society at large, is adopting sociallyorientated computing practices, to open up social platform integration into the employee learning experience. Findings reveal that social platform integration would be fruitful, if the entire instructional design was based on social constructivist, epistemological principles, with the appropriate social technology. / Thesis(PhD (Computer Science))--North-West University, Potchefstroom Campus, 2013.

The emerging knowledge economy necessitates rapid skills development, to ensure that organisations sustain a competitive edge. Rapid skills acquisition would enable organisations, whether public or private sector, to take advantage of new emerging opportunities and improve performance by ensuring that their employees are well equipped with relevant skills. The South African labour market has, however, been engulfed by both a skills shortage and a brain drain, which has worsened performance in the public sector – as is evident from the widespread public protests. In this study, the researcher conducted an explorative investigation to gain an in-depth understanding of factors that could influence e-Learning diffusion as an innovative way of facilitating rapid skills acquisition. In order to conduct this investigation, the researcher employed qualitative techniques in the form of a case study, using grounded theory analysis techniques. Grounded theory analysis results enabled the researcher to formulate propositions. Furthermore, these propositions were used to formulate important factors and questionnaire items that were used to test proposed findings, using a survey research design. Findings revealed that the public sector, as with society at large, is adopting sociallyorientated computing practices, to open up social platform integration into the employee learning experience. Findings reveal that social platform integration would be fruitful, if the entire instructional design was based on social constructivist, epistemological principles, with the appropriate social technology. / Thesis(PhD (Computer Science))--North-West University, Potchefstroom Campus, 2013.

Författarna till detta examensarbete har intresserat sig över hur innovationer kan sprida sig till olika nationer genom exempelvis små innovativa verksamheter. I denna forskningsstudie undersöker författarna hur innovationer sprider sig till andra nationer och om innovationsspridningen kan relateras till en internationaliseringsmodell, delforskningsfrågan grundar sig i Rothwells femte generationens innovationsprocess. Författarna har valt att använda sig av en kvalitativ metod, med en deduktiv ansats där undersökningen har sin utgångspunkt från teorin. Den teoretiska referensramen innefattar modeller som beskriver organisationsprocesser vid en internationalisering, samt teorier riktade mot innovation, internationalisering samt internationell marknadsföring. Därefter har författarna i empirin, redogjort för hur de olika fallföretagen författarna har arbetat med, i praktiken har hanterat dessa fenomen i sina internationaliseringar. Analysen i denna forskningsstudie är uppdelad utefter tre fokusområden, innovation, internationell marknadsföring och internationalisering där författarna analyserar företagens upplevelser från fokusområdena och företagen analyseras i följd. Utifrån den information författarna har fått från de tre semistrukturerade intervjuer och en observation kommer författarna att belysa svar på forskningsfrågorna i de tre slutsatserna nedan; Digitalkommunikation är väsentligt för innovationsspridning hos små innovativa företag. Internationaliseringsmodeller kan ses mer som stöd istället för strategi Innovationsspridning sker i ett tidigt i en innovationsprocess Med tanke på att denna forskningsstudie är genomförd på endast tre företag och en organisation som utgångspunkt kan författarnas slutsatser inte antas att gälla som en generell beskrivning av innovationsspridning till andra nationer.

This thesis analyzes factors motivating and inhibiting the adoption of information systems in enterprises in Gaziantep by a scale generated on Rogers&rsquo / theory of diffusion of innovation. These factors are grouped into four as administrative, technological, environmental, and organizational characteristics in the scale built. Structured interview method was used while collecting the data. It was interviewed with 20 firms, operating in various sectors in Gaziantep. Results of the study showed that, within the fifteen factors studied, five of them had significant effects on the rate of information systems utilization. These factors were the relative advantage of information systems, the quality of information systems infrastructure, CEO&rsquo / s attitude towards information systems, employees&rsquo / knowledge about information systems, and the service quality of the vendor.

In this thesis, the diffusion of free and open source software (FOSS) on desktop PCs at Middle East Technical University in Ankara (METU) is investigated within the framework of the diffusion of innovation theory. This thesis aims to propose some policies for the migration to FOSS on desktop PCs at METU. The research is conducted through two similar web-based surveys. The first survey was held during 27-28 September 2003 after the examination of exemption for the IS100 course. The second survey was held between 23 March and 24 May 2004 in the whole of the METU campus. This survey was open to all students and academic and non-academic staff with a METU network account. There were 402 participants in the first survey and 1224 in the second. As expected, Microsoft OS rules the desktop PCs within the METU campus. According to the surveys, there is a rather large PC user base which could potentially migrate to GNU/Linux system. In addition to a large amount of data, it has been found out that a migration to FOSS is welcomed greatly by the users if the process is explained on the basis of public economic gains. However personal migration is still difficult if the user is left alone to install any new OS. Activities which will eventually increase the awareness for FOSS at METU, change in the curriculum of the IS100 course, collaboration among METU FOSS users and creation of a software catalog with possible FOSS equivalent for METU courses are some of the propositions which will eventually help the migration process. Furthermore, different innovation-decision models are discussed based on the research findings.

Sustainable tourism development is widely accepted as an alternative approach to tourism development in many countries. However, the sustainable tourism development concept remains problematic, in both definitional and operational terms, attributable in part to a lack of effective channels for diffusion and communication of the concept to destination stakeholders. As such, this thesis aims to identify, understand, and describe effective communication mechanisms for the dissemination of the sustainable tourism development concept, with the aim of facilitating a more effective implementation of it. To achieve this, three important issues are addressed. Firstly, identification of destination stakeholders’ understanding of the sustainable tourism development concept; secondly, determination of the communication channels for diffusing the sustainable tourism development concept; and thirdly, identification of the key actors of the social system for transferring information about sustainable tourism development. In exploring these issues, the thesis is underpinned by diffusion of innovations theory, which constitutes an explanatory framework for considering the findings of 55 in-depth interviews with key tourism stakeholders on Kret Island, Thailand. The findings reveal that sustainable tourism development is considered important for tourism development in the destination; however, the implementation of such principles remains problematic as the term is complex and there is no common understanding of its implementation. In terms of the dimensions of sustainable tourism development, while economic, environmental and socio-cultural as the triple-bottom line aspects are still embedded in the concept, there are four additional dimensions of sustainable tourism development found in Kret Island, Thailand; these are the community integration, education, tourist satisfaction, and regulations dimensions. The findings further reveal that diffusion of the sustainable tourism development concept occurs through interpersonal as well as media communication, and that while these two types of communication have differing roles to play in disseminating information, there is synergy between them. Key actors in relevant social systems which facilitate dissemination of the sustainable tourism development concept to destination stakeholders are change agents; members of social networks and opinion leaders. Each actor has both differing roles and attributes when it comes to transferring information. The findings of this research provide a contribution to knowledge by highlighting that diffusion of the sustainable tourism development concept is related to aspects and qualities of the concept itself, the communication channels employed in its diffusion, both interpersonal and media, and the relative time of diffusion and adoption within the social system. It also offer some guidelines according to the characteristics of the people involved, the social systems involved and communications channels used for the key stakeholders on the island to develop appropriate communication channels in order to diffuse tourism information regarding sustainable tourism development to other destination stakeholders. Both the contributions and implications of this research have the potential to contribute to better dissemination of information regarding sustainable tourism development to destination stakeholders as a whole.

Sustainable tourism development is widely accepted as an alternative approach to tourism development in many countries. However, the sustainable tourism development concept remains problematic, in both definitional and operational terms, attributable in part to a lack of effective channels for diffusion and communication of the concept to destination stakeholders. As such, this thesis aims to identify, understand, and describe effective communication mechanisms for the dissemination of the sustainable tourism development concept, with the aim of facilitating a more effective implementation of it. To achieve this, three important issues are addressed. Firstly, identification of destination stakeholders’ understanding of the sustainable tourism development concept; secondly, determination of the communication channels for diffusing the sustainable tourism development concept; and thirdly, identification of the key actors of the social system for transferring information about sustainable tourism development. In exploring these issues, the thesis is underpinned by diffusion of innovations theory, which constitutes an explanatory framework for considering the findings of 55 in-depth interviews with key tourism stakeholders on Kret Island, Thailand. The findings reveal that sustainable tourism development is considered important for tourism development in the destination; however, the implementation of such principles remains problematic as the term is complex and there is no common understanding of its implementation. In terms of the dimensions of sustainable tourism development, while economic, environmental and socio-cultural as the triple-bottom line aspects are still embedded in the concept, there are four additional dimensions of sustainable tourism development found in Kret Island, Thailand; these are the community integration, education, tourist satisfaction, and regulations dimensions. The findings further reveal that diffusion of the sustainable tourism development concept occurs through interpersonal as well as media communication, and that while these two types of communication have differing roles to play in disseminating information, there is synergy between them. Key actors in relevant social systems which facilitate dissemination of the sustainable tourism development concept to destination stakeholders are change agents; members of social networks and opinion leaders. Each actor has both differing roles and attributes when it comes to transferring information. The findings of this research provide a contribution to knowledge by highlighting that diffusion of the sustainable tourism development concept is related to aspects and qualities of the concept itself, the communication channels employed in its diffusion, both interpersonal and media, and the relative time of diffusion and adoption within the social system. It also offer some guidelines according to the characteristics of the people involved, the social systems involved and communications channels used for the key stakeholders on the island to develop appropriate communication channels in order to diffuse tourism information regarding sustainable tourism development to other destination stakeholders. Both the contributions and implications of this research have the potential to contribute to better dissemination of information regarding sustainable tourism development to destination stakeholders as a whole.

Sustainable tourism development is widely accepted as an alternative approach to tourism development in many countries. However, the sustainable tourism development concept remains problematic, in both definitional and operational terms, attributable in part to a lack of effective channels for diffusion and communication of the concept to destination stakeholders. As such, this thesis aims to identify, understand, and describe effective communication mechanisms for the dissemination of the sustainable tourism development concept, with the aim of facilitating a more effective implementation of it. To achieve this, three important issues are addressed. Firstly, identification of destination stakeholders’ understanding of the sustainable tourism development concept; secondly, determination of the communication channels for diffusing the sustainable tourism development concept; and thirdly, identification of the key actors of the social system for transferring information about sustainable tourism development. In exploring these issues, the thesis is underpinned by diffusion of innovations theory, which constitutes an explanatory framework for considering the findings of 55 in-depth interviews with key tourism stakeholders on Kret Island, Thailand. The findings reveal that sustainable tourism development is considered important for tourism development in the destination; however, the implementation of such principles remains problematic as the term is complex and there is no common understanding of its implementation. In terms of the dimensions of sustainable tourism development, while economic, environmental and socio-cultural as the triple-bottom line aspects are still embedded in the concept, there are four additional dimensions of sustainable tourism development found in Kret Island, Thailand; these are the community integration, education, tourist satisfaction, and regulations dimensions. The findings further reveal that diffusion of the sustainable tourism development concept occurs through interpersonal as well as media communication, and that while these two types of communication have differing roles to play in disseminating information, there is synergy between them. Key actors in relevant social systems which facilitate dissemination of the sustainable tourism development concept to destination stakeholders are change agents; members of social networks and opinion leaders. Each actor has both differing roles and attributes when it comes to transferring information. The findings of this research provide a contribution to knowledge by highlighting that diffusion of the sustainable tourism development concept is related to aspects and qualities of the concept itself, the communication channels employed in its diffusion, both interpersonal and media, and the relative time of diffusion and adoption within the social system. It also offer some guidelines according to the characteristics of the people involved, the social systems involved and communications channels used for the key stakeholders on the island to develop appropriate communication channels in order to diffuse tourism information regarding sustainable tourism development to other destination stakeholders. Both the contributions and implications of this research have the potential to contribute to better dissemination of information regarding sustainable tourism development to destination stakeholders as a whole.