Enhancing levels of innovation and entrepreneurship to grow a more competitive economy is the focus of much government effort. Attention is paid to changing a culture seen as antagonistic to entrepreneurship through initiatives designed to promote an entrepreneurial spirit. Universities, aware of the importance of developing entrepreneurial potential, are focusing on equipping students with the skills and abilities to contribute to innovation within organisations they join upon graduation, while also providing opportunities for the development of student aspirations. Cambridge-MIT Institute (CMI) has developed a one week event designed to influence deep personal values and the underlying motivations of potential entrepreneurs. This paper reports on the Connections course content as it was offered at the University of Strathclyde in 2003, content premised on the belief that students are motivated to start new enterprises through enhancement of self-confidence in their entrepreneurial skills. Measures of entrepreneurial self-efficacy and other outcomes are offered, followed by a report of the results found at the end of the event and then six months later. The programme is found to have created enduring improvements in entrepreneurial self-efficacy, and a related strengthening of pre-entrepreneurial awareness and exploration of ideas for starting companies. Other assessment results are presented suggesting the need to include explicit course content on entrepreneurial career paths. The implications of the Connections findings for entrepreneurship teaching in general are discussed.

This study contributes to nascent entrepreneurship research by investigating factors on the individual and opportunity levels of analysis that determine the exploitation of innovative venture ideas. As a result of the literature review three theoretical perspectives were chosen to organize the factors: human and social capital, entrepreneurial self-efficacy, and domain definition strategy. The analysis of the chosen factors is based on hypotheses formulated on the basis of the literature review concerning the impact of the factors on the performance of nascent entrepreneurs during the discovery process. Empirical data were collected from the survey of 409 nascent entrepreneurs who addressed a public advisory agency in Stockholm area. Research findings show that among all factors, statistically significant predictors of exploitation of venture ideas are social capital in terms of the contact with counselors and number of ties with different actors, planning and marshaling self-efficacy, initial investment, tangibility and innovativeness of the future offerings. As for the direction of relationships, too many ties with different networks and higher planning self-efficacy influence exploitation in a negative way. Among variables related to domain definition strategy, entrepreneurs with innovative venture ideas based on services have higher probability of exploiting their ideas. Those who have made initial investment into the development of venture ideas and have a frequent contact with counselors are more likely to continue exploitation efforts. Of five dimensions of entrepreneurial self-efficacy, higher marshaling self-efficacy was shown to positively contribute to the exploitation process. It is especially difficult during the early stages of entrepreneurial process to predict which venture ideas will survive, thus, nascent entrepreneurship assistance should encourage experimentation. Although it is difficult to make generalizations from the study about nascent entrepreneurs in the Stockholm area, it can be advised to encourage the development of new services and enhance the entrepreneurial potential of nascent entrepreneurs by developing their entrepreneurial self-efficacy, especially marshaling self-efficacy.

The aim of this longitudinal study was to examine the potential of coaching to develop female entrepreneurs' self-efficacy through learning and development. This was achieved by firstly conducting a needs analysis, which explored the potential of an e-coaching programme for female entrepreneurs in the North West of England. Secondly, implementing an e-coaching programme called TEC (Tailored E-Coaching) for female entrepreneurs in the North West of England and exploring the impact of the programme, specifically examining female entrepreneurs' learning development with regard to entrepreneurial self efficacy, general entrepreneurial attitudes and locus of control, compared to a control group who did not receive the coaching intervention. The study consisted of two stages, with two time points in stage two (pre and post programme). A mixed method approach was used, whereby qualitative and quantitative data were collected. The main barriers faced by female entrepreneurs appear to be based on access to funding and finance, balancing domestic responsibilities and work, a lack of human capital, a lack of social capital and lack of confidence. Women often dismiss entrepreneurial endeavours because they believe that they do not have the required skills (Wilson, Kickul and Marlino, 2007). In addition, they do not appear to be accessing the support that is currently available, particularly when compared with male entrepreneurs (Stranger, 2004; Fielden et al, 2003). However, there is limited empirical research examining female entrepreneurs' requirement regarding business support provision. One form of professional one-to-one support that may have the potential to overcome these barriers to entrepreneurial activity is coaching. Longitudinal empirical research examining the effectiveness of coaching and the learning processes in coaching relationships is scarce, with an absence of research using control groups (Smither and London, 2003). Thirty women were involved in stage one of the study. In stage two of the study, sixty female entrepreneurs (coachees and coaches) commenced a coaching relationship for six months and twenty six female entrepreneurs signed up to a control group (those not receiving the coaching intervention). The aim of the coaching programme was primarily to use instant messaging for the majority of coaching meetings. The relationship lasted approximately six months (2006-2007). Qualitative data was analysed using content analysis and quantitative questionnaire data was analysed using paired sample t-tests. The study found that coachees' learning development resulted in increased levels of entrepreneurial self-efficacy and general entrepreneurial attitudes in a range ofkey areas and increased internality regarding locus of control. In contrast, the control group did not show any increase in entrepreneurial self-efficacy and showed a decrease in general entrepreneurial attitudes. Coaches developed their coachees through a range of learning processes, for example, enactive mastery and the clarification of business goals, vicarious experience through shared experiences and verbal persuasion through validation. The study found that online coaching has a variety of advantages, e.g. convenience, ease of access, and time to reflect on information.

<p>Tidningen Studentliv ges ut av fackförbundet TCO och kommer ut till alla högskole- och universitetsstudenter i Sverige. Tidningen behandlar bland annat frågor som rör studenter, facket och dessas förhållande till arbete och studier. Tidningen skulle kunna sägas vara ett livsstilsmagasin för studenter som samtidigt har en tydlig facklig prägel.</p><p>I denna uppsats undersöker jag hur tidningen konstruerar in studenten i arbetsmarknads- och utbildningsmässiga kontexter. Jag konstaterar i min analys att detta sker på ett naturaliserande och individualiserande sätt, samt att tidningen genomgående premierar olika expertroller och dessas auktoritet över studenten.</p><p>Studentliv rör sig vidare inom en företagsamhetsdiskurs i detta beskrivande av studenten. Studenten målas upp som en företagsam individ vars hela tillvaro är ett personligt projekt. Denna företagsamhetsdiskurs, menar jag, fungerar som en form av governmentality som arbetar genom tidningen och därmed även genom och på dennas läsare.</p>

Tidningen Studentliv ges ut av fackförbundet TCO och kommer ut till alla högskole- och universitetsstudenter i Sverige. Tidningen behandlar bland annat frågor som rör studenter, facket och dessas förhållande till arbete och studier. Tidningen skulle kunna sägas vara ett livsstilsmagasin för studenter som samtidigt har en tydlig facklig prägel. I denna uppsats undersöker jag hur tidningen konstruerar in studenten i arbetsmarknads- och utbildningsmässiga kontexter. Jag konstaterar i min analys att detta sker på ett naturaliserande och individualiserande sätt, samt att tidningen genomgående premierar olika expertroller och dessas auktoritet över studenten. Studentliv rör sig vidare inom en företagsamhetsdiskurs i detta beskrivande av studenten. Studenten målas upp som en företagsam individ vars hela tillvaro är ett personligt projekt. Denna företagsamhetsdiskurs, menar jag, fungerar som en form av governmentality som arbetar genom tidningen och därmed även genom och på dennas läsare.

This dissertation examines three contemporary German novels and their respective representations of the Red-Green era. It focuses on the discourses to which these novels refer in order to shed light on the consequences and implications of Red-Green politics for the subjectification of individuals during this time. When Gerhard Schröder replaced Helmut Kohl in 1998 as Chancellor of Germany, there was a noticeable shift towards neoliberal policies that has since received much attention in scholarly studies and public-political debates about its impact on Germany’s economy, social security system, political party system, and institutional structure. Taking a new approach to understanding the politics of the Red-Green coalition, I argue that its impact is noticeable not only in the political sphere, but that this impact also permeates all levels of society, in particular concepts of selfhood, and that it has found its way into contemporary literary works. As my particular interest lies in investigating how these literary works process the consequences and implications of Red-Green politics for the subjectification of individuals during this time, the novels I selected situate themselves explicitly within the Red-Green era mostly through references to some of its most well-known labour market measures, namely the Ich-AG, the Mittelstandsoffensive, and employability training programs. Analysing the neoliberal discourses to which these novels refer and (re-) constructing the particular sets of knowledge, truths, and norms that enable neoliberal governing practices allow me to shed light on the mechanisms of individuals’ subjectification through the politics of the Red-Green coalition. Of particular importance during the Red-Green era are the discourses surrounding entrepreneurialism as they construct the market as a structuring principle of society in which all individuals are called upon as entrepreneurs. For the examination of neoliberal governing discourses, I draw both on Michel Foucault’s theory of neoliberal governmentality and Ulrich Bröckling’s conceptualization of the entrepreneurial self, an idealized and hence unachievable self-image that addresses individuals as entrepreneurs of their own lives. Foucault’s theory allows going beyond an understanding of neoliberalism as a political theory of free market policies but views it as an act of governing that expands the notion of the government of others to include the government of the self according to the principles of entrepreneurialism and the market, hence taking into account the participatory role of the subject. Bröckling’s conceptualization draws on Foucault’s theory to examine the subjectification of individuals as entrepreneurial selves, that is, as individuals who are constantly stimulated to act as enterprising subjects. The literary analysis of the novels – Ralph Hammerthaler’s Alles bestens (2002), Reinhard Liebermann’s Das Ende des Kanzlers. Der finale Rettungsschuss (2004), and Joachim Zelter’s Schule der Arbeitslosen (2006) – shows they cast light on various ways in which specific forms of subjectivity are promoted and enabled through neoliberal governing practices. More specifically, I illustrate that the protagonists in each novel represent three different facets of the entrepreneurial self, namely the enthusiast, the melancholic, and the social lemming that Ulrich Bröckling identifies in his typology of the entrepreneurial self (2008). While the nameless protagonist in Alles bestens embraces the market as a universal structuring principle and a metaphor for his own life, the protagonist Hans Hansmann in Das Ende des Kanzlers embraces free market principles, yet fails to fully understand the demands of the market and his own position within it. By contrast, Karla Meier in Schule der Arbeitslosen refuses to accept yet nevertheless follows the demands implicit in the image of the entrepreneurial self.

This dissertation examines three contemporary German novels and their respective representations of the Red-Green era. It focuses on the discourses to which these novels refer in order to shed light on the consequences and implications of Red-Green politics for the subjectification of individuals during this time. When Gerhard Schröder replaced Helmut Kohl in 1998 as Chancellor of Germany, there was a noticeable shift towards neoliberal policies that has since received much attention in scholarly studies and public-political debates about its impact on Germany’s economy, social security system, political party system, and institutional structure. Taking a new approach to understanding the politics of the Red-Green coalition, I argue that its impact is noticeable not only in the political sphere, but that this impact also permeates all levels of society, in particular concepts of selfhood, and that it has found its way into contemporary literary works. As my particular interest lies in investigating how these literary works process the consequences and implications of Red-Green politics for the subjectification of individuals during this time, the novels I selected situate themselves explicitly within the Red-Green era mostly through references to some of its most well-known labour market measures, namely the Ich-AG, the Mittelstandsoffensive, and employability training programs. Analysing the neoliberal discourses to which these novels refer and (re-) constructing the particular sets of knowledge, truths, and norms that enable neoliberal governing practices allow me to shed light on the mechanisms of individuals’ subjectification through the politics of the Red-Green coalition. Of particular importance during the Red-Green era are the discourses surrounding entrepreneurialism as they construct the market as a structuring principle of society in which all individuals are called upon as entrepreneurs. For the examination of neoliberal governing discourses, I draw both on Michel Foucault’s theory of neoliberal governmentality and Ulrich Bröckling’s conceptualization of the entrepreneurial self, an idealized and hence unachievable self-image that addresses individuals as entrepreneurs of their own lives. Foucault’s theory allows going beyond an understanding of neoliberalism as a political theory of free market policies but views it as an act of governing that expands the notion of the government of others to include the government of the self according to the principles of entrepreneurialism and the market, hence taking into account the participatory role of the subject. Bröckling’s conceptualization draws on Foucault’s theory to examine the subjectification of individuals as entrepreneurial selves, that is, as individuals who are constantly stimulated to act as enterprising subjects. The literary analysis of the novels – Ralph Hammerthaler’s Alles bestens (2002), Reinhard Liebermann’s Das Ende des Kanzlers. Der finale Rettungsschuss (2004), and Joachim Zelter’s Schule der Arbeitslosen (2006) – shows they cast light on various ways in which specific forms of subjectivity are promoted and enabled through neoliberal governing practices. More specifically, I illustrate that the protagonists in each novel represent three different facets of the entrepreneurial self, namely the enthusiast, the melancholic, and the social lemming that Ulrich Bröckling identifies in his typology of the entrepreneurial self (2008). While the nameless protagonist in Alles bestens embraces the market as a universal structuring principle and a metaphor for his own life, the protagonist Hans Hansmann in Das Ende des Kanzlers embraces free market principles, yet fails to fully understand the demands of the market and his own position within it. By contrast, Karla Meier in Schule der Arbeitslosen refuses to accept yet nevertheless follows the demands implicit in the image of the entrepreneurial self.

No description available.

A tese debruça-se sobre a obra de Herbert Marcuse, em especial aquela produzida nos anos 1950, 1960 e 1970, em uma tentativa de atualização de suas teorias para o presente. Tendo escrito boa parte de seus livros mais amplamente discutidos em um contexto de pacto de classes, trabalho fordista, Estado keynesiano, e inserido em um período relativamente prolongado e estável de crescimento do capitalismo (os assim chamados trinta anos gloriosos), em que as evidências de manifestações políticas e lutas de classes eram menos evidentes quando comparadas com momentos anteriores de efervescência política nos séculos XIX e XX, suas conclusões teóricas a respeito da integração da classe trabalhadora e da sociedade unidimensional teriam sido impregnadas dos fundamentos sócio-históricos que a embasavam. A ideia é contrastar e comparar tais conclusões com nosso presente histórico, tendo em vista as quatro décadas e meia de expansão neoliberal pelo globo, levando em consideração os fenômenos de precarização laboral e da vida disseminados por ela. Busca-se, com isso, apontar as continuidades e rupturas da teoria de Marcuse para o século XXI. / This dissertation examines the works of Herbert Marcuse, especially those written in the 1950s, 1960s and 1970s, and constitutes an attempt to update his theories to our present. Having written much of his more widely discussed books in a context of class compromise, Fordist labor, Keynesian state, and embedded in a prolonged period of relatively stable capitalist growth (the so-called \"thirty glorious years\"), in which the evidence of political manifestations and class struggles was less evident when compared with earlier moments of political effervescence in the 19th and 20th centuries, his theoretical conclusions referring to the integration of the working class and one-dimensional society would have been impregnated with the socio-historical foundations that supported it. The idea is to contrast and compare these conclusions with our historical present, considering the four and a half decades of neoliberal expansion across the globe, taking into account the phenomena of labor and life precarization disseminated through this expansion. The dissertation seeks thus to point out the continuities and ruptures of Marcuse\'s theory for the twenty-first century.

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No. of bitstreams: 1 ppgcom - camila brandão simurro figueiredo.pdf: 19790924 bytes, checksum: 3108e9b199422fe3f9c68187a247b32b (MD5) Previous issue date: 2018-03-23 / The present study has as main theme the relations between communication, consumption and entrepreneurial culture, and as object of study the biographical and autobiographical narratives of Brazilian entrepreneurs, in this case, Bel Pesce and Flávio Augusto da Silva, present in its multiple digital media supports. We aim to understand how these agents resignify self-help literature in contemporary times, conceiving what we denominate “entrepreneurial self-help” (CASAQUI, 2017a). On the agenda, there is the maximum recurrence that everyone can, and should, be entrepreneurs regardless of any personal or financial barrier. In this scenario, it was possible to understand that these discourses intend to consolidate “conduct models” (EHRENBERG, 2010) that reinforce the idea of “selfentrepreneurship” and high performance as essential qualities to achieve success. Such discourses present themselves as “recipes”, prescriptions based on “exemplary life histories”, reiterating the logics of justification of the new “spirit of capitalism” (BOLTANSKI; CHIAPELLO, 2009). It is also through the production and circulation of these narratives in the media that these entrepreneurial agents become contemporary celebrities, and it’s the final proof that legitimates their advices. Therefore, we propose a critical view of this phenomenon, in order to understand how the discursivity is constructed in these entrepreneur’s life histories, through the Discourse Analysis theoretical-methodological proposal, based on Foucault’s discursive categories (2008b), related to life course’s analysis proposed by Giele and Elder Jr. (1998). The discourses, in the “foucaultian approach”, are practices that operate in the “leading of conduct”. Regarding the findings of the analyzed discourses, it was possible to perceive the following characteristics: the testimony as a discourse format; the constitution of a biographical space (ARFUCH, 2010); the mission of prescribing conducts and moral profiles through the inspiration (understood as culture and as communicational process); “entrepreneurial self-help” as the main discursive strategy; moral attributes constituent of the entrepreneurial culture as overcoming challenges (daily and business), goals, passion for work, to justify entrepreneurship as the best alternative for the construction of a “better world”, an “entrepreneurial society” (DRUCKER, 2011). In summary, entrepreneurship, as na economic and social conduct, allows the current neoliberal system to include more subjects in their rationalities, processes and, self-blame. / O presente estudo tem como tema principal as relações entre comunicação, consumo e cultura empreendedora, e como objeto de estudo as narrativas de vida biográficas e autobiográficas de empreendedores brasileiros, no caso, Bel Pesce e Flávio Augusto da Silva, presentes em seus diversos suportes midiáticos digitais. O objetivo é compreender como esses agentes ressignificam a literatura da autoajuda na contemporaneidade, concebendo o que chamamos de “autoajuda empreendedora” (CASAQUI, 2017a). Em pauta, está a recorrência da máxima de que todos podem, e devem, ser empreendedores, independentemente de qualquer barreira pessoal ou financeira. Neste cenário, foi possível entender que estes discursos pretendem consolidar “modelos de conduta” (EHRENBERG, 2010) que reforçam a ideia do “empreendedorismo de si” e da alta performance como qualidades essenciais para se alcançar o sucesso. Tais discursos se apresentam como “receitas”, prescrições baseadas em “histórias de vida exemplares”, que reiteram as lógicas de justificação do novo “espírito do capitalismo” (BOLTANSKI; CHIAPELLO, 2009). É, também, por meio da produção e circulação dessas narrativas na mídia, que estes agentes do empreendedorismo se transformam em celebridades midiáticas contemporâneas, sendo o atestado final que legitima seus conselhos. Dessa maneira, propomos aqui uma visão crítica desse fenômeno, a fim de compreender como se constrói a discursividade nas histórias de vida destes empreendedores, por meio da proposta teórico-metodológica da Análise de Discurso, a partir de Foucault (2008b), relacionada com a análise de percurso de vida proposta por Giele e Elder Jr. (1998). Os discursos, na abordagem foucaultiana, são práticas que operam na “condução da conduta”. No caso dos discursos analisados nesta pesquisa, foi possível perceber as seguintes características: o testemunho como formato de discurso; a constituição de um espaço biográfico (ARFUCH, 2010); a missão de prescrever condutas e perfis morais a partir da inspiração (entendida como cultura e como processo comunicacional); a autoajuda empreendedora como principal estratégia discursiva; atributos morais constituintes da cultura empreendedora como superação, metas, paixão pelo trabalho, para justificar o empreendedorismo como a melhor alternativa para a construção de um “mundo melhor”, de uma “sociedade empreendedora” (DRUCKER, 2011). Conclui-se que o empreendedorismo enquanto conduta econômica e social permite que o sistema neoliberal vigente englobe mais sujeitos em suas racionalidades, processos e culpabilizações.