Bygg- och fastighetsbranschen är en bidragande faktor till de hållbarhetsrelaterade utmaningarna i samhället, och som har en vilja att ta en mer central roll i arbetet för hållbar utveckling. Tidigare forskning visar på en positiv korrelation mellan hållbarhetsrelaterade aktiviteter och utfallet på företagets lönsamhet. Det saknas dock studier om hur olika nivåer av lönsamhet påverkar utfallet på företagets strategier och policyer för hållbarhet. I denna studie undersöks därför hur företags arbete med strategier och policy för hållbarhet påverkas inom bygg- och fastighetsbranschen till följd av olika nivåer av lönsamhet. En jämförande fallstudie har därför genomförts, där årsredovisningar har granskats och intervjuer har genomförts. Studiens utfall visar att företag med låg lönsamhet saknar ett strukturerat arbete med både strategier och policyer för hållbarhet, medan företag med hög lönsamhet visar på tydlighet i strategi och policy där tidigare forskning är en stor del av dess utformning. Företag med medelnivå av lönsamhet är i en lärande fas, och dess styrdokument för hållbarhet påverkas därtill av andra faktorer än lönsamhet. / The construction and real estate industry is a contributing factor to the sustainability-related challenges in society, and they have a desire to take a more central role in the effort for sustainable development. Previous research shows a positive correlation between sustainability-related activities and the outcome of the company's profitability. However, there is a lack of studies on how different levels of profitability affect the outcome of the company's strategies and policies for sustainability. This study therefore examines how companies' work with strategies and policies for sustainability are affected in the construction and real estate industry as a result of different levels of profitability. A comparative case study has therefore been carried out, where annual reports have been examined and interviews have been carried out. The results of the study show that companies with low profitability lack a structured work with both strategies and policies for sustainability, while companies with high profitability show clarity in strategy and policy where previous research is a large part of its design. Companies with an average level of profitability are in a learning phase, and their governing documents for sustainability are also affected by factors other than profitability.

Titel: Kunden har alltid rätt, eller? En kvantitativ studie om maktobalans inom fastighetsmäklarbranschen Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Julia Häggström och Rebecca Odhe Handledare: Jonas Molin Datum: 2022 - Juni Syfte: Syftet med denna studie är att undersöka kundmötet i fastighetsmäklarbranschen ur ett maktperspektiv med avseende på verbal, fysisk och sexuell kundaggression. Vidare ska undersökas vilka som utsätts för kundaggression med hänsyn till kön, ålder, branschvana och lönesystem.  Metod: Studien är av kvantitativ art och präglas av en deduktiv ansats. Datainsamlingen består av en webbaserad enkät som skickats till 2 533 yrkesverksamma fastighetsmäklare i Sverige vilket besvarades av totalt 198 respondenter. Analyserna genomfördes i JASP vilka består av deskriptiv-, korrelations-, faktor- och nätverksanalys. Resultat och slutsats: Av resultatet bekräftades två hypoteser och tre fick förkastas. I studien konstateras att kundaggressioner inte beror på maktobalans i affärsrelationen. Kvinnor, yngre och fastighetsmäklare med en kortare branschvana upplever i större utsträckning att deras lönesystem bidrar till en maktobalans. Sveriges fastighetsmäklarbransch omfattas av flertalet tillfällen eller situationer där kundaggression uppstår och kvinnor samt yngre anser att de är särskilt utsatta på grund av deras kön eller ålder. Det går även konstatera att yngre fastighetsmäklare är de som i störst utsträckning utsätts för sexuella kundaggressioner.  Examensarbetets bidrag: Denna studie bidrar till nyutvecklad kunskap om svenska fastighetsmäklares utsatthet att drabbas av kunders aggressiva och våldsamma beteenden. Genom att synliggöra denna problematik kan uppsatsen dessutom ge chefer och arbetsledare riktlinjer för vilka förebyggande insatser som kan tänkas behövas och hur dessa bör utformas.  Förslag till fortsatt forskning: Förslag till vidare forskning är att undersöka vilka konsekvenser som kan föreligga av att bli utsatt för kundaggression samt utreda orsaken till aggressiva kundbeteenden. Utöver detta ses även stora fördelar med en sådan undersökning i utbildningssyfte för Sveriges fastighetsmäklare. Slutligen vore det intressant att tillämpa Big Five för att utreda om vissa personlighetsdrag tenderar att anse sig vara mer utsatta. / Title: The customer is always right, right? A quantitative study of the power imbalance in the real estate industry. Level: Final assignment for Bachelor Degree in Business Administration Author: Julia Häggström and Rebecca Odhe Supervisor: Jonas Molin Date: 2022 - June Aim: The purpose of this study is to examine the customer meeting in the real estate industry from a power perspective with regard to verbal, physical and sexual customer aggression. Furthermore, it will be investigated who is exposed to customer aggression with regard to gender, age, industry experience and salary system. Method: The study is of a quantitative nature and is characterized by a deductive approach. The data was collected by a web-based survey sent to 2 533 Swedish real estate agents, which was answered by a total of 198 respondents. The analyzes were performed in JASP, which consists of descriptive-, correlation-, factor- and network analysis. Results and conclusion: Of the results, two hypotheses were confirmed and three were rejected. The study states that customer aggressions are not due to a power imbalance in the business relationship. Women, young people and real estate agents with a shorter industry experience tend to experience that their salary system contributes to a power imbalance. Sweden's real estate industry is covered by multiple occasions or situations where customer aggression occurs. Women and younger people believe that they are particularly vulnerable due to their gender or age. It can also be stated that younger real estate agents are the ones who are most exposed to sexual customer aggression. Contribution of the thesis: This study contributes to newly developed knowledge about Swedish real estate agents' exposure to customers' aggressive and violent behavior. By making this problem visible, the thesis can also provide managers and supervisors with guidelines for what preventive measures may be needed and how these should be designed. Suggestions for future research: Suggestions for further research are to investigate the consequences from being exposed to customer aggression and the causes of aggressive customer behavior. In addition to this, great advantages are also seen with such a survey for educational purposes. Finally, it would be interesting to apply the Big Five to investigate if certain personality traits feel more vulnerable.

Samhällets snabba tekniska utveckling har ökat intresset för att effektivisera vardagliga processer för att spara resurser och miljön. Fastighetsbranschen har varit en konservativ bransch när det kommer till införande av ny teknik, men förändringstrycket har ökat i takt med att företag från andra branscher har gått in i fastighetsbranschen. IoT-teknik kan ge betydande fördelar inom fastighetsbranschen, såsom övervakning och styrning av byggnadssystem och resurser, vilket kan minska energiförbrukning, underhållskostnader och öka kundupplevelsen för hyresgäster. Trots att IoT har varit framgångsrik i andra branscher och det finns forskning om behoven, finns det begränsad forskning om behovet av IoT inom fastighetsbranschen. Forskningsfrågan som ska besvaras i studien är “Hur ser behovet ut för fastighetsägare att implementera IoT i sina fastigheter?” I denna studie utreder vi vilka behov som finns av uppkopplade fastigheter och införandet av IoT inom fastighetsbranschen utifrån fastighetsägares perspektiv. Den här kunskapsluckan besvaras genom en kvalitativ kartläggning med semistrukturerade intervjuer med fastighetsägare. Intervjuerna analyseras med hjälp av tematisk analys där vi identifierar teman, kategorier och koder. De övergripande ämnena som diskuteras i resultatet är värdet av IoT, utmaningar i samband med IoT, det framtida behovet av IoT och marknads- och samhällskrav att implementera IoT. Studiens slutsatser visar hur behovet av IoT i fastighetsbranschen ser ut enligt fastighetsägare. Vi kan se att behovet finns dels på grund av krav från samhället och konkurrenskraft på marknaden men även det upplevda värdet av IoT för att effektivisera processer och spara resurser. Det finns även hinder och utmaningar som behöver överkommas såsom brist på kunskap, standardisering och krav på integritet för att behovet ska kunna uppfyllas. Till sist har fastighetsägare förväntningar på framtida IoT-lösningar och att behovet av IoT kommer att öka. / Society's rapid technological development has increased interest in making everyday processes more effective to save resources and the environment. The real estate industry has been a conservative industry when it comes to introducing new technology, but the pressure for change has increased as companies from other industries have entered the real estate industry. IoT technology can provide significant benefits in the real estate industry, such as monitoring and controlling building systems and resources, which can reduce energy consumption, maintenance costs and enhance the customer experience. Although IoT has been successful in other industries, and research on the needs exist, there is limited research on the need for IoT in the real estate industry. The research question to be answered in this study is "What does the need look like for real estate owners to implement IoT in their real estate?" In this study, we investigate the needs of connected real estate and the introduction of IoT within the real estate industry from the perspective of real estate owners. This knowledge gap is answered through a qualitative survey with semistructured interviews with real estate owners. The interviews are analyzed using thematic analysis where we identify themes, categories and codes. The overarching topics discussed in the output are the value of IoT, challenges associated with IoT, the future need for IoT, and market and societal requirements to implement IoT. The study's conclusions show how the need for IoT in the property industry looks according to property owners. We can see that the need exists partly due to demands from society and competitiveness in the market, but also the perceived value of IoT to streamline processes and save resources. There are also obstacles and challenges that need to be overcome such as lack of knowledge, standardization and requirements for integrity in order for the need to be met. Finally, property owners have expectations for future IoT solutions and that the need for IoT will increase.

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Made available in DSpace on 2016-04-25T18:40:21Z (GMT). No. of bitstreams: 1 CCA - Jose Carlos Wollenweber Filho.pdf: 2109198 bytes, checksum: ea270da7ecd8aefa96f7e40e52948f34 (MD5) Previous issue date: 2006-11-22 / The relevance of the real estate industry for Brazil is easily grasped if we observe its demand for houses, offices, schools, plants, hospitals and shopping malls. The growth of this sector is of great relevance for the development of the Brazilian economy mainly because of two crucial aspects: it provides dwelling places for the population and is a major source of manpower allocation. However, Brazil's loose economic framework, the inconstancies of housing financing rules, high inflation rates and constant breaches of contract over the various economic shocks resulted in the population s loss of interest and consequent shortage in real estate purchasers access to financing sources. Consequently, the real estate sector in Brazil has undergone a huge slump in demand over the period given the few proper financing sources and has resulted in the consequent poor financial mediation of the sector; in other words, real estate companies are now offering direct financing to real estate purchasers by offering them to pay the sales price in installments. Because of this, the real estate industry is taking a risk which plays no part in the essence of its business; moreover, its has in the great majority of cases neither the methodologies nor the proper financial portfolio management tools to measure whether the return expected for the undertaking offsets the risk taken. This dissertation presents the mismatch between the indexation rates for the funds raised by the companies from the financial or capital market and the financing offered to real estate purchasers by the companies as one of the risks taken by the real estate industry. Finally, the dissertation presents a methodology based on the efficient frontier theory developed by Harry Markowitz for a proper management of the mismatch between such indexation rates, thereby minimizing the potential losses in the real estate companies financial portfolio in Brazil / É fácil entendermos a importância da indústria de real estate para o país quando observarmos a demanda deste por habitações, escritórios comerciais, escolas, fábricas, hospitais e shoppings. O crescimento desse setor é de grande importância para o desenvolvimento da economia brasileira devido, principalmente, a dois aspectos fundamentais: proporciona habitação para a população e é fonte de grande alocação de mão-de-obra. No entanto, a falta de segurança quanto ao quadro econômico brasileiro, a inconstância das regras de financiamento habitacional, os altos índices inflacionários e as sucessivas quebras de contratos nos diversos choques econômicos provocaram desinteresse da população e conseqüente escassez no acesso dos compradores de imóveis às fontes de financiamento. Portanto, o segmento de real estate no Brasil sofreu, durante esse período, uma enorme repressão de demanda, dada a falta de fontes de financiamento adequadas, e, como conseqüência, uma desintermediação financeira do setor, isto é, as companhias de real estate passaram a financiar diretamente os compradores de imóveis por meio do parcelamento do preço de venda destes. Com isso, a indústria de real estate assume um risco que não faz parte de seu negócio essencial e, na grande maioria dos casos, não possui metodologias e ferramentas de gestão de carteiras de financiamento adequadas para medir se o risco assumido compensa o retorno esperado pelo empreendimento. Esta dissertação apresenta, como um dos riscos assumidos pela indústria de real estate, o descasamento entre os índices de correção monetária dos recursos captados pela companhia, por meio do mercado financeiro ou de capitais, e o financiamento fornecido pelas companhias aos compradores de seus imóveis. Por fim, a dissertação apresenta uma metodologia baseada na teoria de fronteira eficiente, desenvolvida por Harry Markowitz, para gerenciar de forma adequada o descasamento entre esses índices de correção monetária e, com isso, minimizar potenciais perdas na carteira de financiamento das companhias de Real Estate no Brasil

Magister Artium - MA / This research paper investigates the extent to which the Recognition of Prior Learning (RPL) is implemented in the Real Estate industry within the Johannesburg Metropolitan area. The Real Estate industry is an ideal industry to assess the prior learning of real estate agents since there is no doubt that such a workplace has been recognized as an effective and efficient learning environment which allows workers to take part in an ever-changing work environment (Le Clus, 2011). Despite the availability of resources from different entities, i.e. the Services Sector Education and Training Authority (SETA), RPL centres, Umalusi, the Department of Higher Education and Training (DHET), the Estate Agency Affairs Board (EAAB), and so on (OECD, 2010) there seems to be incompatibility between the existing policy and the implementation of such policy in the Real Estate industry. Hence, to paraphrase a common theme within the literature (Cameron and Miller, 2004) there is a gap between the promise and rhetoric of RPL and the actual reality, and a disjuncture between policy formulation and implementation of RPL. Also, most research (Cameron and Miller, 2004) reveals that RPL has neither fulfilled its promised potential of encouraging the previously disadvantaged groups to access formal education and training, nor achieved its goal as a mechanism for social inclusion. The two primary research questions for this research paper were: Why are potential RPL candidates not taking the RPL route to obtain their certification? What are the barriers that obstruct efficient RPL implementation within the Real Estate industry? The research design was exploratory within a qualitative framework employing focus group interviewing, individual interviewing and the distribution of questionnaires that consisted of open-ended questions. The research sample comprised nineteen participants that included eight estate agents, four principals, five RPL Centers‟ representatives, one representative from the Services SETA and one representative from the Estate Agency Affairs Board. Master of Education in Adult Education and Global Change - Dissertation [University of the Western Cape] The research findings show that there are serious issues with the implementation current RPL policy within the real estate industry. Many scholars (Colardyn and Bjørna°vold, 2004; Bjørna°vold, 2000) indicate that RPL comes with its challenges, for instance that of the role it can play and the extent to which it can address the twin goals of increasing educational level of participation and employment rates. RPL also takes much time, as Anderson, Fejes and Ahn (2004) stress, to transform non-formal and informal learning into more or less formal learning that is ratified in the form of officially acknowledged certificates. Elements such as lack of or insufficient learner support by advisors and language barriers, have contributed significantly to the dropping out of most candidates. The strength of RPL is that unaccredited knowledge and skills can be brought into the open for everyone to see and, in a sense, come into use (Berglund and Anderson, 2012). This was made evident by the candidates who made it through RPL. RPL has also contributed to social equity and redress by admitting candidates as recognised agents and principals who previously were about to be excluded from the industry due to lack of recognised qualifications.

Predicting when a customer is about to turn to a competitor can be difficult, yet extremely valuable from a business perspective. The moment a customer stops being considered a customer is known as churn, a widely researched topic in several industries when dealing with subscription-services. However, in industries with non-subscription services and products, defining churn can be a daunting task and the existing literature does not fully cover this field. Therefore, this thesis can be seen as a contribution to current research, specially when not having a set definition for churn. A definition for churn, adjusted to DIAKRIT’s business, is created. DIAKRIT is a company working in the real estate industry, which faces many challenges, such as a huge seasonality. The prediction was approached as a supervised problem, where three different Machine Learning methods were used: Logistic Regression, Random Forest and Support Vector Machine. The variables used in the predictions are predominantly activity data. With a relatively high accuracy and AUC-score, Random Forest was concluded to be the most reliable model. It is however clear that the model cannot separate between the classes perfectly. It was also visible that the Random Forest model produces a relatively high precision. Thereby, it can be settled that even though the model is not flawless the customers predicted to churn are very likely to churn. / Att prediktera när en kund är påväg att vända sig till en konkurrent kan vara svårt, dock kan det visa sig extremt värdefullt ur ett affärsperspektiv. När en kund slutar vara kund benäms det ofta som kundbortfall eller ”churn”. Detta är ett ämne som är brett forskat på i flertalet olika industrier, men då ofta i situationer med prenumenationstjänster. När man inte har en prenumerationstjänst försvåras uppgiften att definera churn och existerande studier brister i att analysera detta. Denna uppsats kan därför ses som ett bidrag till nuvarande litteratur, i synnerhet i fall där ingen tydlig definition för churn existerar. En definition för churn, anpassad efter DIAKRIT och deras affärsstruktur har skapats i det här projektet. DIAKRIT är verksamma i fastighetsbranschen, en industri som har flera utmaningar, bland annat en extrem säsongsvariaton. För att genomföra prediktionerna användes tre olika maskininlärningamodeller: Logistisk Regression, Random Forest och Support Vector Machine. De variabler som användes är mestadels aktivitetsdata. Med relativt hög noggranhet och AUC-värde anses Random Forest vara mest pålitlig. Modellen kan dock inte separera mellan de två klasserna perfekt. Random Forest modellen visade sig också genera en hög precision. Därför kan slutsatsen dras att även om modellen inte är felfri verkar det som att kunderna predikterade som churn mest sannolikt kommer churna.

Verschiedene Spezifika der Immobilienverwaltungsbranche erfordern inhaltlich passgenaue und finanziell tragfähige Lösungen für die Aus- und Weiterbildung. Zum einen ist sie durch eine sehr kleinteilige Struktur mit überwiegend kleinen (bis 999 Verwaltungseinheiten; VE; 50,7 %) und mittelgroßen Unternehmen (bis 2.999 VE; 31 %) geprägt (DDIV, 2018). Zum anderen beschäftigt das Segment auf allen Tätigkeitsebenen (z. B. Makler oder Mitarbeiter von Hausverwaltungen) eine hohe Anzahl von Quereinsteigern ohne einschlägigen Berufsabschluss. Dies führt in Verbindung mit einer starken Mitarbeiterfluktuation und stetigen gesetzlichen Regulierungen bzw. Neuerungen zu einem hohen Aus- und Weiterbildungsbedarf. Vor allem Kleinst- und Kleinunternehmen (KKU) stellt die teils mehrtägige Freistellung von Mitarbeitenden für Weiterbildungsmaßnahmen jedoch vor organisatorische und finanzielle Herausforderungen (Seyda & Werner, 2014; Weiß, 2018). Das Projekt ‚Digitale Bildungsangebote in der der Immobilienwirtschaft mittels Virtual Reality (DOmIcILE-VR)‘ reagiert auf diese Branchenspezifika mit einem innovativen, digitalen Lernangebot. Um eine möglichst arbeitsplatznahe Durchführung der Weiterbildungsmaßnahme zu ermöglichen und dadurch (längere) Ausfallzeiten der Mitarbeitenden zu minimieren, erscheint der Einsatz von portablen Virtual-Reality (VR)-Technologien im Rahmen eines Distance Learning-Szenarios hier zielführend. VR-Technologien spielen in der Immobilienwirtschaft schon jetzt eine wichtige Rolle (Hutzschenreuter & Burger-Ringer, 2018). Sie dienen aber bislang in erster Linie der Vermarktung von Objekten. Vor dem Hintergrund eines prognostizierten Bedeutungszuwachses von VR-Szenarien für die berufliche Aus- und Weiterbildung (mmb Institut, 2019; Schmid, Goertz, & Behrens, 2017) und ihrer weitreichenden Potentiale unternimmt das vorliegende Projekt den Versuch, diese auch in ein Aus- und Weiterbildungsangebot für die Immobilienverwaltung zu integrieren. [... aus Punkt 1]

Denna studie syftade till att analysera hur krisen med pandemin Covid-19 har hanterats inom fastighetsbolaget AMF Fastigheter samt att utvärdera hur väl krishanteringsplanen har implementerats under krisens gång. Studien var av kvalitativ form där intervjuer genomfördes med personer som är i ledande positioner på AMF Fastigheter. Resultaten visade på att AMF Fastigheter har gynnats av att ha följt en förutbestämd krishanteringsplan som innehåller information om vad som ska göras och kommuniceras under krisen. Däremot har viss improvisation skett under tidens gång på grund av att de ibland ställdes inför nya främmande situationer, varför det går att argumentera för att företag bör vara öppna för viss improvisation. Vidare visade även resultaten på att personliga karaktärsdrag och tidigare erfarenhet från kriser hos medarbetarna har varit värdefullt. Dock visade resultaten på att det ibland har varit för många medarbetare inblandade i beslutprocesser, samt att det ibland togs förhastade beslut som i vissa fall även behövde förtydligas. / This study aimed to analyze how the crisis with the pandemic Covid-19 has been handled within the real estate company AMF Fastigheter and to evaluate how well the crisis management plan has been implemented during the crisis. The study was of a qualitative form where interviews were conducted with people who are in leading positions at AMF Fastigheter. The results showed that AMF Fastigheter has benefited from following a predetermined crisis management plan that contains information on what is to be done and communicated during the crisis. On the other hand, some improvisation has taken place over time since they were sometimes faced with new foreign situations, which is why it can be argued that companies should be open to certain improvisation. Furthermore, the results also showed that personal characteristics and previous experience from crises among employees have been valuable. However, the results showed that there have sometimes been too many employees involved in decision-making processes, and that hasty decisions were sometimes made, which in some cases also needed to be clarified.

Titel: Kvinnors och mäns effektiva ledarskap inom fastighetsmäklarbranschen: en kvalitativ studie utifrån medarbetarnas uppfattningar. Nivå: Examensarbete på Grundnivå i ämnet Företagsekonomi C Författare: Ali Siala och Julie Izabell Metto Handledare: Emilia Kvarnström Datum: 2022-januari Syfte: Syftet med denna kvalitativa studie är att försöka förstå hur medarbetarna uppfattar kvinnors och mäns effektiva ledarskap inom fastighetsmäklarbranschen. Metod: Studien har en kvalitativ utgångspunkt med en abduktiv ansats och består av åtta semistrukturerade intervjuer som har genomförts med medarbetare från fastighetsmäklarbranschen. Resultat och slutsats: Studiens slutsats landar i att medarbetarna uppfattar kvinnliga ledare vara effektivare ledare än män i fastighetsmäklarbranschen. Detta eftersom deras ledaregenskaper generellt är bättre lämpade för det som fastighetsmäklarna behöver, såsom bekräftelse och uppvaktning. Dessutom visar resultatet vad som uppfattas vara effektivt ledarskap i fastighetsmäklarbranschen, ett uppgiftsorienterat ledarskap med fokus på att engagera och stödja medarbetarna.   Examensarbetets bidrag: Studien bidrar med ökade kunskaper om medarbetarnas uppfattningar kring kvinnors och mäns effektiva ledarskap i fastighetsmäklabranschen. Den bidrar även med kunskap om vilka egenskaper som uppfattas vara förenade med effektivt ledarskap därinom. Förslag till framtida forskning: Förslagsvis hade det gått att utföra en liknande studie genom en enkätundersökning för att få ett mer populationsrepresentativt svar. Ett annat förslag är att undersöka det effektiva ledarskapet i en annan bransch för att se om det blir ett annat utfall. Slutligen kan man fokusera på att analysera ifall könet på ledaren har någon vidare relation till könet på medarbetaren för att se om det påverkar respondenternas svar om hur pass effektiva de uppfattas vara. Nyckelord: Kvinnors ledarskap, mäns ledarskap, effektivt ledarskap, ledaregenskaper, fastighetsmäklarbranschen, medarbetarperspektiv. / Title: Women's and men's effective leadership in the real estate industry: a qualitative study based on employees' perceptions. Level: Final assignment for bachelor’s degree in business administration C  Authors: Ali Siala and Julie Izabell Metto Supervisor: Emilia Kvarnström Date: 2022-January Aim: The purpose of this qualitative study is to try to understand how employees perceive women's and men's effective leadership in the real estate industry. Method: The study has a qualitative construction with an abductive research approach and consists of eight semi-structured interviews that have been conducted with employees from the real estate industry. Results and conclusion: The study concludes that employees perceive female leaders to be more effective leaders than men in the real estate industry. This is because their leadership qualities are generally better suited to what real estate agents need, such as confirmation and courtship. In addition, the results show what is perceived to be effective leadership in the real estate industry, a task-oriented leadership with a focus on engaging and supporting employees. Contribution of the thesis: The study contributes with increased knowledge of employees' perceptions of women's and men's effective leadership in the real estate industry. It also contributes with knowledge of which qualities are perceived to be associated with effective leadership within it. Suggestions for further research:  As a suggestion, it would have been possible to carry out a similar study through a survey to obtain a more population-representative answer. Another suggestion is to examine the effective leadership in another industry to see if there will be a different outcome. Finally, one can focus on analysing whether the gender of the leader has any further relationship to the gender of the employee to see if it affects the respondents' answers about how effective they are perceived to be. Keywords: Women's leadership, men's leadership, effective leadership, leadership qualities, the real estate industry, employee perspective.