Renewable energy can effectively decrease carbon-dioxide emissions, and alleviate the Greenhouse effect. For consuming huge fossil fuel, Taiwan does have the obligation to reduce carbon-dioxide emissions. For the sunshine abound in the whole island and mature of photovoltaic (PV) industry, Taiwan has the potential to develop PV. This paper based on the Theory of Planned Behavior (TPB) and Multi-perspective on Technological Transition (MLP) focuses on the PV evolution of Taiwan. By empirical study, this paper developed a research framework, and applied questionnaire survey to verify it. Further, this paper also has a longitudinal case study and by historical research method to explore the evolution of Taiwan¡¦s PV policy. This paper found that attitude is the primary factor that affects the household¡¦s attention, and its antecedent factor relative advantage is the most important one. The second factor that affects the household¡¦s intention is perceived behavioral control which has the antecedent factor complexity. Further, perceived behavioral control also has the direct effect to the action which we must pay attention to it. Subjective norm has slight effect to the household¡¦s intention. And, social obligation is the antecedent factor of the subjective norm. Moreover, interfere effect exists between intention and household¡¦s real action. From the macro prospective, MLP depicts the evolution of Taiwan¡¦s PV diffusion, and we found it was resulted from the interaction of socio-technical landscape, socio-technical regime and niche-innovation. The processes were continually developed and form an innovative technology spiral.

Abstract Following the vigorous development of the information and internet technology, the National Tax Administrations are now facing the challenges from the changes of the inner and outer environment. Due to the update of the information operating platform as well as the drive of e-government from the Executive Yuan, the government officials need to have abilities to learn new information technology; otherwise, they will fail to be qualified on their jobs. However, there are not too many studies about the degree of acceptance of officials on learning new technology. It is necessary to provide an approach to figure out acceptance degree of officials for information technology. We provide an integrated model called the Technology Acceptance Model on government officials. The model incorporates a wide variety of important factors into a theoretical framework provided by "Technology Acceptance Model, TAM" (Davis, 1989) and "Theory of Planned Behavior, TPB" (Ajzen, 1985). We collect data from a sample of staffs of the five local tax administrations and we analyze the data using the Structural Equation Modeling. The results of this research indicate that essential factors and show what factors affect the behavior of the government officials on accepting new technology and e-government. In addition, the model provides a good fit because of fit indices and explanatory powers for behavior. That is, we can use the model to predict the officials¡¦ behavior on using tax information system.

The aim of this dissertation was (1) to examine the work choice motivation for accepting the contingent employment in relation to various outcomes (job satisfaction, job involvement, and psychological contract) and the effect on work performance (obedience, and work expectation), and (2) to test whether workers¡¦ interaction may assist in explaining difference between the various outcome and the effect on work performance. The results of this study challenged earlier assumptions on the importance of volition in temporary work research. Analyses were based on a sample of 415 contingent workers from various organizations and types of the contingent employment. The most striking findings were that work choice motivation did not consistently associate with favorable outcomes and the effect on work performance, and that the relationship between work choice motivations related to work performance outcomes were non-significant. By way of contrast, self-fulfilling motive has positively effects on job satisfaction and job involvement, work-life balance motive and self-constrain motive have positive effect on psychological contract, and work control motive has negative effect on job involvement, and psychological contract. Also, this dissertation established that workers¡¦ interaction may have potential to improve the variations on predictions. The result showed that task-related interaction between standard and contingent workers has positive effect on job satisfaction, job involvement, work expectation, and obedience. Moreover, the non-task related interaction has negative effect on obedience. The interaction effects of work choice motivation and workers¡¦ interaction on job attitudes and work performance were also examined in this study. The result shows that the interaction between work-life balance motive and non-task related interaction has positive effect on psychological contract. Moreover, the interaction effect of self-constrain motive and non-task related interaction also has positive effect on psychological contract. The implications were also discussed in this study.

An increasing number of community colleges in the United States are becoming baccalaureate-granting institutions. Proponents of the community college baccalaureate (CCB) argue that the CCB provides students with access to higher education, while others argue the CCB will compromise the community college's core values. The purpose of this study is to explore faculty members' intention to support the CCB transition. Ajzen's Theory of Planned Behavior provides the theoretical framework for the study. The theory assumes that changes in behavior are intentional and, therefore, can be planned. This theory posits that attitudes, subjective (social) norms, and perceived behavioral control predict intentions to support a behavior and, ultimately, to behave in a certain way. Full-time faculty members from two community colleges in Florida were invited to participate in the Web-based survey; 95 of the 317 faculty members invited to participate in the study chose to complete the survey, representing a 30% response rate. Pearson product-moment correlations were calculated among the direct measures and their underlying beliefs indicate significant relationships among (a) attitude and behavioral beliefs (r = .46, p = .01) and (b) subjective norms and normative beliefs (r = .48, p = .01). Correlation analysis among the direct measures and behavioral intention indicate significant relationships among (a) attitude and behavioral beliefs (r = .82, p = .01), (b) subjective norms and normative beliefs (r = .22, p = .05), and (c) perceived behavioral control and behavioral intention (r = .34, p = .01). The multiple linear regression analysis indicated the linear combination of attitude, subjective norms and perceived behavioral control account for 69% of the variability in faculty members' intention to support the CCB transition, with greatest the contribution from perceived behavioral control, (b = .87), followed by attitude (b = .22), and subjective norms contributing the least (b = .05). The findings from this study can be used to reflect upon CCB transitions that have already occurred or are in process. In addition, the findings can inform future efforts by community colleges to develop more effective and efficient processes for making the transition to CCB institutions. Lastly, the findings provide insight of the CCB transition from a faculty members' perspective, as well as to contribute to existing literature on the theory of planned behavior.

Counterproductive work behaviors have been studied extensively, but much less work has been done on cyberloafing - the personal use of the internet at work. The purpose of this investigation was threefold: a) replicate a previous finding and test the Theory of Planned Behavior as a model of the antecedents of cyberloafing, b) investigate the influence of cyberloafing on task performance in actual organizations, and c) examine the relationship between cyberloafing and job satisfaction in actual organizations. Four hundred forty seven subordinates and 147 supervisors from various organizations participated in the current investigation. Results suggest that a) the Theory of Planned Behavior is an appropriate model of the antecedents of cyberloafing, b) cyberloafing might not have a strong influence on task performance, except when done frequently and in long durations, and c) job satisfaction is unrelated to cyberloafing on a desktop but is related to cyberloafing on a cellphone. Implications and future directions are discussed.

Purpose: To explore and reveal specific factors that affect consumers’ environmental concern, attitude and intention to use carsharing. Background: Due to the current environmental problems especially air pollution, the consumption of sustainable products has developed to be an upcoming trend. Consumers are increasingly concerned of the environmental issues and are more willing to act on those concerns. However, this willingness is not always translated into sustainable consumer behavior due to different reasons such as availability, affordability, convenience, product performance, skepticism and force of habit. One of the examples of sustainable consumption is carsharing which is often referred to as an alternative to owning a car. The service is eco labeled and all the cars in the fleet are driven on alternative and environmentally friendly fuel. Carsharing in Sweden is not so developed as in other European countries and companies which provide this service predominantly turns to business companies and municipalities. There is quite little research conducted when it comes to carsharing use by private households. The main focus of this study is to look at carsharing as a part of the sustainable consumption, studying consumers’ environmental concern, attitude and intention to use carsharing. Method: In order to answer the purpose a deductive approach has been applied where the data was collected through the questionnaires. Theories and previous research has been used in order to form the hypothesis which later has been tested. The data retrieved through the research has been processed and analyzed using SPSS software. Conclusion: The results show that personal environmental concern has an influence on attitude and intention to use carsharing. Control beliefs and behavioral beliefs have a stronger impact on formation of attitude and intention compare to normative beliefs which has a low impact. Perceived consumer effectiveness has a strong impact on intention to sustainable behavior where respondents believe that carsharing can contribute to a better environment. Government regulations and information about the service are strong triggering factors for intention to use carsharing. The study showed that consumers have insufficient amount of information about carsharing service and indicate that local authorities and government should provide incentives in order to facilitate usage of this service.

The purpose of this research is to examine how the ethical decision making of a salesperson is influenced by job characteristics, and how ethical decision making then influences job outcomes. This research is important because the field of ethics draws from diverse disciplines that have minimal agreement with each other. While calls have been made for a uniform standard of ethics, a better decision may be for each discipline to look internally to determine both what ethics is and how it functions in relation to other variables on in each disciplines unique field. This study examines first how the exogenous job characteristic variables of perceived organizational support, sales force control system and ethical values of the salesperson affect ethical decision making. Perceived organizational support and the behavioral-based sales force control system are hypothesized to positively influence ethical decision making. The link between perceived organizational support and ethical decision making has been observed in the field of accounting, and sales research has found that perceived organizational support leads to organizational citizenship behavior, which contains ethical decision making under its umbrella. Behavior-based sales force control systems are predicted to lead to ethical decision making because this type of control system has been shown to both lead to increased affective organizational commitment and reduce the benefits of acting unethically. The ethical values of the salesperson are predicted to moderate the relationships between the independent variables and ethical decision making. Ethical values and the independent variables in the study are influenced by similar antecedent constructs. The study also examines how ethical decision making influences the endogenous job outcomes variables of affective organizational commitment and salesperson performance. Ethical decision making is hypothesized to positively influence both performance and commitment. Ethical climates have been found to increase commitment, and performance is considered a key outcome of ethical decision making. Azjen’s (1985) theory of planned behavior ties the hypotheses together.

The introduction of FMD into the US would have serious economic and societal effects on the livelihoods and sustainability of affected livestock producers. Livestock producers serve as an important line of defense in both detecting an introduction of FMD as well, helping to prevent disease spread. However, due to the complexity of moral, social, and economic issues surrounding the control of highly contagious diseases, producer cooperation during an outbreak may not be assured. This study was conducted using a mixed-methods approach, including qualitative analysis of interviews and quantitative analysis of a postal survey, in order to explore the factors likely to influence producer cooperation in FMD detection and control in Texas. Reporting of cattle with clinical signs of FMD in the absence of an outbreak was related to producers´ beliefs about the consequences of reporting, beliefs about what other producers would do, trust in agricultural agencies, and their perception of the risk posed by FMD. During a hypothetical outbreak, intentions to report were determined by beliefs about the consequences of reporting, and perception of the risk posed by FMD. Intentions to gather and hold cattle when requested during an outbreak were determined by beliefs about the consequences of gathering and holding, beliefs about barriers to gathering and holding, trust in other producers, and perception of the risk posed by FMD. Compliance with animal movement restrictions was determined by experiential attitudes, beliefs about the availability of feed, space, and disinfection procedures, beliefs about what other producers would do, and perception of the risk posed by FMD. Recommendations for improving producer cooperation include targeting specific beliefs in both planning and communication, increasing transparency in the post-reporting process, planning for and communicating plans for maintaining business continuity in order to better inform risk perception, and partnering with organizations to ensure sustained and meaningful communication that supports trust between producers within the affected agricultural community.

Many adolescents are at risk of injury as a result of lifestyle, with high morbidity and mortality rates primarily affected by engagement in risk-taking behaviour (AIHW, 2004b). The study aimed to reduce injury through the design, implementation and evaluation of an intervention to affect risk-taking behaviour. The intervention was guided by theory,(Theory of Planned Behavior, TPB Ajzen, 1985) and selectively focused on increasing protective behaviour toward friends. To meet the aim, the intervention focused on the following risk-taking behaviours: alcohol use, interpersonal violence, being a passenger of, and own risky use of a motor vehicle or bicycle. The average age of participants of the study was fourteen. The program of research was divided into three stages that, as a whole, met the aim of designing and evaluating an intervention to reduce risk-taking behaviour among adolescents. The aim of the first stage was to provide the detail required for the program design (Stage 2). Stage 1 comprised a number of research processes including (i) a comprehensive literature review. The literature review included the rationale for reducing injury and risk-taking behaviour among adolescents, examination of the friendship relationship and assessing key issues and components of previously evaluated behaviour change programs. Stage 1 also included (ii) an assessment and operationalisation of the theoretical design (Theory of Planned Behavior and cognitive behavioural strategies). It was also found, in this Study 1, that the constructs of the TPB could explain friends' protective behaviour. Further, Stage 1 included (iii) Study 2, a qualitative evaluation of injury, risk-taking behaviour and key risk and protective factors for risk-taking behaviour from the perspective of young people conducted through focus groups. The information gathered in Stage 1 was used to develop the design of the program which comprised Stage 2. The next stage (Stage 3) involved an impact evaluation of the program. Firstly, in Study 3, a qualitative study was conducted to assess intervention participants' and teachers' perceptions of the program and adolescents' change in behaviour and attitudes. Intervention participants felt that they reduced their risk-taking behaviour and increased their protective behaviour toward their friends. Overall, adolescents and teachers viewed the program favourably. Secondly, in Study 4, a quantitative evaluation was conducted. Preliminary investigations found significant differences in change and behaviours among individuals from different ethnic backgrounds and, as such, analyses were conducted with the majority, Caucasian group only. The results indicated a reduction in risk-taking behaviours from baseline to follow-up in the intervention group and an increase in the comparison group. There was no support for the prediction that intervention students would increase their protective behaviour relative to the control group. Overall, the findings indicated challenges associated with designing and implementing an effective program to reduce risk-taking behaviour among adolescents.

Thesis (M.A.)--Miami University, Dept. of Communication, 2008. / Title from first page of PDF document. Includes bibliographical references (p. 42-46).