My bachelor thesis project is about making Swedish pine better appealing to the Swedish furniture market by altering the pines visual appearance using different sawing techniques.In this report I take a closer look at pine as a traditional furniture making material andspecifically focus on the “pine wave” period during the 1970’s.I also look at how Swedish pine is used today within furniture manufacturing and architecture.To get a better understanding of what people think about pine, I sent out a survey throughsocial media where 81 people ranked a selection of images showing the results from thedifferent sawing techniques I personally tested. Based on the online survey, the results showedthat modified pine, eaven with a large amount of knots, proved to be nearly as appealing as thepine without any knots. Later in my project, I developed a piece of furniture partially based onthe results of the online survey but also based on an element of storytelling to try to change thenegative perception associated with pine.In conclusion, I find that pine has to be carefully redesigned by visually changing thesurface by limiting certain parts of the furniture in order for the pine to visually not be “toooverwhelming”. / Det här arbetet handlar om hur man med hjälp av sågningstekniker kan omvandla furunsutseende för att göra det mer tilltalande för en samtida svensk marknad. Det går snabbtigenom furu som traditionellt möbelmaterial i Sverige, gör ett nerslag i 1970-talet då furunexplosionsartat ökade i popularitet, samt gör en kort samtidsanalys. Tester på furu genomförsoch undersöks i en enkätundersökning med 81 deltagare. Ett nytt sätt att redovisa furu visar sigvara i princip lika tilltalande som perfekt uttagen kvistfri furu. En möbel tas fram med detta nyamaterial som i mångt och mycket baseras på resonemang och slutsatser kring ”storytelling” ochändrade associationsbanor. Slutsatsen blir att furu måste omarbetas och visuellt begränsas tillvissa ytor för att kunna accepteras av en bred publik.