Diante desta perspectiva, o objetivo da presente pesquisa consiste em analisar a comercialização do artesanato rural como produto vinculado ao turismo predominantemente na agricultura familiar através de um olhar aproximado junto a dois grupos produtivos: o grupo “Ladrilã”, integrado por artesãs dos municípios de Pelotas, Pedras Altas e Jaguarão; e o grupo “Redeiras”, integrado por artesãs da Colônia de Pescadores Z3, localizada no 2º distrito do município de Pelotas. Metodologicamente, neste estudo foi realizada uma pesquisa quantitativa e qualitativa básica exploratória com o uso de dados primários e secundários levantados por meio de pesquisa bibliográfica, documental e de campo a partir da efetivação de estudo de caso com dois grupos de artesãos, realizando-se 23 entrevistas semiestruturadas com artesãos, coordenadores e entidades parceiras dos grupos. Os resultados permitem tecer considerações quanto à constituição do artesanato do grupo Ladrilã como produto turístico efetivo do RS, porém, o mesmo não se evidencia em relação ao artesanato do grupo Redeiras. Da mesma forma, apresentam a realidade dos grupos, que apesar de distintas, também compartilham similaridades, em especial, quanto aos problemas e dificuldades, onde a falta de autonomia para a gestão dos grupos, ocasionada pela dependência do parceiro SEBRAE, constitui-se no maior desafio ao seu desenvolvimento e sustentabilidade. / Having this perspective in mind, the aim of this research is to analyze the commerce of rural handcraft as a product that is related to tourism predominantly in family agriculture through a close sight at two productive groups: “Ladrilã”, with handicraftswomen from the towns of Pelotas, Pedras Altas and Jaguarão; and “Redeiras”, with handicraftswomen from the Fisherman Guild Z3, located at the second district of Pelotas. This study holds a basic quantitative and qualitative method in exploratory research with the use of primary and secondary data collected in bibliographical, documental and field sources from the study case of two groups of handicraftsmen through 23 semi-structured interviews with handicraftsmen, coordinators and organizations that support the groups. The results allow us to consider the handicraft produced by group Ladrilã as a real touristic product of Rio Grande do Sul, but the same cannot be said in relation to the Redeira’s handicraft. They show that the reality of the groups, besides their differences, also share similarities, especially in which concerns their problems and difficulties. The lack of an autonomic management due to their dependence on the partner SEBRAE is the main challenge to the development and sustainability of the groups.

The objective of the thesis was to analyze the current situation of the outdoor museum Veselý Kopec, and based upon the gathered primary and secondary data, to evaluate, consider and recommend new options and steps leading to improvement of the current situation. The final aim was to consider and propose new products, efficiently utilizing the potential of the museum in tourism.

The object of the diploma was to analyse cultural and heritage tourism in the region Telčsko. The research was made, which helped to recognise common characteristics of visitors and to recognize why do they come to region and which atractivities are the most visited. The result of the research problems gives us some problematic areas and it was made a suggestion of the solutions of this problematical points.

Magister Artium - MA / Language diversity continues to create a language barrier to international tourism. Tourists from non-English speaking countries face a language barrier in South Africa and this affects their experiences in the country. Measuring and understanding something of this challenge is the purpose of this study. The focus is on how the tourism industry in Cape Town uses languages to sell and promote the city internationally. The study investigates procedures, strategies, and policies adopted by the tourism industry in Cape Town to cater for tourists from across the world. In addition, the study also investigates how tourists from non-English speaking countries adapt linguistically to cope with their stay in Cape Town. The study targeted both tourism organisations and international tourists who use tourist facilities in most popular tourist areas in Cape Town. Both primary and secondary data were collected. Convenience sampling was used to select both tourism service providers and tourists. To enhance validity, reliability, and accuracy, various tools have been deployed to collect the data. Primary data were collected from both tourism service providers and international tourists using questionnaires, interviews, photographs and observations. Secondary data collection involved observations of public signage as well as analysis of electronic and printed promotional materials such as brochures, guidebooks, menus, newspapers and websites. Collected data were captured in spread sheets to enable descriptive analysis of tourists’ languages and of language use in tourism organisations in different of forms of niche tourism in Cape Town. Survey results reveal that a little more than half of all surveyed tourism organisations in Cape Town sell and promote their products using only South African languages including English whilst a minority sell and promote their products using English coupled with foreign languages. The majority of multilingual staff in those surveyed tourism organisations who have adopted multilingualism are working part-time or employed temporarily. In addition, results also indicate that English dominates other languages in public signs and printed and electronic promotional publications used by surveyed tourism organisations in Cape Town. Foreign languages are used most in tour operations and travel agencies sector whilst South African languages dominate in accommodation and restaurants sectors. On the other hand the research shows that a big proportion of foreign tourists in Cape Town were able to speak English and other foreign languages. The research shows that the majority of tourists from non-English speaking countries are more interested in learning foreign languages compared with their counterparts from English speaking countries. Only less than a quarter of all surveyed tourists from non-English speaking countries in Cape Town are monolingual in their home languages. These tourists struggle to communicate with service providers in Cape Town. Translators and gestures were used by non-English speaking tourists as a way of breaking down communication barriers in Cape Town. Contrarily, a big proportion (two thirds) of all surveyed tourists from English speaking countries in Cape Town does speak only English. Foreign tourists in Cape Town speak tourism service providers’ language rather than tourism service providers speaking tourists’ languages. The majority of tourism service providers in Cape Town are reluctant to learn foreign languages and to employ multilingual staff. This means that most tourism organisations sell and market their product in English only. Other South African languages such as Afrikaans and Xhosa are used frequently in informal communication in the ourism industry in Cape Town. Seemingly, Afrikaans dominates Xhosa in all forms of tourism except in township tourism where the majority of service providers are Xhosa-speakers. To market and promote Cape Town internationally, the tourism industry in Cape Town should employ multilingual staff who can communicate in tourists’ native languages. Multilingualism should be practised in all tourism sectors rather than in one or few sectors because all tourism sectors compliment each other in meeting customer’s satisfaction. Failure in one tourism sector may affect other tourism sectors’ performance. / South Africa

The goal of this dissertation is to create a real project for a new product of tourism, which will be able to come reality during 2016. This new product is combination of trip, discovering local food and local producers of traditional meals and cooking lessons. The first part of this work focuses on traveling, new trend in it and marketing in tourist trade. The second part is dedicated to concrete business plan. Submitter is company O.C. Business Group s.r.o. and also is a implementer. This company had specific demands and this work fits with them. The business plan shows high potential in that tourist product.

This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.

摘要 本研究從新奇追求動機探討遊客對旅遊產品的態度會被什麼因素所影響。許多學者提到，遊客對於新奇追求的差異，會影響他們選擇不同觀光活動及旅遊目的地的決策，因此旅遊行程有否提供遊客新奇的體驗（亦即新奇屬性）或是基於旅遊產品本身的新奇性，應能吸引不同新奇追求程度的遊客前往旅遊。然而以往關於新奇屬性的研究多針對實體產品，鮮少從服務性產品的面向做探討，文獻中對旅遊產品新奇性的描述亦甚少著墨，因此本研究藉由操弄新奇屬性和產品新奇性，從旅遊產品的角度觀察對於不同新奇追求程度的遊客之態度會產生什麼影響。 研究結果發現，旅遊行程加入新奇屬性或是產品新奇性較高的旅遊產品並不一定能讓遊客對有較好的印象。當面對無新奇屬性的旅遊行程或低新奇性產品（團體旅遊）時，低新奇追求的遊客相較於高新奇追求的遊客有更好的態度，但其同時對有新奇屬性的旅遊行程及高新奇性產品（自由行）也抱持同樣的好感；而面對有新奇屬性的旅遊行程或高新奇產品（自由行）時，高新奇追求的遊客則相對較有提升好感的趨勢。值得注意的是，當旅遊產品為高新奇性（自由行）並同時搭配具有新奇屬性的旅遊行程後，反而會使消費者發生資訊過載的情形進而提高學習成本，導致消費者對產品的評價混淆甚至產生負面態度。 因此，如果廠商想要在市場上推出新產品，以適度的新奇性做為產品設計的主軸是較為理想的選擇，例如自由行對於高、低新奇追求程度的消費者都具有一定的吸引力，或是團體旅遊搭配具有新奇屬性的旅遊行程亦是保險的組合方式。要注意的是，過多的新奇資訊同時也會增加消費者的學習成本，一旦造成消費者的資訊超載，反而會造成負面的效果。 / This research focuses on what factors based on novelty seeking will be influencing tourists’ attitude toward the tourism product. Many scholars have already mentioned that different degree of novelty seeking among tourists may influence their choices of different sightseeing activities and trip destination. Therefore, whether the travel programs provide novel experiences to the tourists(namely novel attributes) or any novelty of the product itself should be able to attract tourists with different degree of novelty seeking. However, researches on novel attributes in the past mostly put emphasis on substantial products and seldom discussed on service products. In addition, there is a lack of literature regarding product novelty as well. For these reasons, the purpose of this research is to observe the factors which influence attitudes of tourists with different degree of novelty seeking by means of manipulating novel attributes and product novelty. The result of this research shows that travel journey with novel attributes or just a tourism product with high degree of novelty don’t necessarily make better impressions on tourists. When facing travel journey with no novel attributes or just a product with low degree of novelty (package tour), tourists with low degree of novelty seeking show more favor towards the product than those with high degree of novelty seeking, but they as well have positive attitude when there is travel journey with novel attributes or just a product with high degree of novelty (semi-independent travel). On the other hand, the tourists with high degree of novelty seeking comparatively tend to show preference for the travel journey with novel attributes or just a product with high degree of novelty (semi-independent travel). Here what calls our attention is that, when the tourism product is with high degree of novelty (semi-independent travel) and is combined with the travel journey with novel attributes at the same time, it may cause information overload for consumers thus raise their learning cost instead. This even causes consumers to produce negative or confused attitude when evaluating the product. Hence, for the (tourism product) suppliers who want to release new products to the market, I suggest that product design should be emphasize on adding appropriate novelty. For example, semi-independent travel attracts consumers with both high and low degree of novelty seeking; tour package with novel attributes is also safe for tourists. What we should be aware of is that too much novel information increases consumer’s learning cost, and once it causes consumer’s information to overload, it may cause negative effect instead.

近年來，透過社群媒體向消費者宣傳商品與理念的旅遊服務供應商日益增多，但卻有不少企業苦於衡量其中的效果。雖然文獻已提出社群媒體的行銷機會與發展性，然而實際對商品銷售進行分析的文獻仍有限，因此本研究試圖驗證社群媒體行銷活動是否會正向影響旅遊商品的銷售。此外考量到不同的商品特質可能會對媒體行銷效果帶來不同程度的影響，因此本研究將藉由以下五種旅遊商品特性，包括旅遊結構、旅客參與度、旅遊範圍、商品價格與天數，來探討社群媒體行銷與商品銷售的關係。 本研究將一間國內知名旅行社於2012至2013年期間在Facebook粉絲專頁上所行銷過的相關商品作為實驗組，並找出同時期販售但未在Facebook上行銷的類似商品作為控制組，進行差異中之差異法(Difference in Difference)，以探討在Facebook行銷前後，實驗組與對照組商品銷售的差異。研究結果顯示Facebook行銷活動對旅遊商品的購買有正向影響，此外透過社群媒體宣傳較低結構的旅遊、較為放鬆的行程、範圍較小的目的地或相對低價的商品更有機會提升銷售，而天數為唯一無法調節Facebook行銷活動與銷售關係之商品特性。 / A growing number of tourism industry suppliers are using social media to promote their services and reach target customers despite some doubt regarding the effectiveness of these tools. Nevertheless, few researchers have examined the effects of social media marketing, and especially its effects on sales. Therefore, our study aims to assess the impact of social media on the purchase of tourism products. Additionally, to explore whether the influence of social media marketing changes among different types of tourism products, we develop a typology of tourism products that classifies tourism along the following five dimensions: (1) the structure of tourism, (2) the involvement of tourists, (3) the scope of tourism, (4) the price of products, and (5) the length of a tour. All tours with Facebook campaigns conducted by our case company from February 1, 2012 to November 30, 2013 are selected as our target tourism products. Moreover, we choose certain products without Facebook campaigns that were available for purchase during the same time period as a control group. We obtain the sales data from the case company and calculate the sales of each product before and after the Facebook campaigns. We then apply a difference-in-difference approach, comparing the average changes in sales performance of the treatment group with those of the control group. The results show that Facebook campaign activities have a positive impact on purchases of tourism products. Furthermore, sales are more likely to increase when a travel agency promotes products that are less structured, limited in scope, relatively lower-priced, or require less tourist involvement.

Worldwide tourism has become one of the largest and fastest growing industries. Specifically in the South African context, this growth has been confirmed in recent statistics. However, the growth in the tourism industry does not occur without challenges. It brings both benefits and costs to the residents of a host community, consequently generating both positive and negative tourism impacts. Further, it is recognised that once a community becomes a tourism destination, the lives of the residents are influenced by that particular development; thus effecting their Quality of Life (QoL). Only minimal research has, however, been conducted to determine the influence of the perceived impacts of tourism on residents’ QoL, especially in the South African context. A number of theoretical frameworks have been developed in tourism to signify how the perception of or reactions towards tourism of residents in a host community are influenced at any particular stage of development. Pertaining to QoL, various theoretical models have also been created to describe the functioning of the construct. Although theoretical frameworks have been developed that are distinct to tourism and QoL; to date an integrated approach does not exist that explores the influence of tourism on residents’ QoL. In addition to the lack of an integrated approach in literature, the permanency of tourism products too have not yet been examined in literature. Further, permanency has not been examined in order to determine the influence of tourism impacts on residents’ QoL in selected towns, one being a permanent tourism product (PTP) and the other a nonpermanent tourism product (N-PTP). From the above, it can be seen that three theoretical and practical issues exist: (1) only a modest amount of research has been done to determine the influence of tourism impacts on residents’ QoL; (2) an integrated approach does not exist signifying the relationship between tourism impacts and QoL and; (3) permanency as a differentiation factor has not been investigated in host communities. By addressing these issues, a significant contribution will be made to literature, together with the ensuing practical contributions. Therefore, the main goal of the study was to develop a model to indicate the influence of perceived impacts of tourism on residents’ QoL in selected towns; these having specific differentiation made between a PTP and N-PTP. In order to achieve the goal of the study, five objectives were formulated: The first objective was to analyse theoretical frameworks of tourism and QoL and to identify a particular theoretical framework for the study. Specifically, the Social Exchange Theory (SET) was selected from the theoretical frameworks of tourism, while the Bottom-up Spillover theory was designated as it is peculiar to QoL frameworks. Therefore, the derived theoretical framework indicated that an ‘exchange’ process occurs between tourism development and the residents of the host community. More specifically, social exchange arises between the perceived impacts of tourism and life domains in order to establish the QoL of residents in host communities. The second objective was to analyse tourism both as an industry and product in a host community through a review of existing literature. From the literature review, it can be seen that tourism is a growing industry and product, not only internationally but also in the South African context. Permanency as a characteristic was explored comprehensively to define a tourism product while maintaining the differentiation between a PTP and N-PTP. Residents of a host community are noted as important roleplayers in the tourism industry as tourism impacts affect them in PTP and in N-PTP. This importance is emphasised as residents of a host community: (1) influence the tourism experience; (2) determine the attractiveness of a destination and; (3) control the sustainability of tourism in a host community. The third objective was to analyse QoL and its relation to the residents of a host community, once more, through a literature review. From the review, it was observed that QoL has different definitions and views, some more intricate than others. For the purpose of the study, it was determined that QoL can be described appropriately through the Bottom-up Spillover theory. Therefore, QoL is determined through the collaboration of various life domains that, further, may be either objective or subjective in nature. When examining the relationship between tourism development and QoL, it was established that tourism, through tourism products, produces effects that will influence various life domains, consequently determining the QoL of residents in a host community. As with tourism impacts, the QoL of the host community’s residents will subsequently: (1) influence the tourism experience; (2) determine the attractiveness of a destination and; (3) ensure the sustainability of tourism in a community. The fourth objective was to analyse the influence of the economic, environmental, social and cultural impacts of tourism on residents’ QoL and to differentiate between a PTP and N-PTP by using an empirical study. Having in mind that the main goal of the study was to develop a model, Confirmatory Factor Analysis (CFA) and Structural Equation Modelling were conducted on the data. The models, constructed separately for tourism impacts and QoL, were subsequently integrated to determine the influence of the perceived impacts of tourism on residents’ QoL. The model with good model fit statistics and supportive of underlying theory was thereafter accepted for further analysis in order to attain comprehensively the main goal of the study. Thereafter, model development tested permanency of tourism products by specifically determining the influence of perceived impacts of tourism on residents’ QoL in selected towns (PTP and N-PTP). From the latter exercise, no practically significant differences were found between a PTP and N-PTP. Therefore, the model constructed as Stage 3 was accepted as the final model of the study and was given the title of Root’s model of Community TourQoL (CTQ). Specifically, the model signified that positive economic, environmental, social and cultural impacts influence residents’ QoL, while negative environmental and social impacts do not influence residents’ QoL in host community. Furthermore, the model showed that no differences were found between a PTP and N-PTP regarding the influence of perceived impacts of tourism on residents’ QoL. The fifth and final objective was to draw conclusions, indicate contributions, formulate recommendations and present limitations peculiar to the study. The greatest significance of the study is seen in the practical contributions of the study, specifically, the development of Root’s model of Community TourQoL (CTQ). Community and tourism planners and/management can implement the model in both PTP and N-PTP to enhance the positive impacts of tourism; while minimising negative impacts, in order to improve residents’ QoL. / Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013.

Worldwide tourism has become one of the largest and fastest growing industries. Specifically in the South African context, this growth has been confirmed in recent statistics. However, the growth in the tourism industry does not occur without challenges. It brings both benefits and costs to the residents of a host community, consequently generating both positive and negative tourism impacts. Further, it is recognised that once a community becomes a tourism destination, the lives of the residents are influenced by that particular development; thus effecting their Quality of Life (QoL). Only minimal research has, however, been conducted to determine the influence of the perceived impacts of tourism on residents’ QoL, especially in the South African context. A number of theoretical frameworks have been developed in tourism to signify how the perception of or reactions towards tourism of residents in a host community are influenced at any particular stage of development. Pertaining to QoL, various theoretical models have also been created to describe the functioning of the construct. Although theoretical frameworks have been developed that are distinct to tourism and QoL; to date an integrated approach does not exist that explores the influence of tourism on residents’ QoL. In addition to the lack of an integrated approach in literature, the permanency of tourism products too have not yet been examined in literature. Further, permanency has not been examined in order to determine the influence of tourism impacts on residents’ QoL in selected towns, one being a permanent tourism product (PTP) and the other a nonpermanent tourism product (N-PTP). From the above, it can be seen that three theoretical and practical issues exist: (1) only a modest amount of research has been done to determine the influence of tourism impacts on residents’ QoL; (2) an integrated approach does not exist signifying the relationship between tourism impacts and QoL and; (3) permanency as a differentiation factor has not been investigated in host communities. By addressing these issues, a significant contribution will be made to literature, together with the ensuing practical contributions. Therefore, the main goal of the study was to develop a model to indicate the influence of perceived impacts of tourism on residents’ QoL in selected towns; these having specific differentiation made between a PTP and N-PTP. In order to achieve the goal of the study, five objectives were formulated: The first objective was to analyse theoretical frameworks of tourism and QoL and to identify a particular theoretical framework for the study. Specifically, the Social Exchange Theory (SET) was selected from the theoretical frameworks of tourism, while the Bottom-up Spillover theory was designated as it is peculiar to QoL frameworks. Therefore, the derived theoretical framework indicated that an ‘exchange’ process occurs between tourism development and the residents of the host community. More specifically, social exchange arises between the perceived impacts of tourism and life domains in order to establish the QoL of residents in host communities. The second objective was to analyse tourism both as an industry and product in a host community through a review of existing literature. From the literature review, it can be seen that tourism is a growing industry and product, not only internationally but also in the South African context. Permanency as a characteristic was explored comprehensively to define a tourism product while maintaining the differentiation between a PTP and N-PTP. Residents of a host community are noted as important roleplayers in the tourism industry as tourism impacts affect them in PTP and in N-PTP. This importance is emphasised as residents of a host community: (1) influence the tourism experience; (2) determine the attractiveness of a destination and; (3) control the sustainability of tourism in a host community. The third objective was to analyse QoL and its relation to the residents of a host community, once more, through a literature review. From the review, it was observed that QoL has different definitions and views, some more intricate than others. For the purpose of the study, it was determined that QoL can be described appropriately through the Bottom-up Spillover theory. Therefore, QoL is determined through the collaboration of various life domains that, further, may be either objective or subjective in nature. When examining the relationship between tourism development and QoL, it was established that tourism, through tourism products, produces effects that will influence various life domains, consequently determining the QoL of residents in a host community. As with tourism impacts, the QoL of the host community’s residents will subsequently: (1) influence the tourism experience; (2) determine the attractiveness of a destination and; (3) ensure the sustainability of tourism in a community. The fourth objective was to analyse the influence of the economic, environmental, social and cultural impacts of tourism on residents’ QoL and to differentiate between a PTP and N-PTP by using an empirical study. Having in mind that the main goal of the study was to develop a model, Confirmatory Factor Analysis (CFA) and Structural Equation Modelling were conducted on the data. The models, constructed separately for tourism impacts and QoL, were subsequently integrated to determine the influence of the perceived impacts of tourism on residents’ QoL. The model with good model fit statistics and supportive of underlying theory was thereafter accepted for further analysis in order to attain comprehensively the main goal of the study. Thereafter, model development tested permanency of tourism products by specifically determining the influence of perceived impacts of tourism on residents’ QoL in selected towns (PTP and N-PTP). From the latter exercise, no practically significant differences were found between a PTP and N-PTP. Therefore, the model constructed as Stage 3 was accepted as the final model of the study and was given the title of Root’s model of Community TourQoL (CTQ). Specifically, the model signified that positive economic, environmental, social and cultural impacts influence residents’ QoL, while negative environmental and social impacts do not influence residents’ QoL in host community. Furthermore, the model showed that no differences were found between a PTP and N-PTP regarding the influence of perceived impacts of tourism on residents’ QoL. The fifth and final objective was to draw conclusions, indicate contributions, formulate recommendations and present limitations peculiar to the study. The greatest significance of the study is seen in the practical contributions of the study, specifically, the development of Root’s model of Community TourQoL (CTQ). Community and tourism planners and/management can implement the model in both PTP and N-PTP to enhance the positive impacts of tourism; while minimising negative impacts, in order to improve residents’ QoL. / Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013.