The dissertation is one of a number of contributions to the research of a rather new form of tourism - beer tourism, or gastronomy tourism in a broader context. In the first part of the dissertation, the topic is grasped theoretically. Firstly, beer tourism is defined as one of the alternative forms of spending leisure time, and it is classified within tourism typology, alongside the better-known wine tourism. Tourists currently prefer the alternative forms, with an emphasis on, besides other things, tradition, authenticity and experience, which make up the values typical for participating in beer tourism. In spite of this form being at the start of its expansion in the Czech Republic, in the last few years, its dynamic has been immense, which is documented by plain statistics. In the past 3 years, almost half of the current 340 Czech breweries have been established. Further in the text, the product of beer tourism is defined and its typology is created, by which the supply side of tourism on the level of the Czech Republic as well as the Liberec region is later analysed. The second part focuses on the assessment of a questionnaire survey, with the objective of assessing the respondents' perception of the beer market and tourism in the Liberec region. Based on the outcomes of both parts, a SWOT...

The dissertation is one of a number of contributions to the research of a rather new form of tourism - beer tourism, or gastronomy tourism in a broader context. In the first part of the dissertation, the topic is grasped theoretically. Firstly, beer tourism is defined as one of the alternative forms of spending leisure time, and it is classified within tourism typology, alongside the better-known wine tourism. Tourists currently prefer the alternative forms, with an emphasis on, besides other things, tradition, authenticity and experience, which make up the values typical for participating in beer tourism. In spite of this form being at the start of its expansion in the Czech Republic, in the last few years, its dynamic has been immense, which is documented by plain statistics. In the past 3 years, almost half of the current 340 Czech breweries have been established. Further in the text, the product of beer tourism is defined and its typology is created, by which the supply side of tourism on the level of the Czech Republic as well as the Liberec region is later analysed. The second part focuses on the assessment of a questionnaire survey, with the objective of assessing the respondents' perception of the beer market and tourism in the Liberec region. The questionnaire survey is followed up by...

Este estudo teve como propósito investigar se os atrativos turísticos e os serviços agregados ao Passeio de Trem Maria-Fumaça atendem às expectativas do turista. O paradigma adotado foi o de corte qualitativo servindo-se da metodologia descritiva do tipo estudo de caso. Análise documental, observação, entrevista, história oral, questionário, memorial descritivo, nota de campo e registro de relatos orais foram utilizados como instrumentos para coleta de informações. Os participantes do estudo foram os protagonistas definidos como sendo as diversas categorias de turistas estudadas, os animadores lúdicos e Susana Giordani, gestora do passeio, além de testemunhas oculares e fontes primárias. Por se tratar de estudo qualitativo, para descrição, análise e discussão dos resultados, foram elaboradas categorias de análise. Para os turistas definiram-se as seguintes: expectativa do turista (1); e emoções e sentimentos que o passeio desperta (2). Já em relação à gestora do passeio, as categorias foram: o produto pensado pela gestora (1); o sucesso do passeio na ótica da gestora (2); e o significado do passeio para a região, os animadores lúdicos e a comunidade na ótica da gestora (3). Aos animadores lúdicos, as categorias foram assim definidas: o olhar do animador lúdico em relação ao passeio (1); e o sucesso do passeio na opinião dos animadores (2). Os resultados apontaram que as animações culturais e lúdicas são o diferencial do passeio. Apesar das críticas negativas assinaladas, o Passeio de Trem Maria-Fumaça corresponde às expectativas da demanda turística. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-13T17:55:17Z No. of bitstreams: 1 Dissertacao Valdete E S Debenetti.pdf: 4301724 bytes, checksum: 305ab67694426e4042376655806c4ace (MD5) / Made available in DSpace on 2014-05-13T17:55:17Z (GMT). No. of bitstreams: 1 Dissertacao Valdete E S Debenetti.pdf: 4301724 bytes, checksum: 305ab67694426e4042376655806c4ace (MD5) / This study had by purpose to investigate if attractive tourists and the aggregate services to the Maria-Fumaça Train Trip take care of the tourist expectations. The adopted paradigm was the qualitative cut serving itself of the descriptive methodology type case study. Documental analysis, comment, interview, verbal history, questionnaire, descriptive petition, field note, and verbal reports register were used as instruments for information collect. The study participators were definite protagonists as being the several tourists categories studied, the playful entertainers and the trip manager, beyond eyewitnesses and primary sources. By being a qualitative study, for description, analysis and discussion of results, the categories of analysis were elaborated. For tourists the following ones were defined: tourist expectation (1); and emotions and feelings that the trip awakes (2). Regarding the trip manager the categories were: the product thought by manager (1); the success of the trip in the manager optics (2); and the meaning of the trip to the region, the playful entertainers and the community in the manager optics (3). To the playful entertainers, the categories were: the playful entertainer look regarding the trip (1); and the success of the trip in the entertainer opinion (2). The results pointed that the cultural and playful animations are the trip differential. Despite the negative critics, the Maria-Fumaça Train Trip corresponds to the tourist demand expectations.

Aim of diploma work is, how already alone title prompt, estimation of role marketing at formation of tourist trade's products. At the beginning of diploma work are given purposes and hypotheses of work, that are at the close either disproved, or confirmeds. In chapter with title: {\clqq} literary research" are then determinate individual notions, concerning given to problems. Feature work is divided on analysis tourist trade in the Pilsner City, part of those analyses is also SWOT analysis. Further are in work reviewed record of talks, that were proceeding in travel offices. In next parts of work is analysis of single parts suggested product. At last part will marketing proposal of product (package), wherein will share more private subjects, but also the Pilsner City.

This work analyzes tourism intensity in the region of "střední Pootaví". Methods of each analysis and steps of questionairy survey are the main part of that work. Results of those analysis and results of questionairy survey are used as a base for the suggestion of new tourist product - product of rural tourism.

Este estudo teve como propósito investigar se os atrativos turísticos e os serviços agregados ao Passeio de Trem Maria-Fumaça atendem às expectativas do turista. O paradigma adotado foi o de corte qualitativo servindo-se da metodologia descritiva do tipo estudo de caso. Análise documental, observação, entrevista, história oral, questionário, memorial descritivo, nota de campo e registro de relatos orais foram utilizados como instrumentos para coleta de informações. Os participantes do estudo foram os protagonistas definidos como sendo as diversas categorias de turistas estudadas, os animadores lúdicos e Susana Giordani, gestora do passeio, além de testemunhas oculares e fontes primárias. Por se tratar de estudo qualitativo, para descrição, análise e discussão dos resultados, foram elaboradas categorias de análise. Para os turistas definiram-se as seguintes: expectativa do turista (1); e emoções e sentimentos que o passeio desperta (2). Já em relação à gestora do passeio, as categorias foram: o produto pensado pela gestora (1); o sucesso do passeio na ótica da gestora (2); e o significado do passeio para a região, os animadores lúdicos e a comunidade na ótica da gestora (3). Aos animadores lúdicos, as categorias foram assim definidas: o olhar do animador lúdico em relação ao passeio (1); e o sucesso do passeio na opinião dos animadores (2). Os resultados apontaram que as animações culturais e lúdicas são o diferencial do passeio. Apesar das críticas negativas assinaladas, o Passeio de Trem Maria-Fumaça corresponde às expectativas da demanda turística. / This study had by purpose to investigate if attractive tourists and the aggregate services to the Maria-Fumaça Train Trip take care of the tourist expectations. The adopted paradigm was the qualitative cut serving itself of the descriptive methodology type case study. Documental analysis, comment, interview, verbal history, questionnaire, descriptive petition, field note, and verbal reports register were used as instruments for information collect. The study participators were definite protagonists as being the several tourists categories studied, the playful entertainers and the trip manager, beyond eyewitnesses and primary sources. By being a qualitative study, for description, analysis and discussion of results, the categories of analysis were elaborated. For tourists the following ones were defined: tourist expectation (1); and emotions and feelings that the trip awakes (2). Regarding the trip manager the categories were: the product thought by manager (1); the success of the trip in the manager optics (2); and the meaning of the trip to the region, the playful entertainers and the community in the manager optics (3). To the playful entertainers, the categories were: the playful entertainer look regarding the trip (1); and the success of the trip in the entertainer opinion (2). The results pointed that the cultural and playful animations are the trip differential. Despite the negative critics, the Maria-Fumaça Train Trip corresponds to the tourist demand expectations.

The aim of the Master thesis is to design the tourist product with elements of gamification for a chosen tourist attraction in the Czech Republic including its implementation. The project partner is Tachov castle which is situated is the town of the same name in the tourist area of Český les. The theoretical part of the thesis is included in the first three chapters, the chapter number four guarantees the transition between theoretical and practical part and the practical part is contained in the chapter number five and six. The theoretical part consists of the general terms which are related to the services and products in the tourism field, then there are defined the current trends in tourism and some marketing aspects of tourist attractions. The fourth chapter deals with the term of gamification and its principles when designing the gamified product. The chapter number five focuses on the analysis of the current situation of using gamification in tourism in the Czech Republic as well as in the foreign countries. In the last chapter there is suggested the gamified tourist product for the chosen tourist attraction. The contribution of the using gamified elements in tourist product is evaluated on the basis of its implementation and of other findings.

I denna uppsats har vi studerat hur kommuner i svenska Lappland arbetar med marknadsföring och värdeerbjudanden kopplat till turism. Vi har intervjuat en representant vardera från nio av kommunerna. Samtliga respondenter har ett bärande ansvar över marknadsföring av kommunens turismutbud. Deras ansvarsområden och titlar varierar dock, då sättet de olika kommunerna organiserar sin turismmarknadsföring skiljer sig åt: ibland arbetar man exempelvis i kommunhuset, ibland i en mer fristående verksamhet. Vi kunde tidigt konstatera att flertalet lappländska kommuner idag samarbetar över kommungränserna, främst inom ramen för tre större samarbetsregioner, även om graden av samarbete varierar. Vi har velat ta reda på hur kommunerna ställer sig till innebörden av begreppet ”tourism coopetition”, utifrån engelskas ”cooperation” (samarbete) och ”competition” (konkurrens), för att tydliggöra sina respektive värdeerbjudanden och nå ut med dessa genom marknadsföringsinsatser. Före denna studie existerade inte mycket forskning kring tourism coopetition i en nordisk kontext, särskilt inte kopplat till den demografi, natur och kultur som kännetecknar Lappland. Tidigare forskning var kopplad till framförallt företag inom turismnäringen och/eller inom städer, vilka i sig har andra grundförutsättningar. Vår forskning har istället tagit ett helhetsgrepp för att undersöka hur kommunerna agerar för att stärka sin marknadsföring och sina turistiska värdeerbjudanden. Därtill har vi velat klargöra när samverkan respektive konkurrens föredras, med målet att kunna presentera handfasta rekommendationer till de berörda kommunerna. Samtliga deltagande kommuner önskade mer eller samma mängd samverkan som idag. Man har upplevt att kommunens värdeerbjudande kan uppfattas starkare om man paketerar det ihop med grannkommunernas, särskilt för att attrahera långväga turister. Marknadsföring i sociala och digitala kanaler sköts helst framförallt på egen hand, för en lokal prägel, medan fysiska marknadsföringsinsatser, liksom administration och kompetensutveckling gärna utförs gemensamt. En förutsättning för samverkan är god kommunikation och gemensamma mål som följs upp kontinuerligt. En utmaning kopplas till ekonomiska förutsättningar, där vissa kommuner haft svårt att satsa både på gemensamma och egna marknadsföringsinsatser. Överlag uppfattades inbördes konkurrens bidra till inspiration och vässade värdeerbjudanden, men man betonade vikten att inom samverkan måste alla kommuner både gynnas och synas. Datainsamling har skett genom kvalitativa, semi-strukturerade intervjuer, för att fånga upp kommunrepresentanternas subjektiva bedömningar. Vi har strävat efter en teoretisk sensitivitet och agnosticism, där vi inte fastställde teorier och hypoteser på förväg utan tillät respondenterna att tala fritt kring givna ämnen som marknadsföring, samverkan och konkurrens. Därefter har vi narrativt skildrat resultaten och de mönster som framträtt. Vi har utgått från fenomenalism och en positivistisk epistemologisk utgångspunkt. / In this thesis, we have studied how municipalities in Lapland, Sweden are working with marketing and value propositions linked to tourism. We have interviewed one representative each, from nine of the municipalities. All respondents have responsibilities in marketing the municipality's tourism. However, their areas of responsibility and titles vary, since the way different municipalities organize their place marketing differs: sometimes they work within the town hall and close to politicians, sometimes they work in a more independent organization. We could tell that most municipalities already cooperated across municipal borders, mainly within the framework of three major cooperation regions.  We’ve wanted to find out how the municipalities approach the meaning of the term "tourism coopetition", based on cooperation and competition, to differentiate their respective value propositions and promote them. Prior to this study, there wasn’t much research on tourism cooperation in a Nordic context, especially not linked to the demographics, nature and culture that characterize Lapland. Previous research was linked primarily to companies within the tourism industry and/or in cities, which bear other preconditions. We’ve instead taken an overall approach to examine how the municipalities act to strengthen their marketing and their tourism value propositions. In addition, we wanted to clarify when collaboration or competition were preferred, with the aim to present recommendations to the concerned municipalities.  All participating municipalities wanted more or the same amount of collaboration as today. They’ve experienced that the municipality's value proposition can be perceived as more attractive when promoted together with the neighboring municipalities'. Marketing in social and digital channels was preferred to be managed every municipality by themselves, while physical marketing events, administration and competence development was preferred to be executed more jointly. Some requirements for cooperation are good communication and shared goals, with continuous follow-ups. A major challenge was linked to financial conditions, where some municipalities have had difficulties investing in both joint and separate marketing. In general, mutual competition was perceived as contributing to inspiration and sharpened value propositions. But it was emphasized that within collaboration, all municipalities must both benefit and be seen.  Data collection has taken place through qualitative, semi-structured interviews, to capture the municipal representatives' subjective assessments. We’ve strived for a theoretical sensitivity and agnosticism, where we didn’t establish hypotheses in advance but allowed the respondents to speak freely about given topics, then we narratively described the results. Our research approach has been positivistic with a focus on phenomenalism.

Main aim of this thesis "The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs" is to valorize the role of marketing at formation of new adventure tourist trade´s product in the Pribram City and environs. Partial aims are analysis of tourist trade in the Pribram City and environs, proposal of suitable cooperation at production and realization of new product in the area of adventure tourism and proposal of avertising material for a new product. At the beginning of thesis there is an introduction. Further there is described methodology of work and there are given hypotheses, that are confirmed or disproved at the close. In following theoretic part (chapter Literary background research), there are determinate notions pair with subject of thesis and analytic-synthetic part (chapter Personal work and Close). In chapter Personal work there are effected analyses concerning of determinate territory, in the concrete there are: analysis of potential of tourist trade on the side of offer, SWOT analysis and analysis of potential of tourist trade on the demand side. Proposal of new product in the area of adventure tourism and estimation of the role of marketing at its production in light of marketing tools part of chap is also.

Одним из многообещающих способов продвижения современных городов и регионов России сегодня является событийный туризм. В его основе лежит главный мотивирующий фактор – символическое событие (ивент), которое отличается своей неординарностью, эмоциональной составляющей, а также имеет определенный резонанс для общества и территории проведения. Благодаря реализуемым событиям возрастает количество упоминаний о городе в СМИ, развивается сфера «HoReCa», туроператорами создаются увлекательные маршруты. В итоге формируется позитивный имидж Екатеринбурга, обеспечивается рост его узнаваемости внутри страны и за ее пределами. Согласно теме исследования мы рассмотрели потенциал событийного туризма как инструмента продвижения территории для внешних целевых аудиторий на примере текущего состояния рынка событийных мероприятий в Екатеринбурге и определили, что городу не хватает не только уникального турпродукта, но и грамотной политики продвижения событий для нерезидентов. Это создает риск недозагруженности и нерентабельности мероприятий, провоцирует финансовые и репутационные потери для организаторов и города в целом. Сегодня можно наблюдать положительную динамику лишь отдельных наиболее перспективных массовых событий, ежегодно привлекающих все большее число иногородних участников. / One of the most promising ways to promote modern cities and regions of Russia today is the event tourism. It is based on the main motivating factor - a symbolic event (event), which is distinguished by its eccentricity, emotional component, and also has a certain resonance for the society and the territory of the event. Thanks to the ongoing events, the number of mentions of the city in the media increases, the sphere of "HoReCa" is developing, tour operators are creating fascinating routes. As a result, a positive image of Yekaterinburg is formed, and its recognition within and outside the country is ensured. According to the research topic, we considered the potential of event tourism as a tool for promoting the territory for external target audiences by examining the current state of the event events market in Yekaterinburg and determined that the city lacks not only a unique tourist product but also a competent policy of promoting events for non-residents. This creates a risk of underloading and unprofitable activities, provokes financial and reputation losses for the organizers and the city as a whole. Today we can observe the positive dynamics of only some of the most promising mass events, attracting an increasing number of nonresident participants every year.