This work concerns the shifts in the perception of the figure of Melchizedek in the Old Testament, Intertestamental sources and the New Testament. It explicates three central biblical texts which are speaking about Melchizedek. These texts are: the book of Genesis 14, Psalm 110 and the Epistle to the Hebrews. The work also aims to notice perceiving Melchizedek{\crq}s figure in non-biblical sources, like Qumran texts, Targums, apocryphs or the testimonies of church fathers. The findings coming from these sources are compared together in the conclusion of the work. Each of traditions is different, so we can not make unambiguous conclusion about figure of Melchizedek. Some non-biblical Melchizedekian traditions still continue, some others have disappeared entirely.

The dissertation represents some traditional elements of people catholic devoutness in their history and in present resemblance as well and with helping of symbols and knowledge of children psychology and children spiritual life it tries to show its utilization nowadays.

The significance of horse in the life and culture of the nomadic societies is a well-known fact. A large part of Mongolian oral traditions and folklore is related to horses. But the horse plays an important role in the oral tradition of sedentary peoples of Europe as well. The diploma thesis is based on field research, written sources and existing sources of folklore of Mongolia and Eastern Slovakia, where the traditional horse breeding still continues to exist. The aim of the thesis is to outline Mongolian perception of the world and the bond between the Mongol and nature through the description of the relationship between man and horse, which is compared with non-nomadic, sedentary culture of the Eastern Slovakia.

This thesis explores Otokar Fischer's translations and their significance for the Czech translation tradition. The theoretical part addresses the status Otokar Fischer had in his time, the ample scope of activities, both creative and academic, he engaged in as well as his problematic position at the boundary between two languages and three cultures during the unstable interwar years. Then, the focus shifts on the way secondary literature, mainly from the field of translation studies, evaluates Fischer's translations. The image of Otokar Fischer and his school of translation promoted by the said literature is subject to criticism in the next chapter which also adds information the relevant books do not emphasize enough or leave out completely. The next part assesses two of the most significant translations done by Fischer - Goehte'sFaust and Nietzsche's Thus Spoke Zarathustra- and also touches upon his translation of Shakespeare's Macbeth. The last section of the thesis deals with the legacy Otokar Fischer left in the Czech translation tradition and the way his students and younger generations of translators approached this legacy.

The main target of this diploma thesis is to describe the association Baráčnická obec Vitoraz Soběslav and compare them with other similar associations mainly in sub region Blata. It is done in the context of complete socio-historical situation. The first part deals with movement of associations in the end of 19 and the beginning of 20. century and with the establishment of association "baráčníci" mainly in South Bohemia. The second part describes the association of "baráčníci" in detail in term of their symbolism. Then follows a brief characteristic of the sub region Blata. Next part focuses on activities of "baráčníci" particularly in this area. Attention is given to Soběslavská chasa mladá as potential successors of the association Baráčnická obec Vitoráz Soběslav. The conclusion. summarizes the acquired knowledge and outlines options following development in future.

This thesis, Cultural life in Terezin ghetto through the eyes of witnesses, is focused on cultural activities of Terezin prisoners with emphasis on sports, theatre and music. In the initial phase of the thesis I focus on the town of Terezin, from its foundation through the transformation into the ghetto up until its liquidation in 1945. Then follows the core work - Terezin culture. Individual subchapters are gradually dedicated to sports, music, theater and children's artwork as well. The goal of the thesis is an effort to transfer all the acquired findings into the ghetto environment, which should also be the core work of the thesis. I have gathered the necessary information on this issue from the Malach visual history archive, which is a source contatining several tens of thousands eyewitness accounts given by the surviving victims. In my thesis I am trying to connect information gathered from professional literature with the information gathered from the Malach archive. The whole thesis should provide a complete view of the cultural activities in Terezin while taking experiences and memories of the survivors into account.

The diploma thesis Celts and their influence on modern European cultures engages in Celtic nations, describes their history and presents remainders of Celtic culture in modern cultures. The thesis is focused on the influence of the Celts on the French region of Brittany and the Czech Republic. It mainly describes the heritage of the Celtic culture in the contemporary society in the form of Druidism, feasts, perception of nature and other traditions. It aims to create a complex image of the Celtic civilization. The second objective of the thesis is to confirm or refute the original connection of the modern Celtic cultural elements on a historical culture of the Celts. It achieves these aims on the basis of analysis, synthesis and subsequent comparison of obtained information about historical and contemporary Celts. The diploma thesis comes to the conclusion that all studied cultural elements have a real historical basis, but most of them, in their modern form, are created artificially. Nevertheless this fact does not detract from the importance of the cultural heritage of the Celts. KEYWORDS Celts, Brittany, the Czech Republic, megaliths, druids, feasts, traditions, cultural heritage of Celts

This thesis deals with an analysis and comparison of tourism within Thailand and Lao PDR. The paper discusses global tourism trends with a special interest dedicated to southeast Asia. Based on studies of history, geography and government programmes of each individual country, conditions for conducting tourism activities were defined. History of tourism as well as develompent of individual destinations were concerned, too. The conclusion summarising present and future possibilities of travel industry in Thailand and Lao PDR also involves information about knowledge and personal approach of Czech public to both countries. The data were collected through an exploratory questionnaire. The next part offers a list of destinations provided by Czech and German travel agencies. Based on the list, an overview of available destinations provided by major Czech and German official mediators was created. One of the chapters also deals with legal conditions governing the rights for setting up a travel agency by non-residents.

The diploma thesis focuses on the issue of evaluating the efficiency of destination marketing campaigns that is becoming increasingly important in relation to the incresing competition on the tourism market and the changes in the system of setting public support in this sector. The theoretical part deals with the concept of tourism destination, possibilities of marketing communication for national tourist organizations and describes the evaluation of the campaigns efficiency according to the methodology of VisitBritain. The practical part focuses on the activities and strategy of The German National Tourist Board (GNTB) and its main campaign for the year 2015- Traditions and Customs. The aim of this thesis is especially the testing of the methodology for assessment of destination marketing impact developed by the VisitBritain and the following adjustment of the methodology based on the results of the survey and the evaluation of the campaign.

The concept of this diploma thesis is based on folklore, folklorism, national art, folk customs and traditions, specifically in the region of Moravian Slovakia. In the theoretical part, I define these terms. I point out the misuse of folklore for political or advertising purposes. I introduce artists who have dealt with the processing of folklore in the visual arts, and at the same time I introduce contemporary artists who have been inspired by Moravian Slovakia folklore motifs. In the research part, I chose the method of structured interviews of five respondents active in the field of folklore, and my goal was to subsequently analyze these interviews and identify meaning nodes. What is most important for the respondents is not a surprise to me, but a confirmation and sorting of ideas so that it can be a solid basis for pedagogical activities. The practical part offers a pedagogical portfolio, which is verified in practice, and there is an effort to use its didactic potential in primary school. KEYWORDS folklore, folklorism, qualitative research, folk art, ornament, pedagogy, Moravian Slovakia, traditions and customs, art