Extant literature has a controversy over the effects of customer relationship on customer responses to service failure. Buffering perspective suggests that strong relationship can mitigate customers¡¦ unfavorable reactions to service failure; whereas amplifying perspective finds that these negative customer responses are enhanced by strong relationship. Until now, it still lacks a unified framework to explain the mechanisms under each perspective and to reconcile both perspectives. The motivation of this research is to fill up this research gap and to solve the controversy over the effects of customer relationship under service failures. By integrating interdependence theory and reciprocity theory, this research proposes a framework to analyze when and why each of buffering and amplifying effects would occur and how amplifying effects can shift to buffering effects. The major conjectures of the framework proposed by this research are that customer relationship has amplifying effects on customers¡¦ immediate responses while it has buffering effects on their prolonged responses; moreover, customers¡¦ immediate and prolonged responses are guided by different reciprocity motivations and the shift from amplifying effects to buffering effects is triggered by motivation transformation that can be enhanced by increasing a number of customers¡¦ social concerns. This framework is verified through one survey study and two experimental studies. Collectively, the results broadly support that: (a) a customer relationship has amplifying effects on customers¡¦ immediate responses while has buffering effects on their prolonged responses; (b) immediate responses are majorly governed by self-oriented motivations in reciprocation of the firms¡¦ past behavior, whereas to some extent prolonged responses are guided by relationship-oriented motivations in reciprocation of the firms¡¦ anticipated behavior; (c) transformation of reciprocity motivations triggers the shift from amplifying effects into buffering effects; (d) concern about future of relationship with the firm increases the possibility of transformation and thus the occurrence of buffering effects.

The C54 TiSi2 thin films are widely applied in semiconductor devices due to the low electric resistance and high thermal stability. Through the annealing processing in this study, the metastable C49 TiSi2 with an electric resistivity of 219.3 £g£[-cm transforms to the stable C54 TiSi2 phase at a higher annealing temperature, with a resistivity of 30.5 £g£[-cm. Hence the transformation temperature of C49 ¡÷ C54 is of great concern in metallization of gates and local interconnections. In this thesis, it is found that the oxygen content and Ag addition impose significant influence on the transformation temperature of C49 ¡÷ C54. The as-sputtered TiSi2 thin films are confirmed to be amorphous. After annealing at 600oC or 900oC, the silicides would transform to the metastable C49 TiSi2 or C54 TiSi2 phase, respectively. The current transformation temperatures are much higher than 200oC and 600oC for the normal TiSi2 system, due to high oxygen content in the current films (up to 15-20 at% as a result of our old sputtering system). Nevertheless, the co-sputtered TiSi2 thin films with 5 and 20 at% Ag can decrease the formation temperature of C54 TiSi2 phase to 800oC. Compare with the as-sputtered TiSi2 thin films, the desirable electric resistivity of the C54 phase in the 20 at% Ag thin films is also further reduced to 22.9 £g£[-cm. The time-dependent mechanical responses of the amorphous, crystalline C49, and C54 TiSi2 thin films are investigated by room-temperature nanoindentation at the different loading rates ranging from 0.0125 to 5 mN/s. The anelasticity response plays an important role in the current TiSi2 thin films and is found to be sensitive to the loading rate. The displacement of time-dependent anelasticity recorded during the period of hold time increases with increasing loading rate. The anelasticity behavior can be analyzed by the Kelvin model. The as-deposited amorphous phase, with a lower atomic packing density and higher degree of defects and free volumes, exhibits the higher anelasticity deformation and longer relaxation time.

Abstract In retrospect, Taiwanese manufacturers have outstanding abilities in production which attracted Western international branding companies to give their orders to Taiwan firms. However, with the emerging countries¡¦ arising made a huge impact toward Taiwan OEM industry. This research is aimed at exploring on the gap analysis and strategies of filling the gap on OEM firms trying to transforming to OBM, and together with exploring on the strategic human resource planning during transforming. This research is mainly through data analysis, case study Company¡¦s interview and the comparison with Benchmark Company to achieve the research purposes. This research selects design industry, and moreover, the case study A company is undergoing this OEM to OBM process, in addition to explore the competencies and together with strategic human resource planning dimensions, and as well as the difficulties they were facing. And then, this research used a benchmark firm, Franz, which is also in design industry to make comparison and to learn from Franz through a dynamic competency view. The main contribution of this study is to explore the issue of competency gap while OEM transformed into OBM firms, and used dynamic competency view to suggest the case studied A company to consider different developing stages while making human resource plan. As for those Taiwanese design and fashion companies who also pursue transforming, this research will bring them great benefits.

Abstract Semiconductor Distributor regulate the market supply and demand functions, Also playing a bridge for the upstream IC suppliers and downstream system manufacturers. With the development of the industry, life cycle of end products is getting shorter, the upstream supplies can not precisely hold the marketing trend of end products.However, a professional IC distributor has marketing capability to grasp the trend of end products, to provide the integration of application consulting, logistics resources, services and therefore to provide a complete total solution of helping customers to develop new products . So the distributors increased in self-value-added and gained customer trust . Moreover, it enhanced the connection to customers and could lead the market gradually. So it still is a key position in the components supply chains. Small- medium distributors not only face with the large domestic distributors but also on the face of international distributors competitive threat. By changing the marketing strategy, it may affect small-medium semiconductor distributor to choose a differentiated way, so they may develop of a unique competitive advantage. If distributors increase their technical capability for products application and provide a total solution to customers, they could lower the pressure to sell total solution instead of single parts. By providing total solutions and modules as selling point, it can raise the profit and also increase the connection between customers, therefore, strengthen the competitive power of enterprise. This study focused on the transformation strategy of small and medium distributors. The study found that when facing marketing competition, small and medium distributors will have three kinds of Business Transformation strategies: 1. To go with the medium, and large distributors direction. 2. To go with technology-intensive direction to be a solution provider. 3. To make diversification strategy direction. In this study, small and medium semiconductor distributors are main subject case study. The study through empirical analysis of the case and found out the business transformation of the three possible directions. And we are looking forward to providing a direction of thinking and hoping next researcher for further improvement.

Ti3Al based intermetallic alloys are attractive for aerospace and aircraft applications due to their superior high temperature properties. Excellent high temperature superplasticity in the Ti3Al-Nb based alloy has been widely published. However, the alloys become brittle and hard to deform at temperatures below 600oC so that low temperature superplasticity is difficult to develop. In the current super

When an enterprise has developed to a certain scale and anticipated an impressive expansion, business transformation and diversification are unavoidable decisions. How to measure targets or strategies of business transformation and diversification by quantifiable performance measurements or non-quantifiable performance evaluation systems and make adequate modifications would be crucial issues. This study applied Balanced Scorecard ¡qKaplan and Norton, 1996¡r to the Taiwan Sugar Corporation ¡qTSC¡r as a case study. Balanced Scorecard is a tool provides a strategy framework for implementation and control, and transforms company¡¦s visions and strategies into measurable indexes with four dimensions. In order to synchronize the Balanced Scorecard sheet and strategy map of TSC, the study used statistics method to analyze questionnaires and technique of in-depth interviews. Started with analyzing the results of TSC diversification, the study expanded cause-effect relationships of eight major strategic themes, and combined 13 strategic objectives and 45 strategic key performance indicators. The study has two major findings: 1.The current management system and performance measurement of state-owned business are influenced significantly by the government agency. Furthermore, the state-owned business also emphasis too much on financial and internal business process performance indicators, thus customer needs and needs for learning are sacrificed. As the result, the transform mission and strategic target, which focus on value of customers, can¡¦t be connected. 2.Through planning and designing Balanced Scorecard for TSC and transforming organizational strategic objectives into actionable objectives and key performance indicator, we found that Balanced Scorecard is an integrated strategic management tool. Using this tool, the state-owned business can effectively move from ¡§budget performance measurement system¡¨ to ¡§performance management strategy system¡¨. The establishment of Balanced Scorecard has brought TSC the following substantial benefits: 1.Improving the unclear decision making mechanism 2.Establishing strategy focus organization 3.Reducing the gap of current achievement evaluation systems 4.Transforming to customer-focused management mechanism Key words: Business transformation, Diversification, Balanced Scorecard, TSC

The concept of the team identity transformation in entrepreneurial process was addressed in this thesis. In order to effectively and delicately descript the formation and transformation process of the team identity, Qualitative research and single case method were explored that an electronic component manufacturer (thereafter called F company) in Kaohsiung was chosen. I collect the first-hand data not only by interviewing with interviewees but emailing or talking via phone. In aspects of interview, formal interviews took 17hours, informal interviews took about 10hours and 2 hours was used to get data via telephone communication. Except for first-hand data, we collect the secondary data as well. With comparison on differences of technological team identity(ies) between in and after business creation, three categories grounded on interviews was developed, including think¡Bwork and learn. Based on these, we would try to analyze the reasons of transformation. After almost year of observation and data collection, I conclude these below: 1¡BThere is existence of technological team identity in initial stage of entrepreneurship and this will be beneficial to drive the entrepreneurship. The mechanism of formation is how to pick up the members to make them highly consistent in thinking and behaviors. 2¡BAs changes of contexts and self adaptation, the technological team identity would be transformed as the figure6.1 shown. 3¡BI found that the team identity would transform into organizational identity, and that would make the border between technological team and the other groups more and more unspecific. 4¡BIn the process of team transformation, managerial action and machismo play an important roles to harness how the process goes to make the organization more flexible and actively response to the complex environments.

The inverse spectral problem is the problem of understanding the potential function of the Sturm-Liouville operator from the set of eigenvalues plus some additional spectral data. The theory of transformation operators, first introduced by Marchenko, and then reinforced by Gelfand and Levitan, is a powerful method to deal with the different stages of the inverse spectral problem: uniqueness, reconstruction, stability and existence. In this thesis, we shall give a survey on the theory of transformation operators. In essence, the theory says that the transformation operator $X$ mapping the solution of a Sturm-Liouville operator $varphi$ to the solution of a Sturm-Liouville operator, can be written as $$Xvarphi=varphi(x)+int_{0}^{x}K(x,t)varphi(t)dt,$$ where the kernel $K$ satisfies the Goursat problem $$K_{xx}-K_{tt}-(q(x)-q_{0}(t))K=0$$ plus some initial boundary conditions. Furthermore, $K$ is related by a function $F$ defined by the spectral data ${(lambda_{n},alpha_{n})}$ where $alpha_{n}=(int_{0}^{pi}|varphi_{n}(t)|^{2})^{frac{1}{2}}$ through the famous Gelfand-Levitan equation $$K(x,y)+F(x,y)+int_{o}^{x}K(x,t)F(t,y)dt=0.$$ Furthermore, all the above relations are bilateral, that is $$qLeftrightarrow KLeftrightarrow FLeftarrow {(lambda_{n},alpha_{n})}.$$ hspace*{0.25in}We shall give a concise account of the above theory, which involves Riesz basis and order of entire functions. Then, we also report on some recent applications on the uniqueness result of the inverse spectral problem.

In recent years, Taiwan have some unprecedented crises to be faced with. Such as the recession of economic growth, the raise of unemployment rate. Furthermore, joining to the WTO ( World Trade Organization ).made an incredible change of the whole industrial structure which never happened before . Therefore, globalization and internationalization have replaced with the traditional operation mode. Many enterprises involved in regrouping , merging, laying off, closing down. and the etc.. As a result, the enterprise have to transform their business structure urgently. The valid strategy for developing human resources can increase the efficiency of the organization. Urge the development of the organization to combine with the employee's career management mutually. Therefore, it provides help to raise the ability of employees and understand their own potential through the organization management. The enterprise can also program the strategy of human resource according the enterprise's long term goal to combine the employee's technical ability and the manpower which the organization need in future. The enterprise can exalt organizational performance and lends to win ¡Vwin situation. This research surveys with the human resource supervisors whose name listed in "The 5000 greatest enterprises in 2002" published by Chinese Credit Agency , Taichung human resource supervisor association membership, 2002 Taiwan science-based industrial parks union . There are 114 valid survey samples and the validity is 22.8%. All the data are analyzed by the SPSS & LISREL software . The substantial evidence shows that : (1)There is no obvious relationship between the transformation of enterprise and organizational performance . The organizational performance can be promoted through the operation of the human resource management. (2) The transformation of enterprise and the employee's training have highly positive relation. Hence, the organizational performance can be improved through it. (3)The transformation of enterprise and the organizational career management have highly positive relation, and the organizational performance can be promoted by the organizational career management. (4)Different enterprise characteristic has the obvious deviation on each factor. Key words: The transformation of enterprise, Human resource development , Organizational performance.

Today, modeling the software with unified modeling language (UML) and computer-aided software engineering (CASE) tool becomes the main stream for the objected-oriented systems analysis and design. To enhance the degree of ransformation automation and reuse in the system development process, prior research suggested that most parts of the class diagram can be transformed from the sequence diagram directly. However, the explicit guideline for the transformation is lacking. This study presents a methodology, extended from Selonen et al (2003), to transform the sequence diagram into the class diagram. A real-world case using the integrated techniques is presented to illustrate the concepts, application, and the advantages of using the proposed approach. With this approach, the system developer can transform most parts of the sequence diagram into its associated class diagram automatically and thereby enhance the efficiency of system development.