This graduation theses is primarily focused on mortgage trends in the Czech Republic. In the first part of the work a mortgage is defined, also its brief history, processing, obtaining, paying, each providers, types and forms of state assistances. In the second part the mortgage market in the Czech Republich is described from the begining of providing to the present and also some market determinants which influence the trend. Then it is focused on the origin and the trend of a hypothecary crisis in the USA and its successive spread all over the world. Tendencies of the mortgage market trends are described here, too.

The aim of the thesis is to analyse development trends of marketing, describe their main features and with help of concrete examples show their use. Practical part of the thesis evaluates, with the aid of questionnaire, marketing campaign of the mobile telecommunication company Vodafone that took place three years ago. This campaign arouses a lot of discussion that time and contained elements of this new trends of marketing.

This thesis is focused on the variability of the demand and the development of new trends in the fields of the tourism industry. Special attention is devoted to a new arising trend of the Dark Tourism. This trend has appeared in the end of the 20th century and it has gained the attraction of media, tourists, tourism specialists and other stakeholders. First part of the thesis is concerned with the variety of the tourism industry and the ethic question of the tourism development. The other part contains the Dark Tourism definition and the prevailing motivation for taking part in this tourism trend. Then the thesis is concerned with the Czech Republic, it's conditions and destinations for developing the Dark Tourism. Last part is devoted to research among common tourists and their attitude to the Dark Tourism.

This dissertation deals with current trends in insurance. The aim of this thesis is to find and analyse the development trends, which has affected the insurance market the most in the last years and to attempt a prognosis of the future development in insurance. The first part of the thesis is focused on the main factors, which has been caused by current Global trends. There are also detected significant changes that occurred by entering of the Czech Republic to the European Union. The last subhead informs about possible indicators which we can consider the development in the Czech insurance system on and possibly compare with development in international insurance market. The crucial part of the dissertation, concerning the trends in the insurance market, is divided into 3 parts -- Trends in life insurance, Trends in non-life insurance and Trends in services which are closely connected to the insurance market. The thesis also deals with the influence of the recent economic crisis on development trends in insurance, and there is an analysis made separately for life and non-life insurance. The last part is focused on the prognosis of the future development and so outlining of possible ways the insurance market could be wending in the future.

Title: The influence of sport nutrition in the fitness market   Supervisor: Venilton Reinert   Course: Strategic Marketing with Independant Project   Purpose: The objective of the thesis was to get a better comprehension and knowledge by the examination of links between the marketing influence of sport nutrition on people's decision to practice fitness. In fact, the marketing influence of sport nutrition contribute to create new trends of fitness practicing in France.   Methodology: To write this thesis, secondary data coming from books, scientifical revue, website has been used. A quantitative research method and an explorative and descriptive research approach has been used for this study. Then, a questionnaire using a convenience and snowball sample has been done to collect primary data.   Conclusion: Sport nutrition companies’ want to influence people to practice fitness to gain market share. Their product are linked to the practice of fitness therefore, convince people to practice fitness make them gain new potential customers.

Living in the era of globalization and the Internet, the demand for faster innovation cycles is increasing. Thus companies have the aim to explore new innovation strategies. Therefore the basis of this study is to investigate the development from the traditional way of innovation to Open Innovation practices. If companies want to get a benefit of Open Innovation, many structural and cultural changes have to be overcome. The protection of company secrecies and the retention of the core competencies are the most elementary factors, which have to be considered if external stakeholders are involved in the innovation process. In addition to that, the purpose of this is to examine and declare the limitations and challenges of Open Innovation strategies. Through a multiple case study of three companies, including semi-structured interviews with key individuals, who have extensive experiences in the research and development department, the empirical findings are deducted and connected with the framework. Furthermore the gathered data is analysed on the basis of a research model, which was developed from the existing literature. The research model contains the most common challenges when adopting Open Innovation. These challenges are intellectual property, flexibility, internal structure, trust, acceptance and integration. In the course of this study, different significant manifestations of the respective factors were determined. Moreover it can be identified that some factors are related to each other or have several similarities. This study shows that the structure and the size of a company is the most crucial challenge by adopting Open Innovation practices in the ongoing innovation process. The challenge of company size is affecting the corporate and process structures. This includes the organization of intellectual property as well as the cooperation with companies of different sizes. The second important challenge is the generic term of trust, which is related to the overall acceptance of the company towards Open Innovation. Moreover, the factor of trust is influencing the level of integration of suppliers and customers in the innovation process. To find the right balance between trusting and supporting the internal innovation department and be open for external knowledge is the key factor for success. Additionally, it can be recommended to implement a central innovation department, which is only responsible for Open Innovation.

The main goal of this diploma thesis is to analyze and evaluate the situation of older workers on the labour market in the Czech republic, where the population is aging, the population in age category 15-50 is descending and the average life expectancy is growing. These negative events lead, because of economical and social reasons, to the need to stimulate employment of older persons. The thesis is divided into theoretical and practical part. The theoretical part contains the characteristics of the basic terms for the field of employment of older workers and a description of the present demographic situation, along with its prediction. Practical part contains a chapter with selected economic indicators that describe and explain the situation of older persons on the labour market. The practical part also includes a chapter with consenquences of the expected demographic trends on the labour market of the Czech republic. Then there are included the chapters devoted to comparsion of European countries and for selected states there are given practical examples in addressing the issue of employing of older workers. In the final part there are suggested possible solutions for the situation of older workers.

The goals of the thesis are to present YouTube in the Czech Republic, to discuss its entire business model, analyze the main local competitors and mostly to suggest marketing strategy that will strengthen the position of YouTube as an online medium. The current trends in the internet society are introduced as well as the role of social media in order to understand how these factors are related to the position of YouTube in marketing. From general YouTube introduction the situation of this platform in the Czech market is analyzed. Based on this deep analysis, the key factors that should be taken into account in the Czech YouTube marketing strategy will be discussed.

The thesis discusses the roles and trends of foreign direct investment (FDI) in the world and in the European Union. Refers to the changing trends in FDI in each peri-od, describes the size of volumes and dynamics of FDI, territorial and sectoral structure and finally deals with finding the influencing factors. The work is divided into four chapters. The first chapter is devoted to the theory of direct FDI, the second chapter describes the flows of FDI in the world and the third chapter in the scale of the European Union. The last chapter deals with flows of FDI in the world in 2012, including the outlook for the future in the medium term and current investment strategies of the European Union.

This thesis describes new trends in the automotive industry. It investigates how these trends altered the automotive market and industry and what are the reasons of it. The thesis then ascertains an impact on the new cars business, in which stress is put on new technologies and automotive market development in the world, with emphasis on the Czech Republic within the crisis period. The thesis follows 2 trend groups, namely the trends that already appear for a longer time as well as the quite new trends influencing substantially the automotive market. The first named group deals with the technological innovations as well as for example with the problem concerning car factories model families expanding with the aim to maximize volume of sale; problems of the car new models safety and performance is another topic of this thesis. As another important topic of this group diesel drive phenomenon problems in the European Union can be taken into account as well as additional burden of taxation for cars with higher fuel consumption connected with it. A significant part of the second group comprises financial crisis development and impact on the new cars sale in a given period. In addition to it, it describes quite new trends, e.g. engine capacity decreasing with the use of supercharged engines (downsizing), coming wave of SUV cars and a phenomenon of four-wheel drive cars. In the final part of this diploma paper problems are analyzed and finally hybrid cars development as well.