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Emotional appeals: the effects of donation button design on donor behaviourSeyb, Stella Kara January 2015 (has links)
Webpage design is an important factor in the capturing of new donor populations and increasing charitable giving. Charities often use emotional appeals when soliciting donations but little is known about the effects of embedding different verbal triggers directly into donation buttons. The aim of this study was to investigate the effects of three emotional triggers on donor compliance, donation amount and trust in the charity. A between-groups experimental design was used to test six hypotheses regarding the impact of social approval, empowerment, and guilt on donor compliance, donation amount and trust in the charity. Eighty students completed the research protocol using a simulated online donating platform. The hypotheses were not supported and the implications of the findings are discussed within the context of the strengths and limitations of the research design.
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Role-based trust: the effect of collector identification on trust and donating behavioursBolton, Katharine Elizabeth January 2015 (has links)
The experiment investigated how job role identification can affect how people interact with a charity collector. The main predictions look at the level of identification that charity street donation collectors have with their job role (e.g., no ID, uniform/t-shirt, ID badge, and uniform/t-shirt + ID badge) and how this was associated with how much potential donors trust the charity collector, whether they comply with giving the collector a donation, and if they do comply, then how much money they donate, and also how long it takes the potential donor to make a decision. Results show that although trust and level of identification was positively correlated, the difference between groups was non-significant. With regards to amount donated per person, donors are statistically more likely to donate slightly larger sums of money per person to those collectors in the low identification conditions. The results also show that there is no statistical significance between group differences in time to make a donation decision for each of the conditions involved. Implications of the results and research for charity use are discussed.
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Skol- och BVC-sjuksköterskans erfarenheter av att möta familjer där barn far illa / The school- and child healthcare- nurse experience of consulting with families with child maltreatmentLatva Pontén, Emma, Lövkvist, Sara January 2015 (has links)
Bakgrund: Att upptäcka och stödja barn som far illa är ett stort och unikt ansvar. Sjuksköterskan är den enda utanför familjen som regelbundet träffar barn och följer deras hälsa, tillväxt och utveckling. Sjuksköterskan kan hamna i en svår situation då de misstänker att barn far illa och samtidigt vill behålla en god kontakt med föräldrarna. Alla föräldrar vill sina barns bästa men förutsättningarna varierar. Syfte: Syftet var att undersöka Skol- och BVC-sjuksköterskans erfarenheter av att möta familjer där barn far illa i hemmet. Metod: Datamaterialet utgörs av intervjuer med sju Skol- och BVC-sjuksköterskor med specialistexamen. Studien har analyserats med en kvalitativ innehållsanalys med induktiv ansats. Resultat: Ur analysen framträdde två huvudkategorier, Att samverka för barnet och Att vara en stödjande person. Resultatet visade att det var av betydelse att våga se och hjälpa familjer genom uppbyggnad av förtroende och stöd från sjuksköterskan. Konklusion: Av resultatet framkommer att sjuksköterskan såg en stor vikt av att bygga upp ett förtroende till barnet och familjen då det hade betydelse för hur sjuksköterskan sedan skulle kunna ge det stöd barnet och familjen behövde. Dock fanns en ständig rädsla för att familjen skulle tappa förtroendet. Det krävdes mod att våga se de barn som far eller riskerar att fara illa och vidta åtgärder.
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Transparent and Fluid : Is a liquid loyalty the answer? Nurses and loyalty in a postmodern contextÖhrn, Jan January 2014 (has links)
No description available.
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Hur känner du inför att bli sövd? : Patienters upplevelse inför generell anestesiBlom, Ulrika, Råberus, Anna January 2015 (has links)
Tanken på att komma till en operationsavdelning kan upplevas som främmande och i visa fall även skrämmande. På en operationsavdelning ska flera operationer genomföras under en dag och flödet av patienter och operationer ska ske effektivt. För att patienten ska uppleva trygghet och få god omvårdnad i den situationen är det av stor vikt att få ta del av patientens tankar och känslor inför generell anestesi. Syftet med studien var just att beskriva patienters tankar och känslor inför generell anestesi. För att bäst kunna besvara syftet har en öppen kvalitativ induktiv intervjustudie med livsvärldsperspektiv använts i den här studien. Åtta intervjuer genomfördes och analyserades med hjälp av en induktiv innehållsanalys. Resultatet visar på en variation av upplevelser. Ett lidande i form av oro och otrygghet förekom hos vissa patienter, som exempelvis att inte veta vad som ska hända, osäkerhetskänsla och att något kan inträffa under sövningen. Även lugn och trygghet var känslor som uttrycktes av patienterna och till grund för det låg bland annat en god vårdrelation till anestesipersonalen baserat på tidigare positiva erfarenheter av generell anestesi. Viktigt för de patienter som intervjuades var att få tillräcklig information och mötas av trygg och erfaren anestesisjuksköterska. Resultatet av studien har bland annat väckt tankar runt hur viktigt det är att som anestesisjuksköterska få reda på om patienten är orolig inför sövningen och utifrån det kunna planera och utforma bemötandet.
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Shared Leadership and its Future Potential : - Why do, How to and then What?Victor, Johansson, Somehagen, Jesper January 2015 (has links)
Leaders are often called upon to make sense out of complicated situations and give direction to others, and the situations have increased in both number and complexity. A solution to this problem has been identified in sharing leadership and engaging the potential of entire organizations. Therefore the purpose of this literature review is to map and identify interesting areas about shared leadership. Investigating if shared leadership can help organisations become more efficient in a world of growing complexity. Focusing on why organisational actors should consider a shared leadership approach. Critically examine the potential outcome from shared leadership and how an organisation could move towards adopting a shared leadership approach, including steps, conditions and actions that would be required. Literature about shared leadership and similar concepts has increased extensively, causing dissension in the area. Aiming to explore, understand and express what the literature says about shared leadership we adopted the systems view with an inductive and qualitative approach. Realising that shared leadership most commonly is practiced and studied in teams we adopted this scope and went deeper into the social process and conditions for creating shared leadership in teams. Shared leadership was found to solve demands for increased knowledge, skill and ability among modern leaders. Preferably implemented successively by vertical leaders into cross-functional teams conducting knowledge work. Tasks to simple or time to urgent however makes shared leadership ineffective, while misaligned perceptions and purposes between team members might diminish trust and neglect shared leadership. This review then makes valuable implications for future research, suggesting deepened empirical research in the implication of shared leadership.
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Tillit, spelar det någon roll? En studie av tillit och individuella organisatoriska responser vid arbetsrelaterat missnöje / Trust, does it matter? A study of trust and individual organizational responses as a reaction to work-dissatisfactionPelow, Ulf, Ridderström, Mats January 2013 (has links)
No description available.
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Trust in a Product Development Context : Drivers, Dynamics and ConsequencesBrattström, Anna January 2014 (has links)
To trust is to accept vulnerability. We need trust when we are dependent on others to achieve what we want, but cannot predict with certainty how they will act. Product development represents such a situation. This activity means to deal with profound uncertainty; creating something that has not existed before. In the process, innovators builds on what has gone before and realizes the potential of their ideas with the help of those around them. Trust lies at the heart of this shared journey into the unknown. This thesis provides a dynamic and multi-level investigation into how trust develops in a context of product development and how trust can be repaired after being violated. A key contribution is the illumination of as yet underspecified connections between trust at the group level and the organizational level and the identification of novel mechanisms underlying inter-organizational trust repair. Moreover, the thesis suggests implications of trust for product development management. An important contribution in this area is a deeper understanding of how trust can function as an organizing principle, which enables the simultaneous pursuit of structure and creativity. / <p>Diss. Stockholm : Stockholm School of Economics, 2014.</p>
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Kundlojalitet : påverkande faktorer för lojalitetTahiri, Besnik January 2014 (has links)
I den konkurrensutsatta bankmarknaden har det blivit viktigare att utveckla kundrelationerna då det är ett bra sätt att differentiera sig från varandra. Avsikten med studien är att förklara och analysera vilken inverkan demografiska faktorer har på lojalitet. I teorin har det framförts en presentation på relationsmarknadsföring och dennes betydelse i dagens samhälle. Efteråt har vi utifrån tidigare forskning beskrivit oberoende variabler som kundnöjdhet, förtroende, kommunikation, engagemang, kompetens och beroende variabeln kundlojalitet. Därefter har en presentation av demografiska faktorerna kön, ålder, inkomst och kultur framförts. Dessa faktorer har varit basen för utveckling av vår undersökningsmodell. Utifrån teorin har vi uppmärksammat att tidigare forskare har kommit fram till att kommunikation är en viktig variabel för både förtroendet och lojaliteten. Även nöjdheten och engagemang har i deras undersökningar ett signifikant samband med lojaliteten. Studien har använt sig av deduktiv ansats och utifrån en positivistisk synvinkel. Studien har genomförts med hjälp av en kvantitativ undersökning genom enkätfrågor. Dessa frågor har baserats på tidigare forskning och tilldelats 130 studenter på Malmö högskola vid två olika tillfällen. Analysen har framförts genom statistiska tester i SPSS. Inledningsvis analyserades vilken tillförlitlighet studien har och det visade sig att alla faktorer förutom kompetensen hade hög reliabilitet. Därefter kan vi genom korrelationstestet se att förtroende, nöjdhet, engagemang, kommunikation har en positiv korrelation till kundlojalitet. Studiens sista test var regressionsanalys som prövade vilka faktorer som har ett signifikant samband med kundlojaliteten. Det visade sig att alla faktorer förutom kompetens hade ett signifikant samband med kundlojalitet. Faktorerna slogs samman till en gemensam variabel; kundlojalitet. Detta gjordes i syfte att jämföra hur demografiska faktorer påverkar kundlojaliteten hos studenter. Det resultera i att endast kön var den faktor som hade en signifikant skillnad vilket innebär att den påverkar kundlojalitet. Kultur, ålder och inkomst hade ingen signifikant skillnad. Vi kunde även utläsa att skillnaderna i medelvärde var för små mellan de olika grupperna mot variabeln kundlojalitet / In the highly competitive banking market, it has become more important to develop customer relationships where it is a good way to differentiate themselves from each other. The purpose of the study is to explain and analyze the impact demographic factors have on loyalty. In theory there has been a presentation on relationship marketing and its importance in today's society. Afterwards we have based on previous research described independent variables as customer satisfaction, trust, communication, commitment, competence and dependent variable customer loyalty. Since then, a presentation of demographic factors gender, age, income, and culture have been made. These factors have been the basis for the development of our research model. In theory, we have drawn attention to the fact that previous researchers have come to the conclusion that communication is an important variable for both trust and loyalty. Also satisfaction and commitment in their studies have a significant relationship with the loyalty. The study has used the deductive approach and based on a positive point of view. The study has been carried out with the help of a quantitative study by survey. These questions have been based on previous research and assigned to 130 students at the Malmo University at two different times. The analysis has been made by means of statistical tests in SPSS. Initially the study has analyzed the reliability and it appeared that all of the factors except competence had high reliability. Then we can see that by correlation test trust, satisfaction, commitment, communication has a positive correlation to customer loyalty. The last test was regression analysis which tested the factors which have a significant relationship with customer loyalty. It was found that all the factors except competence had a significant relationship with customer loyalty. Factors were combined into a single variable; customer loyalty. This was done in order to compare how demographic factors affect customer loyalty among students. The result was that gender was the only factor that had a significant difference which means that it affects customer loyalty. Culture, age and income had no significant difference. because difference in average was too low to detect an impact on customer loyalty. We could also show that the differences in the mean were small between the different groups with the variable customer loyalty.
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Assessing antecedents of customer engagement for a South African fertilizer company / John CravenCraven, John January 2013 (has links)
The postmodern ultra-competitive global marketplace makes it difficult for companies to hold on to customers. This is especially true for industries that are driven by commodity products, and the South African fertilizer industry is not excluded from this statement. It is therefore important that companies not only operate to create loyal customers, but also increase and maintain a high level of engagement with their customers.
This study measures customer engagement for a South African fertilizer company. In doing so, the study makes use, firstly, of a proposed customer engagement model, secondly, a customer engagement questionnaire and, thirdly, factor analysis as a statistical tool to identify the underlying construct embedded within the data.
The results show that only five factors Trust, Involvement, Integrity, Repurchase and Loyalty are antecedents for customer engagement. These factors explain 76% of the variance. Furthermore, it is important to note that all the antecedents were regarded as important by the respondents, and all but one exceed the required 75% level of excellence. The data were tested for reliability and showed excellent reliability in excess of 0.90, as measured by Cronbach alpha. The main finding of the study is that a new model for customer engagement in the fertilizer industry is proposed. This model can be used by future researchers in the fertilizer industry, as well as other agriculture related industries. / MBA, North-West University, Potchefstroom Campus, 2014
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