The diploma thesis is focused on marketing mix of family viniculture. The theoretical part defined basic marketing concepts and variables of marketing mix. The analytical part contained detailed analysis, which are source for proposed part like a ways for improving of the marketing mix of the viniculture.

This master's thesis deals with assessment of information system in the company Spielberg s. r. o. Theoretical part includes issue of information system and explanation of each method which is used in a following analysis. Shortcomings which are found thanks to the analysis are elaborated and the changes of information system and eliminations of the risks are proposed. This part of this thesis shloud lead to the improvement of the current situation.

Made available in DSpace on 2016-04-28T20:39:26Z (GMT). No. of bitstreams: 1 Juliano M Amui.pdf: 1077689 bytes, checksum: 92a4aab08e9fc9b5de506ca860c4f782 (MD5) Previous issue date: 2007-05-17 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study approaches the symbolism of wine from its archetypal foundations, searching to understand its purpose and meanings to the subjective psyche. The work begins with the explanation of the concept of psyche on the analytical psychology s point of view, as well as the notion of psychic image in its personal and archetypal aspect, aiming at clarifying the idea of archetypal image. After that, using the constructive-synthetic or amplification method, developed by Carl Gustav Jung, the wine is tackled while image, based on the history of the civilizations. The following archetypal lines: wine and nature x culture, wine and sexuality, wine and drunkenness, wine and spirit and wine and transformation, are considered in elapsing of the work, allowing the dialogue between the archetypal inherent in the image of wine and its psychological phenomenology, that is, the purpose of its advent, as well as its meanings while images of dreams and fantasies. The contents amplified by the synthetic-constructive method of Jung are analyzed in accordance with central concepts of the analytical psychology. Finally, the author discusses the information raised, clarifying and punctuating the aspects of wine that characterize it as an archetypal image / Este estudo aborda o simbolismo do vinho, a partir de seus fundamentos arquetípicos, buscando compreender sua finalidade e seus significados para a psique subjetiva. O trabalho inicia com a explanação da concepção de psique para a psicologia analítica, bem como a noção de imagem psíquica em seu aspecto pessoal e arquetípico, visando esclarecer a idéia de imagem arquetípica. Em seguida, utilizando o método sintético - construtivo ou de amplificação, desenvolvido por Carl Gustav Jung, o vinho é abordado enquanto imagem, com base na história das civilizações. As seguintes linhas arquetípicas: vinho e natureza x cultura, vinho e sexualidade, vinho e embriaguez, vinho e espírito e vinho e transformação são consideradas no decorrer do trabalho, permitindo o diálogo entre o arquetípico inerente à imagem do vinho e sua fenomenologia psicológica, ou seja, a finalidade do seu aparecimento, assim como os seus significados nas imagens dos sonhos e das fantasias. Os conteúdos amplificados pelo método sintético - construtivo de Jung são analisados de acordo com os conceitos centrais da psicologia analítica. Por fim, o autor discute as informações levantadas, esclarecendo e pontuando os aspectos do vinho que o caracterizam como imagem arquetípica

The diploma thesis deals with the proposal of optimal functional and spatial use of the area for environmentally friendly tourism in Strachotín. The location is characterized by suitable natural conditions and land for quality vineyard management. That is why I propose a winery, a cider, a distillery, accommodation with a restaurant and a wellness area in the area. I elaborate the winery object and related accommodation in more detail. The most important object is the operation of the winery. The building dominates and interacts with the adjacent accommodation and restaurant building. Parts of the facade are designed as openwork ventilated facades that create the architectural character of the buildings.

In my thesis, I focused on monitoring of microorganisms in the sample of red grape juice and on the interactions between yeasts, bacteria and filamentous fungi. Three different media were applied for the cultivation of microorganisms; firstly for monitoring of total volume of microorganisms, secondly for yeasts and third time for lactic acid bacteria. The indirect method was used for the determination of the amount of viable cells. This method consists in enumerating of visible macroscopic colonies grown up on agar plates. When the cells grew up, the forms of colonies were analyzed visually and the morphology of microorganisms was detected microscopically. The operating time of enzymes in grape juice in the production of red wine was monitored after application of commercial enzymatic preparation. The enzym action in grape juice was observed on the basis of the process of degradation of high – molecular substrate by enzymes through the use of Ubbelohd´s viscometer. The research findings provided a lot of knowledge about the occurance of microflora in the process of production of red wine. The commercial preparations added to grape juice played a significant role.