This content analysis examines the representations of minorities in the two most popular teen beauty magazines: Seventeen and YM. Nine issues for 2003 constituted the sample frame yielding a total of 620 advertisements containing human models. After setting up a theoretical framework of the new racism and White beauty, this study investigates the portrayals of minority models. Overall, when compared with earlier studies the number of minority models used in mainstream magazine advertising rose and the portrayals of minority models in prominent roles increased. Yet, the subtle nature of the new racism was reinforced in the following findings: Prominent models were more likely to be light skin than medium skin or dark skin; Black and Hispanic models appeared in more expensive advertisements than Asians and Whites; minority models were less likely to be seen in the workplace than whites but more likely to be portrayed in leisure places and school than whites. Chi-square analysis (p< .000) revealed a significant difference between a model's skin tone and body exposure. A textual analysis reinforced the findings of the new racism in teen magazine advertising. It also led to additional perspective on racial hierarchy, long standing stereotypes in the mass media and the White standard of beauty. Although a content analysis cannot be used to determine media effects, this study adds to the body of research on the portrayals of minorities in advertising, White beauty and the new racism. It suggests a number of further issues to examine.

This study examines intersectionality, white privilege and essentialism in Toni Morrison’s stories The Bluest Eye and “Recitatif”. Moreover, intersectional markers are taken into consideration to analyze how the characters are advantaged or disadvantaged in the white dominant society of the two novels. Additionally, white privilege is compared to the lack of privilege that the black characters experience and how that further affects them is discussed. Furthermore, the issues that critical race theorists acknowledge with the essentialized approach in movements for social justice will be connected to Morrison’s stories. More specifically, the tendency to overlook intersectionality when essentializing women’s experiences will be connected to how the realities of Morrison’s multidimensional female characters cannot be generalized. In addition, the negative effects white standards of beauty have on the black female characters in The Bluest Eye are examined. It is concluded that black female subjectivity makes the reader better understand the intersectional experiences of the characters and this subjectivity also makes white privilege visible in the stories. Additionally, in “Recitatif”, where the reader does not know the specific race of the characters, conclusions can be made about how race and class intersect by considering historical aspects and how signs of white privilege show up in the story. Although, more important than deciding the race of Morrison’s characters, is for the reader to acknowledge the challenge she creates of considering intersectionality in the story.