Concerns regarding energy security, resource sustainability, and environmental protection have heightened interests in renewable fuels and sparked the research and development of ethanol as a transportation fuel. This study examines consumers’ willingness to pay for ethanol from various potential feedstocks; corn, switchgrass and wood wastes. Data was collected via a survey of fuel consumers across the United States in 2009. Results show that consumers have a preference for E85 (a fuel blend with 85 percent ethanol and 15 percent gasoline) from corn, switchgrass and wood wastes compared to E0 (gasoline) and a preference for E85 from switchgrass and wood wastes, but not corn when compared to E10 (10 percent ethanol and 90 percent gasoline). Also, consumers have a preference for E85 compared to E10 but not compared to E0. Mean WTP for E85 was insignificant across all models, but significant for all other product attributes; percentage of fuel imported, percentage of greenhouse gas emissions reduced, and the proximity of fuel in driving distance. This suggests a WTP for a combination of fuel attributes associated with ethanol rather than just for E85. Results suggest that price and proximity of the fuel have a greater impact on fuel selection than percentage of the fuel imported and reductions in greenhouse gas emissions. Republicans had a positive WTP for E85 compared to E10 and a negative WTP for E85 compared to E0 regardless of feedstock, which may suggest that Republicans actually have no preference for E85; however, these findings may also suggest that Republicans view E85 as a voluntary “policy” whereas E10 is an example of government intrusion in the free market. Thus, they may ultimately have preferences over the manner in which the blend is being introduced to the market. Across all models, those undecided in political affiliation, those previously familiar with ethanol, and those who prefer to devote U.S. farmland to food instead of fuel generally exhibited a lower WTP for E85 while Westerners, those worried about the environment, and those believe that reducing dependence on foreign oil is more important than environmental protection generally had a greater WTP for E85.

The growing importance of dogs in people’s lives and in high-density urban environments has increased demand for a place where people and their dogs can interact and exercise together. The recent increase in the number of dog parks across the country is evidence of these demands of dog owners and their companions. However, due to the absence of empirical study on dog parks and their attribute of non-market values, the benefits of dog parks are often underestimated and considered less in the decision making process regarding resource allocation. A post-occupancy evaluation at four dog parks was conducted to investigate use patterns of dog parks and user activities, to identify user preferences and the environmental factors influencing activities, to provide insights and guidelines in developing effective dog parks, and to estimate users’ willingness to pay for dog parks using contingent valuation method. A multiple-method approach was used to collect data including site observations and analysis, a questionnaire and behavioral mapping. The results indicated that dog parks received considerable use, served a variety of demographic groups and supported their exercise and social activities. Dog-park users were generally satisfied with dog parks but they expressed various preferences and needs. It is evident that dog parks are not only a place for dogs to exercise but a place for people to exercise, socialize, relax and enjoy greenery just like other parks. Proximity of dog parks was found to be a critical factor in encouraging frequent dog park use and satisfying users’ needs. Over eighty percent of survey respondents expressed that they were willing to pay an annual fee for dog parks, indicating the importance of visiting dog parks as outdoor recreation. Conservative estimate of average willingness to pay was $56.17/ household/ year. Satisfaction with maintenance and facilities, income, education and family size were found to be significantly associated with willingness to pay. These results could assist local governments and park planners in estimating aggregate monetary value of the dog parks and cost-benefit analysis to justify the development and maintenance of dog parks. Design guidelines and recommendations were generated based on the empirical findings for future design of dog parks.

Safety analysis is a process involving several techniques.The purpose of this thesis is to test and develop methodssuitable for the safety analysis of railway risks and railwaysafety measures. Safety analysis is a process comprisingproblem identification, risk estimation, valuation of safetyand economic analysis. The main steps are described in separatechapters, each of which includes a discussion of the methodsand a review of previous research, followed by the contributionof this author. Although the safety analysis proceduredescribed can be used for analysing railway safety, it has suchgeneral foundations that it can be used wherever safety isimportant and wherever safety measures are evaluated. Itcombines cost benefit analysis with criteria for thedistribution and the absolute levels of risk. Risks are estimated with both statistical and risk analysismethods. Historical data on railway accidents are analysed andstatistical models fitted to describe trends in accident ratesand consequences. A risk analysis model is developed usingfault tree and event tree techniques, together with Monte Carlosimulation, to calculate risks for passenger train derailments.The results are compared with the statistical analysis ofhistorical data. People's valuation of safety in different contexts isanalysed, with relative values estimated in awillingness-to-pay study. A combination of focus groups andindividual questionnaires is used. Two different methods areused to estimate the value of safety and the results arecompared. Comparisons are also made with other studies. Different approaches for safety analysis and methods foreconomic analysis of safety are reviewed. Cost-benefit analysisas a decision criterion is discussed and a study on theeconomic effectsof a traffic control system is presented. There are several results of the work. Historical data showsa decrease in the accident rate. The average consequence ofeach accident has not changed over time. The risk analysismodel produces comparable results and enables analysis ofvarious safety measures. The valuation study shows that peopleprefer the prevention of small-scale accidents over theprevention of larger, catastrophic accidents. There are onlysmall differences in the valuation of safety in differentcontexts.

This study seeks to find the impact of theming on the willingness to pay of con- sumers for amusement parks. Guests of Finnish amusement park Särkänniemi were asked about their preference for themed attractions and about the price they were willing to pay per ride by means of a questionnaire. Variables concerning both the stated as well as the revealed preference for theming, immersive experience, and previous visits to the park were tested in relation to the willingness to pay for amusement parks. Not all these variables have shown to play an important role; however the variable concerning the revealed preference did have a very strong significance on the willingness to pay in the proposed model. In conclusion the study suggests that the willingness to pay for an attraction is positively influenced by theming because people, as it turns out, are willing to pay more for an attraction when it is themed.

Uppsatsen syftar till att undersöka efterfrågan på Rättvisemärkt kaffe och vilka faktorer som påverkar denna. I uppsatsen diskuteras även hur rättvist Rättvisemärkt är egentligen och ifall producenter i u-länder påverkas positivt eller negativt av att konsumenter i väst handlar Rättvisemärkt.   För att utreda efterfrågan har en betalningsviljestudie genomförts på studenter på Karlstads Universitet. Resultaten från studien pekar på att efterfrågan på Rättvisemärkt kaffe är relativt hög bland studenterna, vilket överensstämmer med tidigare rapporter som visat att efterfrågan på Rättvisemärkt kaffe ökar. Vad det gäller faktorer som påverkar betalningsviljan har kön samt inkomst visat sig vara av betydelse. Ålder verkar dock inte vara en avgörande faktor. För att utreda hur rättvist Rättvisemärkt egentligen är har en litteraturbaserad studie om Rättvisemärkts för- och nackdelar gjorts. Vissa forskare menar att Rättvisemärkt har en positiv inverkan på bönder och arbetare i utvecklingsländer, medan andra anser att Rättvisemärkt inte alls fyller sitt syfte utan i många fall har negativ inverkan. / The essay aims to examine the demand for Fairtrade coffee and the factors influencing it. It also discusses how fair Fairtrade really is and whether producers in developing countries are positively or negatively affected by consumption of Fairtrade products in the west.     In order to investigate the demand, a willingness-to-pay study was implemented on students at Karlstad University. The results from the study indicate that the demand for Fairtrade coffee is relatively high among the students, which is consistent with previous reports which have shown that the demand for Fairtrade coffee is increasing. Regarding factors affecting the willingness to pay, sex and income have proved themselves important. Age, however, does not seem to be an essential factor.  In order to examine how fair Fairtrade really is, a literature based study concerning Fairtrade’s benefits and disadvantages was conducted. Some researches argue that Fairtrade is affecting farmers and workers in developing countries positively while others argue that Fairtrade does not fulfill its purpose and in many cases has a negative impact.

Abstract The purpose of our thesis was to comprehend how organizations approach the Corporate Social Contract that exists between them and society. The empirical data was gathered to reflect a comprehension of the Corporate Social Contract as a whole and as the product of its components, i.e.: Corporate Social Responsibility and Reciprocity. Other concepts interconnected with our main topic were also used in order to better comprehend the concept of Corporate Social Contract as well as our interpretations of the collected empirical data. These interconnected concepts were Corporate Sustainability, Corporate Citizenship, Shared Value, and Willingness to Pay.   The research work was approached from the qualitative standpoint. Considering that the perspective of our thesis was an organizational one, we approached 5 organizations within which to conduct interviews on the stated topic. Our aim was merely to understand the organizational perspective and approach to the concept of Corporate Social Contract, not to compare these perspectives and approaches.   Each of the chosen organizations met certain basic criteria mentioned in our work that permitted us to include them in our sample. The thesis’ conclusion reflected various organizational approaches towards Corporate Social Contract from the angle of Corporate Social Responsibility as well as varying perspectives on, and expectations of, society’s reciprocity. The study has shown that our view of the equal importance of the concepts of CSR and Reciprocity, within the framework of CSC fulfillment, is an under investigated area in both academics and in the practical business world. This has also been supported by our interviewees’ view on expectations, placed on society, as an implicit area in their organizations’ policies. Through our study we have uncovered practical reasons as to why CSC cannot be fulfilled all the time, how expectations between both organizations and society differ from project to project, and the importance of societal reciprocity in the aim of CSC fulfillment. And thus, through our study, we endeavor to comprehend how organizations fulfill the CSC and how they view society’s attempts to fulfill its end of the contract.   As a result of our work, future students and researchers stand to gain insights into the mentalities of organizations that hail from different industries and are based in different parts of the world. Future students and researchers could also derive their own interpretations of our respondents words based on the culture prevalent in the country in which the respondents are based. Apart from this, one can note that the respondents were also from a range of departments and their professionally skewed perspective on our topic makes for an interesting contribution to those seeking insights into our topic and those interlinked.   Key Words: Corporate Social Contract, Corporate Social Responsibility, Reciprocity, Corporate Sustainability, Corporate Citizenship, Shared Value, and Willingness to Pay.

The bison industry has limited resources for increasing market share. Exploring how consumers react to information about bison and discovering what people know about bison is important to determine the most efficient way to increase market share and ensure the sustainability of the bison industry. <p> This thesis examines the impact of three different information treatments on willingness-to-pay for bison. The three treatments are a nutritional comparison chart of negatively-perceived nutrients, a bison taste testimonial from a chef and a statement concerning the absence of growth hormones and antibiotics in the processed bison product used in the research. The hypothesis tested is that nutritional information about bison would elicit the greatest increase in willingness-to-pay for the processed bison product. <p> A random nth-price auction was conducted in December 2002 in Guelph, Ontario with 57 participants to elicit willingness-to-pay values for the processed bison product. Participants initial bids for the processed bison product were elicited without being given any information and a second round of bidding was conducted once participants had reviewed an information treatment. The mean difference in the bids between round two and round one are $0.221 for the nutritional comparison treatment, $0.210 for the taste testimonial treatment and $0.185 for the natural aspects treatment. ANOVA results indicate no statistically significant difference between the mean difference in bids between the three treatments. Further analysis with a regression model using the difference in bids as the dependent variable, dummy variables representing treatment types and survey data for the other relevant independent variables, shows that the coefficient for the nutritional comparison treatment is not significantly different from zero. Therefore, the hypothesis that nutritional information about bison would elicit the greatest increase in willingness-to-pay for the processed bison product has been rejected. The other independent variables examined in the regression are not significant. <p> This thesis does not clearly indicate which information treatment would be the most effective for the bison industry to utilize in a bison information campaign. However, each information treatment did increase the group mean willingness-to-pay so any information relevant to consumers about bison may be beneficial in increasing market share for bison products. Industry participants may need to work together to simultaneously increase awareness, distribution and consumption of bison products to ensure the sustainability of the bison industry.

This thesis contains six papers closely related to current research topics in the field of economic evaluation in health care. The thesis discusses methodological features of cost-effectiveness analysis (CEA) and cost-benefit analysis (CBA). It further relates to issues of modelling and how to account for uncertainty in economic evaluations. The thesis contributes both with an analysis of the costs and benefits of hormone replacement therapy (HRT) and new approaches for analysing uncertainty in economic evaluations. The first part of the thesis (Papers 1-4) analyses the costs and benefits of HRT in the prevention and treatment of postmenopausal women’s health problems. The second part of the thesis (Papers 5-6) analyses issues of uncertainty in economic evaluations. Contents: Paper 1: Willingness to Pay for Hormone Replacement Therapy. (A revised version of this paper has been published in Health Economics, Vol. 7 No. 1, 1998, pp 31-38.) Paper 2: The Impact of Hormone Replacement Therapy on Quality of Life and willingness to Pay. (Co-authored with Magnus Johannesson, Peter Henriksson and Roland T. Strand.) (This paper was published in British Journal of Obstetrics and Gynaecology, Vol. 104, 1997, pp 1191-1195.) Paper 3: Estimating Hip Fracture Costs and Potential Savings. (Co-authored with Ulf-G Gerdtham.) (This paper was published in International Journal of Technology Assessment in Health Care, Vol. 14, 1998, pp 255-267.) Paper 4: A Computer Model to Analyse the Cost-Effectiveness of Hormone Replacement Therapy (Co-authored with Magnus Johannesson and Bengt Jönsson.) (A revised version of this paper has been published in International Journal of Technology Assessment in Health Care, Vol. 15, No. 2, Spring 1999, pp 352-365.) Paper 5: Bootstrap Confidence Intervals for Cost-Effectiveness Ratios: Some Simulation Results. (Co-authored with Magnus Tambour.) (A revised version of this paper has been published in Health Economics, Vol. 7, No. 2, pp 143-147.) Paper 6: Non-Parametric Willingness to Pay Measures and Confidence Statements. (Co-authored with Magnus Tambour.) / <p>Diss. Stockholm : Handelshögsk.</p>

The bison industry has limited resources for increasing market share. Exploring how consumers react to information about bison and discovering what people know about bison is important to determine the most efficient way to increase market share and ensure the sustainability of the bison industry. <p> This thesis examines the impact of three different information treatments on willingness-to-pay for bison. The three treatments are a nutritional comparison chart of negatively-perceived nutrients, a bison taste testimonial from a chef and a statement concerning the absence of growth hormones and antibiotics in the processed bison product used in the research. The hypothesis tested is that nutritional information about bison would elicit the greatest increase in willingness-to-pay for the processed bison product. <p> A random nth-price auction was conducted in December 2002 in Guelph, Ontario with 57 participants to elicit willingness-to-pay values for the processed bison product. Participants initial bids for the processed bison product were elicited without being given any information and a second round of bidding was conducted once participants had reviewed an information treatment. The mean difference in the bids between round two and round one are $0.221 for the nutritional comparison treatment, $0.210 for the taste testimonial treatment and $0.185 for the natural aspects treatment. ANOVA results indicate no statistically significant difference between the mean difference in bids between the three treatments. Further analysis with a regression model using the difference in bids as the dependent variable, dummy variables representing treatment types and survey data for the other relevant independent variables, shows that the coefficient for the nutritional comparison treatment is not significantly different from zero. Therefore, the hypothesis that nutritional information about bison would elicit the greatest increase in willingness-to-pay for the processed bison product has been rejected. The other independent variables examined in the regression are not significant. <p> This thesis does not clearly indicate which information treatment would be the most effective for the bison industry to utilize in a bison information campaign. However, each information treatment did increase the group mean willingness-to-pay so any information relevant to consumers about bison may be beneficial in increasing market share for bison products. Industry participants may need to work together to simultaneously increase awareness, distribution and consumption of bison products to ensure the sustainability of the bison industry.

Consumers are becoming increasingly concerned about their foods and more particularly, the origin of their foods and the ingredients they contain. In light of the demand for additional origin information, the 100% Canadian milk branding initiative was launched in 2009 as a means of informing consumers about the origin of milk in their dairy products. The information is indicated by the presence of the 100% Canadian milk symbol on dairy products and can be characterized a form of co-branding. The literature on co-branding stipulates that co-branding can result in changed product perceptions either negatively or positively. In addition, the willingness to pay (WTP) literature stipulates that WTP is determined by product attributes and individuals’ characteristics. This thesis therefore seeks to ascertain the factors affecting consumers’ preferences and WTP for products with the 100% Canadian milk symbol. Specifically, the effects of individual characteristics such as health consciousness, patriotic values and risk perceptions on preferences for dairy products with the symbol are evaluated. Concurrently, the study explores the relationship between respondents’ knowledge of the Canadian dairy industry and WTP for the symbol. Data were gathered from a total of 1012 milk and ice cream consumers using two nationwide internet surveys. Estimations are carried out using the Multinomial Logit (MNL) and the Random Parameter Logit models (RPL). The results suggest that consumers in general have positive perceptions of milk and ice cream with the 100% Canadian milk symbol but negatively perceive store brand and organic labels. However, in some cases, combining a store brand label or organic label with the 100% Canadian milk symbol, are shown to alter consumers’ perceptions of the product. Some socio-demographic variables and individual characteristics were also found to be influential in intended purchase behaviours and WTP for milk and ice cream. The findings from this study provide information on consumers’ perceptions and attribute preferences and are expected therefore to contribute to the marketing strategies of the Canadian dairy industry as a whole.