Our purpose with the study was to investigate how the image of a mother’s role is created by the magazines Mama and Husmodern. Mama is an existing magazine, but Husmodern ceased to exist in 1988. Both magazines focus on children, fashion and housework. We wanted to know what qualities you need to become a good or a bad mother. Also who is allowed to give advices on motherhood? We compared the magazines to find out how the mother´s role has changed over time. For that we used six issues of Mama from the year 2011, and six issues of Husmodern from the years between 1941 and 1959. The result of the research shows that mothers, now as well as in the 1940-1950's, are expected to put their children first. Nowadays, in Mama’s context, she is also expected to work. It is no longer socially acceptable to live as a housewife, which was the ideal in the magazine Husmodern. The result also shows that mothers, according to Mama, are in a constant state of stress. The magazine tries to offer them solutions for their stress-related problems. Husmodern on the other hand, puts a greater emphasis on moral, and offers the readers their moral values.

Dakwah bedeutet in etwa soviel wie islamische Mission. Die islamischen Medien sind von zentraler Bedeutung für die Artikulierung von Visionen, welche die politischen Interessen von Wählerinnen und Wählern ansprechen sollen. Das Wachstum der Medien in der Post-Suharto-Ära war ein Ergebnis der Pressefreiheit, die durch Präsident BJ Habibie im Jahr 1999 eingeleitet wurde. Die Zeitschrift Ummi ist eines der Dakwah-Medien, die aufgrund verschiedener Umstände seit dem Ende des Suharto-Regimes in den späten 90er Jahren bis heute überleben konnten. Schwerpunkt meiner Forschung ist die Analyse des Wandels der Ummi von einem Vehikel zur Bildung und Festigung einer Wählerschaft, die sich in der Suharto-Ära insbesondere aus der Tarbiyah-Bewegung generierte, hin zur aktuellen Tendenz der Popularisierung der Tarbiyah Identität als ein neues Lebensstil. Tarbiyah ist ein Wort aus dem Arabischen und bedeutet soviel wie „Bildung“. / The growth of media in the Post Suharto era has been the result of press freedom established by president B.J Habibie in 1999. With regard to the diversity of Islamic media, the term of ‘the dakwah media’ hence is not only about labeling ‘Islam’ but also on ‘constructing’ dakwah. Dakwah itself literarily means ‘proselytization of Islam’, ‘issuing a summons’ or ‘making an invitation’. My PhD project hence aims to provide a brief analysis of the shift of the dakwah media which used to be political vehicles of establishing constituencies especially for the ‘tarbiyah movement’ in the Suharto era to the current tendency of popularizing the Tarbiyah identity as a new life style. The tarbiyah movement in Indonesia is a social and political movement among Indonesian Muslim students especially activists in the Suharto period. The word tarbiyah itself is taken from Arabic which literary means ‘education’.