The main goal of this thesis is a building societies bussiness plan analysis, strategy suggestion and comparison of realization options of suggested strategy. The comparison is going to be done from economical, jurisdictional and taxative points of view. Dissertation will contribute to create theoretical basis for enterprises, which are dealing with basic analysis of bussiness plan, and then the contribution will contain upcoming strategies, especially in practical part of the thesis. This practical part may greatly help to eneterprises with recent bussiness plan.

The aim of the diploma thesis is to introduce a business plan of founding a small Moravian winery called MALÝ LEV, Ltd. The company will be concerned with growing grape vine, its processing into the form of land wine and its afterward trading. A part of this thesis will deal with the economical evaluation of the viability of the winery.

The presented thesis aims establishment of a competitive business on a basis of a well-prepared, viable business plan. The range of offered products includes beads and beads components as well as creative classes for children and adults. Porter Five Forces Analysis, PEST analysis, SWOT analysis and a questionnaire survey were employed. Pivotal chapter - Custom design solutions – was structured in accordance with the business plan. According to the results the potential customers are interested in the products and the business would be prosperous in today´s competitive environment.

The aim of this thesis is to analyze financial statements and search the best way how to finance an investment intention. The theoretical part is focused on a characteristic of the investment opportunities, the sources of financing, the issues with a financial statement analysis and its indicators. The practical part analyses a specific company based on the financial statements which is followed by an investment intention. Its aim is to search the best option for the financing.

This master thesis deals with creating a new business subject, and focus on business plan and its usage in company practice. Theoretical introduction and the basic concepts definitions are included in the first part. Terms of business environment are also explained there. The second part is focused on the analysis of the business environment and new starting business subject. The proposals and recommendations for improving new business subject, which are based on analysis and outputs, are formulated in the final section.

The purpose of this Masters thesis is to develop and present a business plan for a platform, used to collect data about a baby’s development. The thesis proposes the development of web and mobile applications based on this platform for use by parents. This business plan is also consisted of sections focused on project financing and a comprehensive economic evaluation.

The Master’s thesis deals with the business plan of company in counseling field. The thesis includes theoretic piece of knowledge from trading and business plan and market analysis. The result is the proposal of business plan in counseling field.

The aim of this diploma thesis is to create a specific business plan for a start up enterprise. The theoretical part of the thesis explains the basic concepts related to entrepreneurship, business plan and legislative requirements related to business services in the field of social services. The practical part deals with specific business plan, company presentation, market analysis, marketing, operational and financial plan and at the end of the chapter also evaluation of the efficiency of the investment and the evaluation of the risks related to the business plan.

This thesis analyzes behavior of customers on an e-commerce website in order to predict whether the customer is willing to buy something or is just window shopping. In addition the secondary model predicts, if the customer is going to leave the e-commerce website in next few clicks. To answer this questions different frameworks are tested. The base model used is the Logit model. The base model is compared with more sophisticated methods in machine learning - with neural networks. The best results were yielded by Recurrent neural network - the Long Short-Term Memory (LSTM). The results of the analysis confirm importance of the click stream data and calculated features that track user behavior on the e-commerce website, type of the page (product, category, information), product variance and category variance. The thesis emphasizes practical implications of this models. Two possible practical implementations are presented. The models are tested in novel ways to see how would they perform if implemented on the real e-commerce website.

Title: The National Youth Sport Festival as a motivation for athletes' careers Objectives: The aim of this work is to evaluate the factors of athletes' motivation for participation at the National Youth Sport Festival and the perceived image of the event. The inclusion of athletes without participation and with participation at the event in the research allows a comparison of the perceived image between these two groups of respondents. Methods: Both quantitative and qualitative methods are used in this thesis. Electronic interviewing of the National Youth Sport Festival participants and members of sports association without participation was the main method of data collection. The questionnaires were compiled according to foreign studies. The electronic interviewing was supplemented with an in-depth interview with a marketing expert. Results: The results show, that the National Youth Sport Festival is fulfilling the main mission in the mind of participants. The sports event brings participants not only experiences, but also fun, enjoyment and new friendships. The event is a motivational event that motivates not only to recreational but also professional sport. The media pressure during the event is not significant to spoil the participants' attitude towards sports. Image of the event is positively...