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Rinkodaros taikymas lietuvos draudimo paslaugų rinkoje / Marketing implementation in Lithuanian insurance services market

Master thesis, 65 pages, 18 pictures, 4 table, 39 literature sources, 5 appendages, Lithuanian language. The object of the work- insurance service marketing. The subject of the work - the research of the insurance service marketing. The aim of the work – to establish and estimate service marketing significance in an insurance business and to make suggestions of marketing implementation for companies. The goals of the work: 1.To analyse the nascency determinant elements of insurance service marketing. 2.To settle and describe a conception, functions, and essential things of insurance service marketing. 3.To analyze the peculiarities of the insurance service marketing and their determinant elements. 4.With reference to facts, to settle the size of Lithuanian insurance service market, to measure the structure of insurance service suppliers’ market and its competitive ability. 5.To find out consumers’ opinion about insurance service. 6.To estimate need and conditions of insurance service marketing implementation. Methods of the research: empirical research (questionnaire), unstruktural interview, analysis and synthesis of nonfiction, statistical material analysis, graphics, comparable, generalization. Analysing Lithuanian and foreign countries nonfiction and periodic literature about insurance service marketing, it is defined the organization particularity of the insurance service marketing, its expedience of adaptability and facility in Lithuanian insurance companies.

Identiferoai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050530_175641-70735
Date30 May 2005
CreatorsŠyvokaitė, Jurgita
ContributorsRamanauskienė, Jadvyga, Ramanauskas, Julius, Čiulevičius, Jonas, Čiulevičienė, Vida, Andriuščenka, Jonas, Atkočiūnienė, Vilma, Žukauskas, Povilas, Marcinkevičiūtė, Lina, Čaplikas, Jonas, Lithuanian University of Agriculture
PublisherLithuanian Academic Libraries Network (LABT), Lithuanian University of Agriculture
Source SetsLithuanian ETD submission system
LanguageLithuanian
Detected LanguageEnglish
TypeMaster thesis
Formatapplication/pdf
Sourcehttp://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_175641-70735
RightsUnrestricted

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