SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological food products Research aim – to present marketing decisions stimulating purchase of ecological products. Tasks: 1.To analyze outward and inward factors impact on consumer behavior. 2.To identify marketing tools influence on consumer behavior. 3.To prepare the research methodic of ecological products consumer behavior. 4.To conduct a sample survey and to identify factors impact of purchase of ecological food products. 5.To recommend marketing decisions stimulating purchase of ecological products. Research methods - Lithuanian and foreign authors scientific literature analysis and synthesis, logical abstracts, sample survey, data grouping, method of statistical analysis, graphic presentation. Marketing decisions recommended stimulating purchase of organic products are based on Lithuanian and foreign authors theoretical principles of outward, inward and marketing factors impact on consumer behavior, sample survey, identified consumers motives of purchase and usage of ecological food products, investigated marketing tools influence to ecological food products consumer behavior.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060525_112047-65439 |
| Date | 25 May 2006 |
| Creators | Mockutė-Čiukienė, Aušra |
| Contributors | Čiulevičius, J., Markevičius, P., Atkočiūnienė, V., Ramanauskas, J., Makutėnienė, D., Čaplikas, J., Žukauskas, P., Kazragytė, A., Lithuanian University of Agriculture |
| Publisher | Lithuanian Academic Libraries Network (LABT), Lithuanian University of Agriculture |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060525_112047-65439 |
| Rights | Unrestricted |
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