Ethical Fashion Branding : Multiple Case Studies of Mission Statements and Fashion Films / Branding of Ethical Fashion : Fashion Films and Mission Statements Analysis

Description

This paper is an attempt to identify new ways to improve consumer’s response to ethical fashion branding through written mission statements and fashion films. It examines material by three fashion brands: H&M, Stella McCartney and People Tree. Additionally, it reviews and summarizes findings of previous literature in the field of ethical and sustainable fashion branding and builds a list of principal factors that play in the success of ethical fashion branding. The paper concludes with providing recommendations to improve the branding of each case study. / BA Thesis

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-151427

Tags

Ethical fashion

branding

mission statements

fashion film

ethical consumption

sensorial value

H&M

Stella McCartney

People Tree.

Humanities and the Arts

Humaniora och konst

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:su-151427
Date	January 2017
Creators	Salti, Rafa
Publisher	Stockholms universitet, Modevetenskap
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess