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Ethical Fashion Branding : Multiple Case Studies of Mission Statements and Fashion Films / Branding of Ethical Fashion : Fashion Films and Mission Statements Analysis

This paper is an attempt to identify new ways to improve consumer’s response to ethical fashion branding through written mission statements and fashion films. It examines material by three fashion brands: H&M, Stella McCartney and People Tree. Additionally, it reviews and summarizes findings of previous literature in the field of ethical and sustainable fashion branding and builds a list of principal factors that play in the success of ethical fashion branding. The paper concludes with providing recommendations to improve the branding of each case study. / BA Thesis

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:su-151427
Date January 2017
CreatorsSalti, Rafa
PublisherStockholms universitet, Modevetenskap
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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