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Enhancing User Satisfaction Through Micro-interactions: A Qualitative Study of Usability on Spotify

This study investigates the impact of micro-interactions on user satisfaction within music applications, specifically examining the usability differences between simpler and more complex interactions. The research employs semi-structured interviews to assess user satisfaction with two different levels of micro-interaction complexity. The goal is to derive actionable insights for optimising user-centred design in digital music streaming platforms, ultimately enhancing user satisfaction. The semi-structured interview method is chosen for this study, with the assistance of A/B testing designed by the researchers to gain realistic and informative qualitative data. To analyse a large amount of qualitative data, thematic analysis is utilised as the analytic method. The results reveal a clear preference for simple micro-interactions. Participants found these interactions required fewer steps, were more intuitive, and demanded minimal cognitive effort, thereby avoiding information and feature overload. In contrast, complex micro-interactions often led to confusion and frustration due to unnecessary complexity and unclear iconography. Moreover, participants expressed a need for personalised and voice-activated interactions to enhance usability and accessibility in diverse contexts. These findings underscore the importance of designing micro-interactions that align with users' mental models and preferences. By prioritising simplicity, intuitiveness, and personalization, music streaming services can significantly improve user satisfaction and engagement.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-65490
Date January 2024
CreatorsHongjian, Li, Yujie, Zhou
PublisherJönköping University, JTH, Avdelningen för datateknik och informatik
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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