This paper focuses on how a hairdresser salon's website, kalufsen.com, should be designed to meet customers' expectations. A survey with quantitative and qualitative e-questions was created in order to find what customers thought of the current website as well as what they expect from a hairdresser salon's website. The survey was created in Google Forms and distributed via the social media site Facebook. The survey showed that customers expect information about prices and opening hours. A hairdresser salon's website should also have some form of functionality, preferably online-booking. The participants thought kalufsen.com lacked expected functionality, information and design. The answers that came in were the basis for the redesign of kalufsen.com. Functionality that was added were among other things a price and treatment list and a navigation bar. This made the website both more functional as well as interactive. After the redesign was finished, a survey with questions about the redesign was created and distributed. The survey showed that the redesign was well received, the participants liked the newly added information and functionality as well as the design update. After the two surveys a third method was used to get more data, a questionnaire in conjunction with interviews. The method once again showed that customers respond positively to a website with more thought-out functionality, information and design.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-12901 |
| Date | January 2017 |
| Creators | Händén, Niklas |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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