Due to the global pandemic Covid-19, a large part of the physical trade has now been moved online. One industry that experienced a massive rise in sales during 2020 was e-grocery. The at-risk group that has increased their e-grocery shopping the most is people over the age of 65, and studies show that in Sweden, one-tenth of all pensioners have tried grocery shopping online for the first time during the pandemic (Internetstiftelsen, 2020). However, despite a jump in the older population's use of e-grocery websites, they are still largely underrepresented. This can partially be attributed to physical and cognitive limitations as a result of aging. This study intended to evaluate popular Swedish e-grocery websites to determine the level of adherence to established guidelines compiled by the World Wide Web Consortium (W3C) to promote web accessibility for older users. Our results show that all websites struggled to conform to several of the guidelines and success criteria included in WCAG 2.1. Furthermore, we studied older users' experiences and needs in regards to e-grocery websites through a web survey. The results of our data collection indicate that many of the barriers reported by older users today are not covered in the current version of WCAG.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-26457 |
| Date | January 2021 |
| Creators | Ingemarsson, Josefine, Odqvist, Cassandra |
| Publisher | Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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