The study examines how Instagram users are affected by the information they are exposed to on a daily basis through social media. The study focuses on Instagram because according to a report from Svenskarna och internet (2020), as many as 80 percent of the age group 16-25 years use Instagram daily. To answer our purpose of the study we have implemented interviews and a survey. We have also chosen to present relevant research and literature on the subject. The result of the study shows that users are affected by influencers on Instagram but they are not always aware of it. The result also shows that persuasive design is integrated on Instagram through notifications, likes and comments. The majority of participants search for inspiration on Instagram and they mainly interact with people on Instagram through likes.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-26751 |
| Date | January 2021 |
| Creators | De Bernardi, Nina, Johansson, Jessica |
| Publisher | Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0017 seconds