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Gilla - för nöjes skull: En kvantitativ och kvalitativ studie om engagemang på nöjesparkers Instagramkonton / Like - A true pleasure: A quantitative and qualitative study on engagement on amusements parks´ Instagram accountsBrunnberg, Sofia, Johansson, Therese January 2018 (has links)
This study aims to examine what makes people engage on the social media platform Instagram. Marketing on social media is becoming more and more popular and the biggest difference compared to traditional media is that the users of social media are participants in the marketing process. Engaged participants are thus a prerequisite for successful marketing on social media. How engagement on social media is created was investigated through a quantitative content analysis of three Swedish amusement parks' Instagram accounts, where the purpose was to find out which category of motifs in images resulted in the highest and lowest number of likes. The images were all posted in the summer of 2017. The results of the content analysis were afterwards used in qualitative semi-structured interviews in order to find out why some image motifs engaged more than others. By analyzing the results with an analysis tool based on previous studies, the results were reached. The results showed that images with motifs of amusement parks' various rides and pool attractions achieved the highest numbers of likes on average because they created a high level of emotional engagement among users. Processed images, which contained text and graphic elements, achieved the lowest number of likes on average. The processed image motif created a low degree of engagement as the images were not considered visually appealing, nor did they produce positive feelings or happy memories to the same extent as the motifs in the category of rides and pool attractions.
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Hur information på Instagram påverkar användarna : En studie om persuasive design och dess påverkan i sociala medier / How information on Instagram affects its usersDe Bernardi, Nina, Johansson, Jessica January 2021 (has links)
The study examines how Instagram users are affected by the information they are exposed to on a daily basis through social media. The study focuses on Instagram because according to a report from Svenskarna och internet (2020), as many as 80 percent of the age group 16-25 years use Instagram daily. To answer our purpose of the study we have implemented interviews and a survey. We have also chosen to present relevant research and literature on the subject. The result of the study shows that users are affected by influencers on Instagram but they are not always aware of it. The result also shows that persuasive design is integrated on Instagram through notifications, likes and comments. The majority of participants search for inspiration on Instagram and they mainly interact with people on Instagram through likes.
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Det ökade användandet av Instagram : En studie om design och innehåll på Instagram / The increased use of InstagramMorsing, Sabina January 2020 (has links)
As a result of the emergence of new technological opportunities in the last decade, new digital oppor-tunities have been created. Social media is a relat-ively new phenomenon that has contributed to a greater interest in the world offered online. This study focus on Instagram and aims to create know-ledge and understanding of what it is that has con-tributed to it being the most used social media today. This study aspire to answer questions about which design elements and in what way information and content is structured on Instagram, and how it can contribute to its increased use. To answer the ques-tions, a method combination of qualitative and quantitative research was used and a questionnaire was created to collect empirical data. A content ana-lysis was used to examine the collected empirical data. The result indicates that design elements that offer the user the opportunity to interact with content and the infinity scrolling function contribute to an increased use of Instagram. The result also shows that Instagram's information and content are struc-tured in a simple and clear way through good navig-ation options and personalization algorithm, which also contributes to increased use of Instagram.
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En studie av användarupplevelse (UX) i ett cross-channel sammanhang : Användarnas upplevelse av boklån på högskolebiblioteket i Borås / A study of user experience (UX) in the context of cross-channel : The users’ experience of book loan at the library of University of BoråsTan, Dennis, Truong, Hellen January 2021 (has links)
The bachelor thesis aims to explore whether students perceive the usage of self-service technology (SST) as positive, neutral or negative, which occurs before, under and after a visit at the library of University of Borås. In this paper, a qualitative user diary was used as a method to gather empirical data. An established UX method, customer journey mapping (CJM), was selected to analyze the empirical findings. The findings were further analyzed with a theoretical framework of the predecessor David Benyon to gain a deeper understanding of user experience in a cross-channel context. The study shows that students are overall positive to the usage of SST, but a deficiency of information affects the positive experience throughout the library.
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Unga mäns Instagramanvändande / Young men and their use of InstagramHedin, Ebba January 2022 (has links)
This study examines young men and their use of the social media platform Instagram. In this study I focus on Instagram since it is more popular than ever, especially among young people. The platform is also the social network that has been least studied. To answer the purpose of the study the empirical material has been collected through a survey study about Instagram use with 21 men aged 18-30. With support from relevant research and literature. The results of the study shows that Instagram is easy to use, which of course is an advantage for people that want to use the product. However, the results also shows that the majority of the young men uses Instagram as a time-killer. The function and features that Instagram has to offer doesn’t seem to have any major significance for their use.
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Riktad marknadsföring inom sociala medier : en undersökning av hur riktad annonsering påverkar användarupplevelsen / Targeted marketing in social media : A study of how targeted advertising affects the user experienceKarlsson, Amanda, Clausen, Felix January 2022 (has links)
This bachelor thesis is about how targeted marketing affects the user experience on Facebook and Instagram. This study has both been looking at the number of ads in users' feeds but also the structure of each individual ad because the information architecture behind every information campaign, not only affects the user experience but has also shown that it determines how users view the company behind the ad. The success of social media has resulted in most marketing strategies now being shifted to social media platforms and the newest phenomenon is to target customized ads to a specific audience based on detailed data from users such as age, gender and previous searches in various search engines. In this study a group of a total of six participants was selected to analyze their feed on Instagram and Facebook every day for a week and write down discoveries according to a template with questions related to issues such as number of ads, how relevant the ads were to the participants and general thoughts about targeted marketing. The study finished with an interview with each participant where the participants were asked more in-depth questions about the participants notes and targeted marketing in general. Finally, we analyzed both the daily notes and the answers from the interview and were able to draw conclusions about how ads structure and design in combination with relevance affect the user experience and how users' emotions are affected negative by different targeted ads aimed at the wrong target gro
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Vad innebär GDPR för e-handlare? En studie om GDPR och dess påverkan på svenska e-handelsföretag / What does the GDPR mean for e-commerce businesses? A study of GDPR and its effect on swedish e-commerce businessesHellstrand, Malin, Putnoki, Lilla January 2018 (has links)
The aim of this bachelor thesis is to examine which adaptions Swedish e-commerce businesses have done to prepare for the new General Data Protection Regulation (GDPR). Using a qualitative method this study investigates how these companies have prepared themselves and what they have done to get their digital platforms such as websites, email and social media in order to be GDPR proof. The method which is used is semi structured interviews. The result of the study shows that the companies have been missing concrete guidelines on how the adaptions should be done from the Swedish government. The majority of the adaptions are therefor built on the businesses own adaptions of the new regulation. The conclusion reached in this thesis is that it has been hard for the companies to convert the law’s requirements into practical technical solutions.
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Estetiska faktorer på Pinterest : visuella aspekter på sociala medieplattformen Pinterest med fokus på genus / Aesthetics factors on Pinterest : Visual aspects of the social media platform Pinterest with a focus on genderBengtsson, Emma, Bereci, Christian January 2022 (has links)
The study examines the differences between women’s and men’s perception of visual aesthetics on Pinterest. Therefore, we have chosen to examine the visual aesthetics through the lens of simplicity, diversity, colour and craftmanship. The purpose of the study is to contribute to a deeper understanding of the perception of visual aspects between men and women on the social media platform Pinterest. As society grows and develops on a variety of levels, we humans must increasingly adapt to a higher pace of life. A higher pace of life can mean that we as humans are forced to have a greater focus on where we spend our time and what we choose to focus our attention on. This indicates that people in today's society and in their everyday lives must decide which social media they choose to pay attention to. We ask ourselves the question: How do people do when they must distribute time and attention over social media? What factors drive these decisions? Are men and women attracted to different factors? After studying the results, we were able to conclude that female participants valued Pinterest as less aesthetically pleasing than the male participants did. Finally, we would like to point out that even though the majority of users are women on Pinterest, our study shows that men value the visual aesthetics higher than women.
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