Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-04-07T13:25:47Z No. of bitstreams: 1 anapaulaevangelistadealmeida.pdf: 1960628 bytes, checksum: e12e825c648b5b53e80131b54e6a84ac (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-04-24T03:59:34Z (GMT) No. of bitstreams: 1 anapaulaevangelistadealmeida.pdf: 1960628 bytes, checksum: e12e825c648b5b53e80131b54e6a84ac (MD5) / Made available in DSpace on 2016-04-24T03:59:35Z (GMT). No. of bitstreams: 1 anapaulaevangelistadealmeida.pdf: 1960628 bytes, checksum: e12e825c648b5b53e80131b54e6a84ac (MD5) Previous issue date: 2013-06-19 / Este trabalho pretende analisar os enquadramentos e discutir o papel de agendamento da mídia impressa (no que diz respeito às revistas Veja, Época, Istoé e Carta Capital) com relação à implantação das políticas afirmativas nas universidades públicas do Brasil. Em um primeiro momento foram analisadas as mais extensas reportagens publicadas sobre o tema, desde abril de 2002 até abril de 2012, totalizando um total de 39 matérias. Para o propósito apresentado com relação à hipótese de um possível agendamento, foram realizadas 16 entrevistas semiestruturadas com leitores/assinantes das revistas, o que permitiu avaliar também, ainda que de forma sucinta, o perfil desses leitores, cruzando dados com relação ao seu capital simbólico. Nossa análise permitiu afirmar que esses meios de comunicação colaboraram através de um posicionamento parcial e por meio de um jogo de interesses que envolvem os campos políticos e econômicos, não apenas para desarticular ou fortalecer o poder do governo quanto à criação dessa política, mas para influenciar as reflexões dos indivíduos sobre as possíveis consequências, em especial negativas, da implantação dessa nova medida educacional. / This paper analyses the frameworks and discusses the role of print media Setting the Agenda (regarding to the brazilian magazines Veja, Época, Istoé and Carta Capital) in relation to the implementation of the affirmative policies in the public universities in Brazil. In a first moment we analyzed the most extensive published reports on the subject between April 2002 and April 2012, totalizing 39 magazines. For the stated purpose with respect to the hypothesis of a supposed scheduling, 16 semi-structured interviews were conducted with readers / subscribers of the magazines, which also allowed us to assess, albeit briefly, the profile of these readers, crossing data with respect to its symbolic capital. Our analysis allowed us to state that such media collaborated through a partial positioning and through a set of interests that involve the political and economic fields, not only to disrupt or strengthen the power of the government on the creation of these policies, but to influence the thoughts and reflections of individuals about the possible consequences, especially negative, of the implementation of this new educational approach.

This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.

The diploma thesis deals with the development of the media image of Czech politician and businessman Andrej Babiš since he was appointed as the Finance Minister. The aim of the thesis is to find out how the media image is changing during the term of office and which topics are primarily associated with him. The necessary data was obtained from the media database Anopress, through which the relevant articles of two national newspapers (Mladá Fronta DNES and Právo) were chosen. Another purpose of the work is to assess if the media image is influenced by the fact that Mladá Fronta DNES is owned by Andrej Babiš.

In the final days leading up to elections, many major newspapers in Canada and around the world depart from the principle of media neutrality and openly support a particular political party. Do these overt attempts at persuasion by trusted institutions actually affect the vote choice of their readership, and are these effects felt evenly across the population? In this thesis, I examine the 2011 and 2015 Canadian federal elections using data from the 2011 Canadian Election Study and the 2015 Making Electoral Democracy Work project. I find voters to be significantly influenced by their newspaper’s endorsement in the 2015 sample, and find that this influence primarily influences those who identify with no party. Although the influence is modest in size, with the geographic concentration of newspaper readership it is potentially large enough to influence outcomes in individual ridings. Combined with my finding that newspaper endorsements are far from evenly distributed across parties, this has troubling implications for Canadian democracy.

The purpose of this bachelor thesis was to examine how traditional news media vis-à- vis alternative news media in Sweden portrayed the Quran burnings and the riots which followed during august in the summer of 2020. With the basis in framing theory and intermedia agenda setting we examined these research questions: How do the news papers frame the Quran burnings? What discourses are reproduced? How do the traditional news papers and the alternative news papers framing of the Quran burnings differ from each other?  The qualitative methods used in this bachelor thesis were Robert Entmans framing theory combined with Rens Vliegenthart &amp; Stefaan Walgraves intermedia agenda setting theory. Also, we used different theories regarding populism, clash of civilizations and freedom of speech in order to find various themes in the reporting. For instance, the study applies Mikhail Bakhtin’s theory of the carnivalesque to examine how the alternative news paper Samnytt framed the Quran burnings.  Through examining news articles, we discovered several preexisting frames and some additional ones. The results showed that the traditional news papers framed the Quran burnings in a laconic way as an intolerant act against Muslims, while the alternative news papers framed the Quran burnings as a clash of civilizations and simultaneously as an act of freedom of speech. In relation to the alternative news papers overly dramatic and sensationalistic discourse, the traditional news papers discourse was more moderate. In this way the populist discourse in the alternative news media and their focus on the “man on the street” is an example of how the alternative news media defines itself as an opposition to the hegemonic “elite” news media institutions. In the alternative news papers, we also found one specific frame concerning anti-Semitism in Malmö, which was not given the same amount of attention by the traditional news papers.  The result of this study shows differences in framing, in line with previous research regarding alternative news media and populism, that could be an example of how the alternative news media is born and defines itself as an alternative to a narrative they deem wrong or lacking in traditional news media. This is primarily an effect of the fact that the traditional news papers lacked diversity in their interviewees since they mostly relied on authority sources, or in one case their own opinion piece writer, to tell the story. The results of this study highlights processes and effects that lies at the core of several phenomenon in this sphere, therefore it should be used to further the research on framing, alternative news media and populism. / <p>En kvalitativ analys av traditionella kontra alternativa nyhetsmediers gestaltning av koranbränningarna i Malmö 2020. </p>

Despite the accessibility of online news and availability of sophisticated methods for analyzing news content, no previous study has focused on the simultaneous examination of news coverage on human trafficking and audiences' interpretations of this coverage. In my research, I have examined both journalists' and commenters' topic choices in coverage and discussion of human trafficking from the online platforms of three British newspapers covering the period 2009–2015. I used latent semantic analysis (LSA) to identify emergent topics in my corpus of newspaper articles and readers' comments, and I then quantitatively investigated topic preferences to identify convergence and divergence on the topics discussed by journalists and their readers. I addressed my research questions in two distinctive studies. The first case study implemented topic modelling techniques and further quantitative analyses on article and comment paragraphs from The Guardian. The second extensive study included article and comment paragraphs from the online platforms of three British newspapers: The Guardian, The Times and the Daily Mail. The findings indicate that the theories of "agenda setting" and of "active audience" are not mutually exclusive, and the scope of explanation of each depends partly on the specific topic or subtopic that is analyzed. Taking into account further theoretical concepts related to agenda setting, four more additional research questions were addressed. Topic convergence and divergence was further identified when taking into account the newspapers' political orientation and the articles' and comments' year of publication.

During the Covid-19 vaccination in Croatia, there were inconsistencies and irregularities with the surplus vaccine and its recipients. Media coverage of the affair was extensive. The details were broadcasted in traditional media and social media. Like many other spheres of social life, the media system has progressed under the baton of technological and communication changes. The destabilisation of traditionally conducted communication required the adaptation and reshaping of all its actors. This study argues that we live in a hybrid media system, where traditional media and social media are in symbiosis (Chadwick, 2013) and are interconnected. The study aims to investigate what makes online content viral and discuss findings in a hybrid media context. The study conducts a content analysis, examining articles posted on media organisation web pages and their Facebook pages covering the vaccination affair. The variables in the analysis are based on the virality concept (taken from the field of marketing).

The diploma thesis "Tabloidization of Czech dailies before and after the death of Karel Svoboda" focuses on suicide of popular Czech songwriter and composer and analyzes the way in which Czech dailies covered this event - including tabloids and also quality papers. This diploma thesis is a case study, with brief theoretical introduction about tabloidization and framing and detailed analysis of framing in three important Czech dailies, which contributes to the description of some of the aspects of tabloidization of Czech newspapers.

This graduation thesis: Influence of press agency ČTK on the economical columns of Czech dailies Právo, Hospodářské noviny and MF Dnes deals with press agency ČTK news influence on the national dailies. The first two months of the year 2006 of three dailies Právo, Hospodářské noviny and Mladá fronta Dnes were being observed. The author features basic excursus into particular stages of research, basic theses and agenda setting principles as a theoretical base. The final part of the work deals with news selection into news service and affinity between resources and editorial staffs. The result of the research, which used content analysis as the researching method, describes the way how editors work with services of press agencies. In which form ČTK news appear in newspapers and how much space they are given there by editors and to which degree they mention authorship while taking news from agencies.

This Diploma Thesis, called Three years after the Brexit referendum: Analysis of the "Leave EU" and the "People's Vote" Twitter accounts examines communication of two Twitter accounts of the interest groups Leave.EU and People's Vote. Through quantitative content analysis, the thesis analyses the communication of both accounts, agenda setting and framing of content. The goal of this thesis is to examine the behaviour and profiling of both accounts and to find out to what extent is the content created based on reactions of the followers and how is this content framed.