Thesis (M.A. (Translation studies and linguistics)) --University of Limpopo (Turfloop Campus), 2010 / The researcher was motivated to conduct this research because there is a prevalence (high rate) use of code-switching among high school learners, teachers and students in tertiary institutions as well as in Xitsonga texts. This was observed by evaluating selected Xitsonga literature or text books with the aim of investigating why characters in the text books use code-switching as a conversational strategy. Based on the research findings, it became evident that characters/speakers switch because they have a lack of language proficiency, in their language or the target language. Their switch appears to be influenced by their statuses, the lack of equivalent words, the situations they find themselves in and the urge to be socially accepted by their peers. It is recommended that speakers need to learn their language adequately in order to communicate effectively without having to switch

Thesis (M. A.)--University of Hong Kong, 2006. / Title proper from title frame. Also available in printed format.

This paper seeks to present a discussion analysis of how acculturation among Hispanics has done more than just produce a shift in the culture and language of the current and rising generation, it has also changed the language choices within advertising. The focus will be on the discussion of how code switching in the form of “Spanglish” has affected the Hispanic consumer group in relation to advertising and marketing. A case example analysis of relevant Coca-Cola Company print ads is presented. / text

published_or_final_version / Language Studies / Master / Master of Arts

In this study the role that language plays in the expression of intelligence, bilingualism, and the process of assessing selected cognitive abilities was explored. The primary purpose of the study was to determine if individuals who are allowed to move from one language to another when they provide responses to test items produce results that are different than those obtained by bilingual examinees assessed in one language only. The results indicate that the Experimental Group obtained significantly higher results than the Control Group on all the tests and subtests used. The Experimental Group code-switched more frequently and the examiners only code-switched with that group. The frequency of the code-switching behaviours explains, in great part, all the differences noted in the results as very few other sources of differences were identified, even when groups were compared on sex, first language and relative proficiency in French and in English.

This study is about English borrowings and code-switching in advertisements in the two Swedish lifestyle magazines Amelia and King. The investigation shows that recent English borrowings were found in 41% of the advertisements in Amelia and in 10% of the advertisements in King. English intra-sentential code-switching appeared in 27% of the advertisements in Amelia but in only 8% in King. About half the advertisements in both magazines contained inter-sentential code-switching. Total code-switching was represented in one advertisement in Amelia and in eighteen in King. The two magazines differed a lot regarding the appearance of recent borrowings and code-switching in their different product categories and only shared the product category alcoholic beverages, which had the highest percentage of code-switching in both magazines. The main difference between Amelia and King was that in Amelia the amount of borrowings and code-switching was much higher than in King, but on the other hand Amelia only contained one advertisement exclusively in English, while in King they were eighteen. Another difference was that Swedish was more common in Amelia while English was more frequently used in King, both mixed with Swedish but also in advertisements where English was used entirely. / Den här undersökningen handlar om förekomsten av nya engelska låneord och kodväxling i reklamannonser i de två svenska livsstilstidningarna Amelia och King. Undersökningen visar att nya engelska låneord fanns i 41% av reklamannonserna i Amelia och i 10% av reklamannonserna i King. Engelsk intrasentinell kodväxling hittades i 27% av reklamannonserna i Amelia men bara i 8% av de i King. Ungefär hälften av reklamannonserna i båda tidningarna innehöll intersentinell kodväxling. Total kodväxling, dvs. annonser där all text var på engelska, förekom i en reklamannons i Amelia och arton i King. De två tidningarna skiljde sig mycket från varandra när det gällde antal engelska lånord och kodväxling i de produktkategorier som annonserades och hade bara en produktkategori gemensamt, alkoholhaltiga drycker, som hade högst andel i förekomst av kodväxling. Den största skillnaden mellan Amelia och King var att Amelia innehöll många fler låneord och kodväxlingar än King, samtidigt som Amelia innehöll endast en reklamannons som var helt på engelska medan King innehöll arton. En annan skillnad är att svenska var vanligare i Amelia medan engelska var vanligare i King, både blandad med svenska och i annonser med enbart engelska.

No description available.

In this study the role that language plays in the expression of intelligence, bilingualism, and the process of assessing selected cognitive abilities was explored. The primary purpose of the study was to determine if individuals who are allowed to move from one language to another when they provide responses to test items produce results that are different than those obtained by bilingual examinees assessed in one language only. The results indicate that the Experimental Group obtained significantly higher results than the Control Group on all the tests and subtests used. The Experimental Group code-switched more frequently and the examiners only code-switched with that group. The frequency of the code-switching behaviours explains, in great part, all the differences noted in the results as very few other sources of differences were identified, even when groups were compared on sex, first language and relative proficiency in French and in English.

Thesis (Ph.D.)--University of Texas at Arlington, 2009.

Thesis (Ph. D.)--University of Texas at Austin, 2003. / Vita. Includes bibliographical references. Available also from UMI Company.