Touch is an expressive and powerful modality in affect conveyance. A simple touch like a hug can elicit strong feelings of affection both in the touch initiator and recipient. Therefore delivering touch over a distance to a long-distance family member or significant other has been an appealing concept for both researchers and designers. However compared to the development of audio, video channels which allow the transmission of voice, facial expression and gesture, digitally mediated touch (Remote Touch) has not received much attention. We believe that this is partially due to the lack of understanding of the capabilities and communication possibilities that remote touch brings. This dissertation presents a review of relevant psychological and sociological literature of touch and proposes a model of immediacy of the touch channel for affect conveyance. We advance three hypotheses regarding the possibility of remote touch in immediate affect conveyance: presence, fidelity and context. We posit that remote touch with relatively low touch fidelity can convey meaningful immediate affect when it is accompanied by a contextualizing channel. To test the hypothesis, two sets of remote touch devices are designed and prototyped which allow users to send/receive a squeeze on the upper arm to/from others effectively. Three in-lab user studies are conducted to investigate the role of remote touch in affect conveyance. These studies showed clearly that remote touch, when contextualized, can influence the affective component in communication. Our results demonstrated that remote touch can afford a rich spectrum of meanings and affects. Three major categories of the usage are identified as positive affect touch which serves to convey affects such as affection, sympathy and sharing, comfort etc., playful touch which serves to lighten the conversations, and conversational touch which serves to regulate the dynamics in the discourse. Our interview results also provide insights of how people use this new channel in their communication. / Ph. D.

Syftet med denna studie var att undersöka hur stor erfarenhet svenska studenter har av, och hur stor rädsla de har för, nättroll. Ett annat syfte var att undersöka om erfarenheten har ett samband med deras eventuella rädsla för nättroll. Studien ämnar även undersöka vad svenska studenter har för definition av nättroll. Datainsamlingen utgjordes av en elektronisk enkät bestående av en självkonstruerad Likertskala (Troll-Likert) som distribuerades via webbplattformen survey & report. Skalan har aldrig tidigare använts i annat forskningssyfte. Deltagarantalet var 93 studenter. För att undersöka och analysera resultatet användes såväl kvantitativ som kvalitativ metod. Till den kvantitativa delen användes Spearmans rangkorrelationskoefficient och en enkel regressionsanalys. I fråga om den kvalitativa delen användes tematisk analys enligt Braun och Clarke (2006). Resultatet av studien visade att studenterna både hade en hög erfarenhet och rädsla för nättroll. Regressionsanalysen resulterade i ett värde på r2= 0,120. Spearmans resultat visade på en signifikant korrelation mellan rädsla och erfarenhet och regressionslinjen visade att studenternas rädsla kan till 12% förklaras av deras erfarenhet. Den tematiska analysen resulterade i ett tema som sammanfattar respondenternas definitioner av nättroll: personer som provocerar fram reaktioner för nöjes skull. / The purpose of this study was to investigate whether Swedish students have experience of, and / or fear of, online trolls. Also, if there was a connection between them two. The study also intended to investigate what definition of online trolls Swedish students had. The data collection was made up of an electronic questionnaire consisting of a self-designed Likert scale (Troll-Likert) distributed via the web survey & report. The questionnaire has never been used for any other research purposes. The number of participants was 93 students. To investigate the results both a quantitative and a qualitative method were used. Spearman's rank correlation coefficient and a regression analysis were used as in the quantitative method and a thematic analysis according to Braun and Clarke (2006) was used in the qualitative method. The study showed that the students both had a high experience and fear of online trolls. The regression analysis resulted in a value of r2 = 0.120. Spearman's results showed a significant correlation between fear and experience and the regression line showed that the students' fear can be explained to 12% by their experience. The thematic analysis resulted in one theme which summarizes the respondents' definitions of online trolls: people who provoke reactions for pleasure

Master of Arts / Department of Communication Studies, Theatre, and Dance / Nicole M. Laster / Goffman (1959) suggests that it is through communication that we are able to form impressions of self and express our identity to society. With the emergence of computer-mediated communication and social network sites we’ve witnessed a new form of communication online, and as a result, the traditional forms of impression management used to construct and display identity have shifted to include not just speaking or writing our identity, but displaying who we are through photographs online. This research investigates the connection between the use of a particular social network site, Facebook, and the pattern of impression management techniques through the management and addition of photographs on the site. A two-month ethnography of 16 participants was conducted followed by 3 interviews. Results indicate that digital natives (individuals who have grown up heavily in the presence of technology) tend to convey a variety of conflicting online identities through images, resulting in a “no consequences” generation that, while concerned with privacy, are more concerned with communicating an impression that fits within their primary social roles.

The purpose of this study is to gain in-depth knowledge of how the members of online communities form impressions of organisations that use online communities in their communication activities. Online impression formation has its peculiarities and in order to succeed companies need to better understand this phenomenon. In order to appreciate and evaluate an interaction, those involved in it must know their own identity. Hence, individuals as well as companies engage in identity production by trying to project a favourable impression. The process of identity production can take place in both the offline and the online world. This study focuses on the online world, more specifically on online communities, by investigating how online community members form impressions of companies that produce their identities in online communities. Technology has changed customer behaviours dramatically. People have embraced the Internet to meet and interact with one another. This behaviour is in line with the postmodern assumption that there is a movement towards re-socialisation. Online communication platforms connect people globally and give them the possibility to interact and form online social networks. These platforms are interactive, and thus change the traditional way of communication. Companies therefore have to embrace those interactive ways of communication. In the online world consumers are quick to react to communication weaknesses. Inappropriate corporate communication activities can affect the image they have formed of the company in question.

Thesis (M.A.)--University of Stellenbosch, 2001. / ENGLISH ABSTRACT: Since its birth in the early 1960's the Internet has been growing exponentially in all areas and it is predicted that by the year 2002, 490 million people around the world will have Internet access. Similarly, a rapidly increasing number of people are finding themselves working and playing on the Internet, using computer mediated communication (CMC) to converse, exchange information, debate, court, and show compassion. As a result CMC has become a new way for people to find or meet each other via social Internet tools and form and develop personal relationships. Malcolm R. Parks (1997) compiled a theory of relational development, incorporating seven dimensions along which the nature of interaction changes as relationships develop or deteriorate: 1. Interdependence (influence on each other), 2. Breadth (variety of interaction), 3. Depth (intimacy of interaction), 4. Commitment (expectations that a relationship will continue), 5. Predictability and understanding (familiarity with each other), 6. Code change (creating own linguistic forms and culture) and 7. Network convergence (introducing each other to respective online contacts and social networks). This study investigated the relational development reached in interpersonal relationships initiated and maintained online via social Internet tools. As mainly South Africans responded, results provide first time information about South African Web users' online relationships. Results show that the majority of online relationships reached above average levels of relational development as measured by elevated scores on most of the seven dimensions. The results also show significant differences between the levels of relational development reached in online friendships as opposed to online romantic attachments. The results are consistent with past research and could be used as a point of departure for further investigations into South African's Internet social practices and relational development in online settings. / AFRIKAANSE OPSOMMING: Die Internet het, sedert sy oorsprong in die vroee 1960's, eksponensieel gegroei tot die mate dat, teen die jaar 2002, 'n voorspelde 490 miljoen mense wereldwyd Internet toegang sal he. Daar is net so 'n dramatiese toename in die hoeveelheid mense wat die Internet begin gebruik ten einde te werk en te speel, deur CMC (computer mediated communication) te gebruik om te gesels, te debatteer, inligting uit te ruil, mekaar die hof te maak en ondersteuning te verleen. As gevolg hiervan is CMC 'n nuwe platform waar mense mekaar ontmoet deur sosiale Internet instrumente in te span en op hierdie wyse persoonlike verhoudings te begin. Malcolm R. Parks (1997) het 'n teorie van relasionele ontwikkeling saamgestel, waarvolgens hy die sewe dimensies wat verander soos verhoudings groei of disintegreer, inkorporeer. Die dimensies is: 1. Interafhanklikheid (invloed op mekaar), 2. Breedte (variasie van interaksie), 3. Diepte (intimiteit van interaksie), 4. Verbintenis (verwagting dat die verhouding sal hou), 5. Voorspelbaarheid en begrip (bekend wees met mekaar), 6. Kode verandering (nuwe taalvorme en idiome) en 7. Netwerk konversie (om mekaar bekend te stel aan elektroniese en ander kontakte). Hierdie studie het die relasionele ontwikkeling ondersoek wat bereik is deur interpersoonlike verhoudinge wat deur middel van 'n sosiale Internet instrument ge'inisieer en onderhou is. Hoofsaaklik Suid-Afrikaners het deelgeneem en vir die eerste keer is statistiek oor Suid- Afrikaanse Internet gebruikers se elektroniese vehoudings beskikbaar. Resuitate toon dat die meerderheid van die verhoudings hoer as gemiddelde vlakke van relasionele ontwikkeling bereik het, 5005 gemeet deur die sewe dimensies. Die resultate wys ook dat daar 'n betekenisvolle verskil is tussen die relasionele ontwikkeling van elektroniese vriendskappe en romantiese verbintenisse. Die resultate stem ooreen met vorige studies en vorm 'n stewige grondslag vir verdere navorsing oor Suid-Afrikaners se sosiale Internet praktyke en verhoudings.

In recent years, social networking sites have become a prevailing communication technology in the evolution of the digital era for today’s Internet users (Ipsos Insight 2007). As more and more marketers attempt to harness the power of electronic word-of-mouth (eWOM) in social networking sites (Williamson 2006), rigorous investigation of determinants that lead to consumers’ engagement in eWOM via the social networks is becoming critical. A central question to answer is what factors influence eWOM behavior in social networking sites and what are the underlying processes of eWOM communications in this new social medium. This study focuses on five social relationship variables: social capital, tie strength, homophily, trust, and consumer susceptibility to interpersonal influence that are all related to eWOM behavior in social networking sites. An online survey with a sample drawn from a large southwestern university was conducted to examine predictors of eWOM in social networking sites. Results from a series of multiple regression analyses indicate that certain social relationship variables are significant predictors that relate to social networking site users’ eWOM behavior. Out of the five relationship variables, social capital, homophily, trust, and interpersonal influence were found to significantly relate to users’ engagement in eWOM communications, whereas no effect was found with regard to tie strength. My dissertation research provides a theoretical understanding of consumers’ use of social networking sites as a vehicle for eWOM and contributes to the literature on computer-mediated communication with specific emphasis on online social media. Managerially, findings from this research could provide marketers with valuable information to establish their long-term relationships with consumers and use beneficial eWOM to promote selected brands. In conclusion, examining social relationships in social networking sites could contribute to our understanding of the determinants of consumer engagement in eWOM, which in turn influences the extent and pattern of eWOM and enables companies to deliberate their product diffusion strategies. / text

The present study provides a comparison of face-to-face and mediated hurtful communication in close relationships. Drawing on previous studies on hurtful communication and computer-mediated communication (CMC), an escalating hypothesis was posited that mediated hurtful messages would be perceived as more controllable, intentional, and hurtful than face-to-face (FtF) hurtful messages. Study 1 tested these predictions. Survey responses from college students who were randomly assigned to report either mediated or face-to-face hurtful interaction with a friend or romantic partner confirmed higher perceived controllability (i.e., being more deliberate on crafting hurtful messages) in the CMC than the FtF condition. Although intent and hurt were not different between the two contexts in the full sample, higher intent was found in CMC than FtF in romantic relationships. Thus, Study 2 was conducted, focusing on a comparison of FtF and text messaging in romantic relationships. Also, perceived face threat and relationship aspects—distancing effect of hurtful interactions and the effect of relationship satisfaction—were assessed. Face threat was posited to be lower in CMC than FtF context since Study 1 suggested that self-focused appraisals (e.g., humiliation) were lower for mediated hurtful messages. This difference in face threat was considered to result in similar levels of intent and hurt between the two contexts, although perceived controllability is higher in CMC. Results of Study 2 confirmed higher deliberation in CMC but failed to confirm higher intent or hurt in CMC. Further, face threat was not different between the two contexts, and controlling for face threat did not reveal the escalating effect (i.e., higher intent or hurt in CMC). Regarding relationship aspects, higher satisfaction and lower intent were associated with less distancing effect, and relationship satisfaction was negatively related to deliberation, intent, hurt, and distancing. These tendencies were not different between CMC and FtF contexts. These results suggest that mediated hurtful communication is a complex phenomenon in which various factors should be considered. The implications of these results were discussed, and suggestions for future studies were also offered. / text

Scholars have examined a variety of dimensions and models of interactivity in an attempt to articulate a comprehensive definition. Outcome Interactivity Theory (OIT) considers interactivity to be the result of a communication event involving the successful integration of three predictive dimensions: the presence of actual interactive technological features, the presence of similarly reactive content elements, and relevant user experiences that empower the user to employ these interactive elements within the communication event toward a desirable outcome. This dissertation accomplishes three major objectives: clarify the literature relating to the interactivity construct; introduce Outcome Interactivity Theory as a new theory-based conceptualization of the interactivity construct; and test Outcome Interactivity Theory using a pre-test post-test control group full experimental design. The study tests the impact of interactivity on knowledge acquisition and satisfaction student learning outcomes. In addition, the OIT model itself is tested to measure the effect of interactivity on knowledge acquisition and satisfaction. Finally, this study presents a new set of highly reliable interactivity measurement scales to quantify the influence of specific individual dimensions and elements on interactivity as defined by the OIT model. Results are described, and limitations and practical implications are discussed.

本文為「現象學操作」在電腦中介傳播上的範例。

The present study investigates the use of hedging devices in the readers’ comment section of the newspaper The Guardian Online. Two comment sections were chosen for the contrastive study: ‘Politics’ in the subsection ‘Comment is free’ and the series ‘Problem solved’ in the subsection ‘Life and style’. The corpus-based analysis of the frequency of hedges has revealed that the incidence of hedging devices in comments on personal issues is higher (by 19.2%) than on political articles. Three of the most frequently occurring hedging devices, namely, might, SEEM and I (don’t) think underwent further contextual analysis: the utterances containing these items were classified according to their illocutionary force, applying Bach’s (2003) classification of illocutionary acts. The most commonly hedged speech act types, characteristic of each section, were revealed.  Subsequently, an attempt was made to account for these findings from the perspective of ‘face’ and ‘facework’ as represented by Brown and Levinson (1987), Lim and Bowers (1991), MacGeorge, Lichtman and Pressey (2002), Ting-Toomey and Kurogi (1998). Since hedging is considered to be an effective strategy in minimizing ‘threats’ to the face of the addressee, it has  been possible to conclude that in discussions of personal issues participants are more concerned to ‘save’ the addressee’s face than in the case of political matters where the comment writers’ ‘self-face seems to be in the forefront.