The study's purpose was to identify the perceived needs and concerns of three generations in a family with an older adult aging in place in Mississippi. This mixed-methods study used snowball sampling in addition to recruitment by community leaders such as Extension agents to collect data through semi-structured interviews and structured questionnaires that asked about current and future problems among aging adults in rural communities in Mississippi. Three generations of Mississippians participated in the study, including older adults (G1; n = 22), adult children (G2; n = 23), and young adult grandchildren (G3; n = 19). Quantitative data were analyzed using SPSS Statistics, while qualitative data were managed with MaxQDA. Physical and mental health concerns were identified across all three generations. Financial concerns, including paying for basics such as food, medical and health care costs, and transportation issues, were most often reported by the two younger generations rather than the older adults. Services that assist with caregiving of older adults, including respite care, home health, and adult daycare options, were identified as services G2 and G3 family members reported as families currently needed or anticipated to need soon. Implications of the findings for families, community leaders, policymakers, non-profit organizations, and for-profit businesses are provided.

2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. In addition, there will be significant changes in the industry since these new privacy rules mean that there will be an inability of personalisation and just-in-time targeting for digital marketing, and advertisers have dubbed this situation the “adpocalypse.”  Both secondary and primary data were collected to answer the research question, how have the new privacy rules and regulations impacted the different steps of the AIDA model in digital media planning for digital advertising. Secondary data has been collected from business journals and academic journals, and the primary data has been collected through in-depth interviews. Further, the research is exploratory and explores the research question to give the reader a greater understanding of the subject area.   The following can be concluded from the research. Internet privacy rules and regulations will impact awareness, and it will be more challenging for companies to create awareness for their product offerings. Awareness will be heavily built on brand recognition, and the strategies for this step will revert to more traditional methods.  Interest would be affected since companies no longer will be able to follow up on their communication strategies as effectively. This research showed that the further down the company’s sales funnel, the more impacted the strategies. Further, desire would be more challenging for companies to create since retargeting, just-in-time targeting, and micro-targeting would no longer be possible in the same manner. Lastly, since action results from desire, this step would be heavily impacted.

The purposes of this study were to identify the teaching concerns expressed in their early years of teaching by the graduates of the Early Childhood Education program in a church related teacher education institution, and to determine the relationship between teaching concerns and the variables of years of teaching experience and grade level taught.

Individualised online marketing requires taking a stand regarding legal laws and user privacy. Although laws and regulations have arisen to strengthen individuals' rights to privacy and data control, the subject is still perceived as complex. The purpose of the study is to make it easier for companies' marketing departments when communicating with consumers, by creating an insight into the consumer's perception of how sharing their personal data affects marketing on the internet. This study aims to investigate consumers' experiences regarding privacy and personal data for marketing purposes. The aim is to gain an insight into how users assess the value of the positive aspects of internet use, concerning the concerns linked to protecting personal data. Researchers of the study will research which factors impact consumers than they are sharing their personal data.  To answer the research question, 16 interviews were conducted, based on the consumer perspective. Respondents answered questions about their experience of privacy and sharing personal data when using the internet. At the same time, the study shows that consumers do not know how little control they have over their personal data. The study also shows that consumers value their privacy when sharing personal data online by trying to control the sharing of personal data. The empirical material shows that there are consumers who appreciate targeted marketing, while other consumers see it as an invasion of privacy. The study's theoretical contribution includes a model that infers the factors a consumer considers when deciding whether to share their personal data. The study concludes that consumers' experience of invasion of privacy makes them choose to minimise the sharing of personal data. This results in targeted online marketing being negatively affected, as consumers minimise the sharing of personal data. The study also concludes that consumers' relationship with companies deteriorates in cases where consumers experience lower trust, when they experience that their integrity is being violated.

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