Aim of this thesis was mapping of diet and eating habits of children from primary school through survey. Chosen respondents were pupils in 4th and 5th grades in microregion Blatná. It took part 279 pupils aged 9 - 11. The results are processed in the form of graphs, tables and discussions. Children´s nutrition is very discussed topic lately. It all comes with the food machines where children have access to unhealthy junk food.

Thesis deals eating habits of children from 12 to 15 years of age and possibilities of the treatment are being considered. Over the last year, the children obesity has increased rapidly and caused an individual a lot of health problems. I tis not only a question of the cosmetic imperfection. The obese children suffer mainly from mental, physical and, in adulthood, socioeconomic difficulties. The prevention against obesity and its treatment lies in the increased physical activity and in the principles of healthy eating. The aim of this paper is to refer to the danger of the mass occurence of the obesity in children and adults in the Czech Republic and make the public familiar with a possibility of the rational nutrition and with the connections in the change of life style.

This paper conducts an analysis of county level data to determine the effect of fast food restaurants on type 2 diabetes rates. Due to endogeneity concerns with respect to the location of fast food restaurants, this paper follows the work of Dunn (2010) and uses the number of interstate exits in a given county to serve as an instrument for fast food restaurants. The strength of the instrument, which is theoretically and empirically tested in this paper, imposes some restraints on the interpretation of the findings. Using the Two-Stage Least Squares estimation method, I find that the presence of fast food restaurants has a positive and statistically significant effect on type 2 diabetes rates at the county level.

Billiard Club will provide a good billiard training and entertainment environment for the young beginners as well as mid-age fans of the cue-shot games in Karlskrona. There would also be some Asian style Fast food provided in the Club.

速食食品不但在我們的生活中扮演重要的角色，在台灣，其亦是最重要的餐飲產業之一。文獻上有關於加盟總部與加盟商之間的決策背後的模型，各個因子如何影響彼此，最後加盟總部與加盟商皆能極大化他們的效用，達到一個最適加盟的平衡點。然而，未看到有使用校準分析(Calibration)的方式回推出無法觀察到變數之合理區間的文獻。本研究使用此方法及台灣麥當勞的資料來解開加盟與否決策背後模型的面紗。在最基本的經濟模型中，我們發現加盟商努力的重要性增加時會導致加盟率的下降。再者，都會區的加盟商風險趨避程度以及市場風險較非都會區高。為了針對麥當勞總部的市場策略，延續上個模型的設定，我們在生產函數中另外加入健康食品的產品線以建設出較細緻的第二種模型。此延伸模型相較於第一個模型能解釋更多資料。我們亦觀察到當健康食品佔麥當勞產能提高時，模型的適配度會下降。此現象可解釋為在其他條件不變下，當麥當勞在菜單內加入更多比重的健康食品時，加盟商與加盟主的獲利將低於現階段的水準。 關鍵字: 速食產業，委託代理理論，校準分析，加盟 / Fast food restaurants play an important role in our daily life; they are also one of the most important restaurant business types in Taiwan. The literature posits and examines models behind how franchisors and franchisees reach their franchising decisions, and how different factors affect optimal franchising rates. On that basis, they derive the optimal franchising rates, at which both franchisors and franchisees can maximize their utility. However, there is no literature on determining the reasonable range of variables in the model that we cannot observe in the real world. This study takes the initiative to unveil the model behind the franchising decision with proxies of variables by calibrating a basic economic model using data from McDonald’s Taiwan. Our finding are that a higher importance level of effort results in a higher optimal franchising rate, and the level of franchisees’ risk aversion and the market risk in metropolitan areas are higher than in non-metropolitan areas. In accordance with McDonald’s Taiwan’s strategy in the past years, we construct a more detailed model to capture the characteristics more accurately by adding a healthy food product line into the production function. The extended model can explain the real-world data better than the previous model. On the strategy side, we find that if healthy products account for a higher proportion of the production capacity, the model fitness level drops. In other words, the profit for both the franchisor and franchisees decreases when McDonald’s Taiwan introduces more healthy food to the menu. Key Words: fast-food industry, principal-agent model, calibration, franchising

This thesis deals with finding competitive advantages of the company X and the key factors for improvement. The aim of this work is to find through the research the competitive advantages of the chain company X, which provides fast food on the Czech market, it's deficiencies and key factors, that can help the Company to improve in the future time. The theoretical part consists of five chapters, beginning with a chapter on marketing services, the following chapters deal with the purchase decision-making process in the service market and market category and competitive advantage. Methodology chapter closes then all the theoretical part. The practical part includes chapters examining the importance of a fast food restaurant in the world and the current market trend in the Czech Republic. Other parts deal with the characteristic of market and market category, analysis of competition, characteristic of the company X. The most important chapters in this section are the practical results of the survey, suggestions and recommendations to the company.

he purpose of this diploma thesis is to create business plan for establishing an entire new business on fast food market (gastronomy). The thesis is based on assumption of market gap in this particular market sector.Fundamental of this proposal is analysis and determination of conditions for business establishing. The emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.

MPH / Department of Public Health

MCom / Department of Business Management / See the attached abstract below

The purpose of this research project was threefold: 1) to establish a set of research questions, propositions and hypotheses about the nature of international fast-food franchising; 2) to identify the distinctive strategies employed by fast-food franchise firms in foreign markets and 3) to provide a set of guidelines for managers which will assist them in dealing with the challenges of initiating and expanding a fast-food franchise system in a foreign country. A multiple-case study approach was used focusing on how U. S . franchise firms have adapted their domestic business practices to the Canadian, Japanese, and Russian Markets. Special attention was given to the degree to which their firms have modified franchise objectives, expansion strategies, marketing mix elements, control system and support services. A principal finding of this research project is that fast-food companies do in fact extend domestic franchise strategies to foreign markets when expanding internationally. However, they do make certain alterations in their domestic method of doing business. The alterations are in the areas of expansion strategies, franchise objectives, control systems and support services. These alterations do not follow a consistent pattern. They vary from country to country and from firm to firm. / Ph. D.