Diss. phil.-hist. Bern. / Im Buchh.: Bern : Universität, Institut für Sprachwissenschaft. Bibliogr.: p. 249-263.

[pt] Esta dissertação analisa metáforas para linguagem encontradas no Curso de Lingüística Geral, de Ferdinand de Saussure. Tomando por base aspectos da Teoria Cognitiva da Metáfora e a leitura clássica de Roy Harris para o Curso, a análise demonstra a presença de uma tensão entre duas visões concorrentes de linguagem e significado, a saber, uma perspectiva representacionista, hegemônica na história do pensamento lingüístico, e uma concepção oposta, próxima à que se encontra nas Investigações Filosóficas, de L. Wittgenstein. / [en] This study analyses metaphors for language in Saussures Course in General Linguistics. The analysis is based on the Cognitive Theory of Metaphor, and on Roy Harriss classical reading of the Course. The presence of a tension between two divergent views on language and meaning is demonstrated, where a traditional representationalist perspective is shown to coexist with an opposing view, similar to the one found in L. Wittgensteins Philosophical Investigations.

L’écriture joycienne se distingue par la conscience aiguë dont elle témoigne de l’histoire des mots. Cette tendance est le produit de l’émergence de la grammaire comparée et de la sémantique historique au XIXe siècle, disciplines qui avaient bouleversé le concept d’étymologie et légitimé, en apparence, la prise en compte du passé de la langue dans son emploi. Pourtant, quand Joyce écrit, cette approche est irrémédiablement dépassée, et ses nombreuses contradictions critiquées. Aussi les œuvres de l’écrivain, loin de constituer un reflet fidèle et stable du discours sur l’étymologie du siècle où il naquit, en mettent-elles à nu les paradoxes et les partis pris. La stratégie d’écriture de Dubliners, si elle repose sur une exploitation fréquente des données mises au jour par les comparatistes et les sémanticiens, prend ainsi le contrepied de toute démarche transcendantale et tire profit de la nature subjective et aléatoire de l’activation des potentialités étymologiques des mots par le lecteur. La volonté affichée par Stephen dans A Portrait of the Artist as a Young Man de trouver une justesse supérieure dans la motivation directe puis indirecte des noms fait place, dans le roman suivant, à un rejet amer de « l’imposture des sons ». Mais Ulysses éclaire également les failles des théories linguistiques de son époque : sa mise en lumière du rôle joué par l’étymologie populaire dans le fonctionnement de la langue implique une critique du positivisme saussurien et s’inscrit dans une dénonciation plus large de toute conception pseudo-rationnelle et supra-individuelle de l’histoire. / One of the hallmarks of Joyce’s prose is the acute consciousness it reflects of the history of words. This tendency is the product of the emergence of comparative linguistics and historical semantics in the 19th century, both of which had revolutionized the concept of etymology and seemed to make the history of words relevant to their use. Yet that approach soon became irremediably outdated and its numerous contradictions had been subjected to severe criticism by the time Joyce wrote his books. Accordingly, his works, far from giving a faithful and stable image of the etymological discourse prevalent in the century of his birth, reflect its biases and contradictions. Although the writing strategy of Dubliners relies on a constant exploitation of the data unveiled by linguists, it opposes any transcendental philosophy and makes much of the subjective and random nature of the activation of words’ etymological potentialities by the reader. Stephen’s attempts at finding a superior meaning in the direct and then indirect motivation of names in A Portrait of the Artist as a Young Man evolves, in the next novel, into a bitter rejection of the “imposture of sounds”. Ulysses, however, also brings into relief the inconsistencies of the linguistic theories of its own time: in highlighting the role played by folk etymology in the use of language, it constitutes an implicit criticism of Saussure’s positivist claims and calls into question any pseudo-rational and supra-individual conception of history.

A Genève, Ferdinand de Saussure a professé, en élaborant progressivement son exposé, trois cours de linguistique générale répartis entre 1907 et 1911. Après en avoir examiné les notions fondamentales en suivant, entre autres cotextes, des notes de lecture du maître, l’auteur revient sur les sources et l’élaboration du premier cours. Louis Caille et Albert Riedlinger sont parmi les élèves qui ont bénéficié de ce cours.L’auteur complète la transcription de la sténographie Caille, et effectue la transcription d’un manuscrit intermédiaire mis au jour par Daniele Gambarara en aout 2011, et peut ainsi comparer avec les cahiers Riedlinger déjà connus. La triple transcription - détaillée selon les indices des articles de la remarquable édition de Rudolf Engler – permet de préciser les conditions d’élaboration du texte du Cours I.Outre l’examen des manuscrits, du manuscrit Caille et de ses annotations marginales, des recherches supplémentaires sont faites, tant sur les conditions historiques - généalogiques et administratives concernant les élèves immatriculés (au cours), inscrits (à l’examen) ou examinés (à l’épreuve) -, qu’aux archives de l’université concernant cette période pour les vérifications indispensables. L’ensemble de ces informations permet de privilégier la conjecture selon laquelle Louis Caille tenait le rôle de secrétaire de séance pour ce cours neuf dont l’introduction modifiait par ailleurs plusieurs programmes de cette université.Il en résulte que, de facto, la seule source à proprement parler du Cours I est cette sténographie Caille, contrairement à ce que suggérait jusqu’ici la connaissance des textes considérés nécessairement dans l’ordre historique de leurs acquisitions ; les éléments de la synthèse des trois cours – le Cours de Linguistique Général (CLG), publié par Ch. Bally et A. Séchehaye – sont distingués les uns des autres, et son élaboration est analysable en détail. / In Geneva, Ferdinand de Saussure professed, by developing gradually his presentation, three lectures of general linguistics between 1907 and 1911. Having examined the fundamental notions by following, among others texts, reading notes of the teacher, the author focused on sources and elaboration of the first lecture. Louis Caille and Albert Riedlinger are among the students who benefited from this lecture.The author completes the transcription of the stenography by Caille, and makes the transcription of a new manuscript releaved by Daniele Gambarara in august 2011, and therefore can compare with the Riedlinger’s already known notetakings. The triple transcription - detailed according to the ranking of the articles of the remarkable Engler’s edition - allows to specify the conditions of elaboration of the text of Cours I.Besides the examination of manuscripts, of the Caille manuscript, and of its marginal notes, additional researches are made, as well on the historical conditions - genealogical and administrative concerning the registered and examined candidates -, that on the archives of the university concerning this period for the essential checks. All these informations allow to favor the hypothesis that Louis Caille acted as a transcriber for this new lecture whose introduction also modified several programs of this university.As a result, de facto, the only source strictly speaking of Cours I is this Caille stenography, contrary to what suggested until now the knowledge of texts considered inevitably in the historic order of their acquisitions; the elements of the synthesis of the three lectures – the Cours de Linguistique Générale (CLG), published by Ch. Bally and A. Séchehaye - are distinguished from each other, and its elaboration is analyzable accurately.

This diploma thesis discusses modern myths that appear in the selected audiovisual commercials. The commercials are part of the advertising campaign for a Galaxy Note 3 device produced by Samsung Company. The campaign was launched in the fall of 2013 and continued through the spring 2014. As Samsung is also one of the official partners of the Winter Olympic Games in Sochi, some of the analyzed content is dedicated to the relationship between the two. Semiotics and marketing communication provide a broad theoretical framework for the later semiotic analysis. The chapter on semiotics discusses the modern perspective on the sign theory, offering Ferdinand de Saussure's and Charles Sanders Peirce's points of view. The main focus of the thesis is, however, on the process of the so-called secondary signification and modern myths creation introduced by Roland Barthes in his Mythologies. The marketing communication chapter then introduces several theoretical starting points in the field, various marketing models, and the communication mix with the focus on advertising, its components and potential psychological effects. In the final part, selected commercials are introduced along with the plot description and a semiotic analysis of the environment, characters, individual elements, images, colors and the...

Eva Krásová: Émile Benveniste and the role of sens My thesis "Émile Benveniste and the role of sens" is a monographic study of the life work of Émile Benveniste (1902-1977) through the role that the concept of meaning (sens) takes in his thought. I adopt the methodology defined by K. Kœrner as "historiography of language sciences", and thus my perspective on Benveniste's work is mainly chronological and developmental. First part of the thesis concentrates on theoretical foundations of Benveniste's thought in the school of Paris (A. Meillet and M. Bréal), Prague (R. Jakobson and V. Skalička) and Copenhagen (texts around 1939). I point out the concept of language system in diachrony in A. Meillet's thinking and in Prague school and present a hypothesis about the role of Émile Bneveniste in their contact during the International congresses of linguists. This results into a description of the perspective of meaning as it was presented in Benveniste's 1962 lecture "Levels of linguistic analysis". Second part deals with Benveniste's concept linguistics of discours. First chapter explains the main concepts of Benveniste's theory of language: semiotics and semantics or the semiotical and the semantical (le/la sémiotique, sémantique), enunciation (énonciation), appropriation (appropriation) and the theory...