Title Corporate Social Responsibility: Marketing research and its application in health and sport Objectives To present marketing research results, to assess Czech medium and large enterprises' approaches to corporate social responsibility, to evaluate a situation of CSR in the Czech Republic and to recommend some changes Methods questionnaire survey, primary data capture Results The level of corporate social responsibility in the Czech Republic is intermediate; nevertheless the potential of this concept remains underused in terms of knowledge, benefits and application options. Corporate social responsibility activities connected with health and sport are considered important and appear in majority of examined enterprises. Key words corporate social responsibility, marketing research, questionnaire survey, health, healthy lifestyle, sport

Title of diploma thesis: Comparison of the conditions for leisure rowing in Portugal and in the Czech Republic Author: Bc. Kristýna Kyselá Supervisor of diploma thesis: Prof. Ing. Václav Bunc, CSc. Objective: Mapping the attitudes with opinions of rowing coaches from outside Prague rowing clubs on the implementation and management of leisure rowing by adults in clubs of their competence. Then determination whether the demand for courses for newcomers with no previous experience with rowing correspond with offer in the interviewed rowing clubs. Methodology: To meet the objectives of the work was made survey, which was conducted with fourteen responsible rowing coaches from different rowing clubs from seven regions. Results: This thesis contributed to the possibility of using rowing for addressing the decrease of the fitness and change from a sedentary lifestyle to an active, when rowing positively affects several components of fitness. Based on the investigation it was found that it is an interest in leisure rowing in rowing clubs outside of Prague, where in six sections leads to its realization. The research also pointed out that the main problem of the introduction of leisure rowing into the clubs outside of Prague is money. Keywords: fitness, lifestyle, activ lifestyle, healthy lifestyle, Crew...

Title: Discovery of the opinion of older school aged children on health, movements and sport in the cities with a different number of population. Objectives: The aim of this thesis is to find, the extent to which today's kids follow sport, if the parents support them in movements and also if are the differences between the development of children from smaller city in comparasion with the capital city, where are the possibilities of sport activities significantly different. This work will help us to determinate which effect has family, school, TV and other activities which kids prefer to do. This thesis works together with the bachelor thesis titled: Find of opinions of older school aged children on health, exercise and sport at the gymnasium in Susice. Methods: There are several methods used in this thesis. Content analysis is used for working with literature. Content synthesis is used for connecting and continuing of received knowledge. Also is used questionnaire research for collecting and gaining of datas which are supported of non - invasive method of measurement, which include anthropological measurement of body height and body weight. In the end of the work is used the method of comparison for evaluation of the results of the final datas. Results: Based on our questionnaire survey, we get the...

The diploma thesis deals with the issue of a healthy lifestyle and nutrition in connection with the prevention of civilization diseases. It describes the causes of these diseases, the risks and possibilities of prevention. It also draws attention to the principles of correct eating habits, the pitfalls of various diets, the consequences of overeating, the danger of overweight and obesity, the negative influence of stress on our health, and ways and principles of healthy weight reduction. It summarizes advices and recommendations of professionals for optimal composition of our diet, a change of lifestyle, and the significance of correct breathing, relaxation, exercise, positive thinking and sleep for health. The practical part contains a description of the case of a woman suffering from overweight and health problems, and an analysis of the causes and manifestations of an unhealthy lifestyle and diet. It provides steps for resolving the situation and a proposal of suitable therapy for reducing stress recommended by an expert. The work further describes a course of treatment and a risk assessment, and also proposes appropriate measures for maintaining an optimal weight in the future, including recommendations of a suitable diet. The thesis points out the problem of growing of overweight and obesity,...

El presente trabajo de investigación se realizó para validar la necesidad de la población de Lima de contar con un coach de la salud que le brinde asesoramiento para cuidar su salud a través de la alimentación. Necesidad que surge a causa de problemática actual sobre obesidad y sobrepeso que la población peruana viene enfrentando por los malos hábitos de alimentación y la falta de ejercicios en su rutina de vida por un factor tiempo. Luego de haber recabado información necesaria se elabora el presente trabajo de investigación con la finalidad de poner en marcha un proyecto empresarial para la creación de una empresa que brinda el servicio de asesoramiento nutricional que está estrechamente relacionado con el bienestar del individuo, el equilibrio, la atención plena y la eficiencia de sus metas personales. Para el desarrollo de este proyecto se realizó entrevistas de profundidad con la finalidad de delimitar nuestro segmento objetivo. La metodología que se ha implementado, han sido las entrevistas cualitativas abiertas, a personas que ya cuentan con estilo de vida sano, segmento al que atenderá Life Coaching. Los resultados de las entrevistas efectuadas nos muestra que existe un mercado potencia interesado en nuestra idea de negocio. Para la viabilidad de este proyecto se requiere de una inversión inicial de S/ 57,595,00 soles que será financiado por un Angel Investor. Del análisis financiero efectuado nos arroja que la Tasa Interna de Retorno es del 145% con un Valor Actual Neto de S/ 143,749.68 soles. Estos resultados nos muestran que el proyecto analizado devuelve el capital invertido más una ganancia de S/ de 143,749.68 soles. Por lo antes señalado este trabajo de investigación nos indica que el proyecto de negocio es viable y rentable. / The present research work was conducted to validate the need of the population of Lima to have a health coach to provide advice to take care of their health through food. Need that arises because of current problems about obsessiveness and overweight that the Peruvian population has been facing due to poor eating habits and lack of exercises in their routine for a time. After having gathered the necessary information, the present research work is chosen in order to start up a business project for the creation of a company that provides the nutritional advice service that is closely related to the wellbeing of the individual, the balance, the full attention and the efficiency of your personal goals. For the development of this project, in-depth interviews were conducted in order to define our target segment. The methodology that has been implemented has been qualitative open interviews, to people who already have a healthy lifestyle, a segment that Life Coaching will attend. The results of the interviews carried out show us that there is a potential market interested in our business idea. For the viability of this project, an initial investment of S / 57,595.00 soles will be required and will be financed by Angel Investor. From the financial analysis carried out, we find that the Internal Rate of Return is 145% with a Net Present Value of S / 143,749.68 soles. These results show us that the project analyzed returns the capital invested plus a profit of S/. 143,749.68 soles. As indicated earlier this research work indicates that the business project is viable and profitable. / Trabajo de investigación

in English DP: Possibilities of integration of the subjects of Health Education and Art Education at the Secondary School Autor: Bc. Magdalena Hajná This diploma thesis presents results of examining the possibility of integration of subjects of "Art education" and "Health Education" at the lower secondary level of education. The result is a project of linking the selected subjects into the education curriculum for the sixth year of elementary school. In a theoretical part, I focused on the brief history and the present of education fields of Health Education and Art Education. I outlined its basic characteristics; I summarized important starting points for their integration and I outlined the common goals and contents. I have used weaknesses, strengths, opportunities and threats (SWOT) analysis made in a specific studied school in Prague to specify and refine focus and form of this thesis. Another source of data was a School Counseling Program called "Spolu to zvládnem" (in English: Together we succeed) which was previously run on the studied school. Goal of the program mentioned was to rebuild class team spirit after a part of children leaving class in favor of eight-year grammar schools. As a practical part of this diploma thesis project, I have collected data of knowledge and experience of the...

SUMMARY: Graduation theses titled - Development and Application of the health and wellbeing promotion in preschool children - describes preparation, application and evaluation of a project which focuses on health and healthy lifestyle promotion in preschool aged children by using specific physical exercises and activities focused on health. The Project has been applied in a Preschool facility with a specific group of children and its content was adapted by the Preschool's official curriculum.

The thesis "A healthy lifestyle and its application in teaching practice" covers the principles of a healthy lifestyle among today̕ s secondary school students and their application in life. The author compares the differences in the healthy lifestyle of secondary school student, how they are interpreted by professionals, and compares them with the results of questionnaire conducted among pupils and their parents in the 2015/2016 school year at SŠ-COPTH (High School - Technical and Vocational Trainning Centre), Poděbradská 12, Prague 9, in the chemist operator and car mechanic fields. The conclusions that the author has come to show to what extent today̕ s secondary school students, whether studying graduation courses or apprenticeships, enjoy a healthy lifestyle and the degree of their motivation to take care of their health. Work on this topic has led the author to reflect on how to continue to reach out to young people to ensure that they maintain a healthy lifestyle. KEY WORDS: health, healthy lifestyle, student motivation, education towards health, food additives

The diploma thesis deals with eating habits of pupils of the 2nd grade of elementary school located in the Pilsen region. The results of the research are evaluated in terms of healthy diet of pupils. The eating habits of children in the school environment are strongly influenced by several determinantsthat are discussed in the work. The aim of the thesis was to map the eating habits of children at the second grade of elementary school and to suggest possibilities that the school could use to support healthy school meals for its pupils and thus to influence the healthy lifestyle. The theoretical part of the thesis focuses on the state's attitude to the protection and promotion of health and disease prevention through the basic document Národní strategie ochrany a podpory zdraví a prevenci nemocí Zdraví 2020. Emphasis is placed on the state's attitude to healthy school meals through laws, decrees, standards and elaborated the national strategy. The vision and strategic objectives of the above pass into the school environment through the support of programs and projects and through the education of pupils to health and healthy eating. In the practical part of the thesis, the questionnaire survey investigates school meals for pupils of the second grade of elementary school. If we want to improve the...

<p>In this study a process evaluation of the action planning process of the HealthKick programme in disadvantaged primary school settings in the Western Cape was conducted. A qualitative methodology was adopted to best determine the experiences of the participants and the underlying factors involved. Four schools were randomly selected to participate. Four focus group discussions were conducted with educators, and four in-depth interviews were conducted with principals and champions at schools, (champions are either an educator or school governing body member selected to be the driver of the project at each school, as well as the liaison person between the school and the HealthKick project team). Semi-structured interview guides were used to steer the discussions. Interviews and focus groups were audio taped and transcribed verbatim. The data was thematically analysed with the assistance of Atlas ti computer software. The results of this study indicated that the action planning process did not take place as designed by the project team. Several challenges were identified and experienced by participants. The results further indicated that the challenges of time, workload and competing priorities were intrinsically linked. Positive experiences were also reported and various enablers to the process were identified, such as the facilitation process, the receipt of the resource toolkit as well as the complementary nature of the HealthKick curriculum to the normal academic curriculum.</p>