Syfte och forskningsfråga: Vi ställer oss frågan hur festivalarrangörer kan stödja kundens upplevda värde genom utformningen av servicelandskapet. Fortsatt är syftet med denna uppsats följande: Att klargöra servicelandskapets betydelse för kundens festivalupplevelse Att tydliggöra kundens värdeskapande medverkan i festivalsammanhang   Metod: I denna uppsats har vi valt att göra en kvalitativ studie som är av en abduktiv karaktär. Studien avser musikfestivalbranschen som är en del av musikindustrin. Den empiriska studien bygger på åtta intervjuer med personer som har eller haft en stark anknytning till den svenska festivalbranschen varav sex stycken genomfördes ansikte mot ansikte, en via telefon och slutligen en via mail.   Slutsatser: Servicelandskapets miljömässiga utformning påverkar den enskilde besökaren via dess sinnen, vilket arrangörer har möjlighet att utnyttja till kundens fördel. Andra aktörer som vakter, volontärer, artister samt andra besökare påverkar kundens upplevelse genom interaktioner i festivalområdet. Festivalarrangören bidrar med arenan för upplevelsen samt verktyg för kundens värdeskapande. Kunden förverkligar individuellt värde av upplevelsen då den är närvarande och interagerar med inslag i servicelandskapet. / In this study the purpose has been to examine how organizers of music festivals can support the customer's perceived value through the design of the servicescape. Further, the purpose of this paper is as follows: To clarify the importance of the servicescape for the customer's festival experience. To clarify the customer's value-participation in the festival context. This study covers the festival industry which is a part of the music business, where we have chosen to do a qualitative study that is of an abductive nature. The empirical study is based on eight interviews with people who are or has been involved in the Swedish music festival industry, six of whom were made face to face, one by phone and one by e-mail. The conclusions from this study are that the servicescape’s environmental design affects the individual visitor through its senses, which organizers are able to use for the customers advantage. Other stakeholders as guards, volunteers, artist and other visitors affect the customer experience through interactions in the festival area. Finally, the festival organizers provide the platform where the experience takes place and tools for customer value creation. The customer creates individual value of the experience when it is present and interacts with elements in the servicescape.

Thesis (Ph.D.) (Communication & Media) -- University of Western Sydney, 2003. / A thesis submitted in requirement for the degree of Doctor of Philosophy - Communication & Media, University of Western Sydney, 2003. Bibliography : leaves 350-372.

No description available.

145f. / Submitted by Suelen Reis (suziy.ellen@gmail.com) on 2013-05-08T17:20:26Z No. of bitstreams: 1 dissert_Carolina Petitinga.pdf: 1727969 bytes, checksum: 191042735ef5a4122a27f0953b682794 (MD5) / Approved for entry into archive by Alda Lima da Silva(sivalda@ufba.br) on 2013-05-08T19:03:38Z (GMT) No. of bitstreams: 1 dissert_Carolina Petitinga.pdf: 1727969 bytes, checksum: 191042735ef5a4122a27f0953b682794 (MD5) / Made available in DSpace on 2013-05-08T19:03:38Z (GMT). No. of bitstreams: 1 dissert_Carolina Petitinga.pdf: 1727969 bytes, checksum: 191042735ef5a4122a27f0953b682794 (MD5) Previous issue date: 2008 / Os festivais de música têm dado visibilidade às cidades e movimentado a economia local, através da geração de emprego e renda. Eles atraem investidores, empresas, visitantes e profissionais qualificados. Funcionam também como alternativas para a distribuição da música e servem de vitrine para novos talentos musicais. Muitas cidades tornam-se conhecidas e são incluídas no roteiro de férias de muitos turistas por conta dos festivais que realizam, alguns deles mundialmente famosos. Esta dissertação examina o significado desses festivais para o turismo, geração de emprego e renda, produção de música independente e marketing da cidade, através do estudo de caso do Festival de Verão Salvador. A partir da revisão da literatura especializada, de entrevistas qualificadas e de uma pesquisa amostral aleatória e estratificada realizada in loco, aplicou-se a metodologia padrão de estudos de impacto econômico de eventos. / Salvador

Este trabalho tem como foco de interpretação histórica a produção musical autoral dos compositores riograndinos destinada à participação em festivais de música realizados ao longo da década de 1970 na cidade do Rio Grande – RS. Neste sentido, balizando a pesquisa em uma abordagem contextual, procuro descrever como os artistas da época, desvinculados dos meios de comunicação, da indústria do disco e do mercado cultural, produziam suas canções, em um ambiente hostil, onde a censura, a repressão e a tortura, foram práticas comuns, e os festivais de música um dos poucos canais de expressão cultural da população local, ainda que sofressem a interferência direta de grupos ligados as elites políticas e econômicas que possuíam interesses bem definidos quanto aos proveitos que estes eventos poderiam reverter. / This work focuses on the historical interpretation of the musical production of composers riograndinos copyright intended participation in music festivals held throughout 1970 in Rio Grande - RS. In this sense, it marks out the research in a contextual approach, I try to describe how the artists of the time, unlinked media, the recording industry and the cultural market, producing their songs in a hostile environment, where censorship, repression and torture, were common practices, and music festivals one of the few channels of cultural expression of the local population, though suffered direct interference from groups linked to political and economic elites who had well-defined interests regarding the income that these events could reverse.

Este trabalho tem como foco de interpretação histórica a produção musical autoral dos compositores riograndinos destinada à participação em festivais de música realizados ao longo da década de 1970 na cidade do Rio Grande – RS. Neste sentido, balizando a pesquisa em uma abordagem contextual, procuro descrever como os artistas da época, desvinculados dos meios de comunicação, da indústria do disco e do mercado cultural, produziam suas canções, em um ambiente hostil, onde a censura, a repressão e a tortura, foram práticas comuns, e os festivais de música um dos poucos canais de expressão cultural da população local, ainda que sofressem a interferência direta de grupos ligados as elites políticas e econômicas que possuíam interesses bem definidos quanto aos proveitos que estes eventos poderiam reverter. / This work focuses on the historical interpretation of the musical production of composers riograndinos copyright intended participation in music festivals held throughout 1970 in Rio Grande - RS. In this sense, it marks out the research in a contextual approach, I try to describe how the artists of the time, unlinked media, the recording industry and the cultural market, producing their songs in a hostile environment, where censorship, repression and torture, were common practices, and music festivals one of the few channels of cultural expression of the local population, though suffered direct interference from groups linked to political and economic elites who had well-defined interests regarding the income that these events could reverse.

Thesis (MMus (Music))--University of Stellenbosch, 2009. / The purpose of this thesis is twofold. In the first instance, it is to document the origins and history of the eisteddfod in general, and more specifically, in South Africa. In the second instance, this thesis will attempt to describe the meaning and role of the eisteddfod in South Africa. This will be achieved with the help of a case study, which will require that a local eisteddfod be researched and discussed. As a result of involvement with eisteddfods over a period of twenty-five years (first as a participant and later as a teacher and a member of the judging panel), the writer has, over time, become increasingly fascinated with the phenomenon of the eisteddfod. Some of the questions that have arisen include: Why do eisteddfods still take palce in South Africa? What role do they play in the present-day cultural education of learners? Do they still bear relevance in current musical (specifically vocal) practice? This thesis is aimed at determining why such high value is attached to eisteddfods in certain communities. Why did this centuries-old tradition, brought from the northern hemisphere to South Africa, survive for so long? And why is it so important for some teachers, parents and children that they must participate? There is a large volume of literature concerning the international history of the eisteddfod. As this general history is already comprehensively described, it will only be presented in this thesis as a broad historical framework for the more specific history of the eisteddfod in South Africa. The local history of the eisteddfod is, however, poorly covered by published information. The literature in existence is often incomplete, and in most cases covers only up to the 1960‟s. News and magazine archives can only really help to identify the location and date of various eisteddfods, and to highlight some interesting aspects thereof. The latest academic literature was published as far back as 1994. The hypothesis of the current study relates to the suspicion that significant change has taken place in the last thirteen years (since 1994) regarding the meaning and vi function of the eisteddfod in South Africa. As the literature relating to this period is so sparse, this hypothesis will be empirically tested in a case study. To place the eisteddfod in South Africa in a historical context it is important to first investigate its origins. Its origin in Wales and subsequent development will be examined. This background study will assist in determining how eisteddfods in South Africa compare with those in other countries. To describe the development of the eisteddfod in South Africa is more complicated, due to the lack of an accurately described history. The defined scope of this thesis does not, however, include the production of an accurate history. Rather, a partial history is compiled using contemporary sources such as newspapers and magazines, as well as secondary sources. The most important and possibly the most challenging aspect of this thesis concerns an in-depth investigation of the Paarl-Valley Eisteddfod. The purpose of this investigation was an empirical study to collect information regarding a specific eisteddfod as well as the community that participate and support it. This information was used to form interpretations as to whether an institution like the eisteddfod is still relevant, and if it still adds value to the development of children, learners and musicians. It also helped to direct speculation about the meaning and function of the eisteddfod to participants, parents and teachers.

The main objective of the thesis is to evaluate the impact of mass-attended cultural events in the localities where they are organized. As a best practice case studies were selected music festivals in the Czech Republic. Music festivals of its significant implications far wider than the premises, which are organized and directly interfere with the normal life of communities in whose territories are located. The theoretical part focuses on describing the basic concepts work mainly through the literature. Explained in it, among other things linking tourism, culture and related sustainable capacity of the area, as well as the specifics of music festivals in the Czech Republic and at the end of the economic, socio-cultural and environmental impacts of cultural events in the wider area surrounding the area in which they are organized. The last part of the theoretical framing is a key issue for the practical part. In it are carried out with the help of surveys among visitors and residents cultural events mapped the effects of socio-cultural and environmental impacts. The economic effects were mainly focused survey conducted between business entities operating in specific affected communities. Conclusion evaluates the results achieved by the underlying surveys and compares them with pre-defined objectives.

Made available in DSpace on 2016-04-26T18:10:51Z (GMT). No. of bitstreams: 1 Luiza Spinola Amaral.pdf: 5391999 bytes, checksum: a0305edbd9d9a470ac4abfd8fafaecfb (MD5) Previous issue date: 2011-05-06 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The main objective of this research is to rescue the historical memoire of brazilian popular music through the media coverage that jazz festivals get from São Paulo's press. It's also about focusing on the relationship between the cultural industry and the critics, exposing how our musical memory is smothered by a certain sociological view of jazz as just another product of american culture and how this line of opinion, suspicious as it is, counterpoints the semiotic stream of critics that, among other musicologists, belongs Augusto de Campos. It's a documental and bibliographical research. The core of the research is a gathering of journalistic stories exposed here, establishing an analytical overview of São Paulo's press media / O objetivo desta pesquisa é levantar o registro histórico da memória da música popular no Brasil, através de um acompanhamento da cobertura jornalística que os festivais de jazz recebem na mídia impressa paulistana. Trata-se também de enfocar as relações que se estabelecem entre a crítica e a indústria cultural, mostrando como nossa memória musical é inflexionada por certa visão sociológica a partir da qual se enxerga o jazz como mais um produto da indústria cultural norte-americana, e como a esta linha que diríamos marcada pela suspeição contrapõe-se, a partir de determinado momento, à corrente dos semioticistas, a que pertence, enquanto musicólogo, Augusto de Campos. Metodologicamente trata-se de uma pesquisa bibliográfica e documental. O corpus da pesquisa constitui-se no conjunto de matérias críticas jornalísticas aqui em exame, conjunto do qual foi recortada uma parcela de textos a analisar

Sustainably managed music festivals have significant value and can provide a multitude of benefits to a healthy, sustainable and desirable society if their negative impacts are mitigated and positive impacts cultivated. To reach this great potential, sustainable event management of music festivals must become widely adopted and expanded as common practice. To drive this improvement of sustainable event management, there is a need to first understand the barriers and success factors event organizers face moving their music festivals toward sustainability. This study uses a research design of mixed quantitative-qualitative methods: a survey of thirty diverse music festival organizers across the United States and interviews with five selected survey participants. Research draws on pertinent literature from sustainability theory and practice, previous research on sustainable event management, existing strategies of sustainable events, and lessons from organizational change studies. Findings revealed seven key barriers and four success factors associated with sustainable event management of music festivals as well as three specific needs of event organizers to improve sustainable event management. With these findings, seven strategies are presented to help event organizers adopt and improve sustainable event management of music festivals. This study is significant because it fills an important gap in the academic literature on events and sustainability. Additionally, this study is immediately applicable to Untied States music festivals. The findings were drawn directly from the perspectives and experiences of event organizers, and the strategies are designed to be specifically applied to their sustainable event management work.