Master thesis looks into marketing communication of restaurants U Malířů and Pálffy palác. The aim is revalation of inperfections in current instruments and suggesting news, which will ensure making more visible and competitiveness. The first part consists of basic terms in marketing and communication. The following section research current situacion in restaurants. A proposals of new and more quality instruments in marketing communication and possibilities, how it can be increase attandance and sattisfaction of customers, are introcuded in last part.

The thesis deals with analysis of marketing tools utilization in specific conditions of real estate agencies. The proposal for application of up-to-date marketing methods in selling of property will be a part of the thesis, too.

To improve the quality of services delivered to customers, hotels can benefit from the experiences of manufacturing firms and employ quality and process improvement philosophies/tools with proven track records in the manufacturing industries. This article presents a framework which integrates the tools of Root Cause Analysis (RCA), Benchmarking (BM), Reengineering (RE) and Continuous Improvement (CI) within the context of a Rapid Assessment Methodology (RAM). Application of the framework is illustrated and the potential benefits a hotel can derive from the implementation of the framework are discussed.

Historically, the construction, alteration, and mending of clothing was provided through household production activities, free of charge by the female members of the household or members of the extended family. These practices have changed in some families because of societal and cultural changes such as the increasing number of women who are employed outside of the household. Apparel construction, alteration, and mending are now available for purchase from service providers in the marketplace. Thus the overall purpose of this research was to examine the nature and foundation of the nonnative influences and attitudes of a sample of employed women toward purchasing apparel sewing services. Ajzen and Fishbein's (1980) reasoned action model which theorizes four stable relationships provided the theoretical framework for the research. The four relationships were Behavior-Intention (BI}, Attitude-Subjective Norm-Intention (ASNI), Behavioral Beliefs-Attitude (BBA), and Normative Beliefs-Subjective Norm (NBSN). Four corresponding objectives were investigated for three sewing services, clothing construction, alteration, and mending. A fifth objective for each apparel sewing service was used to explore the possible associations among a set of external variables and the employed women's estimated attitudes, estimated subjective norms, and the relative weights of the attitudinal and normative components in the ASNI relationship. Questions to measure behaviors, intentions to purchase, attitudes, behavioral beliefs, subjective norms, and normative beliefs were developed according to Ajzen and Fishbein's (1980) guidelines. Additional questions were developed to assess fourteen external variables derived from the review of literature. Two thousand ninety two questionnaires were sent through Virginia Tech's campus mail; 657 (97%) of the 679 (32%) returned were useable for the study. Kendall's Tau testing resulted in significant positive BBA relationships for all three sewing services. Multiple regression testing resulted in significant positive ASNI relationships for all sewing services. Significant positive BBA and NBSN relationships resulted from Pearson Product Moment Correlations for all three sewing services. All four null hypotheses for all three sewing services were rejected and the research hypotheses were supported. The fifth objective was investigated through three null hypothesis for each sewing service; each null hypothesis was tested with each external variable. The external variable, knowing someone who sews for pay, yielded statistically significant results for all three sewing services in the F-tests for the overall regressions, analysis of variance, and in the Tukey' s post hoc test; however this variable did not lead to significant differences in the standardized betas for services of altering and mending clothes, according to the Chow tests. No other external variables had as many significant tests for all three sewing services as knowing someone who sews for pay had, even though there were other significant tests in some of the relationships tested. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall. / Ph. D.

The combined environmental effects of technological change, increasing competition, new legislation and increasingly demanding consumers have created pressure within the financial services industry for change. One outcome has been a proliferation of new products in the marketplace. This research explores new product development within one subset of this industry -- building societies. By combining the new product development, service marketing and financial services literature, a foundation has been developed for an empirical study into the development practices and the characteristics of successful and unsuccessful new products. The determinants of success and failure for new product development have been examined utilizing a comparative methodology, and subsequently a discriminant model has been developed that successfully classifies successful and unsuccessful new products. By determining how new products are actually developed, the findings support previous claims that intangibility, inseparability, heterogeneity and perishability do have an effect on the development process. Further, the level of sophistication of the development activities is lower than in previously reported research. Notable variations from the development process for tangible new products are the inclusion of system design, system testing and personnel training stages. The majority of societies have been found to lack strategic integration of the development process, to apply different measures of success and to prefer qualitative market research techniques over quantitative approaches. As well, considerable variation exists in the organizational approaches used to manage the process, although organizational related variables were found to have a strong impact upon the predictability of a successful outcome for a new product.

[pt] A presente tese tem como principal objetivo analisar as expressões da precarização do trabalho na indústria da moda, na cidade do Rio de Janeiro. Partimos da premissa de que as estratégias adotadas pelo capitalismo, de forma geral, e pela indústria da moda, que parecem estar desconectadas, afetam profundamente a classe trabalhadora e se desdobram em importantes alteraçõesnas relações de trabalho. Nos bastidores do mundo da moda há enormes contradições, ações e práticas que não possuem a aparência glamourosa e fantasiosa que a moda geralmente costuma ter e dar às peças que comercializa, a exemplo da exploração da força de trabalho, mercadoria fundamental para sua sustentação e desconsiderada como tal pela indústria da moda. Desta forma, nos aproximar de alguns dos elementos importantes que compõem a forma do mundo da moda, mas que, antes de tudo, fazem parte do desenvolvimento capitalista, como a organização e a divisão do trabalho, juntamente com todas as suas consequências na indústria, na tecnologia, no território e nas relações sociais, é de grande importância para compreendermos melhor a ponta do iceberg, que são as expressões da precarização do trabalho no interior da moda, em especial a moda carioca, objeto desta investigação. Para tanto, como procedimento metodológico foram realizadas: pesquisa bibliográfica, entrevista com pesquisadora sobre o tema e também foi divulgado, em uma rede social, um survey online voltado para as costureiras que fazem parte de grupos online de busca de trabalho. O caminho trilhado nos possibilitou conferir informações que contribuem para reforçar a ideia de que a indústria da moda traz com ela o traço de precarização do trabalho e sua inevitável e profunda articulação com o capitalismo. / [en] The main objective of this thesis is to analyze the expressions of precarious work in the fashion industry in the city of Rio de Janeiro, Brazil. It’s basic premise is that strategies adopted by capitalism in general and by the the fashion industry in particular deeply affects the working class and brings important changes in work relations. In despite of the glamourous facade the fashion world there is a less fanciful side to this industry: the exploitation of the workforce as a fundamental pratice. In this way, we will get closer to some of the important elements that make up the fashion world but which above all are part of capitalist development, such as the organization and division of labor together with all their consequences in industry, technology, territory and social relations. This tip of the iceberg revealed some deep expressions of the precariousness of work in the fashion industry. To this end, bibliographical research was carried out, interviews with researchers on the topic were carried out and an online survey was also published on a social network aimed at seamstresses who are part of online job search groups, which allowed us to check information that contributes to reinforce the idea that the fashion industry brings with it the trait of precarious work and its inevitable and deep articulation with capitalism.

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This dissertation examines the effects of hope and perceptions of control on compliance and satisfaction with medical regimens recommended to patients living with a chronic illness. The present research advances a model that attempts to predict compliance health behaviors and satisfaction with health treatments by incorporating perceptions of control conceptualized using locus of control and self-efficacy, and hope as identified by appraisal theories of emotions and measured using the Herth Hope Index. The proposed model is empirically tested in the context of a lifestyle changing chronic illness: Diabetes Type II. The concept of `perceptions of control' constitutes a central component of most social cognition models and its positive effects on health have been well documented in the literature. However, in health care services, customers experience illness, pain, uncertainty, fear and mainly perceived lack of control. What happens when patients experience loss of control? Does this explain the low compliance levels that we witness today? What if patients experience loss of control, but have high levels of hope? Hope has been associated with higher medical regimen adherence and higher levels of satisfaction. People need hope and manage to have it even in the worst circumstances. In an attempt to answer these questions, the basic premise of the formulation offered here is that the emotion of hope can play an important mediating role between perceptions of control and health behavior and health service evaluation. The empirical findings of this dissertation are mainly based on cross-sectional panel survey data from 222 Diabetes Type II patients, multiple regression analyses, and structural equation procedures following mediation analysis guidelines. The data analyses results from testing three competing models about the dynamics between hope and control support the role of hope as a mediator between perceptions of control dimensions and compliance and satisfaction with the medical treatment. In particular, the results revealed that hope mediates the effects of self-efficacy and doctors health locus of control on compliance and satisfaction. It appears that individuals have higher levels of hope only to the extent that they believe they are capable of performing the actions required by their Diabetes Type II treatment, and/or that their health outcomes are under the control of powerful doctors. These two dimensions of control lead to higher levels of compliance and satisfaction with the treatment regimen through hope. The developed model contributes to transformative consumer research by assisting in solving the challenge of patient compliance with recommended health behaviors. The low levels of compliance across various medical conditions and the increasing rate of people suffering from chronic illnesses constitute pressing research concerns in consumer research. The current research enhances the understanding of compliance behaviors and satisfaction with health services by exploring two of their potential antecedents: hope and perceptions of control; and it represents a step towards enhancing consumer health and well-being. / Business Administration/Marketing

Title: Marketing mix of Classic Ski School in Rokytnice nad Jizerou Objectives: The aim of the diploma thesis is to analyse marketing mix of Classic Ski School in Rokytnice nad Jizerou. The analysis includes comparison of given information with theoretical acknowledgement. The aim of the diploma thesis is to recommend some changes of marketing mix of Classic Ski School in Rokytnice nad Jizerou that could be helpful in following seasons according to the given comparison. Methods: The main method of collecting data needed for this diploma thesis is an interview. Interview was given personally and via mobile phone by management of Classic Ski School in Rokytnice nad Jizerou and by ski school's customers. There is also SWOT analysis provided in the diploma thesis, where internal and external factors of Classic Ski School are being evaluated. Results: While analysing the marketing mix of Classic Ski School in Rokytnice nad Jizerou, an insufficient usage of some parts of marketing mix - for ex. Packages, Programming - was found out. Interview has shown that customers are interested in buying packages of services. Additional partnership would be required for creating these packages. There were other parts of marketing mix shown as insufficient - portfolio of current products, physical evidence and...

Diploma thesis is on researching new marketing concepts in food services offer, especially restaurants. Aim of the thesis is to gain more detailed information from the field of marketing of food services, analysis of the new concepts and examination of hypothesis of the survey research. The thesis is divided into four chapters. To the forefront of interest are brought above all innovative and experiential marketing approaches, which are introduced in the first chapter. There is also mentioned theory of marketing management and characteristics of services marketing. In the second chapter the thesis focuses on tourism services marketing. In the third chapter are analyzed marketing concepts of restaurant businesses in the Czech Republic and foreign countries. Next, fourth chapter includes analysis of results of the survey that was carried out online. Goal of this research, that was carried out for purposes of this thesis, is to find out how many interviewees have ever been, either in the Czech Republic or in any foreign country, in experiential restaurant and what in particular evoked the experience. The next part of this chapter features two interviews with professionals from the field of tourism and food services.