The aim of this thesis is to elaborate a strategic analysis of Masaryk Hospital in the city Jilemnice and evaluation of quality of care in this medical facility. Masaryk Hospital in Jilemnice city is located in the Giant Mountains region in the Liberec Region and is the largest organization run by the city Jilemnice. The health sector in the region is developing quite dynamically and is thus evident that although the hospital is a non-profit organization run by the city, operates in a market environment, especially due to relatively visible competitive struggle between hospitals in its vicinity. It is a facility offering comprehensive acute health care, which operates six other wards and outpatient department.

In the theoretical part, I introduce strategic analyses needed for strategic management of a company, and theoretical aspects of marketing communacation, including marketing mix. The aim of the practical part of this work is creat strategic analysis of Evropské centrum stomatologie s.r.o. (Europien center of stomatology s.r.o.), and an analasys of its marketing activities, proposing improvements to both thein strategic management and marketing activities.

Develop a strategic analysis of the selected company. Describe the marketing mix and marketing management with an emphasis on communication policy of the company. Prepare a draft communication program.

The aim of this thesis is to assess the value of the company SIKO KOUPELNY a.s. as of 30th November 2012 for the potential sale to an unknown buyer. The first part deals with theoretical basis for evaluation of the company. In the second part of the thesis I asses the value of the company. At first I evaluate the market position of the company and its internal and external potential using strategic analysis. Then I determine the financial health of the company using financial analysis. Based on the results of the analysis, I have established a financial plan for the company in order to assess its development in the future, and chose the method of the evaluation. At the conclusion of the thesis I assess the company's value using the discounted cash flow method.

The goal of the master thesis is to determine the value of company Severoceske doly, a.s. as at 31.12.2010. First initial chapters deal with introduction to valuation of company describing methods of valuation, financial analysis, strategic analysis. After performing the analysis mentioned above, the finacial plan for upcoming three years has been processed. In order to determine the value of the company, author of diploma thesis used methods of DCF and book value method has been chosen as a supplementary method.

Aim of this thesis is to determine the market value of the company RENETRA, s.r.o. to date 30th November 2012. Market value reflects value, which is common buyer willing to pay on the market. The thesis is divided into two main parts. In the first part theoretical background and key assumptions are determined. The aim of this part is to describe the basic methods and valuation process without which the valuation would be incomplete. In the second part I apply valuation methods in order to determine the value of real company based on real data. This part consists of financial analysis, where financial health-check is performed. Next part is strategic analysis with conclusion of sales forecast. Based on the results of strategic analysis generators values will be examined and subsequently the financial plan will be compiled Last part is determination of the value of the company.

The goal of this master's thesis is to perform a strategic analysis, to formulate a strategy on its basis and to propose the way of implementation and control of the strategy for the SAP division of the Pontech s.r.o. company and to contribute to successful implementation of strategic management system in this division and company. The thesis consists of two main parts. In the first, theroretically-metodological, part the terms and theories of strategic management and strategy are explained first and then the most common tools and methods of strategic analysis and further phases of strategic cycle i.e. formulation, implementation and control, which are used in the second, analytical, part, are mentioned. The analysis of macro and microenvironment, the analysis of internal resources and capabilities and the synthesis in the form of SWOT analysis is thus performed gradually, a strategy is formulated on that basis and after all the way of implementation and control of a strategy is performed using the principles of Balanced Scorecard system.

This thesis is devoted to small business strategy. In the theoretical section all the important parts of the strategic cycle are gradually summarized. The practical section is closely linked with the theoretical one and gradually applies the theoretical knowledge from the first part to the specific example of a small business. After determining the vision and the mission a detailed internal and external analysis is described for small business. Than particular models are being applied on the specific case in order to determine the strategies for the chosen company. Based on the information gathered, the thesis deals with the evaluation of strategies, their selection and design of their implementation in practice. These three essential procedures are set out as a goal of this thesis. In the end, we get to evaluate the strategy chosen according to various criteria, its proposal to introduce into practice and recommendations for future action by the company as well as their justification.

The aim of this thesis is to analyze the current marketing and communication strategy of the company Lackfolie s.r.o. This thesis is divided into two parts - theoretical and practical. As for the theoretical part, it deals with the notion of marketing, it describes the overall marketing process and the individual parts of the marketing mix. In the first chapter of the practical part the company Lackfolie s.r.o. is presented. It is followed by the strategic analysis and the desription of the current corporate strategy. The last chapter concentrates on the recommendations connected to the marketing and communication strategy.

The goal of this diploma thesis is to propose a strategy of Česká spořitelna, a.s., which reflects the results arising from the implementation of the strategic analysis of the internal and external environment.