The theme of this work is the conversion of Word 2007 document to the HTML format. The work contains the analysis of existing convertors and description of their disadvantages and errors. The format of the OOXML document, especially WordprocessingML document, is described in detail. API used for work with OOXML documents is described too. The main contribution of this work is development of a new convertor of WordprocessingML documents to HTML format. This converor enables to divide the output to more parts. User can choose type of dividing: by sections or by style(s) of paragraph. The convertor is described in the last chapter.

This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign.

THE ROLE OF THE SPIRIT IN THE INTERPRETATION OF THE WORD OF GOD This dissertation examines the role of the Spirit in the interpretation of the Word of God. Chapter 1 introduces the topic and its significance. The topic is important because it has been historically neglected, because there is a lack of consensus in evangelicalism regarding this topic, and because of the claim made by the postconservative evangelicals that the Spirit reveals beyond the Word of God. Chapter 2 begins with a historical background to the topic, and then examines the four evangelical representative views in detail. For each view, the works of two or three representatives are examined. For each theologian, a summary of his exegetical work is provided, followed by a summary of the construction of his view based on his exegesis. Chapter 3 provides the exegetical foundation for the alternative proposal for understanding the role of the Spirit in interpretation: the Comprehensively Personal Authoritative view (CPA view), which holds that the Holy Spirit comprehensively and personally guides all aspects of the interpretation of the Word of God, in which the object of interpretation is limited to the authoritative Word of God. A directed exegesis is done on each of the four sets of passages: 1 Corinthians 2:6-16; 2 Corinthians 3:16-4:6; John 14:26, 16:13; 1 John 2:18-29. Chapter 4 constructs the CPA view based on the exegetical work in Chapter 3. Chapter 5 provides a critique of the four representative evangelical views, both biblically and theologically. For each view, anticipated objections from that view toward the CPA view are addressed. Chapter 6 concludes by arguing how the CPA view is a better model in terms of its exegetical support, its internal coherence which incorporates the strengths of the other views while minimizing their weaknesses, and its ability to respond to postmodern challenges on this topic. The chapter concludes with suggestions for further exploration and a summary of the dissertation. / This dissertation was under embargo until 2014-12-14.

This diploma thesis examines one of the new trends of contemporary marketing, the so-called guerilla marketing. The theoretical part is devoted to the origin of guerilla marketing, its principles, advantages and disadvantages. Furthermore, I present different types of guerilla marketing and methods of their use. In the practical part, I discuss specific guerrilla campaigns and try to prove the nature of guerilla marketing where ideas can defeat the budget. The last part is devoted to questionnaire survey to determine the awareness of the Czech public about guerilla marketing and analyzed campaigns.

This study used the word processor as a tool for written output to examine the effects of an experiential 'Write to Read' program on typing performance, decoding strategies and successive processing in learning disordered children with motor dysfunction. A case history approach was taken in view of the small number of subjects available, and in order to adequately describe each individual's unique and complex cognitive motor profile. Subjects involved in the study were three male students in a Junior Learning Assistance Class in a Lower Mainland British Columbia school district elementary school. Each of the students had a history of poor motor performance, poor handwriting and delayed reading ability. The three subjects were involved in an eight week intervention program which taught keyboarding and word processing techniques using the 'Write to Read' program, a systematic method of training the motor skills required. It was hypothesized that, if the learning disabled student with poor motor skills could use the word processor as an adjunct to handwriting, the improved legibility would facilitate consistent decoding by the student of his own work, reinforcing acquisition of early reading skills. Within the case history format, a theoretical frame of reference based on the simultaneous - successive information processing model was chosen and a limited time series design measured the effects of the intervention on successive processing as determined by a block sequencing task (Das, Kirby and Jarman, 1980). The data was collected for each student and graphed for visual inspection, graphic analysis and statistical analysis. One subject showed a stable and significant intervention effect, and no stable trends or significant results for successive processing were found in the other two subjects. Rates of word processing output increased over the course of the study and the number of errors declined. All subjects made progress in measures of decoding and word analysis. Implications for future research and professional practice were described. / Education, Faculty of / Educational and Counselling Psychology, and Special Education (ECPS), Department of / Graduate

Nous avons étudié les deux structures concessives en français moderne si p, q et même si p, q. Dans le premier chapitre, nous avons résumé certaines études antérieures sur divers sujets. La section sur la concession montre qu'il y a sous-entendue a une phrase telle que même si Jacques est la, je vais partir un rapport du genre si Jacques est Id, je ne vais pas partir; autrement dit, même si p, q implique si p,~ q (Moeschler & de Spengler, Martin, Ducrot). Par contre, une phrase telle que s'il est intelligent, il est brouillon se glose mieux par la paraphrase de Nguyen certes p, mais q: certes il est intelligent, mais il est brouillon. Dans la section sur la valeur de base des phrases en si p, q (concessives ou non concessives), on voit que si est le marqueur d'une supposition, et cette supposition sert comme cadre pour l'énonciation de q qui suit. La section sur même montre que ce mot est le marqueur d'une échelle argumentative (Ducrot), et qu'il est limite par le contexte et« ce à quoi on s'attendrait» (Lycan). Dans le deuxième chapitre, nous avons décrit notre corpus, et nous avons déterminé si les diverses structures proposées au chapitre précédent étaient présentes dans les exemples du corpus. La section sur si concessif montre que la paraphrase certes p, mais q peut toujours paraphraser les phrases concessives de la structure si p, q. Cependant, la structure si p,~ q est aussi présente, mais indirectement. Finalement, nous avons fait certaines observations sur le temps des verbes dans les deux propositions/? et q, et nous avons étudié les combinaisons présent/présent, imparfait/imparfait, passé composé/présent, et plus-que-parfait/imparfait. Les deux premières combinaisons montrent une opposition—par rapport aux si non concessifs— au niveau des temps verbaux, les deux dernières au niveau de l'aspect. La section sur les cas de même si révèle d'une part que toutes les phrases de cette structure possèdent la structure sous-entendue si p, ~ q, et d'autre part que certains exemples acceptent aussi la paraphrase de Nguyen. Ceci correspond à la distinction qu'Eriksson fait des phrases en même si portant sur des faits réels et non réels (virtuels). / Arts, Faculty of / French, Hispanic, and Italian Studies, Department of / Graduate

Three aspects of stimulus content, i.e. meaningfulness, familiarity and task relevance, were manipulated without the subjects awareness. A number of subliminal (backward-masked) stimuli were presented to the subject whose task it was to estimate an interval of 1 sec (starting with the presentation-flash) by pressing a button. Supraliminal words were randomly interspersed among these, subliminal stimuli, appearing above or below the masked field. Whenever the subject detected a previously assigned target among the supraliminal stimuli, he/she was required to press the button as fast as possible. The meaningfulness of the subliminal material was manipulated using words, nonwords and blanks. Three groups of words were used: the targets, the nontargets and other, 'new' words (which were never presented supraliminally). Task relevance (targets vs. nontargets) and familiarity ('new' words vs. other words) were thus manipulated. Unexpectedly, detection performance was better with words than with nonwords. This suggests that detection is a late process drawing on lexical information. Several components of the event related potential (ERP) differentiated as early as 140 msec poststimulus between sub-and supraliminal conditions. More importantly, differences within the subliminal conditions were observed: familiarity was discriminated after 260 msec and simple presence of a string after 300 msec. These results are consistent with the conclusions drawn from detection performance, and they support the notion that backward masking does not disrupt processing. / Arts, Faculty of / Psychology, Department of / Graduate

This dissertation studies leftward dislocation of object Noun Phrases in Mandarin Chinese within the framework of Government and Binding theory. Although the canonical word order in Chinese is S(ubject)-V(erb)-O(bject), it also exhibits OSV and SOV word orders. After an introduction in Ch. 1, I discuss OSV constructions in Ch.2. I argue that the S-initial object NP is moved there, since its association with a gap in the canonical object position obeys the subjacency condition. Based on several diagnostic tests, I propose that Chinese has two kinds of short-distance NP fronting: one is A’-movement and the other is A-movement. Adopting the Split Infl Hypothesis, I postulate a fully articulated clause structure for Chinese. In particular, I propose that the fronted NP in A-movement lands in [Spec AgrOP] as a kind of overt raising, while the one in A’-movement further leaves that spec position and is CP-adjoined. I also examine long-distance NP fronting, showing that it is invariably A’-movement. In Ch. 3, I investigate object shift, which yields SOV constructions. I argue that this syntactic process represents a type of A-movement, not A’-movement as concluded in previous studies. Specifically, I propose that the subject NP and the object NP in this construction overtly raise to [Spec AgrSP] and [Spec AgrOP] respectively. In Ch.4, I examine the interactions between an object wh-NP and dou, the adverb of universal quantification. I propose that wh-phrases, like indefinites, can be either presuppositional or existential. If they are within VP (i.e. remain postverbal), they are subject to existential closure and get an existential/interrogative reading. If, however, they are outside VP (i.e. shifted to the left of dou), they define the range of the quantifier dou and obtain the presuppositional/universal reading. The conclusion is that there is a strict correlation between the S-structure positions of the wh-phrase and its interpretations. The exhaustive list reading of the in-situ wh-object associated with the interrogative reading is derived from the fact that it is in the scope of dou at S-structure. In Ch. 5, I summarize the major findings of this dissertation and raise several issues for future research. / Arts, Faculty of / Linguistics, Department of / Graduate

The thesis summarizes existing mathematical models for discontinuous innovation diffusion and differences vs. continuous innovation. It describes and analyzes what the difference between WOM marketing and viral is. It evaluates existing mathematical models for information spreading through viral marketing and analyze why successful viral marketing remains rare case. Analyze which marketing messages do spread virally and depict major reasons why.

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