Made available in DSpace on 2014-06-11T19:22:29Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-06-19Bitstream added on 2014-06-13T20:49:06Z : No. of bitstreams: 1 dotto_sl_me_ia.pdf: 1628681 bytes, checksum: 99ab151f9a4dc7ce569b3ef7e369e529 (MD5) / Universidade Estadual Paulista (UNESP) / Esta pesquisa teve por objetivo descrever processos de mediação da imagem como linguagem no pensar/dizer, dizer/pensar de formador de professores na perspectiva de compreender como a imagem pode favorecer a construção de um discurso mais autoral. A pesquisa foi realizada no contexto do projeto de formação de professores da rede escolar SESI-SP, com seis formadores de professores, os quais expressaram seus percursos profissionais e os sentidos atribuídos ao ofício de formador com palavras e imagens. A construção dos dados e informações produzidas pelos sujeitos foi integrada aos fundamentos teóricos, num diálogo vivo e dinâmico como é a vida de uma pesquisa. Algumas metáforas como travessia, caminho e labirinto acompanharam o processo de produção da pesquisa, tendo como objetivo indicar a complexidade que reside no campo da formação continuada de professores e as possibilidades de novas abordagens de discurso e reflexão. As idéias de Dewey e Larrosa, Paulo Freire e Perrenoud, Vigostski, Santaellla e Pareyson embasam teoricamente os principais conceitos abordados: EXPERIÊNCIA, FORMAÇÃO E IMAGEM-LINGUAGEM. A interpretação dos dados revelou que a imagem, como linguagem mediadora, pode ampliar e revestir de maior sentido o pensar/dizer dos formadores desde a formação seja compreendida como experiência estética do sentir, pensar e produzir sentidos. Isso significa que, muito mais que uma mera atividade a ser desempenhada pelos sujeitos a tradução da imagem em palavras agrega elementos compatíveis com a idéia da integralidade do sujeito: sentimentos, emoções, vivências e saberes construídos. Nessa perspectiva, a imagem desvelou um sujeito mais inteiro, revestindo de sentido suas palavras. Todo o percurso de investigação contou com um pesquisador que também viveu o processo de reinvenção de seu pensamento e discurso por meio da linguagem-imagem-tradução. / This research has the objective of describing the processes of images as language of thinking/saying, saying/thinking of formators of teachers in the perspective of understanding as the image can favor the construction of a more authorial speech. The research was done in the context of the project of formation of teachers from the escolar group SESI-SP, with six formators of teachers, that expressed their professional route and the senses attributed to the trade of formators with words and images. The construction of the information done by people was integrated to the theoretical fundamentals, in a living and dynamic dialogue like it is the life of a research. Some metaphors like passages, way and labyrinth follow the process of the production of the research, having as object to indicate the complexity that resides in the field of the continuous formation of teachers and the possibilities of new approaches of the speech and reflexion. The ideas of Dewey and Larrosa, Paulo Freire and Perrenoud, Vigostski, Santaella and Pareyson confirm theoretically the principal concepts deal: experience, formation and image-language. The interpretation of the information revealed that the image, as the language, can enlarge and cover the biggest sense the thinking/saying of formators since the formation be understandable as aesthetic experience of feeling, thinking and producing senses. This means that, more than an activity to be done by people to translate the image in words with compatible elements with the idea of the total person: feelings, emotions and knows constructed. By this perspective, the image showed a more complete person, his/her words covered of senses. All the route of investigation counted with a researcher that also lived the process of the reinvention of his/her thought and the speech by the way of language-image-translation.

Embora o construto intenção de recompra venha sendo estudado por diversos pesquisadores, existem alguns desafios sobre o conhecimento das relações entre os seus construtos determinantes ou antecedentes. Assim, para o desenvolvimento desta pesquisa, foi analisada a influência do valor percebido, do comprometimento afetivo, do comprometimento normativo e da propaganda boca a boca positiva sobre a intenção de recompra de smartphones de uma determinada marca (marca líder do mercado mundial). Para tanto, foi realizado o levantamento teórico que aborda a intenção de recompra, bem como a compreensão e análise dos construtos contemplados na pesquisa. Posteriormente, foi realizada uma pesquisa quantitativa, por meio da implementação de uma survey. A análise dos resultados foi feita através de estatísticas multivariadas, utilizando-se a técnica da Modelagem de Equações Estruturais para se observar e analisar os elementos que compõem o objeto em estudo, além da realização do teste das hipóteses levantadas. A amostra foi composta por 283 consumidores de telefones celulares smartphones. Os resultados evidenciaram que o valor percebido pelos consumidores influencia positivamente o comprometimento afetivo e o comprometimento normativo; que o valor percebido pelos consumidores não influencia positivamente a propaganda boca a boca positiva; que o comprometimento afetivo do consumidor influencia positivamente a propaganda boca a boca positiva; que o comprometimento afetivo do consumidor influencia positivamente a intenção de recompra; que o comprometimento normativo influencia positivamente a intenção de recompra; e que a propaganda boca a boca positiva influencia positivamente a intenção de recompra de um produto desta mesma marca. Portanto, este estudo fornece uma maior compreensão das relações dos construtos determinantes ou antecedentes da intenção de recompra, incluindo em um mesmo modelo teórico diferentes construtos que antes não haviam se relacionados. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2015-10-29T10:49:26Z No. of bitstreams: 1 Dissertacao Vinicius Zanchet de Lima.pdf: 918111 bytes, checksum: 6725f13f97477624a61513e930670b96 (MD5) / Made available in DSpace on 2015-10-29T10:49:26Z (GMT). No. of bitstreams: 1 Dissertacao Vinicius Zanchet de Lima.pdf: 918111 bytes, checksum: 6725f13f97477624a61513e930670b96 (MD5) / Although the construct repurchase intention are being studied by many researchers, there are some challenges on the knowledge of the relationships between the determinants constructs or antecedents. For the development of this research, was analyze the influence of perceived value, the affective commitment, normative commitment and positive word of mouth marketing about the intention of repurchasing smartphones of a particular brand (world market leader brand). For this, we carried out the theoretical research that approaches the repurchase intention, as well as the understanding and analysis of the constructs included in the research. After that, was implemented a quantitative search using a survey as method. The analysis of the results was made through multivariate statistics, using the technique of Structural Equation Modeling to observe and analyze the components of the object under study, in addition to testing the mentioned hypotheses. The sample consisted of 283 consumers of mobile phones smartphones. The results showed that the perceived value positively influences the affective commitment and normative commitment; that the perceived value by consumers not positively influences positive word of mouth; that the affective commitment positively influences the word of mouth positive; that the affective commitment positively influences the repurchase intention; that the normative commitment positively influences the repurchase intention; and that the word of mouth positive positively influences the repurchase intention a product of the same brand. Therefore, this study provides a greater understanding of the relationships of the determinants constructs or antecedents of intention to repurchase, including in the same theoretical model different constructs that previously had not related.

Orientador: Antonio Celso Ferreira / Banca: Lúcia Helena Oliveira Silva / Banca: Moacir José dos Santos / Resumo: Para além da tríade prensa, papel e tinta, o jornal "A Voz da Raça" se constituíra em bastião simbólico no universo da cultura letrada e da experiência política e cultural dos afrodescendentes no decênio de 1930. Dimensionar as lides da palavra impressa do grupo em questão é, em linhas gerais, o escopo deste trabalho. / Abstract: Further beyond the paper, ink, and printing triad, São Paulo City the "A Voz da Raça" press has established itself as a symbolic landmark in the universe of both the literate culture and the political and cultural experience of afro-descendants in the 1930 decade. Verifying some dimensions of that group's printed word battle is the overall scope of this work. / Mestre

This thesis observes grammatical terminology which can be found in the contemporary textbooks of the French language which have been published in the Czech Republic and France. Primarily, it deals with the question of word classes and their interpretation in the analyzed books. It works with the terminology (French and Czech) of the word classes. The crucial theme of this work is metalanguage used not only in the explications of the particular items of grammar but also in the tasks for the grammar exercises. The aim of this work is to find out a certain extent the textbooks use the linguistic terminology to. It also tries to discover whether they use national grammatical tradition. Last but not least it tries to learn whether the textbooks include the complete list of word classes.

The aim of this thesis is to involve word order tendencies of impersonal constructions in modern Spanish. The paper is divided into a theoretical and a practical part. In the theoretical one there is characteristics and a list of basic configurations of impersonal constructions, followed by the analysis which concerns how to make the syntactic impersonal constructions. The part is ended with the conception of term {\clqq}word order``, especially the word order in Spanish. The practical part is focused on the results of the analysis concerning word order variation of chosen types of configurations. The pattern words were analysed by means of synchronic corpus CREA and the permutations of word order were identified. Conclusions of the analysis serve for definition of tendencies in Spanish word order, especially for clarification whether Spanish disposes of free word order, and for confirmation of the hypothesis that the word order in Spanish is resticted to a great extent.

Bachelor thesis pursue speech development in separate language plane. It is focusing in more detail on lexikal semantic plane, i.e. word-stock by children in separate age period. The emphasis gives on vocabulary level standard of children at the biginning of the first class primary school. The sato determinare the vocabulary level ck at the biginning of the first class primary school with the assistence of experimantal sond in two primary schools and it contains the comparison beetwen two primary schools. It contains methods to learn and games.

Este trabalho investiga o estatuto de palavra a partir da análise da palavra gráfica. Por meio da investigação de casos de hipo e hipersegmentações, respectivamente concerteza e da quela, procuramos observar o que está por trás da distribuição dos espaços em branco em um texto. Tais segmentações alternativas podem ser oriundas do conceito de palavra que subjaz a palavra gráfica e seriam indicativas dos expedientes de que um escrevente lança mão nessa decisão. Muitos pesquisadores já investigaram segmentações não convencionais (Silva, 1991; Abaurre, 1991; Cunha, 2004, 2010a, 2010b; Tenani, 2004, 2008, 2010, 2011; Capristano, 2007; Cunha & Miranda, 2005, 2007, 2009; Miranda, 2008, 2012; Chacon, 2004, 2005, 2006; entre outros). Nesses trabalhos, há uma tendência bastante marcada por aproximar a escrita da fala e analisar dados de segmentações equivocadas pelo viés da Fonologia Prosódica (cf. Nespor & Vogel, 1986). Esta pesquisa diferencia-se dos trabalhos sobre a escrita (i) por não assumir como seu objeto a escrita, mas apoiar-se na palavra gráfica a fim de observar o estatuto de palavra; (ii) pelo nível de escolaridade dos informantes (Ensino Médio); e (iii) por não avaliarmos apenas os constituintes prosódicos, mas a complexa relação entre competência linguística e norma gramatical. O predomínio de hipersegmentações nos dados coletados guia nossa reflexão sobre o percurso da escrita e a concepção de palavra subjacente à palavra gráfica. Propomos interpretar a escrita como um processo que se movimenta da fala (língua) para a norma, o que implica uma concepção de palavra que perpassa todos os níveis da gramática e que também se define por assentamentos da ordem da língua escrita. / This work investigates the status of the word from the analysis of the graphical word. Through the investigation of cases of hypo and hypersegmentation, “concerteza” (surely) and “da quela” (that), respectively, we try to observe what is behind the distribution of the blank spaces in a text. Such alternative segmentations can be derived from the concept of word that underlies the graphical word and would be indicative of the expedients a writer disposes of in that decision. Many researchers have investigated unconventional segmentations (Silva, 1991; Abaurre, 1991; Cunha, 2004, 2010a, 2010b; Tenani, 2004, 2008, 2010, 2011; Capristano, 2007; Cunha & Miranda, 2005, 2007, 2009; Miranda, 2008, 2012; Chacon, 2004, 2005, 2006; among others). In these works, there is a very marked tendency to approximate writing to the speech and analyze mistaken segmentations data by the bias of Prosodic Phonology (as Nespor & Vogel, 1986). The present research differs from other works on writing since (i) the writing is not its study object, but it relies on the graphical word in order to observe the status of the word; (ii) because of the educational level of the informants (High School); and (iii) considering that it does not only evaluate the prosodic constituents, but the complex relationship between linguistic competence and grammar rules. The predominance of hypersegmentation on the collected data guides our ponderation on the course of writing and on the conception of word which underlies the graphical word. We propose to interpret writing as a process that moves from speech (language) to the norm, which implies a conception of the word that permeates all levels of grammar and also defines itself by settlements of the order of the written language.

Electronic commerce is the selected field to investigate for this thesis, particularly pure player apparel brands. This has been of interest as consumers struggle when shopping online for apparel since they cannot test the product before purchasing with pure players, therefore, there is information asymmetry. Moreover, when consumers lack trust, they may be more hesitant to purchase online due to the perceived risk, therefore, companies should attempt to relieve their doubts. It has been recognized in previous research that electronic word of mouth (e-WOM) could provide guidance and develop confidence during the purchasing process. The aim of this study was to develop an understanding on how consumers perceive online reviews to assure that they will be satisfied with the order. Moreover, there were several factors identified in previous research that could influence the use of online reviews, therefore, those factors were recognized and analyzed in the context of pure players for this study. In addition, the study revealed two factors that influenced the use of online reviews. A qualitative method was utilized, to gain a deeper understanding on consumers’ opinions on the topic. Semi-structured interviews were conducted to provide the opportunity for individuals to further develop their responses. The results suggested that pure player apparel brands should include online reviews. They could improve the mechanism by considering the factors that were identified in this study.

The aim of this study was to investigate if there is a connection between language and social identity in the perception of word meaning among second language learners in the same way as for native speakers, and if the sociolinguistic variable age is significant. This was done with an investigation of two generations of Swedish learners' perception of the meaning of the words 'respect', 'integrity' and 'communication'. The investigation showed that age is important to a certain extent regarding interpreting words and their meaning, but that it is not as important if the speaker has English as their mother tongue or as their second language.

Este trabalho investiga o estatuto de palavra a partir da análise da palavra gráfica. Por meio da investigação de casos de hipo e hipersegmentações, respectivamente concerteza e da quela, procuramos observar o que está por trás da distribuição dos espaços em branco em um texto. Tais segmentações alternativas podem ser oriundas do conceito de palavra que subjaz a palavra gráfica e seriam indicativas dos expedientes de que um escrevente lança mão nessa decisão. Muitos pesquisadores já investigaram segmentações não convencionais (Silva, 1991; Abaurre, 1991; Cunha, 2004, 2010a, 2010b; Tenani, 2004, 2008, 2010, 2011; Capristano, 2007; Cunha & Miranda, 2005, 2007, 2009; Miranda, 2008, 2012; Chacon, 2004, 2005, 2006; entre outros). Nesses trabalhos, há uma tendência bastante marcada por aproximar a escrita da fala e analisar dados de segmentações equivocadas pelo viés da Fonologia Prosódica (cf. Nespor & Vogel, 1986). Esta pesquisa diferencia-se dos trabalhos sobre a escrita (i) por não assumir como seu objeto a escrita, mas apoiar-se na palavra gráfica a fim de observar o estatuto de palavra; (ii) pelo nível de escolaridade dos informantes (Ensino Médio); e (iii) por não avaliarmos apenas os constituintes prosódicos, mas a complexa relação entre competência linguística e norma gramatical. O predomínio de hipersegmentações nos dados coletados guia nossa reflexão sobre o percurso da escrita e a concepção de palavra subjacente à palavra gráfica. Propomos interpretar a escrita como um processo que se movimenta da fala (língua) para a norma, o que implica uma concepção de palavra que perpassa todos os níveis da gramática e que também se define por assentamentos da ordem da língua escrita. / This work investigates the status of the word from the analysis of the graphical word. Through the investigation of cases of hypo and hypersegmentation, “concerteza” (surely) and “da quela” (that), respectively, we try to observe what is behind the distribution of the blank spaces in a text. Such alternative segmentations can be derived from the concept of word that underlies the graphical word and would be indicative of the expedients a writer disposes of in that decision. Many researchers have investigated unconventional segmentations (Silva, 1991; Abaurre, 1991; Cunha, 2004, 2010a, 2010b; Tenani, 2004, 2008, 2010, 2011; Capristano, 2007; Cunha & Miranda, 2005, 2007, 2009; Miranda, 2008, 2012; Chacon, 2004, 2005, 2006; among others). In these works, there is a very marked tendency to approximate writing to the speech and analyze mistaken segmentations data by the bias of Prosodic Phonology (as Nespor & Vogel, 1986). The present research differs from other works on writing since (i) the writing is not its study object, but it relies on the graphical word in order to observe the status of the word; (ii) because of the educational level of the informants (High School); and (iii) considering that it does not only evaluate the prosodic constituents, but the complex relationship between linguistic competence and grammar rules. The predominance of hypersegmentation on the collected data guides our ponderation on the course of writing and on the conception of word which underlies the graphical word. We propose to interpret writing as a process that moves from speech (language) to the norm, which implies a conception of the word that permeates all levels of grammar and also defines itself by settlements of the order of the written language.