Embora o construto intenção de recompra venha sendo estudado por diversos pesquisadores, existem alguns desafios sobre o conhecimento das relações entre os seus construtos determinantes ou antecedentes. Assim, para o desenvolvimento desta pesquisa, foi analisada a influência do valor percebido, do comprometimento afetivo, do comprometimento normativo e da propaganda boca a boca positiva sobre a intenção de recompra de smartphones de uma determinada marca (marca líder do mercado mundial). Para tanto, foi realizado o levantamento teórico que aborda a intenção de recompra, bem como a compreensão e análise dos construtos contemplados na pesquisa. Posteriormente, foi realizada uma pesquisa quantitativa, por meio da implementação de uma survey. A análise dos resultados foi feita através de estatísticas multivariadas, utilizando-se a técnica da Modelagem de Equações Estruturais para se observar e analisar os elementos que compõem o objeto em estudo, além da realização do teste das hipóteses levantadas. A amostra foi composta por 283 consumidores de telefones celulares smartphones. Os resultados evidenciaram que o valor percebido pelos consumidores influencia positivamente o comprometimento afetivo e o comprometimento normativo; que o valor percebido pelos consumidores não influencia positivamente a propaganda boca a boca positiva; que o comprometimento afetivo do consumidor influencia positivamente a propaganda boca a boca positiva; que o comprometimento afetivo do consumidor influencia positivamente a intenção de recompra; que o comprometimento normativo influencia positivamente a intenção de recompra; e que a propaganda boca a boca positiva influencia positivamente a intenção de recompra de um produto desta mesma marca. Portanto, este estudo fornece uma maior compreensão das relações dos construtos determinantes ou antecedentes da intenção de recompra, incluindo em um mesmo modelo teórico diferentes construtos que antes não haviam se relacionados. / Although the construct repurchase intention are being studied by many researchers, there are some challenges on the knowledge of the relationships between the determinants constructs or antecedents. For the development of this research, was analyze the influence of perceived value, the affective commitment, normative commitment and positive word of mouth marketing about the intention of repurchasing smartphones of a particular brand (world market leader brand). For this, we carried out the theoretical research that approaches the repurchase intention, as well as the understanding and analysis of the constructs included in the research. After that, was implemented a quantitative search using a survey as method. The analysis of the results was made through multivariate statistics, using the technique of Structural Equation Modeling to observe and analyze the components of the object under study, in addition to testing the mentioned hypotheses. The sample consisted of 283 consumers of mobile phones smartphones. The results showed that the perceived value positively influences the affective commitment and normative commitment; that the perceived value by consumers not positively influences positive word of mouth; that the affective commitment positively influences the word of mouth positive; that the affective commitment positively influences the repurchase intention; that the normative commitment positively influences the repurchase intention; and that the word of mouth positive positively influences the repurchase intention a product of the same brand. Therefore, this study provides a greater understanding of the relationships of the determinants constructs or antecedents of intention to repurchase, including in the same theoretical model different constructs that previously had not related.

A tese procurou estudar as dualidades na poesia de Armando Freitas Filho, considerando três temas da sua obra - a palavra, a cidade e a morte -, e como, a partir desses núcleos, o corpo se manifesta na sua poesia. / The thesis sought to explore the dualities in the poetry of Armando Freitas Filho, considering three themes of his work: the word, the city and death, and from these cores the body is manifested in his poetry.

La thèse s’inscrit dans le domaine de la sociologie de la connaissance. En cela, elle procède pleinement de ce programme caractéristique qui consiste à croiser des données relevant des connaissances et des données attenantes au social. Cependant, et s’écartant en cela quelque peu des tendances qui paraissent dominer ce courant de recherche, l’idée est de pointer autant que possible l’attention sur le ‘faire’ des connaissances. S’appuyant pour l’essentiel sur des entretiens passés auprès de journalistes et de chercheurs et dont l’objet était d’interroger leurs modalités d’entendement du réel, la thèse tente ainsi de penser ce que l’on pourrait apparenter à des « pratiques conceptuelles ». En étudiant par exemple la façon dont les premiers conçoivent leurs articles et la manière dont les seconds conduisent leurs expériences et en interprètent les résultats, on peut essayer non pas uniquement de faire une revue des objets qui, à un moment donné, caractérisent un champ de savoir, ni seulement décrire la façon dont un contexte sociétal global influence des thèmes de recherche, mais réfléchir sociologiquement les conditions de possibilité premières de nos connaissances : notamment, on interrogera ainsi la disposition indigène à juger qu’une représentation est « vraie », ou la tendance courante à distinguer entre énoncés « factuelles » et énoncés « théoriques ». / The research’s field is the sociology of knowledge. In this way, the idea is to study simultaneously social data and knowledge facts, and to connect them. More precisely, we would like to think knowledge in terms of practices. : when one observe any event and try to understand it, to identify what he’s looking at, and mobilize words to express his comprehension, his vision, isn’t he doing something, at least on a conceptual level? For this purpose, the research is based on scholar and journalist’s interviews : what type of representation implies each kind of writings? Michel Foucault’s theories happens to be our most important reference for this work.

Marketing serves to satisfy customer needs and wants while building strong customer relationships in an effort to gain value from customers in return. On understanding that customer satisfaction is needed for a business to survive and grow, the important role marketing plays within a business is emphasised as it contributes to overall business performance. Building relationships also emphasises the importance of communication within marketing. Traditional person-to-person word-of-mouth communication has always played a role in marketing a product or service. The evolution of technology over recent years has enabled electronic word-of-mouth (eWOM), which is frequently carried out and has proven to be another effective marketing tool. Due to the fundamental role that marketing plays within a business and the frequent use of electronic word-of-mouth as a marketing tool it is important that business owners and marketers are aware of the factors influencing the effectiveness of it. This study explores eWOM from a marketing perspective, through investigating the factors that contribute towards the effectiveness of eWOM as a marketing tool. Therefore the primary objective of the study was to investigate the factors influencing effective eWOM marketing. A quantitative research approach was followed to empirically test the hypotheses and determine whether relationships exist between the four independent variables (factors influencing eWOM) and the dependent variable (effective eWOM marketing). A self-administered, five-point Likert-scale style structured questionnaire was used to obtain the data. The sample for this study comprised of 360 consumer respondents within the Nelson Mandela Metropole. An exploratory factor analysis extracted four valid constructs namely feedback, trustworthiness, social status and networking as the factors influencing effective eWOM marketing. Cronbach’s alphas confirmed the reliability of all extracted constructs. Most correlation results indicated moderate associations between the variables. However, effective eWOM marketing proved to have a strong correlation with social status. The results of the multiple regressions for the factors influencing effective eWOM marketing identified three statistically significant relationships between feedback, social status, networking and effective eWOM marketing. MANOVAS confirmed eleven statistically significant relationships of which only three were of practical significance. Practical significant relationships exist between ethnic affiliation, current position, years working experience and social status. In addition to identifying the three specific factors influencing effective eWOM marketing, namely online feedback, the need to obtain social status and the desire to engage in online networking, this study has made several contributions, specifically to eWOM marketing. This study has recommended specific online marketing strategies to increase effective eWOM for online feedback, for individuals to obtain social status and to engage in online networking. The hypothesised model developed from the study, illustrating the three factors that influence effective eWOM marketing for South African consumers, can now be used by other researchers in other countries as a framework for further testing or for businesses/marketing organisations to obtain information on the attributes to pay attention to increase the effectiveness of their eWOM marketing. The role that demographics such as ethnic affiliation, position in the business and years working experience play in satisfying the need of individuals to obtain social status in an online setting via eWOM marketing, were also confirmed. Furthermore, this study has provided practical advice to businesses/marketing organisations on how to utilise this knowledge to their advantage when wishing to stimulate eWOM conversations about their products and services. The findings of the research will also assist businesses/marketing organisations to initiate eWOM engagement and communicate more effectively with consumers online to obtain information on how to improve on and change existing products/services or the need for new product/service offerings to retain customers, ensure continuous consumer satisfaction and increase business turnover.

Titel: New Blends in the English Language Författare: Anna Enarsson Antal sidor: 29 Abstract: The aim of this essay was to identify new blends that have entered the English language. Firstly six different word-formation processes, including blending, was described. Those were compounding, clipping, backformation, acronyming, derivation and blending. The investigation was done by using a list of blends from Wikipedia. The words were looked up in the Longman dictionary of 2005 and in a dictionary online. A google search and a corpus investigation were also conducted. The investigation suggested that most of the blends were made by clipping and the second most common form was clipping and overlapping. Blends with only overlapping was unusual and accounted for only three percent. The investigation also suggested that the most common way to create blends by clipping was to use the first part of the first word and the last part of the second word. The blends were not only investigated according to their structure but also according to the domains they occur in. This part of the investigation suggested that the blends were most frequent in the technical domain, but also in the domain of society

Doctorat en Sciences Psychologiques et de l'éducation / info:eu-repo/semantics/nonPublished

Given a lack of tactics for addressing brand hate, most managers tend to ignore brand haters, and instead dedicate their resources towards consumers who like or love their brand. Similarly, relative to the volume of research on positive brand emotions, the academic literature exploring negative brand emotions is limited. Moreover, research indicates that compared to positive brand information, negative brand information is more diagnostic, and ultimately more damaging. In contrast to such findings and practices, this dissertation proposes a strategy whereby using advertising to openly acknowledge that a brand is hated (i.e. hate-acknowledging advertising) can be advantageous for corporate polarizing brands. The findings suggest that, compared to a traditional ad (i.e., an ad which only focuses on positive brand attributes or information), a hate-acknowledging produces higher levels of brand trust through the mediating influence of ad credibility. This research also demonstrates that hate-acknowledging advertising (vs. traditional advertising) has a stronger and more favorable influence on consumer intentions to engage in positive word of mouth, and that consumer brand emotions moderate this effect. Specifically, the favorable influence of hate-acknowledging on positive word of mouth intensifies with higher levels of consumer love towards a polarizing brand.

Denna undersökningen söker svar på vilket förhållningssätt svenska turister har till Word of Mouth budskap som de kommer i kontakt med under köpprocessen av semesterresor. Arbetet fokuserar på det förtroendet som turisterna har för ett omdöme eller recension beroende på vem som förmedlar omdömet eller recensionen. Om opinionsbildare spelar någon väsentlig roll för svenska turister och även i vilka kommunikationskanaler som svenska turister finner eller utsätts för Word of Mouth budskap. Syfte med detta arbetet är att resultatet kan vara en hjälp för marknadsförare som riktar in sig på att attrahera svenska turist till semesterdestinationer runt om i världen. Slutsatsen som denna studie har kommit fram till är att Word Of Mouth åsikter spelar en väsentlig roll i köpprocessen för svenska turister.

This dissertation explores controversial themes in the youth literature of Barrie Hough. The novels under discussion are My kat word herfs (1986), Droomwa (1990), Vlerkdans (1992) and Skilpoppe (1998). My kat word herfs was translated as My cat turns Autumn, Droomwa as Dream Chariot and Vlerkdans as In full Flight. Afrikaans youth novels historically centered around naive themes such as the idyllic life on the farm or at boarding school. However, young people found it increasingly difficult to identify with these naive storylines and during the nineteen eighties and nineties the Afrikaans youth novel experienced a renewal. Barrie Hough was one of the pioneers, writing about controversial issues like aids, homosexuality, teenage sex, suicide, drug abuse, divorce and single parenthood. The aim of this dissertation is to explore the liberation of Afrikaans youth literature and the role that controversial themes play in this regard. These themes enable the reader to identify with the story and serve as an allurement to draw the reader into the world of the text. Furthermore, the writer is given the opportunity to experience a sense of liberation while he narratively confronts events of his past. This liberation process allows the writer to deal and come to terms with his own past. At the end of each novel both the reader and writer go through a process of purification and liberation, facilitated by the therapeutic process of writing or reading a story. / Dr. M.P. Beukes

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