Professional campaign is an integral part for each candidacy, including presidential candidates. Presidential campaigns recognise two significant milestones. The first was presidential debate between Nixon and Kennedy in 1960 which is considered to be the beginning of televised politics. The second was Barack Obama's campaign in 2008 with its innovative usage of social media. Emmanuel Macron's campaign from 2017 is aspiring to push the evolution of presidential campaigns further. He surrounded himself with international advisors and based his campaign upon contemporary trends of political communication. Thanks to this he was able to introduce a very effective campaign. This diploma thesis conducts a research of presidential campaigns with the aim to generalise their key features and compare them with Macron's form of campaign. Thanks to this we can explore whether Emmanuel Macron was rather following previous paths or whether he introduced a fundamental progress in the way how presidential campaigns are maintained.

This thesis focuses on the impressions, the news outlets presented to their readers about the presidential candidates, of the 2019 elections in Slovakia. The core of this thesis is a quantitative content analysis of the press releases, referring to the candidates. Our analysis covers the news in five Czech media sites: Aktualne.cz, Echo24.cz, iROZHLAS.cz, Mladá Fronta DNES and Právo. The analytical part is preceded by the theoretical basis and methodological fundamentals. The theoretical segment focuses on phenomenons such as the entrenching of the media outlets' agenda, the concept of reporting or news values or the condition of the journalistic objectivity. Ensuing chapters focus on the journalistic resources, the relationship of the media and the politicians and also reporting stereotypes. This theoretical part will later serve as a basis for research queries and hypotheses, formulated in the methodological section. This part then introduces the overall design of the research and it also contains a general characteristics of the media organisations. Next is the analytical part which includes several introductory pages, that offer an insight into the presidential elections. The research then analyses the sources the media used when reporting about the candidates, what impression did the...

This diploma thesis deals with the spread of manipulative, propagandistic and fake news in the Internet online environment. The spread of disinformation also occurred during the Czech presidential election, which took place in January 2018. This disinformation was spread mainly by the so-called alternative media, which are often associated with the spread of Russian propaganda. The aim of this thesis is to analyze the disinformation and its dissemination, the means used and forms of disinformation in the specified time period from November 2017 to March 2018 on selected news portals through qualitative textual analysis. In the theoretical part of this thesis, we present a comprehensive and detailed theoretical overview of disinformation and propaganda, its goals, aspects of dissemination, the resulting effect and possible ways how to defend against them. Similarly, we mention the individual steps of pragmalinguistics, which is theoretical basis for our research. In the empirical part of the work, we analyze the media content of five selected news sites, which we structurally divide according to individual media. At the end of our thesis we found out that there was a demonstrable spread of misleading,

The conception of Human Rights is relatively new to international relations and their analysis and, accordingly, their location within this field, theoretically as well as practically, has not yet been ultimately identified. Their role varies among differing theoretical approaches. The aim of this work is to contribute to this discussion through working towards a theoretical framework which allows to place the normative conception of Human Rights in a rather realist analysis of foreign policy. Visualizing this attempt through reviewing the foreign policy measures initiated by the United States and the European Union towards the Maduro government throughout the Venezuelan presidential crisis, the potential impact of the Human Rights discourse for the means of legitimizing such measures becomes apparent. Eventually, the power potential the discourse holds when instrumentalized as a tool of foreign policy contributes to the understanding of its role in contemporary international relations.

Some of the strongest predictors of voting for Donald Trump in the 2016 presidential election were Christian nationalism and antipathy toward Muslims and immigrants. We examine the interrelated influence of these three factors on Americans’ intentions to vote for Trump in 2020. Consistent with previous research, Christian nationalism and Islamophobia remained strong and significant predictors of intention to vote for Trump; however, the effect of xenophobia was stronger. Further, xenophobia and Islamophobia significantly and substantially mediated the effects of Christian nationalism. Consequently, though Christian nationalism remains theoretically and empirically distinct as a cultural framework, its influence on intending to vote for Trump in 2020 is intimately connected to fears about ethnoracial outsiders. In the penultimate year before Trump’s reelection campaign, the strongest predictors of supporting Trump, in order of magnitude, were political party, xenophobia, identifying as African American (negative), political ideology, Christian nationalism, and Islamophobia.

In this thesis the author explores the portrayal of immigrants in the USA, more specifically how immigrants were portrayed by the last three presidents; Donald J. Trump, Barack Obama, and George W. Bush. While the majority of the US society sees immigration as a strength, the attitudes towards immigration remain divided within the political blocks. By the means of a critical discourse analysis I explore in which way presidential rhetoric has portrayed immigrants, and what are the differences in how the selected presidents have led the debate on immigration. Through the concepts of the ‘Other’ and ‘enemy images, and with an application of social identity theory, the author of this thesis further discusses the processes of intergroup comparison and its effects on the relationship between immigrants and natives.

Alors que les citoyens français se montrent plutôt enclins à la communauté européenne, et que la France poursuit son intégration et sa coopération régionales, les candidats aux élections présidentielles parlent peu de l’Europe comme d’un véritable enjeu électoral. Cette thèse étudie la place de l’Europe comme enjeu, thème et sujet électoral dans les différentes structurations du débat médiatico-politiques. Au cœur des programmes, des allocutions et des débats des candidats de diverses familles politiques, elle démontre que l’Europe est un sujet glissant, souvent relégué à la dernière place des préoccupations électorales. Un sujet qui dérange le candidat et le citoyen car son traitement politique présuppose une définition stricte du rôle de la France dans l’Europe et de la finalité de l’Europe elle-même. Un sujet qui est aussi au cœur de clivages politiques flottants. A la croisée des notions de souveraineté, d’indépendance, de grandeur voire d’identité, les analyses de la place de l’Europe dans les élections présidentielles démontrent un espace de confrontation politique quasi vide, non investi par les candidats et les électorats. Cette étude démontre que cette immersion au cœur de la problématique de la place de l’intérêt national rend compte d’un processus de désidéologisation du thème européen latent et, au regard de l’écologie électorale aux référendums européens et aux élections présidentielles suivantes, d’un repli populiste en puissance dont le traitement politique du sujet européen n’est peut-être pas le dernier responsable. Quelle France souverainiste ou européiste s’exprime dans les élections présidentielles françaises de la Ve République, pour quelle Europe ? / French citizen since the 1960s have seemed to be generally in favour of the idea of a European community, and later, the European Union. However, French politicians who have run for presidential elections did not feel the need to include Europe as an electoral topic in their campaigns. If in the 1990s, Europe did become a programmatic data, it was still not considered as a topic that could create political cleavages. This thesis studies the place of Europe as an electoral issue and as a programmatic data inside the political debates. Through the analysis of the electoral programmes, the campaign speeches, and the debates, this essay demonstrates that Europe was a delicate topic and a political space of confrontation that candidates have invested very little. Europe disturbed the candidates as well as the citizen because its political treatment presupposed a strict definition of France’s role in Europe and the purpose of Europe itself. At the crossroads of the notions of sovereignty, independence, grandeur and identity, this thesis analyzes the place of Europe in the national presidential elections. Our immersion in the heart of the issues of national interests reveals a process of desideologisation of the European theme. It also shows, in regard to the electoral ecology, that there was, during the following European referendums and presidential elections, a potential populist tendency which the political treatment of the European issue was maybe not the only culprit. Which of soverainist France or europeanist France expressed itself in the French presidential elections from the Ve republic, for which Europe?

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