Science communication in Russia has been developing fast during the last several years: new popular science projects, educational programmes for science journalists and science communicators, new media channels have appeared. Social media play a significant role in this process because of its unprecedented capacity to bring science closer to the public. This study is aimed at providing an understanding of how leading Russian science communicators, often famous science journalists and lecturers, manage their VK and Facebook profiles. Content and discourse analysis were used to examine communication strategies and to find patterns in the communication of those responsible for public science promotion. The investigation provided an understanding that 2 out of 5 science communicators devote about 50% of all the content on their pages to science or science popularization domain and miss "a rich opportunity to discuss science with the nonscientists in their networks by actually posting [scientific materials]" (McClain 2017: 4). Analysis of subscribers' likes, comments, and shares demonstrated that people are ready to consume scientific content: the most liked and shared posts on several analyzed pages are connected to these topics. Semi-structural interviews opened up to science communicators' own views of science communication development in Russia and the role of social media in science communication. Interviews confirmed that science communicators comprehend the difference of VK (more suitable for communication with a wide audience) and Facebook (space for communication with other scientists and foreign colleagues). Moreover, they stated that they had strategies for communication with their subscribers in social media, but their number is quite modest. Previous studies focusing on a Russian context have been connected to the contemporary evolution of science communication in Russia. However, these studies rarely analyze the modern market. This thesis aims to bridge the gap and to deepen the understanding of Russian science communication development.

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The Master's thesis studies the genre of promotional booklet of educational institutions. Promotional booklet is considered as a complex speech genre, based on information speech genres. The research formulates the concepts of the author and the recipient of these texts, the author characterizes promotional booklets of educational institutions from the perspective of functional stylistics and stylistic tools. The author carried out a comparative diachronic analysis of promotional booklets of USU, Ural State Technical University and UFU. / Магистерская диссертация посвящена изучению жанра рекламного буклета образовательного учреждения. Рекламный буклет описан как комплексный речевой жанр, в основе которого — информационные речевые жанры. В работе сформулирована концепция автора и адресата данных текстов, дана характеристика рекламных буклетов образовательных учреждений с точки зрения функциональной стилистики и стилистики средств. Автором проведен сопоставительный диахронный анализ рекламных буклетов УрГУ, УГТУ-УПИ и УрФУ.

Диссертация посвящена исследованию фразеологизмов, номинирующих и характеризующих язык и речь. На материале лексикографических источников предложена непротиворечивая методика, позволившая описать тематическую группу «Речь человека и речевое общение». Наряду с фразеологическими сращениями, единствами, сочетаниями выделены списки фразеологизированных высказываний, функционирующих в русских диалогах как отдельные реплики, выявлены конвенциональные принципы русской коммуникации. Сделаны наблюденияи обобщения, связанные с интерпретацией русско-вьетнамских фразеологических аналогий. / The object of the dissertation is phraseology which names and characterizes language and speech. On the basis of lexicographical data there has been put forward a non-controversial method which may help to describe the thematic group “Human speech and communication.” Together with phraseological fusions, unities and combinations, there have been distinguished a number of phraseological utterances, functioning in Russian dialogues as separate lines. Certain conventional principles of Russian communication have been found out. The dissertation provides observations and generalizations connected with interpreting Russian – Vietnamese phraseological analogies.