The thesis deals with meaning analysis of a market environment as a part of preparation to establish a new company. An academic part goes into enterprise, business plan and its stucture, characterization of limited company and also analyses external and internal environment. Practical part of thesis goes into actual analysis of a market environment, which refers to established company. The business plan for EM WORKS Ltd is also created. This company provides electro installation services. The final part of thesis includes strengths, weaknesses, opportunities and threats of established company gained through SWOT analysis.

The main goal of this thesis was to analyze present condition in wide context, to propose solution of other development cooperation in choice territory and to express his efficiency. The object of research is company HS AUTO, spol. s r. o, connected to the automobile net, which is occurring in České Budějovice. In terms of solution diploma work were elaborated SWOT analysis of choice company and Porter´s five forces model of competitive surrounding. On the basis of worked analyses were created strategy and measures, which are adverting to present condition and are trying to contribute to development of company activities. On basis of assembled information and performed analyses was effected proposal for cooperation improvement in terms of net with emphasis on improvement and development company activities and its function.

The thesis ``Analysis of import activities of a selected company{\crqq} has been developed in cooperation with the company TRW - DAS Dačice, which deals with the production of components for cars and trucks. The main goal of this paper was an analysis of imports conducted by the company TRW - DAS Dačice and a forecast of their future development. The analysis of imports for the given company was carried out for the period from 2005 to 2009, the company{\crq}s suppliers have been analyzed and all significant results have been shown by graphical visualization. The thesis deals with an analysis of the growing Asian competition in the supply market. This analysis was performed for the automotive industry in most developing countries in South and East Asia by means of the following concepts: STEP analysis, Porter's five forces analysis and SWOT analysis. On the basis of these three analyses an appropriate strategy for the company TRW - DAS Dačice was found.

The aim of this diploma thesis was to describe and analyze the specific problems of developing rural village Purkarec. The work was approached from the perspective of spatial planning and land consolidation. These procedures were applied in the preparation of various projects. The selected area was described in terms of natural and cultural values and in terms of rural infrastructure. Described are the land use limits, which is a limiting factor for development. By using SWOT analysis were solve specific problems and their projects were designed. The analysis resulted in opportunities of development especially in tourism - the construction cycle ways, the implementation of the ferry. It also highlights the need of implement land consolidation. Also the future construction of houses is essential. The construction of cycle ways should be focused by their multi-functionality of the proposal. Maintenance plans are mainly limiting to possibility of building additional housing, the principles were established sufficiently friendly to nature and landscape character. Selected rural development projects were evaluated according to the most important local area factors. Using the assessment was drawn up a timetable for implementation of individual projects. The enclosures of the thesis are maps created in ArcGIS program. The maps express the relationships of development measures in this location.

Dagens taximarknad har på senare tid fått in nya innovativa aktörer som lyckats pressa ner priserna så pass mycket att de blivit ett globalt hot mot traditionella taxibolag. Dessa nya aktörer innefattar Uber och Heetch som etablerat sig inom Stockholmsregionen. Följande arbete innefattar en kartläggning av den nya moderna taximarknaden i Stockholmsområdet med ett stort fokus på traditionella taxibolag (multi-cab bolag) och moderna innovativa plattformsbaserade taxibolag (non-cab bolag). Huvudfokus är på Taxi Stockholm som är en ledande aktör i Stockholmsområdet samt Uber och Heetch. Vad kan traditionella taxibolag göra för att konkurrera med de nya taxiplattformarna som har ett stort kostnadsledarskap och vad kan plattformsföretagen göra för att lyckas konkurrera på taximarknaden och ta över marknadsandelar? Moderna non-cab bolag behöver satsa stort på att följa lagstiftning och regleringar i den marknaden de bedriver verksamhet och inte konkurrera på sina egna villkor, göra satsningar på bättre arbetsvillkor för anställda och följa miljökrav är också av prioritering. Traditionella taxibolag behöver satsa resurser på innovation för att hänga med i den tekniska utvecklingen av taximarknaden, pressa ner sina priser eller erbjuda kunna bättre tillgänglighet gentemot sina kunder i form av stora taxiflottor och satsningar gentemot företagskunder och statliga uppdrag ses som möjligheter för konkurrenskraft. Syftet med denna studie är att undersöka taximarknaden i Stockholm för att ta reda på hur de traditionella taxibolagen ska kunna hantera inflytandet från de nya, moderna och innovativa taxiaktörerna. Studien innefattar intervjuer, datainsamling och observationer hos Taxi Stockholm 15 00 00 AB och användning av sekundära källor för att få in information om de nya aktörerna och deras styrkor och svagheter. Dessutom läggs ett stort fokus på vetenskapliga artiklar och kurslitteratur. Studien är baserad på en fallstudie med inslag av explorativ forskning för att undersöka en case-studie om ett traditionellt taxibolag. Semistrukturerade intervjuer gjordes hos VD samt övriga ledningschefer för att kunna kartlägga hur deras bolag ligger till i förhållande mot de konkurrerande innovativa aktörerna samt de traditionella aktörerna. / The taxi market has recently gotten new competition from innovative companies that have managed to reduce the prices of cab transport so much that they are now a serious contender in the global market. Some of these new companies include Uber and Heetch which are now competing in the taxi market of Stockholm, Sweden. This upcoming thesis includes mapping of the new modern taxi market in the Stockholm region with a big focus on traditional cab companies (multi-cap enterprises) and modern innovative platform-based cap companies (non-cab enterprises). The focal point is on Taxi Stockholm 15 00 00 AB which is the leading competitor in Stockholm, with focus on Uber and Heetch as well. What can traditional cab companies do so that they can better compete with new platform-based cab companies which have big cost and pricing advantages and what can they do to become powerful competitors and subsequently gain market shares? Modern non-cab companies need to respect the laws and regulations of the markets that they compete in which differs depending on which country they operate in. They also need to improve the working conditions for their drivers and be more environmentally oriented. This will show that they take responsibility and are high calibre enterprises that take their societal responsibilities and duties seriously. Traditional cab companies and multi-cab companies need to invest resources and R&D into innovation, so that they can follow the technological development and the digitalization of the taxi market. Lowering their prices and cost is also important so that they can utilize better prices towards their customers, otherwise they would need to have many caps available to have big availability. Multi cap companies have good opportunities to utilize companies and big enterprises as their customers and government orders, this will in turn make them more competitive in the new era of Taxi businesses. The purpose of this comprehensive study is to research and compel the taxi market of Stockholm to discover and learn how the traditional multi-cap companies can handle the influence of the new innovative modern taxi companies. The study includes interviews, collection of data and observations of Taxi Stockholm 15 00 00 AB and the utilization of secondary sources to gain information about the new competitors and their strengths and weaknesses. A big part of secondary sources is also from scientific articles and course literature.   The study is based on a case study and some exploratory research methods in order to identify the mission and goal of this study. The interviews were done in a semi structured manner which was done with the CEO and the rest of the department executives, to be able to map their company in alignment with the rest of the competition in Stockholm including new innovative companies (non-cab) and traditional multi-cab companies.

This diploma thesis is created for Salon MIA. It evalutes the current situation of the salon and the market in which operates. The thesis includes design of marketing strategies to increase customer base and promotion of the main salon service - changes of the image. The proposed strategy will lead to the creation of profit.

The aim of this thesis is to evaluate conditions of the selected company by means of analyses of the internal and external environments, including the SLEPTE macroeconomic environment analysis, Porter's Five Forces Analysis, the fundamental analysis and SWOT analysis for a selected period. The execution of the analysis is preceded by a theoretical part, which includes an explanation of the principles of the analyses. The result of these parts is an implementation of executed analyses, information about specific conditions of the company and a suggestion of recommendations, which would improve the efficiency of the company.

The subject of the thesis is to develop a business plan for an establishment of store. The introductory part contains theoretical work and is followed by more detailed analysis of the current market situation. In a proposal part, there is a detailed entrepreneurial plan, which describes the implementation, complexity and risk assessment project, including project feasibility.

This diploma thesis is focused on the creation of strategy for small company and the increase of its competitiveness. The base of this thesis is the analysis of external and internal environment, where are the most important influences noticed and described. On the basis of the results the strategy is suggested. This strategy leads to strengthening of current company position and its next development.

The master's thesis deals with financial analysis in company XYZ, Ltd in years 2007 – 2013. Theoretical part is focused on the description of the financial analysis, internal and external business environment. Theoretical part describes the each parameter, which is used in the financial analysis. In the practical part is analyzed the company XYZ Ltd of the financial activities on the basis of information from public and private sources. From the obtained results are designed options and recommendations to improve the company financial situation.