Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company’s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company’s vision and is shown where the target group sees it. Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location. Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen. Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources. The result also showed that untraditional marketing stands out among other advertisements and is therefore appropriate for a company who is located remotely. The conclusion is that Vita Renen should conduct a guerrilla marketing as a method to increase brand awareness about the company. Suggestion for future research: It would be of interest to investigate similar small businesses in the same sector and with the same conditions as Vita Renen to see if the result of the study can be generalized or not. / Bakgrund och problem: En konsument nås genomsnittligen av 3000 budskap dagligen vilket bidrar till att det är av stor vikt att företagets marknadsföring är genomslagskraftig då många företag försöker attrahera samma kunder. Det är av ännu större vikt att marknadsföringen når rätt målgrupp, är utformad i enlighet med företagets vision och placeras så att budskapet kan ses av den tänkta målgruppen. Syfte: Syftet med denna kandidatuppsats är att studera hur småföretag använder sig av marknadsföring idag för att kunna rekommendera lämplig marknadsföringsåtgärd med tanke på företagets storlek, limiterade budget och avskilda placering. Metod: Studien har gjorts i enlighet med en kvalitativ metod med en analytisk abduktion som ansats och i form av en fallstudie då fallet som undersöks är Vita Renen. För att uppnå syftet har författarna kombinerat sekundär- och primärdata i form av tidigare genomförd forskning samt djupintervjuer med ägare och anställda utförda hos det berörda företaget Vita Renen. Resultat och Slutsatser: Resultatet påvisar att otraditionell marknadsföring vid rätt utförande skulle vara det mest lämpade alternativet för Vita Renen då de har en limiterad marknadsföringsbudget då denna typ av reklam bygger på kreativt tänkande och utformade med redan befintliga resurser. Resultatet visade även att otraditionell marknadsföring är utstickande reklam och är därför passande för ett företag beläget avsides. Slutsatsen är att Vita Renen bör genomföra guerillamarknadsföring som en åtgärd för att öka varumärkeskännedomen kring företaget. Förslag på vidare forskning: Det vore av intresse att undersöka liknande småföretag inom samma sektor samt med samma förutsättningar som Vita Renen för att undersöka om studiens resultat går att generalisera eller inte.

Abstract The using of Chinese medicine is the treasure of our traditional culture; although once it received the attraction of western medicine for a while. Along with the whole world nature therapy being in fashion, the using of Chinese medicine has obtained once again. Germany develops gingko correlation product from our tradition ancient book, created 30 hundred million dollars output values in a year, and South Korea's Korea ginseng , the year output value is also about 70-75 hundred million dollars by a single product. The WHO estimates, in the following ten years, the Chinese Medicine and the development of its related technique product, the market will grow above 10%, every year. The Chinese medicine industry, without doubt, will be the star of fresh technique Industry in this century. Therefore, according to the consideration of competition strategy, the major condition is to establish the standardized, and science Chinese medicine in order to develop the Chinese native medicine biotechnology. In other words, the stability, effective of the Chinese native medicine is closely linked to its internationalization development. However, because traditional Chinese medicine itself are various, and habitat distribution broad, down to the all previous dynasties books on Chinese medicine records or in the actual utilization, has the same name on foreign matter, or the variety chaotic situation, like adds on the geography, the climate and the recovery season again is different, frequently creates the traditional Chinese medicine ingredient the difference, but the domestically grown Large-scale planter is appropriate the herbal medicine to have residual quality question and so on the agricultural chemicals, heavy metal and excessive microorganism. Our Chinese medicine industry, nearly has not grown in recent years, the market scale 40 hundred million dollars (approximately 1.2hundred million Dollar) about, the industry competitive ability year. By year glided down again, when Canada has the traditional Chinese medicine to remain excessive question and so on agricultural chemicals, heavy metal, causes the Chinese native medicine industry development receives the serious limit. Therefore, the analysis constructs the construction Chinese native medicine quality control influence regarding the Chinese native medicine industry promotion competitive ability, for this research biggest goal. Besides SWOT, five strength and the theory of country competitive ability, the analysis competition strategy (superiority), and is loyal and the quality controlling of the present situation in mainland China by the Asian and Pacific various countries and Taiwan's present situation makes a comparative analysis. Also enplaning Chinese native medicine quality control, regarding Chinese native medicine industry competitive ability promotion importance, but besides the literature back coupling, the secondary material analysis, and distinction depth interview with the official, study grinds the from all walks of life experts, to prove that the influence of quality controlling machinery to the industrial, and even to regarding the industrial organization, the expense market and the internationalization influence. The main conclusions of this research are as follows: First, besides analyzing the present situation of Chinese medicine industry development and found out the problem, positively proposed the industrial competition strategy, and found that quality control has its priority and importance in the correlation competition strategy. Second, from the analyzing of the present situation quality controlling in mainland China and the Asian, we discovered the mechanism of Chinese native medicine quality control has become one of various countries' important strategies, therefore, it may provide the important reference for the development of our Chinese native medicine industry. Third, the quality controlling mechanism of Chinese native medicine will affect the Chinese native medicine industrial structure, the market scale and the commodity internationalization, following regarding industrial management, national policy and international marketing correlation research, will have the its pioneer value. Fourth, this research may be the reference of the government and the industrial development policy, and takes the important research direction to promote the country competitive ability.

The purpose of this dissertation was to research into Sri Lanka’s tourism and study the development over the last five years, 2009-2014. The author did a small contradistinction between Sri Lanka and Thailand to see the difference between both countries in Asia. Following years was chosen because of the ended war in Sri Lanka. Interviews that have been done to accomplish this dissertation were expert interviews with three tour operators/agencies and two individuals. All five persons that were interviewed work within promoting or selling trips to Sri Lanka for Swedish travelers. Sri Lanka could be improved and market by using the 8P factors in the Marketing Mix by Morrison. Factors as Promotion, Partnership, Packaging and Impact should be prioritizing while promoting Sri Lanka as a tourist destination in Asia. During their development towards a tourism destination they have reached the Involvement stage in the Butler’s sequence model. They are developing roads, hotels and striving towards a better marketing and they will surely increase their inbound tourism as soon as the development is finished. / Syftet med uppsatsen var att forska om Sri Lankas turism och dess utveckling kring the senaste fem åren, 2009-2014. Skribenten har valt att göra en liten jämförelse mellan Sri Lanka och Thailand för att se vad som skiljer sig åt mellan båda Asien länderna. Fokus ligger på svenskarnas resor till vardera av länderna. Statistiskt har de fem valda åren undersökts och skribenten valde dessa år för att kriget i Sri Lanka slutade 2009 och man kan lägga fokus på att forska kring utvecklingen av turismen. Intervjuer, så kallade expert intervjuer, har gjorts för att slutföra denna uppsats. Skribenten intervjuade tre touroperatörer/resebyråer och två individer. Alla fem personer som blev intervjuade till denna uppsats jobbar med Sri Lanka genom att marknadsföra och sälja resor till svenska resenärer. Sri Lanka skulle kunna förbättras och marknadsföras bättre genom att använda sig av de 8P faktorerna ur Marketing Mix av Morrison. Faktorerna så som Promotion, Partnership, Packaging och Impact bör prioriteras vid marknadsföring av Sri Lanka som turism destination i Asien.

In my thesis, the issue of utilization of cultural and historical sights in tourism was executed by means of SWOT analysis. Based on the data entry form, the analysis of strengths and weaknessses of selected cultural and historical sights in the South Bohemia Region was drawn up. The output of the analysis of external environment was applied to the analysis of opportunities and threats for Kvítkův Dvůr, another place of interest. The thesis presents proposals for the utilization of the Kvítkův Dvůr premises, moreover, it also deals with the calculation of economic impacts of a few suggested measures including quantitative documentation.

The thesis deals with cross-border cooperation and the influence of socio-economic development of this cooperation. The aim of the thesis is to assess the socio-economic development situation, determining the causes of decline and its persistence in the border regions. The work is divided into two main parts - theoretical and practical. The theoretical part deals with regional policy, cross-border cooperation and cross-border cooperation tools. The practical part deals with socio-economic and SWOT analysis of the South Region.

In my graduation theses (it is a final project of engineering study at South Bohemia University, in field of commercial business) I focused on internal environment of the company called Centropen a.s. which is situated in Dačice. For evaluation of internal atmosphere I used a few different methods. One of them was the analysis of the results in particular functional fields, I mentioned Bostonian matrix shortly and SWOT analysis. As for an evaluation of functional fields I chose research and development, production, purchase, sale, marketing, human resources and financing. A separate chapter was given to marketing in which was made a questionnaire research, analyzing individual activity, which the company makes for own presentation in public. I focused on a concrete advertising campaign as well {--} The School Campaign. This campaign is every year the most extensive action which the Centropen company prepares together with fullservis advertising agency. Concerning evaluation of functional fields, as the weakest point showed up the field of human resources. The company doesn{\crq}t deal with searching and education new generation in this area at all even further education of current employees, nevertheless the significant part of workers higher and middle management are really close to retiring age. Marketing is able to keep up only thanks to an important help of the agency. Marketing on its own is able to cover just the area of propagation, not complete marketing. As for the SWOT analysis, where are mingled the diagnosis of the internal and external environment, I summarized competitive environment. It is more then clear, that competitive pressures increase and Centropen company, who{\crq}s still using success from previous years, a little bit fell asleep in fight with competition. The significant positive is a strong financial background without credit indebtedness, which helps to support power of the company.

Na atualidade é cada vez mais comum o consumo de refeições fora de casa. No Brasil, além da opção dos restaurantes comerciais, em escolas, universidades e mesmo em hospitais, é muito comum a presença de serviços de alimentação dentro das empresas onde os funcionários realizam as refeições, durante o seu turno de trabalho. Em paralelo, a incidência de surtos de Doenças Transmitidas por Alimentos (DTA) ainda é uma realidade no Brasil e no mundo. Esses fatos têm intensificado a necessidade de implementação dos sistemas de gestão da segurança dos alimentos (SGSA) e seus controles no ramo de serviços de alimentação. Em meio a esse contexto, o presente estudo avaliou as estratégias de gestão da segurança dos alimentos adotadas após a fusão de duas grandes empresas do ramo de restaurantes industriais no Brasil, cada uma com mais de 30 anos desde a fundação, cuja união deu origem a uma empresa de aproximadamente 39 mil colaboradores e uma receita combinada de R$ 2 bilhões, servindo em média 1,8 milhões de refeições diariamente. Para isso, nesse estudo foram analisados crítica e estatisticamente os indicadores de gestão de segurança dos alimentos (taxa de ocorrências alimentares, auditorias internas e capacitações) dos 1 440 restaurantes distribuídos no Brasil, considerando um total de 4 488 dados ao longo de seis anos (2010 a 2015), contemplando o período anterior e posterior à fusão, e implantação do novo sistema de gestão. A análise qualitativa das práticas de gestão de segurança dos alimentos adotadas foi realizada através da Análise SWOT (strengths, weaknesses, opportunities, threats), que possibilitou identificar a base da escolha da nova estratégia de gestão de segurança dos alimentos adotada após a fusão. A análise estatística dos indicadores possibilitou identificar as oportunidades de melhoria, assim como as estratégias de sucesso na implantação do SGSA. Os resultados demonstraram uma correlação linear entre a conformidade dos itens críticos (IC) e técnica operacional (TO) da auditoria interna, com o menor número de ocorrências alimentares em unidades que apresentaram 100% de conformidade em IC. Ainda, restaurantes com um histórico de auditorias internas apresentaram melhores resultados, principalmente quando foram avaliados a cada quatro meses. Também foi observado que as unidades com líderes treinados apresentaram melhores resultados em auditoria interna para IC proporcionalmente à sua maior frequência de participação. Além disso, essas unidades também reportaram mais suspeitas de ocorrências alimentares do que as unidades cujos líderes não haviam recebido treinamento. Da mesma forma, as unidades com equipes operacionais treinadas no mínimo anualmente apresentaram melhores resultados de auditoria interna do que as não treinadas, sendo identificado que a frequência quadrimestral de treinamentos resultou nos melhores resultados de TO e IC. Esses resultados foram avaliados e discutidos, utilizando outros trabalhos de referência bibliográfica no tema, permitindo assim, a elaboração de uma proposta de modelo de SGSA para Serviços de Alimentação. / Currently, eating out is becoming increasingly usual. In Brazil, in addition to the option of commercial restaurants, schools, universities and even hospitals, it is very common the presence of food services within companies where employees eat meals during their work shift. On the other hand, the incidence of outbreaks of Foodborne Diseases (FD) is still a reality in Brazil and in the world. These facts have intensified the need to implement food safety management systems (FSMS) and their controls in the food services sector. Considering this context, the present study evaluated the food safety management strategies adopted after the merger of two large industrial restaurant companies in Brazil, each with more than 30 years since their foundation, whose union gave rise to a company of approximately 39 thousand employees and a combined revenue of R$ 2 billion, serving on average 1.8 million meals daily. Therefore, in this study, the indicators of food safety management (food event rate, internal audits and training) of the 1 440 restaurants distributed in Brazil were analyzed critically and statistically, considering a total data of 4 488 over six years (2010 to 2015), before and after the merger, and implementation of a new management system. The qualitative analysis of food safety management practices was carried out through the SWOT (strengths, weaknesses, opportunities, threats) analysis, which enabled to identify the basis for choosing the new food safety management strategy adopted after the merger. Statistical analysis of the indicators allowed the identification of opportunities for improvement, as well as successful strategies in the implementation of the FSMS. The results showed a linear correlation between the compliance of critical items (CI) and operational technique (OT) of the internal audit, with the lowest number of food occurrences in units that presented 100% compliance with CI. Moreover, restaurants with a history of internal audits performed better, especially when they were evaluated every four months. It was also observed that the units with trained leaders presented better results in internal audit for CI in proportion to their higher frequency of participation. In addition, these units also reported more suspicion of food occurrences than units whose leaders had not received training. Likewise, the units with operational teams trained at least annually presented better internal audit results than the non-trained ones, and the quarterly frequency of training resulted in the best results of OT and CI. These results were evaluated and discussed, through other academic articles in the theme, allowing the elaboration of a proposal of the FSMS model for Food Services.

The purpose of thesis is to formulate, based on an analysis of the activities taken by the operations and strategic management, measures to improve strategic-operational collaboration and raise the quality of strategic decision making in a selected business company. To accomplish the set objective, internal and external environments in which the company competes have been identified using PESTL analysis, Porter five forces analysis, Value Chain Analysis and Financial Analysis. Based on these analyses, the strengths and weaknesses, important opportunities and threats within the company have been determined. SWOT analysis and Fuller's Triangle Method have been applied to assess the internal capabilities, limitations and chances of the organization in the business environment. The completed analyses have been assessed and used to create proposals and recommendations for developing strategic decision making in the investigated company.

The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information

The main goals of the thesis were to prepare an analysis of activities of strategic management, to improve the synergy between strategic and operational management, to enhance the quality of strategic decisions in selected company. The first step was to study and comparison of Czech and foreign professional literature and make literary summary that gives the reader into the issue of strategic management. The practical part is performed by first analysis of the current state of strategic and operational management in selected company through the following analyzes: STEP analysis, industry analysis, financial analysis, guided interview with the director of the company. Based on the results of previous analyzes were determined strengths and weaknesses and the opportunities and threats of the company. Their influence is compared in the SWOT analysis. The last part presents proposals for measures that would lead to improving the coordination of strategic and operational management and an overall improvement in key areas of the company.