This paper closely examines fairy tale films with road movie components, in particular those films featuring female protagonists. The study’s objective is twofold: first, to further develop existing research on the road movie by exploring one of the lesser known constituents of this broad genre and, second, to address gaps in scholarly literature on road movies when it comes to themes in female-led trips and the characterization of travelling females. Through a detailed analysis of the journeys of female characters in recent voyage-oriented fairy tale films—Peter Pan (P.J. Hogan, 2003), Alice in Wonderland (Tim Burton, 2010) and Tangled (Byron Howard and Nathan Greno, 2010)—the investigation shows that these new heroines significantly differ from those of old. Their travels are portrayed as being less difficult, and the traits that they exhibit while on the road, namely fearlessness, rationality and an undying optimism, are rather favourable when compared to those exhibited by former road heroines. Although these protagonists still face characters who wish to impede their movement away from a domestic setting, it is demonstrated that the protagonists are ultimately successful in not only acquiring power in the surroundings that they find themselves in, but also in carrying over their goals and dreams to their own worlds upon their return, privileges that most former road heroines did not have. Ultimately, the study shows that females can be as efficient travellers as males, and in some cases are portrayed as even more competent than their male counterparts.

La thèse porte sur l’ensemble de l’oeuvre poétique de James Sacré, poète français contemporain né en 1939 à Cougou (Vendée). Comme son titre l’indique, elle aborde les problématiques liées à la représentation poétique du paysage, de l’autre et de l’écriture elle même. Ces trois figures capitales de l’oeuvre constituent un socle à partir duquel se déploie laréflexion poétique de J. Sacré et sa pratique de l’écriture. Écriture pratiquée et figurée, donc, essentiellement comme relation désirante au monde, à autrui et à la langue. Aussi la réflexion tente d’aborder l’écriture poétique comme dynamique visant à rétablir une continuité entre le texte et ses objets de désir, l’horizon référentiel du réel et l’allocutaire. La perspective critique adoptée, en pensant le poème non pas comme objet mais comme phénomène, empruntelargement à deux disciplines qui ne relèvent pas de la critique littéraire, la phénoménologie et la psychanalyse. Elles permettent d’éclairer l’éloquente ouverture au monde et aux autres qui caractérise le lyrisme de J. Sacré. Chaque partie de la thèse décrit donc les articulations d’une triple relation de désir dans le cadre d’un axe majeur de la poétique sacréenne. Le premier correspond à la représentation littéraire du paysage en tant qu’il est le milieu du rapport à autrui, et qu’il suscite un questionnement récurrent sur l’incapacité de la langue à restituer pleinement le réel. L’écriture du voyage met également en jeu la relation de désir aux paysages étrangers et à ses autres. Finalement la mise en abîme de l’écriture figure l’entreprise poétique comme composition d’un paysage textuel et comme relation amoureuseau lecteur. / The thesis concerns the whole James Sacré’s poetic work, contemporary French poet born in Cougou (Vendée) in 1939. As its title indicates it, it deals with problems connected with poetic representation of the landscape, the other and the very writing. These three major faces of the work establish a base from which spreads the poetic reflection of J. Sacré and hispractice of the writing. Practised and figurative writing, thus, essentially as desirous relation to the world, to others and to the language. Hence, the reflection tries to approach the poetic writing as dynamics to restore a continuity between the text and its object of desire, the reference horizon of the reality and the addressee. The adopted critical perspective, bythinking of the poem not as object but as phenomenon, borrows widely from two disciplines which do not recover from the literary critic, the phenomenology and the psychoanalysis. They allow to enlighten eloquent opening to the world and to others whom characterizes the lyric of J. Sacré. Every part of the thesis thus describes the articulations of a triple relation ofdesire within the framework of a major axis of the Sacrean poetics. The first one corresponds to the literary representation of the landscape as it is the environment of the connection to the other, and as it arouses a recurring questioning on the incapacity of the language to restore completely the reality. The writing of the journey also puts at stake the relation of desire in the foreign landscapes and to its others. Finally the ‘mise en abîme’ of the writing represents the poetic enterprise as composition of a textual landscape and as love relation to the reader.

Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. This thesis acknowledges these rapid changes in the modern world of marketing, particularly the digital aspects of it. Yet while a great amount of research has been conducted to more closely understand digital marketing and how to conduct it, a significantly little amount of research has been spent focusing on the customer. This while the path that a customer takes from need to purchase may have grown to be more complex than ever. Not all the impressions that a customer gains on a certain product or brand come solely from the company behind it. As such, we decided to focus on exploring this customer journey – a relatively nascent theme in the field of marketing research. More specifically, we aim to answer the following research question: How is the customer purchasing decision affected by the customer’s interaction with touch points throughout the customer journey? Our main purpose was to arrive at a model as an answer to the research question, that could be used as a foundation for future research studies. We were intensely curious at gaining a better understanding of the customer journey and what the customers experience as they are touched by different influential channels during their travel from need to purchase. Our study shows that it is possible to synthesize the state of current research on the topic of the customer journey and support it with empirical data gathered from interviews with a variety of customers. Central to our thesis are the following two definitions that we have constructed based on current literature: The customer journey is the individual experience that a customer has when interacting with touch points in the path from a pre-purchase to a post-purchase setting. Touch points are moments of contact between customer and company that individually and collectively influence customer experience. The third critical element is that of the customer experience, which we don’t explicitly define, but implicitly construe as a distinct construct with a powerful impact by serving as the catalyst between touch points and customer actions and perceptions.The result is a conceptual model of the customer journey that we feel could be a foundation for future research on the customer journey to build upon and perhaps one day could serve as an overarching model for marketing as a whole.

This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. The purpose is to investigate how market-based AR/VR influences the behavior of consumers along the customer journey. A qualitative research approach was undertaken to answer the exploratory question. The context of the empirical bachelor thesis is the virtual try-on Synsam Style Lab where two qualitative research methods were conducted. These methods consisted of a document study on Synsam Style Lab and three synchronous online focus group interviews that laid the foundation of the thematic analysis. The purpose of conducting these qualitative research methods was to shed light on whether or not Synsam Style Lab could facilitate consumers’ online buying decision process. Consumers who saw convenience in Synsam Style Lab often expressed reasons related to the theme Alleviate. On the contrary, if consumers interaction with Synsam’s virtual try-on yielded negative experience, then their reasons were often in connection with the theme Insufficiency.  The context of this bachelor thesis is restricted to the fashion eyewear segment and does not represent the total fashion industry. Only members of Generation Y, also known as millennials, participated in the synchronous online focus group interviews. Therefore, incorporating the perspectives of other demographics could contribute to a diversified discovery of findings. Previous research has not explicitly investigated the influence of AR/VR applications on consumers’ engagement in a fashion retail setting. Hence, this bachelor thesis provides new dimensions within the field of market-based AR/VR applications.

Given today’s social milieu, there is no denying that the nature of the life experiences youth are facing has drastically changed in recent decades. In this study, outdoor adventure education (OAE) was explored as a possible intervention strategy for the development of emotional intelligence during adolescence. This research project consisted of a case study of an event, namely “The Journey”, which is a 23-day outdoor adventure education programme for Grade 10 learners at a private high school for boys in a major South African city. Through this research, which involved collecting, analysing and interpreting data on the topic, an endeavour was made to explore the possible impact of OAE on the development of emotional intelligence, as well as the sustainability of skills acquired, and also on possible design elements that may impact on the facilitation of the development of emotional intelligence. This study was based on a socio-constructivist paradigm, which had developed from an interpretivist world view. This research project represents a multi-method mode of inquiry: both quantitative and qualitative data-gathering techniques were implemented as a process of triangulation to provide a comprehensive analysis of the research problem. The research proper (76 participants) was preceded by a pilot study (28 participants). For the research proper, participants completed the Bar-On EQ-i: YV (Bar-On, 2007) questionnaire before embarking on “The Journey” (pre) and again at its completion (post1). This was followed by another post-test three months later (post2). Furthermore, 10 participants had also been randomly selected to form part of a pre- and post- “Journey” focus-group interview and to provide reflective essays post- “Journey”. Another focus-group interview with selected staff members was conducted post-“Journey”. The identified themes generated from the quantitative and qualitative data collected were as follows: emotional intelligence; outdoor adventure education; rites of passage; “Journey” design elements; boarding; the emotional climate of the school; division based on stereotypes; and sustainability of skills acquired. In terms of emotional intelligence as a theme, the results indicated that participation in “The Journey” not only results in an increase in the overall EQ skills of participants, but that the impact also appears to be sustainable.1 As far as the impact of “The Journey” on the various subskills of emotional intelligence is concerned, the findings revealed that there was an increase in all EQ subskills directly after participation (quantitative and qualitative data). However, the results of the research proper, where pre- and post2-“Journey” scores were compared (quantitative data), suggest that increases were maintained in only three of the five subskills mentioned, namely intrapersonal skills, adaptability and general mood. Thus it appears that the initial increase in interpersonal and stress management skills did not have a sustainable effect. / Thesis (PhD)--University of Pretoria, 2013. / gm2014 / Educational Psychology / unrestricted

MA thesis Danube: Journey, Memory, City and Death is, to a certain extent, a personal search for today's meaning of the river Danube in literature and culture. Practically, it contains texts from the antiquity until today, not chronologically, but in motivic spirals of journey, memory, city and death. It is geographically linked especially to German-Austrian, Slovak and Hungarian space. The chapters are buoy-like, because together they form the characteristics of Danubian culture, which are border, appropriation, palimpsest quality, and pleasure seeking. The chapter about journey deals predominantly with searching for Danube's identity and the character of traveler. The chapter about memory analyses chosen places of memory and certain historical figures. The third chapter, dedicated to Danubian metropoli (Vienna, Bratislava and Budapest), searches for common traits of their soul, which are realized through the concepts of border, pleasure and bridge. The last chapter about death in Danube deals with both images of death and river beings - fairies and nymphs. The whole text represents certain literary-cultural anthropology of Danube.

This thesis presents my personal view of the art and the world around us. Primary issue is the understanding of life and art as a journey and an infinite search. Based on this perspective, the specific topics like art, forms and means of expression, symbolism, concept of a journey, time and work of different artists are being surveyed both generally and specifically. Through the survey of those topics, connections and coherences are being found. This thesis also consists of an analysis of my own art work (painting) and my didactic praxis together with a subject of didactics. The elements of contemplation penetrate the entire thesis.

Missionary aspects of the Visitation of Virgin Mary to Elisabeth (Luke 1:36-45). This work deals with the pericope "Visitation of Elizabeth" in the Gospel of Luke as the precursor of Jesus' missionary journey through the earth into the Kingdom of God. First the exegetical issues of individual verses are described followed by commentaries and interpretative notes of several exegetes using various translations of the Sacred Scripture. Next subject is the journey, as described in Luke's gospel, as well as the missionary view of the journey of the Virgin Mary to visit his relative Elizabeth, as well as the life journey of every man which leads to the Kingdom of God, which is a theme of Jesus Christ's preaching on his way to Jerusalem (Gospel of Luke). The work attempts to capture the necessary features of missionaries that can be identified in the pericope of the Virgin Mary on the road to Elizabeth. Elizabeth herself, as the person to whom the Virgin Mary was sent as a missionary is also an important topic in this work. Elisabeth shows the task and mission of the missionary himself, not only to bring and show Christ to others, but also to enable him to whom he is sent to confess his faith and show his piety. Keywords Virgin Mary, Elisabeth, mission, journey, Jesus Christ, visitation, missionary

I dagens värld där digital och teknisk utveckling rör sig snabbt tvingas företagen att skapa dynamiska affärsmodeller anpassande efter dynamiska marknadsförutsättningar. Kunderna blir allt mer digitala, förväntar sig realtidstjänster och är mindre öppna för komplikationer. Linjerna mellan olika marknader som IT och telekom blir all mer oklara utvecklingen av ICT och IOT kommer att förändra vardagen för både B2B och B2C kunder. Denna utveckling påverkar olika marknader på olika sätt och i olika takt. Telekombranschen står inför en global utveckling där konkurrerande företag definierar sig som digitala tjänsteleverantörer samt skapar samarbeten och digitala marknadsplatser vilka erbjuder tjänster som sträcker sig utanför sitt klassiska affärsområde. Inför denna utveckling med nya digitala affärsstrategier och nya försäljningsstrategier är nyckeln att vara en del av den tekniska utvecklingen, dessutom vara en del av nästa generations telekomoperatörer. Möjligheten att ompositionera sig som digital tjänsteleverantören kommer med strategiska utmaningar och nuvarande organisationer måste utvärderas för att bilda en strategi angående hur man ska konkurrera och lyckas i den framtida marknad som uppstår. Detta har gjorts i form av en fallstudie som utförts inom en av de största teleoperatörerna i världen. Bolaget valt är en av ledarna erbjuder både mobila och fasta tjänster med en bred produktportfölj. Studien är dock koncentrerad till en division av bredband och digital-TV, men som studien visar blir förmågan att röra sig över gränserna allt viktigare. Den kvalitativa studien innebär empirisk forskning genom att intervjua hela kedjan av beslutstagare inom företaget. Resultaten tyder på att företaget i fråga visar incitament till att bli en digital tjänsteleverantör och att avancera i sin digitala försäljningsstrategi och digitala kommunikation mot både B2B och B2C kunder. Dock måste företaget att avancera i flera områden av betydelse för att bli en dynamisk digital tjänsteleverantör. Skapa digital kommunikation, förlänga värde-propositioner, skapa innovativa samarbeten samt investera mot ny kärnteknologi för att flytta bort från den prispressning som är associerad med dagens telekom marknad. Resultatet av studien har innebörd ur såväl teoretiskt som ett industriellt perspektiv. Ur en teoretisk synvinkel, bidrar resultaten till befintlig forskning inom hur digitaliseringen påverkar traditionella affärsmodeller och hur bolag bör omformas efter alltmer digitala marknader och kunder. Ur industriell synpunkt bidrar studien med interna och externa faktorer i hur man ska hantera den allt mer digitala telekommarknaden samt viktigaste förbättringsområden. / In today’s world the digital and technological development are moving fast forcing companies to create dynamic business models following the new incentives in the market. Customers are becoming increasingly digital, expecting real time services and are less open towards complications. The walls between different markets such as IT and telecom are becoming increasingly unclear. The development of ICT and IOT will change the everyday life for both B2B and B2C customers. This development is affecting different markets in different ways and in different pace. The telecom industry is facing a global development where competing companies are rebranding and repositioning themselves as digital service providers creating collaborations offering services stretching outside of their classical business area. Facing this development, a new digital business strategy and a new sales strategy is key to be part of the technological evolution, furthermore to be part of the next generation telecom operators. The opportunity as moving toward a position becoming a digital service provider is a strategic shift and current organizations need to be evaluated in order to form a strategy regarding how to compete and succeed in the market. This has been done in a shape of a case study performed in one of the biggest telecom operators in the world. The company chosen is one of the leaders providing both reliable and secure services with a broad product portfolio. The study, however, is concentrated towards the division of broadband and digital TV, but as the study proves, the ability to move across boundaries is becoming increasingly important. The qualitative study involves empirical research interviewing the entire chain of decision makers within the company. The results indicate that the company in question shows incentive into become a digital service provider and to advance in their digital sales strategy and digital communication towards both B2B and B2C customers. However, the company needs to advance in several crucial areas of importance to become a dynamic digital service provider. Create digital communication, extend VPs, create innovative collaborations, capex toward new core technology to move away from the price pressing business of providing a commodity. The findings of the study have implication in both theoretical and an industrial perspective. From a theoretical point of view, the findings contribute to existing research on how digitalisation affects traditional business models and how to reshape the company after increasingly digital markets and customers. From an industrial point of view, the study contributes with internal and external factors in how to address the increasingly digital market with the main areas of improvement

Digital commerce is a natural part of our everyday life. To fast and easily be able to make purchases from our home without stress has become a matter of course for us. But the new way to make purchases places new demands on the sales, not least at the important customer meeting. The interaction between customer and seller disappears completely and known marketing methods must be adapted to the new conditions. How does the customer journey change when the step from discovering a product to buying it is just a few clicks away? The study aims to investigate and develop a digital sales process for a mobile game aimed for children. The process is based on the marketing framework See-Think-Do-Care and tries to answer questions like which components are needed in a sales flow? How can a product be adapted to different types of users and can UX design be used to get interested customers to buy the product? The method is divided into two different sections. One section for evaluating the chosen marketing framework and another for the development of the sales process. The development of the sales process was made stepwise by prototypes in different degrees of fidelity. The first part of the result ended up in the implementation of the marketing framework, a developed customer journey, and a compilation of ten guidelines to adhere to for increasing the conversion of new customers. The sales flow was then developed step by step from only showing the routing to be a clickable solution similar to the intended end product. The di↵erent prototypes were evaluated by user testing and it was shown that the largest problem was not to make users understand the sales flow, it was to make them understand the actual product. The hope is that the result of the study will be able to be tested in production and be used in the real sales of the product.