The purpose of this multi-method single-case study was to examine the application of Joseph Campbell's Heroic Journey model as a means of professional identity creation in the life of Walt Disney. Walt Disney was an entrepreneur, cartoonist, filmmaker, inventor, studio head, and family man whose career stretched through the first half of the 20th century. Walt used his imagination and creativity to establish industry norms in the animation, film, television, and amusement park industries. Walt Disney's legacy and vision continue to be a viable influence within the Walt Disney Company today. Campbell's Heroic Journey model was used as the theoretical framework for this study. The Heroic Journey model is rooted in folklore but is used as a means of personal self-discovery and self-construction (Murray, 2009). In the model, Campbell (2008) suggested that the world's myths were not a series of differing myths but one myth, the monomyth, played out differently across cultures. The monomyth is broken into three parts (separation, initiation, and return), with 17 stages dispersed across the parts. The Heroic Journey model states that all heroes leave their familiar world, progress through trials, and return home with new learning for change. This framework was applied to Walt Disney's life to look at the narrative influence on his professional identity. The expansion of narrative scholarship and its influence on creating personal and professional identity using historical research, document review, and observational data was the purpose of this qualitative study. The Heroic Journey model acts as a lens to create and discover one's identity by using stories as a vehicle of understanding. All of life's experiences must be viewed as narrative experiences to use the Heroic Journey model. This study found that narrative cannot be separated from the human experience. It is one's life and lived experiences that create the story of their existence through separation, initiation, and return. Every experience from one's birth to death contributes to whom they will become both personally and professionally. By looking at life as a series of stories and narratives, one realizes the depth of their identity through reflection and examination.

Customer experience has become more difficult for companies to control with the expanding number of touch points that the companies must be aware off. One of the major reasons behind the expanding number of touch points has been digitalization. The financial sector is not excluded from this change. With the digitalization continuously improving and new financial technology (fintech) being developed, things might have changed. For example, bank offices and employees have been viewed as important in earlier studies, but has this changed? What is important and affects the customer experience in the Swedish financial sector today? The purpose of this paper is to gain a deeper understanding of which factors of banking services are considered important by customers today and whether there has been a shift since earlier studies. Thereby, we seek to establish what impacts the customer experience in financial institutions today. To find the answer to the purpose, a qualitative and quantitative study were conducted. The results of the full study show that employees are, as earlier studies have shown, still considered important when conducting a bank errand. However, in what context the employees are important seems to have changed. The results show that the quality that is delivered by the staff is important, while in earlier studies the relational aspect has been more important. Furthermore, the results show that bank offices are no longer considered important for the customer experience. Therefore, a shift can be identified. The study also show that it is important for the customer experience that the banks offer different channels for the customers to reach the bank. Furthermore, having the option to choose whether to resolve the bank errand on your own or obtain help from the bank is important for the customer experience. These two aspects are connected to the digital development of the industry. The results of the earlier research, referred to in this study, has not found these two aspects important. Our study therefore shows a significant shift, compared to earlier studies, in what customers consider important in contact with financial institutions.

Entre 1780 et 1830, la conception du paysage évolue radicalement. Au tournant des XVIIIème et XIXème siècles, Rome accueille une fraternité d’artistes qui construisent un nouveau regard sur l’architecture et la nature, qui se place aux origines du paysage moderne. Les itinéraires artistiques de quatre paysagistes français, Jérôme-René Demoulin (1758-1799), Jacques Moulinier (1757-1828), François Liger (1757-?) et Antoine-Laurent Castellan (1772-1838) appartenant à cette même génération, constituent le sujet de notre étude. Entretenant tous un lien avec la ville de Montpellier, ces hommes, exerçant la profession de « dessinateurs voyageurs », empruntent des grands itinéraires à travers une Europe en guerre. Engagés au sein de missions scientifiques ou de voyages pittoresques, ces artistes réalisent une moisson de dessins depuis Madrid jusqu’à Constantinople. Cette étude se donne comme objectif premier de (re)constituer le parcours et la production de chacun des artistes afin de nous approcher de leur personnalité artistique. Le musée Fabre de Montpellier conserve, disséminée dans ses collections, une grande partie de ces dessins de voyage. Ainsi, un travail considérable de réattribution fut nécessaire afin d’élaborer quatre catalogues rigoureux et inédits relatifs à chaque artiste (450 dessins au total). Dans un second temps, l’analyse de ces corpus retrouvés et augmentés, donne à voir la place de chacun dans les tendances artistiques contemporaines. Ne formant ni un groupe, ni un échantillon d’étude, ces quatre hommes représentent en fait, par leur parcours et leur production, un fragment des pratiques contemporaines du paysage, depuis les vues pittoresques de Jacques Moulinier, héritières du XVIIIème siècle, jusqu’à l’intuition d’Antoine-Laurent Castellan, qui réalise des études dans la forêt de Fontainebleau dès 1819, préfigurant alors lesdéveloppements futurs du genre du paysage. / Between 1780 and 1830 the conception of landscape, changed radically. At the turn of XVIIIth and XIXth centuries a brotherhood of artists were in Rome who had a new concept of the relationship between architecture and nature. The aesthetic journeys undertaken by these four Frenchmen of the same generation, Jérôme-René Demoulin (1758-1799), Jacques Moulinier (1757-1828), François Liger (1757-?) and Antoine-Laurent Castellan (1772-1838) are the subject of this study. Whilst following their profession as artists, travellers and making long journey across Europe in time of war, they maintained their link with the city of Montpellier. Involved at the heart of scientific investigations or making journeys in pursuit of the picturesque, these men made a harvest of designs from Madrid to Constantinople. The object of this study is firstly torediscover the individual journeys and drawings of each one and to come close to their individual aesthetic. The musee Fabre at Montpellier holds a large proportion of the drawings made during their travels within its collections. Thus in order to complete a definitive catalogue for each of these artists, 4 new catalogues from a total of 450 designs, a great deal of exacting research was necessary. Secondly to analyse each body of work to discover the place each one held in contemporary artistic trends more exacting study was required. These men form neither a group or a sample study. By their works and travels they represent a fragment of the landscape work of their time. Inheritors of their ideas in the XIXth century from the picturesque views of Jacques Moulinier, to the intuition of Antoine-Laurent Castellan, who made his studies in the forest of Fontainebleau from 1819, prefigure the future concepts of landscape.

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In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. As consumer awareness has escalated, it has become imperative for businesses to understand how customers' needs, pain points, and desires impact their customer journey in an omnichannel environment. Consequently, the aim of this research is to gain a comprehensive understanding of how Generation Z customers' needs, pain points, and desires influence their behavior throughout the customer journey within the fashion industry's omnichannel landscape. This study aims to contribute new and crucial insights to the existing body of knowledge, given the lack of recent research on this topic from the consumer perspective. To achieve these research objectives, empirical data was collected through a qualitative multi-method study comprising five focus groups and five semi-structured interviews, with a total of 25 participants. The participants consisted of individuals of Swedish origin who were born in, and belong to, Generation Z. The collected data was afterwards analyzed and discussed, which meant comparing and contrasting the results with previous research on the topic. The conclusion of this thesis reveals remarkable observations about Generation Z in Sweden, where this study has identified the most common combinations of different channels in omnichannel atmospheres. Overall, this study highlights a clear preference among female participants to use the services provided by e-commerce, while male participants show a propensity for physical, traditional commerce. In addition, this report sheds new light on the information search and evaluation process, which constitutes the initial stage of the consumer's decision-making process. Finally, needs, pain points and desires based on each step in the customer journey are identified, as well as how the problems can be resolved with initiatives from the companies.

Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. However, adopting robotic lawnmowers on golf courses has been relatively slow due to concerns about game interference, job displacement, and hesitations towards new technology. Factors that caused new challenges for providers in the industry regarding understanding and managing the expectations of professional customers in implementing this technology.    Purpose: Establish how professional golf customers' expectations evolve throughout the customer purchase journey of robotic lawnmowers.    Method: The study is based on the interpretivism paradigm and follows inductive reasoning. By using semi-structured interviews following a purposive sampling approach, qualitative data was created, and an exploratory case study was conducted.    Conclusion: The research developed the current literature on customer purchase journeys and established how customer expectations evolve throughout the journey. Several vital touchpoints were detected, and the study suggests that the customer purchase journey of robotic lawnmowers for professional golf customers has four critical phases: Pre-Purchase, Purchase, Handover, and Post-Purchase. In addition, the findings shed light on how customers' expectations in the purchase journey influenced expectations regarding providers' strategic decision-making.

I kontexten av ekonomiska förändringar har skiftande konsumentbeteenden betydelse. Ett exempel är att den höga inflationen i Sverige har medfört ett förändrat konsumentbeteende gällande behov och köp av icke-nödvändiga varor som modeprodukter. Konsumentbeteende vid köp av mode kan bland annat förklaras med hjälp av kundengagemang, där graden av engagemang hos modekonsumenter utmärks av intresse för mode, köpvanor och tid som spenderas på beslutsfattande vid köp av mode. Utöver graden av engagemang uppvisar även konsumenter ett känslomässigt eller kognitivt engagemang vid köp av mode, vilket påverkar hur de upplever värde. Vid köp av mode påverkas konsumenternas upplevelse av värde av faktorer som konsumentens behov, produktens pris, produktkvalitet och produktens livslängd. Dessutom upplever konsumenter hedonistiskt eller utilitaristiskt värde vid köp av mode, vilket bland annat styrs av deras köpmotiv och köpupplevelser. En kunskapslucka identifierades gällande hur hög inflation påverkar graden av engagemang i samband med köp av mode samt hur detta påverkar konsumenternas upplevda värde. Studiens syfte var således att vidare undersöka hur engagemang uttrycks vid köp av modeprodukter och hur engagemang påverkar upplevt värde i samband med ekonomiska förändringar. Forskningsfrågan var “hur beskriver modekonsumenter sitt engagemang i samband med deras köpresa vid köp av mode och hur påverkar hög inflation som en ekonomisk förändring upplevelsen av värde?” Studien gjorde en kvalitativ undersökning med hög inflation som undersökningskontext. Den kvalitativa undersökningen bestod av sju semistrukturerade kvalitativa intervjuer som genomfördes digitalt. Studien visade att måttligt engagerade modekonsumenter främst uppvisar ett kognitivt engagemang, medan modekonsumenter med högre grad av engagemang uppvisar känslomässigt engagemang. Studiens slutsats visar även att måttligt engagerade konsumenter upplever utilitaristiskt värde vid köp av mode, medan de med högre grad av engagemang upplever hedonistiskt värde vid köp av mode. I kontexten av hög inflation som ekonomisk förändring förändras en del av modekonsumenternas köpbeteende och upplevda värde genom att de uttrycker en ökad priskänslighet, ökat behov av utilitaristiskt värde och längre beslutfattningstid vid köp av modeprodukter. Studien betonar vikten av att beakta ekonomiska förändringar i omvärlden vid analys av konsumentbeteende och uppfattningar om upplevt värde vid köp av mode i kontexten av marknadsföring. / In the context of economic changes, shifting consumer behaviors hold significance. One example is the high inflation in Sweden, which has led to a shift in consumer behavior regarding needs and purchases of non-essential items such as fashion. Fashion consumer behavior can be explained by involvement, which is characterized by their interest in fashion, purchasing habits, and decision-making time. Fashion consumers also exhibit emotional or cognitive involvement, which influences the value perception. Factors such as consumer needs, product price, quality, and longevity affect consumers' value perception when buying fashion. Furthermore, consumers experience hedonic or utilitarian value when purchasing fashion, influenced by their motives, and buying experiences. A knowledge gap was identified regarding how high inflation affects the degree of involvement in fashion purchases and how this impacts consumers' perceived value. Therefore, the aim of this study was to further investigate how involvement is expressed in fashion purchases and how involvement influences perceived value in the context of economic changes. The research question was, 'How do fashion consumers describe their engagement during their fashion buying journey, and how does high inflation as an economic change affect the experience of value?' The study conducted qualitative research with high inflation as the research context and consisted of seven semi-structured qualitative interviews conducted digitally. The study shows that moderately involved fashion consumers primarily exhibit cognitive involvement, while those with a higher degree of involvement demonstrate emotional involvement. Moderately involved consumers experience utilitarian value in fashion purchases, whereas those with a higher level of involvement experience hedonic value. In the context of high inflation as an economic change, some fashion consumers' purchasing behavior and perceived value change with increased price sensitivity, an increased need for utilitarian value, and longer decision-making time when buying fashion. Therefore, the study highlights the importance of considering economic changes in the analysis of consumer behavior and perceived value in fashion purchases in a marketing context.

The object of this thesis is to analyze the presence of the pedagogical ekphrastic elements in the novel The Story of The Predestined Pilgrim and his Brother Reprobate by Father Alexandre de Gusmmão. In the past this novel has been an obscure masterpiece outside the circle of those who study early Portuguese language works. In the last half century there has been a crescendo of the study of this novel as more scholars have taken an interest in the pilgrimage motif and in particular using this novel in comparative literature. A monumental contribution to bring this novel out of obscurity is the recent publication of its English translation by Christopher C. Lund. His efforts make this work more accessible to students and scholars who will become enlightened by its contents. His English translation has been used exclusively and is the enabling factor for this study of pedagogical ekphrastic elements contained in the novel. Pilgrimage is a frequent motif in seventeenth-century literature. His pilgrimage is the narrative of two polar opposite brothers whose journeys take them to six cities. As they traverse these cities, the brothers make choices that lead them to their final destinations of Jerusalem, the symbol of heaven, and Babylon, which depicts hell. Gusmmão emphasizes early on that their choices will cause them to be separated forever. Ekphrases are used to enrich and capture the reader's attention to the teachings of Gusmmão through the choices placed before each brother. Gusmmão employs whit, charm, characterization, ekphrases, vignettes, and allegory, with the poignant pedagogical objective to cause the reader to decide if he or she is a predestined or a reprobate and would be satisfied with the inevitable outcomes. I review the socio-historic presence of the Jesuits in Brazil as well as their remarkable pedagogical influence. Ekphrasis is studied as to its origins and its longevity throughout the centuries and how scholars have defined ekphrasis. The essence of this thesis is the extraction and examination of two hundred and forty-one ekphrastic passages from the novel and the analysis of their pedagogical value along with their pictorial elements. It is important to note that the findings of this study loudly affirm Gusmão's use of pedagogical ekphrastic elements as they were detected abundantly in all but ten of the sixty-three chapters included in his novel. The literary richness created by Gusmão's use of ekphrasis so predominantly throughout his novel is indicative of his stature as a pedagogical literary master.

The aviation industry has some tough years behind it due to the COVID-19 pandemic and the emergence of low cost carriers. In the competition of retaining and attracting passengers, the importance of the passenger's airport experience has been discovered. This thesis investigates how digitalising of airports can lead to an enhanced airport experience for passengers. With the use of a digital transformation model and the field of service design a research design of four phases has been assembled. Through in-depth interviews, participation in a vision seminar and shadowing of passengers, the current state of digitalisation at airports has been assessed and goals for a future digital airport has been defined. This laid the foundation for the developed vision for future digital airports presented in this thesis. The results indicated that digitalisation can have a great impact on passengers' airport experience if properly designed. In fact, simply digitising is not enough, the airports must undergo a digital transformation to reach the full potential of digitalisation. The digital maturity of passengers is also found as a key point to successfully change the way airports operate.

The financial sector is transforming as a result of PSD2 and open banking. The traditional retail banks face new competition from FinTechs and BigTechs. 78 percent of Nordic banks are concerned by the threat of disruption and 88 percent think that they need to rethink their business model. Customer experience and customer journeys are crucial as customer expectations is one of the major driving forces for the changing industry.Generation Y (1989 2000) is often defined as early adopters and digital natives which makes them an important but challenging customer segment. According to the Millennial Disruption Index, the banking industry is at the highest risk of disruption from generation Y. This study focus on how traditional Swedish retail banks can manage digital transformation and the needs and behavior of the Swedish generation Y. To identify the needs and demands of generation Y, four focus groups was conducted with 31 participants and four semi-structured interviews. The results was analyzed and related to a customer journey framework and the concept of platform banking.The results indicate that the Swedish generation Y demands personalized services and products as well as tailored Omni-channel experiences. They demand an expansion of financial services in the form of a “one-stop-shop”. In order to meet these demands, traditional Swedish retail banks must utilize their customer data and weight the Swedish generation Y´s trust in their security. This will enable them to develop superior customer experiences as well as extending their context and establish themselves as banking platforms. / Den finansiella sektorn förändras till följd av PSD2 och open banking. De traditionella bankerna möter ny konkurrens från FinTechs och BigTechs. 78 procent av de nordiska bankerna är oroade av förändringarna och 88 procent tycker att de behöver ompröva sin affärsmodell. Kundupplevelser och kundresor är avgörande eftersom kundernas förväntningar är en av de viktigaste drivkrafterna för den föränderliga industrin.Generation Y (1989 2000) definieras ofta som digitala pionjärer vilket gör dem till ett viktigt men utmanande kundsegment. Enligt studien ”Millennial Disruption Index” har banksektorn den högsta risken för störningar från Generation Y. Denna studie fokuserar på hur traditionella svenska banker kan hantera digital transformation och den svenska generation Ys behov och beteende. För att identifiera behov och krav från generation Y genomfördes fyra fokusgrupper med 31 deltagare samt fyra semi-strukturerade intervjuer. Resultaten analyserades och relaterades till en kundrese teori samt konceptet om plattformsbanker.Resultaten indikerar att den svenska generation Y kräver personliga tjänster och produkter samt skräddarsydda Omni-kanalupplevelser. De kräver en expansion av finansiella tjänster i form av en "one-stop-shop". För att möta dessa krav måste traditionella svenska banker använda deras kunddata och utnyttja den svenska generation Ys förtroende för deras säkerhet. Detta kommer att göra det möjligt för dem att utveckla överlägsna kundupplevelser såväl som att utvidga sitt sammanhang och etablera sig som bankplattformar.