Syfte: Syftet med studien var att beskriva arbetsterapeuters erfarenheter av digitaliseringens betydelse för professionen med möjligheter och utmaningar inom olika verksamhetsområden. Metod: 9 semistrukturerade intervjuer genomfördes med arbetsterapeuter och insamlad data analyserades med en kvalitativ innehållsanalys. Resultat: Digitaliseringens inverkan på arbetsterapeuters dagliga arbete innebär många möjligheter men också utmaningar. Vardagsteknik påverkar och förändrar det administrativa arbetet, mötet med klienterna och det organisatoriska arbetet. En konsekvens är en påverkad arbetsmiljö. Ibland ses också risker med digitaliseringen. Förutsättningarna för att använda sig av vardagsteknik i professionen varierar hos arbetsterapeuterna. Det handlar om tillgång till eller brist på resurser i form av utrustning, tid och kompetens. Oftast finns tillgång till tekniskt stöd men arbetsterapeuterna ser ett behov av kompetensutveckling, också för att kunna vara uppdaterade i klientrelationen.Slutsats: Studien visar arbetsterapeuters erfarenheter av digitaliseringens betydelse för professionen med möjligheter och utmaningar inom olika verksamhetsområden. Studien visar att digital kompetens är och kommer att vara en förutsättning för arbetsterapeutens dagliga arbete. Vidare visar studien att en fungerande digitalisering ställer krav på resurser och också ett kritiskt förhållningssätt. Behov finns av ytterligare forskning inom ämnet då det i dagsläget finns få studier som åskådliggör digitaliseringens betydelse för arbetsterapeuter. / Aim: The aim of this study was to describe occupational therapists' experiences of the importance of digitalization for the profession with its opportunities and challenges in different areas of activity. Method: 9 semistructured interviews were conducted with occupational therapists and collected data were analyzed with a qualitative content analysis.Results: The impact of digitalization on occupational therapists’ day-to-day work presents many opportunities but also challenges. Everyday technology influences and changes the administrative work, client meetings and also the organizational work. A consequence is also an affected work environment. Sometimes risks are also seen in relation to digitalization. The conditions for using everyday technology in the profession vary among the occupational therapists. It comes to access to or lack of resources such as equipment, time and skills. There is usually access to technical support but the occupational therapists see an upcoming need for competence development, also in order to be updated along with the client. Conclusion: The study shows occupational therapists' experiences of the importance of digitalization for the profession with its opportunities and challenges in different areas of activity. The study shows that digital competence is and will be a prerequisite for the day-to-day work of the occupational therapist. Furthermore, the study shows that a good working digitalization requires resources and also critical thinking. There is a need for further research in the field as there are currently few studies that illustrate the importance of digitalization for occupational therapists.

We live in a digitalized world and almost every child in Sweden between the ages of ten to sixteen has access to or owns a mobile phone. As children spend more time online, research shows that parents are getting more worried about their children's digital lives. The parents worry about many different aspects, like that their children are being bullied online or getting contacted by adults with ill intent. Algorithms and data collection has not been perceived as a risk in children's usage of digital platforms. The public debate regarding data collection has been more focused on the issues and downsides of data collection such as how it can be used to influence politics. The purpose of this thesis is to research what kind of risk parents experience in their children’s use of digital platforms and to what extent data collection can be understood as one of them. The method used for the thesis is semi-structured interviews and six interviews were conductedwith parents who have children within the age span 9-17 years old. The theoretical framework is primarily based on Helen Nissenbaum’s theory regarding contextual integrity. The research examines the dichotomy between people's intention to share information and their actual behaviour also known as the privacy paradox. Christian Fuchs and Shoshana Zubhoffs theories are used to define and examine data collection as unpaid work and its place in the era of surveillance capitalism. The result shows that most of the parents have limited knowledge about data collection, which may lead to the result that they tend to worry about other risks in their children's use in digital platforms rather than the data being collected. Our conclusion is that a discussion regarding the knowledge on how data is collected and used is much needed both for parents and children going forward.

Studiens syfte är att undersöka medarbetares respons på konflikthanteringsstilar vidorganisationsförändringar driven av digitalisering. Studien använder hanteringsstilar frånmodellen The Thomas-Kilmann Conflict Mode Instrument (TKI) utformad av Thomas ochKilman (1974). Digitalisering blir allt vanligare och är något som organisationer måsteimplementera för att fortsätta vara konkurrenskraftiga. Förändringar drivna av digitalisering,precis som alla sorters förändringar, kommer att skapa konflikter. Hur dessa konflikterhanteras av ledare är centralt. Medarbetarnas perspektiv har hamnat i skymundan gentemotledarens perspektiv inom forskning och denna studie vill lyfta vikten av just medarbetarna.Genom fokusgruppsdiskussioner har vi kunnat analysera medarbetarnas respons tillkonflikthanteringsstilarna som presenteras av TKI.Studiens slutsats är att medarbetaren har en betydande roll i konflikthanteringen, då derasrespons avgör utfallet av hanteringen. Vår studie finner även en samstämmighet med tidigarestudier, trots att olika perspektiv speglas. / The purpose of the study is to analyze employee's response to conflict management styles inorganizational changes driven by digitalisation. The study uses the model The Thomas-Kilmann Conflict Mode Instrument (TKI) designed by Thomas and Kilman (1974).Digitalization is becoming more ordinary and is something that organizations need toimplement in order to remain competitive. Digital-driven changes, like all kinds of change,will create conflicts. The employees' perspectives have been overshadowed by the leader'sperspective in research and this report wants to highlight the importance of the employee.Through focus group discussions, we have been able to analyze employee's response to theconflict management styles presented by TKI.The study concludes that the employee has a significant role in conflict management, as theirresponse determines the outcome of the action. Our study also finds consistency with previousstudies, although different perspectives are reflected.

Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. Many elderlies are struggling with online banking and similar fintech services, so when the rest of the population resort to digital means of conducting bank errands, what are banks doing to smoothen the transition for elders? Research purpose The research purpose is to explore how commercial banks are bridging the digital divide between information technology and the senior customers and further how the immediate crisis complicates this. The thesis will explore the practical efforts toward smoothening the transition between an increasingly more digitalized bank sector and the older generations. Additionally, to provide insight to how the covid-19 pandemic influences commercial banking and what trends are following. Theoretical framework The theoretical framework has been modeled around five concepts relating to digitalization: Digital divide, the bell doctrine, E-banking, The profitability of traditional vs. modern banking and E-CRM. The theoretical framework is presented in full extent in its own section. Methodology A qualitative method is applied with emphasis on narrative inquiries collected through semiconstructed interviews. Empirical findings The findings are presented as thematic extracts from the interviews, anchored in the theoretical framework, consisting of primary data from five participants from four separate banks in the Umeå region, Sweden. Conclusion The local banks have been very successful in providing their non-digital customers with their services by being flexible and offering a broad range of channels through which the customer can interact with the bank. For the most part, the banks themselves remain largely unaffected by the crisis. Naturally, there are a few customers who still resist, or do not possess the ability to utilize the digital tools that has become the primary way banking matters are conducted at this time. Additionally, it is possible that the outcome of the crisis will have resulted in an increasingly higher rate of adaptation of digital banking, hence making the traditional business model more difficult to operate post-crisis.

An emerging issue that has been made visible is the unequal opportunities for digitization among different sizes of museums. This extends also to when using virtual museums as a pedagogical tool or displaying a museum’s collection. Virtual museums as a tool are less likely to be used by smaller sized museums since they have less ability to adapt to digitization and can’t outsource production. The apparent democratic issue is then that local culture can’t compete in this environment. This thesis goal was to address the problem by developing a virtual museum creation tool with availability in mind. The design was made to enable museums to themselves create, update, and maintain their own virtual museums using game technology. The thesis evaluated the tool using a design science research method were a sample of exhibition producers from several museums participated in testing of the tool and later interviewed. The results from this study showed that the design used by the tool was successful withall the participants. The interviews gave information about what features a full version of the tool would need and described the interviewed museums own readiness to themselves produce virtual museums.

Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. This chapter thoroughly reviews digitalization, such as digital transformation strategies, digital business model, and customer relationship management. It also examines the relationship qualities: trust, satisfaction, and loyalty and explores if there is any correlation between these and how these relationship qualities can be affected by digitalization. Methodology The research approach in this study is a deductive approach. We use case studies in this qualitative experimental study. The sample for this study selected is standardized by following the non-probability procedure, and therefore, three companies were selected for the interviews. After collecting data from the interview and comparing the result with the existing theory stated in the frame of reference, it is a change in the type of research from exploratory to the one that descriptive research. The questionnaire for the interviews consists of two parts. The first part aims to explore the expected customer relationship of the company which the second part is designed to investigate the digitalization process. Findings The empirical findings of this study indicate that investigated companies pay much attention to the customer relationship. Digitalization has a positive effect on trust and satisfaction. However, digitalization has a minimal impact on customer loyalty compared to many other factors. The study indicates that digitalization can strengthen the customer relationship. Keywords: Digitalization, Customer Relationship Management, Trust, Satisfaction, Loyalty

The purpose of this paper is to understand how supermarkets are able to meet their sustainability goals and accelerate them through digitized efforts. Qualitative research through case studies and primary data collected with interviews were conducted. It can be concluded that sustainability efforts get accelerated with the aid of digitalization. The participants of the interview showed on numerous levels that digitalization goes hand in hand with sustainability and helps expedite these efforts. The model brought forward by the authors seems to be rather relevant, additionally, it explains the phenomena concrete and accurately.

More than a hundred years ago, the world was affected by the infamous pandemic virus, the Spanish flu, which lasted from 1918 to 1920. During this period, the First World War broke out. In the spring of 2020, the world was affected by a new pandemic virus called the Coronavirus (COVID-19). For the people who lived during 1918–1920 and the present, each virus has had enormous repercussions on their own lives and safety. For each epidemic, it has meant the political and economic stability in the world has been exposed. The world from then and now differs immensely from each other. Today, there are alternative opportunities to replace the regular lessons with digital connection. This study will make a historical comparative study between the Spanish flu and the coronavirus. In this study, two magazines aimed at teachers will be selected for each pandemic. This is done to see how the schools were affected by each epidemic, what measures were taken against the infection and what difficulties arose with it.

Background: Digitalization and sustainability are two of the most impactful topics concerning businesses today which pose a nascent research field. Sustainability presents businesses with massive challenges in order to find new business models, improve processes, utilize resources more efficiently, and change their interactions with suppliers and other stakeholders. Simultaneously, digitalization is often characterized by its disruptive nature and the ways in which it creates new avenues for creating and capturing value and changes relationships. Furthermore, there are few industries in need of new ways to become more sustainable than the clothing industry.   Purpose: The purpose of this study is to explore the facilitating opportunities that digitalization presents for the clothing industry to achieve sustainability goals. The findings of this study are expected to contribute beneficial knowledge and concrete examples that managers, decision-makers, and IT personnel can use to better understand the existing prospects that digital transformation poses for their various sustainability goals.    Method: A qualitative design has been employed to perform this study. Five semi-structured interviews were conducted with various individuals representing Swedish clothing brands. An inductive approach was utilized alongside a grounded theory design.   Conclusion: The results show that there are many opportunities for digitalization to facilitate clothing companies’ sustainability goals. This comes in the form of enabling effects with their downstream suppliers through: improved environmental traceability, shifting supplier relationships, and improving working condition transparency. Moreover, upstream effects are observed in adaptions to new business models and relationship improvements with consumers. Finally, within the firm, improving processes and shifting capability requirements are changing the way that firms operate, and the knowledge sets needed to function. These findings were developed into a framework presented on page 40.

Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. This study aims to determine how digital sales and marketing tools should be implemented into the traditional sales process to increase time effectivity of sales representatives. Based on previous literature on related topics, sales representatives of Scanmast were interviewed and insights specific to the implementation of digital sales and marketing tools into complex B2B sales processes was gathered. The analysis of the responses in congestion with previous research demonstrated that certain ways of leveraging digital sales and marketing tools increase the time effectivity of sales representatives. These results were found to be especially present in regard to the parts of the sales process where customer interaction is considered to be low.