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Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/PriceRhee, Young-Ju 13 November 2006 (has links)
The potential use of the Internet for apparel retail marketing is extremely viable (Murphy, 1998); however, most of the journal papers on apparel Internet shoppers are limited to the comparison of demographic, psychographic, and behavioral characteristics between shoppers and non-shoppers (McKinney, 2004). Little empirical research has addressed the role of impulsiveness in online apparel shopping behavior. In the past, impulse buying was considered as something bad and consumers felt guilty after impulse buying (Ainslie 1975; Levy 1976). However, most researchers now no longer view impulse buying as a negative phenomenon because studies showed that impulse buying satisfies a number of hedonic desires (Piron 1991; Rook & Fisher 1995; Thompson, Locander, & Pollio 1990). Impulse buyers exhibited greater feelings of amusement, delight, enthusiasm, and joy (Weinberg & Gottwald, 1982) and often felt uplifted or energized after a shopping experience that involves impulse buying (Rook, 1987; Gardner & Rook, 1988; 1993) because impulse buying can provide the enjoyment of novelty and surprise, and the ability of mood alteration (i.e., breaking out of negative mood state) (Gardner & Rook, 1988; Rook, 1987). Recognizing the positive feelings generated from impulse buying and considering the increasing frequency of college students'' Internet shopping (Seock, 2003), one strategy to create competitive advantages in the apparel market of college students is to understand the variables related to impulse buying and based on the understanding provide a website that generates pleasurable shopping.
The purpose of this study was to examine the relationships between online apparel impulse buying behavior and apparel involvement, apparel website attributes, and product category/price. The data were collected using an online survey with a structured questionnaire. To recruit participants, 37,590 e-mails were sent to six universities located in different regions of the United States. A total of 687 college students responded to the survey including 284 online apparel buyers, 194 non-online apparel buyers, and 209 non-apparel website visitors.
When the impulsiveness of online apparel purchases in general was used to divide the participants into impulse buyer and non-impulse buyer groups, the Chi-square test results showed that there were significantly more female respondents in the impulse buyer group than in the non-impulse buyer group. However, when impulsiveness of last purchase was used to divide the participants into impulse purchase and non-impulse purchase groups, the results showed no significant difference between the genders. For other results, the findings were all consistent. Respondents in the impulse buyer and purchase groups than the non-impulse buyer and purchase groups had a greater amount of total monthly income and spent more money on apparel products. The impulse buyer and purchase groups visited websites that sold clothing/accessories more frequently and purchased more apparel products online over the past six months than the non-impulse buyer and purchase groups. These results suggest that impulse buyers are an important segment of the apparel online market.
Four hypotheses were put forward to test the relationships among the variables. Before the proposed hypotheses could be examined, the factor analysis was first conducted to determine the constructs of apparel involvement and website attributes. The results showed that apparel involvement consisted of three factors (i.e., sign value/perceived importance, pleasure value, risk importance/probability) and website attributes consisted of four factors (i.e., website design, product presentation, promotion, product search/policy information). The results of MANOVA showed that the impulse buyer group perceived the sign value/perceived importance and the pleasure value of apparel involvement significantly higher, and perceived the risk importance/probability of apparel involvement significantly lower than the non-impulse buyer group. Based on the results, H1 was supported. Impulsive and non-impulsive online apparel buyers differed significantly in their apparel involvement. For H2, the results indicated that the impulse purchase group evaluated the website where they bought the last apparel item significantly better in website design, product presentation, promotion, and product search/policy information than the non-impulse purchase group. Based on the results, H2 was supported. The evaluations of the attributes of websites where impulse purchases and non-impulse purchases of apparel products were made were significantly different. Test of H3 showed that some product categories purchased by the respondents in the impulse purchase group were significantly different from those bought by the non-impulse purchase group. Categories such as shirt/blouse and belt were bought more frequently by the respondents in the impulse purchase group whereas shoes were bought more frequently by those in the non-impulse purchase group. The respondents in the impulse purchase group bought more items that cost less than $25 than those in the non-impulse purchase group. Based on the results H3 was supported. The product categories purchased by the impulse purchase group and non-impulse purchase group were significantly different. The multiple regression results showed that the sign value/perceived importance of apparel involvement contributed the most in explaining impulsiveness of online apparel buying behavior, followed by product price, risk importance/probability of apparel involvement, and product presentation of website attributes. Other factors, such as the pleasure value of apparel involvement and website attributes in website design, promotion, and product search/policy information, had no significant linear relationships with the impulsiveness of online apparel buying behavior. Based on the results, H4 was partially supported.
From the results of the present study, it is concluded that apparel involvement, website attributes, and product price are closely related to the impulsiveness of consumers'' online apparel buying behavior. This study is beneficial to researchers and marketers by identifying possible psychological reasons for impulse buying as well as suggesting strategies to develop an apparel website that facilitate impulse buying behavior. / Ph. D.
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Numerical generation of semisimple tortile categories coming from quantum groupsBobtcheva, Ivelina 06 June 2008 (has links)
In this work we set up a general framework for exact computations of the associativity, commutativity and duality morphisms in a quite general class of tortile categories. The source of the categories we study is the work of Gelfand and Kazhdan, Examples of tensor categories, Invent.Mlath. 109 (l992), 595-617. They proved that, associated to the quantized enveloping algebra of any simple Lie group at a primitive prime root of unity, there is a semisimple monoidal braided category with finite number of simple objects. The prime p needs to be greater than the Coxeter number of the corresponding Lie algebra. We show that each of the Gelfand-Kazhdan categories has at least two subcategories which are tortile, and offer algorithms for computing the associativity, commutativity and duality morphisms in any of those categories. A careful choice of the bases of the simple objects and of the product of two such objects rnake the exact computations possible. The algorithms have been implemented in Mathemetica and tested for the categories A₂,p=5, A₃,p=7, A₄.p=7, C₂,p=7, and G₂,p=11.
This work was supported by the Center for Mathematical Computations through NSF grant DMS-9207973. / Ph. D.
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Evaluating the effects of key virulence-associated genes in estimating the virulence of Escherichia coli, using embryo lethality assay and experimental infection studiesOvi, Fozol Korim 10 May 2024 (has links) (PDF)
Avian pathogenic Escherichia coli (APEC) causes a wide range of diseases in chickens called colibacillosis, resulting a substantial economic loss to the poultry industry. This dissertation aims at addressing this disease by exploring key virulence-associated genes (VAGs), swarming motility (SM), and multi-locus sequence types (MLST) of E. coli isolates obtained from colibacillosis-infected or asymptomatic commercial hens. Secondly, by classifying the E. coli isolates into different virulence categories based on the presence of five key VAGs [iroN, ompT, hlyF, iutA, and iss]. Finally, by performing embryo lethality assays and experimental infection studies to establish the effect of these VAGs. Our findings showed a significantly higher proportion of E. coli isolates obtained from colibacillosis lesions possessed the ompT gene compared to the isolates of asymptomatic commercial hens. A trend of a higher occurrence of the iutA gene was also observed in the isolates of colibacillosis cases. Based on the presence of all five VAGs, we categorized 87.5% of the isolates obtained from colibacillosis lesions into the virulent category and 64.71% of the isolates obtained from asymptomatic commercial hens into the avirulent category. During the embryo lethality assay, we found an interaction effect of virulence categories and SM on embryo mortality. Motile and hyper-motile isolates of virulent and moderately virulent categories caused significantly higher embryo mortality than the non-motile isolates of the same categories. Isolates of the avirulent category significantly reduced the relative embryo weight of the remaining live embryos. The MLST of the isolates did not have any influence on embryo lethality, or relative embryo weight. Yolk sac retention of the remaining live embryo was unaffected by virulence category, MLST, and SM of the isolates. During the experimental infection studies, we observed higher mortality and lesion scores in layer chicks inoculated intratracheally by virulent isolates compared to avirulent isolates. These two classes of isolates also had a different colonization pattern in the extra-intestinal tissues. The avirulent isolates preferably colonized deeper respiratory tracts such as airsacs whereas, the virulent isolates colonized systemic organs such as the liver. Overall, we expect this dissertation will establish the contribution of five key VAGs on embryo and chick mortality, lesion development, and colonization pattern of E. coli isolates. These findings will facilitate the selection of VAGs for field diagnosis of APEC.
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Category-theoretic Reconstruction of Log Schemes from Categories of Reduced fs Log Schemes / 被約 fs Log スキームの圏からの Log スキームの圏論的復元Yuji, Tomoki 25 March 2024 (has links)
京都大学 / 新制・課程博士 / 博士(理学) / 甲第25097号 / 理博第5004号 / 新制||理||1714(附属図書館) / 京都大学大学院理学研究科数学・数理解析専攻 / (主査)教授 望月 新一, 教授 大木谷 耕司, 准教授 星 裕一郎 / 学位規則第4条第1項該当 / Doctor of Agricultural Science / Kyoto University / DGAM
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Towards a Theory of Proofs of Classical LogicStraßburger, Lutz 07 January 2011 (has links) (PDF)
Les questions <EM>"Qu'est-ce qu'une preuve?"</EM> et <EM>"Quand deux preuves sont-elles identiques?"</EM> sont fondamentales pour la théorie de la preuve. Mais pour la logique classique propositionnelle --- la logique la plus répandue --- nous n'avons pas encore de réponse satisfaisante. C'est embarrassant non seulement pour la théorie de la preuve, mais aussi pour l'informatique, où la logique classique joue un rôle majeur dans le raisonnement automatique et dans la programmation logique. De même, l'architecture des processeurs est fondée sur la logique classique. Tous les domaines dans lesquels la recherche de preuve est employée peuvent bénéficier d'une meilleure compréhension de la notion de preuve en logique classique, et le célèbre problème NP-vs-coNP peut être réduit à la question de savoir s'il existe une preuve courte (c'est-à-dire, de taille polynomiale) pour chaque tautologie booléenne. Normalement, les preuves sont étudiées comme des objets syntaxiques au sein de systèmes déductifs (par exemple, les tableaux, le calcul des séquents, la résolution, ...). Ici, nous prenons le point de vue que ces objets syntaxiques (également connus sous le nom d'arbres de preuve) doivent être considérés comme des représentations concrètes des objets abstraits que sont les preuves, et qu'un tel objet abstrait peut être représenté par un arbre en résolution ou dans le calcul des séquents. Le thème principal de ce travail est d'améliorer notre compréhension des objets abstraits que sont les preuves, et cela se fera sous trois angles différents, étudiés dans les trois parties de ce mémoire: l'algèbre abstraite (chapitre 2), la combinatoire (chapitres 3 et 4), et la complexité (chapitre 5).
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Advertising new product categories to new geographical marketsVerissimo, Juliana Trad 18 September 2012 (has links)
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Previous issue date: 2012-09-18 / In a dynamic and competitive global environment, many companies realize that continuous development and introduction of new products are key activities to their survival and growth. One of today’s biggest challenges to businesses involves knowing how to act in a world in which both the frame and the basis of competition are constantly changing, and where restructuring and portfolio shifting are central activities for capturing a fair share of global growth. Both the fast pace of technological innovation and the rising affluence of developing economies present businesses with risks and opportunities, and it is not only important that companies pay attention to the launch of top-notch products in developed markets, but also mandatory that they know how to launch old news to new markets. Using the Brazilian market as an example, this dissertation sought to study how multinational companies have been using advertising in the launch of new product categories and subcategories that are already sold elsewhere to new geographies. After reviewing the literature available, developing propositions, and evaluating those with the help of three case studies, it was possible to verify some linearity between the cases and the literature studied. These included the search for category legitimation preceding that of brand legitimation; the usage of expert sources to legitimate new categories; the usage of argument based appeals; and the advertising of more than one product feature per ad. Nevertheless, given some discrepancies noticeable between what was observed in Brazil and the literature consulted, it was also possible to verify that the way advertising cues are conducted in new geographies likewise depends on the competitive scenario faced, as well as on country specific economic and cultural variants. / Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios enfrentados por tais empresas envolve saber como agir em um mundo em que tanto o escopo como a estrutura do ambiente competitivo estão em constante mudança, e em que reestruturações e mudanças de portfólio são centrais para as companhias que visam capitalizar com o crescimento global. Tanto o rápido ritmo de inovação tecnológica quando a crescente afluência de economias emergentes apresentam riscos e oportunidades para as empresas, o que torna importante não apenas que estas estejam atentas ao lançamento de produtos de última geração para mercados desenvolvidos: faz-se também necessário que saibam como lançar produtos antigos para novos mercados. Usando o mercado brasileiro como um exemplo, esta dissertação procurou estudar como multinacionais têm utilizado anúncios publicitários no lançamento, para novos mercados, de categorias e subcategorias de produtos já vendidas em outros países. Após uma revisão da literatura disponível, do desenvolvimento de proposições, e da avaliação destas através de três estudos de caso, foi possível verificar a existência de alguma linearidade entre os casos e a literatura estudada, incluindo: uma busca pela legitimação da categoria que precede àquela pela da marca; o uso de 'especialistas' para a legitimação da categoria; o uso de apelos baseados em argumentos; e a divulgação de mais de uma característica de produto por anúncio. No entanto, dadas algumas discrepâncias entre o que foi observado nos casos e aquilo descrito na literatura consultada, também foi possível verificar que a maneira como os anúncios são feitos em diferentes lugares depende igualmente do cenário competitivo enfrentado pela empresa, bem como de variantes econômicas e culturais específicas da localidade em questão.
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Estratégia de compras indiretas de serviços: estudo em uma indústria de cosméticosPossamai, Pablo Damiel 20 September 2018 (has links)
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Previous issue date: 2018-09-20 / A busca por eficiência e constante redução de custos tem levado muitas organizações a reestruturarem seus processos e suas atividades de compras com o objetivo de gerar maior competitividade para o negócio a partir de processos mais robustos. As compras estratégicas de bens e serviços indiretos têm ganhado espaço nas organizações, o que pode ser explicado, em parte, pela competitividade global, pressão por resultados financeiros e mudanças estruturais na indústria. O objetivo deste trabalho foi demonstrar, mediante estudos de caso centrados em serviços de marketing, jurídico e de logística internacional, como as compras indiretas podem ser gerenciadas de forma mais estratégica, para tanto, analisando como esses processos são conduzidos em uma indústria de cosméticos e como se comparam com a literatura. Este estudo abordou as diferentes situações de gastos indiretos, nesse sentido, identificando os gaps e as oportunidades existentes que possam ser explorados. Neste estudo foi abordado como o gerenciamento por categorias de compras, de acordo com a Matriz de Kraljic (1983), comparase com a classificação interna da empresa segundo as áreas clientes e compras. Demonstra-se que as compras de bens e serviços, quando realizadas de forma estratégica, com o uso de tecnologia e uma estrutura independente, geram ganhos competitivos por meio da redução de custos e permite que as áreas funcionais concentrem seus esforços na atividade principal da área. Os campos analisados foram: gerenciamento por categoria, processo de compras e como compras se relaciona com as outras áreas. Na conclusão, algumas recomendações são propostas para aumentar a efetividade da gestão de compras indiretas de serviços. / The search for efficiency and constant cost reduction has led many organizations to restructure their processes and their sourcing activities in order to generate greater competitiveness for the business thru more robust processes. Strategic sourcing of indirect goods and services have gained space in organizations, which can be partly explained by global competitiveness, pressure for financial results and structural changes in industry. The objective of this work was to demonstrate, through case studies focused on marketing, legal and international logistics services, how indirect sourcing can be managed in a more strategic way, by analyzing how these processes are conducted in a cosmetics industry and how they are compared to the literature. This study addressed the different situations of indirect costs, in this sense, identifying the existing gaps and opportunities that can be explored. In this study it was approached how the category management, according to the Kraljic Matrix (1983), compares with the internal classification of the company according to the internal customers and sourcing areas. It is demonstrated that the sourcing of goods and services, when carried out in a strategic way, using technology and an independent structure, generates competitive gains through cost reduction and allows the functional areas to concentrate their efforts on thei main activities. The fields analyzed were: category management, sourcing processes and how the sourcing interacts with the other areas in the organization. In the conclusion, some recommendations are proposed to increase the effectiveness of indirect sourcing management.
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Étale homotopy sections of algebraic varietiesHaydon, James Henri January 2014 (has links)
We define and study the fundamental pro-finite 2-groupoid of varieties X defined over a field k. This is a higher algebraic invariant of a scheme X, analogous to the higher fundamental path 2-groupoids as defined for topological spaces. This invariant is related to previously defined invariants, for example the absolute Galois group of a field, and Grothendieck’s étale fundamental group. The special case of Brauer-Severi varieties is considered, in which case a “sections conjecture” type theorem is proved. It is shown that a Brauer-Severi variety X has a rational point if and only if its étale fundamental 2-groupoid has a special sort of section.
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Category-theoretic quantitative compositional distributional models of natural language semanticsGrefenstette, Edward Thomas January 2013 (has links)
This thesis is about the problem of compositionality in distributional semantics. Distributional semantics presupposes that the meanings of words are a function of their occurrences in textual contexts. It models words as distributions over these contexts and represents them as vectors in high dimensional spaces. The problem of compositionality for such models concerns itself with how to produce distributional representations for larger units of text (such as a verb and its arguments) by composing the distributional representations of smaller units of text (such as individual words). This thesis focuses on a particular approach to this compositionality problem, namely using the categorical framework developed by Coecke, Sadrzadeh, and Clark, which combines syntactic analysis formalisms with distributional semantic representations of meaning to produce syntactically motivated composition operations. This thesis shows how this approach can be theoretically extended and practically implemented to produce concrete compositional distributional models of natural language semantics. It furthermore demonstrates that such models can perform on par with, or better than, other competing approaches in the field of natural language processing. There are three principal contributions to computational linguistics in this thesis. The first is to extend the DisCoCat framework on the syntactic front and semantic front, incorporating a number of syntactic analysis formalisms and providing learning procedures allowing for the generation of concrete compositional distributional models. The second contribution is to evaluate the models developed from the procedures presented here, showing that they outperform other compositional distributional models present in the literature. The third contribution is to show how using category theory to solve linguistic problems forms a sound basis for research, illustrated by examples of work on this topic, that also suggest directions for future research.
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Principe de réflexion MRP, propriétés d'arbres et grands cardinauxStrullu, Rémi 21 September 2012 (has links) (PDF)
Dans cette thèse, nous présentons les relations entre le principe de réflexion MRP introduit par Moore, les propriétés d'arbres généralisées ITP et ISP introduites par Weiß, ainsi que les propriétés square introduites par Jensen et développées par Schimmerling. Le résultat principal de cette thèse est que MRP+MA entraine ITP(λ, ω2) pour tout cardinal λ ≥ ω2. Ce résultat implique par conséquent que les méthodes actuelles pour prouver la consistance de MRP+MA nécessitent au moins l'existence d'un cardinal supercompact. Il s'avère que MRP seul ne suffit pas à démontrer ce résultat, et nous donnons la démonstration que MRP n'entraine pas la propriété d'arbre plus faible, à savoir TP(ω2, ω2). De plus MRP+MA n'entraine pas le principe d'arbre plus fort ISP(ω2, ω2). Enfin nous étudions les relations entre MRP et des versions faibles de square. Nous montrons que MRP implique la négation de square(λ, ω) et MRP+MA implique la négation de square(λ, ω1) pour tout λ ≥ ω2.
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