本論文主要研究中國第三方理財市場，並以第一家第三方理財公司諾亞財富(N 公司)為研究對象。因應中國經濟的崛起和發展，商業模式日新月異，金融市場也快速成長，其中財富管理市場更受到本土和國際金融業者的矚目，除了傳統銀行著力於發展財富管理業務，更出現各種創新模式的企業搶食市場大餅，第三方理財公司即是中國財富管理的創新案例，本論文由市場面、法規面和現行業者分析等不同構面探討第三方理財的發展歷史、未來前景和挑戰。 因應新常態下經濟模式轉換的挑戰，2015 年兩會上，國務院總理李克強在《政府工作報告》中指出要把“大眾創業、萬眾創新＂打造成推動中國經濟繼續前行的“雙引擎＂之一，傳統製造業全面升級轉型，提高附加價值，增快紅色供應鏈的崛起，金融也出現創業成功的案例，本論文研究對象諾亞財富是中國第三方理財的先驅，也是金融成功創業的案例，作者透過該公司的發展軌跡和轉型過程等層面，研究金融創業的成功關鍵因子，並運用 SWOT 等分析方法，探討諾亞財富面對目前中國快速改變的金融市場的優劣勢分析。

韓系銀行的限制主要是針對營業對象以及韓國企業貸款。事實上人民幣營業開放至今對當地消費者來說並沒那麼久，不過跟其他外國投資銀行比較起來競爭力仍然有所差距。 亞洲金融風暴時，銀行所受到的打擊比任何行業都大。特別是從1998年至2002年期間，金融業在中國的投資可說是完全沒有。當時國民銀行因無法留在中國市場而撤退了，直到2008年才又艱難地進駐。雖然在亞洲金融風暴後，製造業的投資額雖然減少了，然而投資仍有持續進行。這種現象代表韓國本身金融構造中不良問題的存在。 看韓國企業投資地區，以山東省的佔有率最高，接下來依序是江蘇省、北京市。金融業則是集中在北京與上海。會出現這樣的分布，雖然目前主要的顧客是韓國企業，但希望以後的投資業者為當地法人和零售金融市場。 韓國銀行業之所以必須優先進入中國市場並擴大之，是因為已有很多國內企業進入了中國市場。對以韓國企業為對象的企業貸款而言，這將會是一大優勢。此外，中國對外國銀行的限制越來越放鬆，如此一來，便能使營業活動擴大。同時，信用卡市場與房地產等零售金融市場成長的可能性也是值得期待的。 但必須再度強調，雖然這是個進入中國市場的大好機會，仍有部分地方需要留意的。儘管目前中國已經對外開放了，但本質上還是個社會主義的國家。正如同對政策上的經濟體制、政策及法案等部分也是必須要重視的。因此法律政策解釋專家跟金融專家一樣重要。韓國政府也在不斷努力改善並維持中國當地人民對韓國的印象。 目前韓系銀行進入中國市場看起來算是成功的。以韓國最大銀行國民銀行為例，雖然略嫌稍晚，但終於2008年設立了當地法人銀行。韓系銀行之中以當地法人形態出現的銀行，以同為韓系銀行為競爭對象，應該先不管營業收入，因為怕只是韓系銀行而成的紅海市場。所以目標是在與中國零售金融行業和其他外國大型銀行，並透過這樣的經驗累積，將來得以進出其他國際市場。 此外，台灣與韓國在金融方面的交流看起來是完全沒有的。台灣與韓國在互為競爭者的同時，又是合作的好夥伴，期望未來彼此間的研究協助將會更為熱絡。

This case is intended to be used in an International Business or Strategic Management course to introduce the topic of entry strategy development and evaluation. Victor Yang, founder and Senior Vice President of Strategy and Business Development at Enter Active Media International (EAM), must decide whether or not EAM should enter the China market and if so, work with the executive team to develop an entry strategy. EAM is a privately held company, headquartered in Singapore, which develops and distributes interactive solutions aimed at mobile phone service providers (SP). EAM’s solution, called “Genie” consists of in-store kiosks that are located in every SP’s retail outlet and provide information about service plans and handsets to customers without having to talk to a customer service representative (CSR). On the back end, Genie provides detailed usage and demographic statistics to SPs. Even though EAM has operated successfully in several countries in South East Asia, the Chinese market presents unique challenges. Telecommunications sectors in most South East Asian countries have evolved in a similar way, with government owned monopolies being opened to competition from the private sector. China’s telecommunications sector, however, has evolved in a different way. In China, Provincial Post and Telecommunication Authorities (PTA) independently operate telecommunication networks in every city, which means EAM has to negotiate individual contracts in every city. Intellectual Property (IP) protection is another source of concern for EAM. It is not clear when or even whether China will develop a world-class IP protection system. Several experts believe China will follow the same path as countries such as Japan, Korea and Taiwan, which developed solid IP protection systems as they started producing IP worth protecting. On the other hand, some experts argue that this will never happen, since most R&D efforts in China are aimed at creating derivative technologies in order to avoid paying royalties, not true innovation requiring protection. It is also unclear whether or not there is a demand for EAM’s services in China. Finally, Dr. Thomas Chou, Victor’s partner, had suggested that EAM provide its services as a website and find ways to generate revenue through online advertisement instead of using EAM’s current business model. Victor and the rest of the executive team agree that EAM will enter the China market at one point, but questions remain about the right business model and whether this is the right time. India, Latin America and Eastern Europe seem like safer bets for the time being. Should EAM enter the China market now? If so, what should be their strategy? These are the questions Victor is trying to answer during his trip to Taiwan to finalize a contract with Vibo Telecom, one of the Island’s 3G mobile service provider

第六代導演的特色眾多，其中具有後現代性的電影語言中，以婁燁、張元特別使人關注，他們在生活上叛逆的實踐、在電影語言中的大膽，都使他們的電影不容易在中國上映。 第五代影人的早期作品，訴說國族寓言的寫實風格，然而與制度交手的過程中，卻漸漸捲入了體制，而成為商業博大之作。第五代的轉變，會不會用以預測在六代的走向？ 沒有經歷過文革的第六代是其與前一代最明顯的區別，其養成的過程與西方的電影養分也有非常大的關係，本文除了提及理論的演變，也將談及同時具有商品、文化價值的電影，如何面對市場的考驗、權力性資本等挑戰。 最末，將提及當代最為關心的中國電影市場中，台灣電影可以扮演怎樣的角色。以及第六代的電影人才，將何去何從等問題。 / China’s Sixth Generation has a Postmodernity trend in their films. We take director Lou Ye and Zhangyuan for cases, looking into the reason of Postmodernity symbol in their films. Dealing with the authority is an important thing while making films in China, in this essay; we will introduce the market in China and the boundary of media authority. Early Fifths are more likely to shoot Art films while they became commercial one within decays. Next to the Fifth Generation Director s in China, the Sixth are facing an obstacle situation to be more than underground movie. Will the Sixth going on the same path of the Fifth?

「顧問式行銷」，也就是生產服務型企業成功的商業模式，主要為生產服務型企業可以善用公司資源、技術及產業資訊的優勢，診斷及引導客戶提出需求，並讓企業內部從不同的角度與面向來思考其策略行銷的方案，藉由執行提高客戶之競爭力的價值活動來促進雙贏的商業模式。

過去20餘年來，在「穩定壓倒一切」的思維邏輯下，中國特色的維穩體系顯著擴張，預示中國正步入維穩國家。維穩體系主要是處理改革、發展與穩定的關係，目的無外乎鞏固中共韌性威權。然而，既往學者從媒介控制角度研究中共威權統治，往往聚焦於改革與發展，漠視已成社會常態的維穩。本研究旨在彌補這一不足，並希望以群體性事件為觀察對象，檢視市場化媒體與維穩之間的統合與衝突。依框架包裹取徑，本文歸納出高壓維穩、開明維穩、官民互動、為民維權四種媒介框架與話語。研究結果發現，面對群體性事件，媒體分別扮演了黨國喉舌、監督者和公眾利益代言人的角色；媒介框架呈現出多元化特徵，但框架並非固定不變，相反潛藏著動態變化的可能；多元衝突的框架實際可以整合到更宏觀的信任與擁護政府的框架中。本研究的另一重要發現是，在嚴格新聞管制之下，媒體最常見的框架建構是開明維穩，表明市場化媒體服從維穩需要仍是主流。這一研究結果在一定程度上解釋了市場化媒體如何鞏固中共威權統治。 / Over the past two decades, the systematic stability maintenance apparatus has expanded dramatically under the logic of “stability overrides everything”, which indicates that China is turning into a security state. The operation of Stability Maintenance mainly deals with the relationship between reform, development and stability. The purpose is nothing less than strengthening the CCP’s resilient authoritarianism. However, Stability Maintenance has been ignored when researchers who study China’s authoritarian rule from the perspective of media control paid much attention to the reform and development. Choosing mass incidents as case study, this paper aims to cover the shortage mentioned above, and examines the relationship between market-oriented media and Stability Maintenance. By taking framing package approach, this paper showed that mass incidents were framed as one of the following: coercion, enlightened coercion, official-civil interaction, and legal rights safeguarding. This study found that market-oriented media played different roles as party-state mouthpiece, supervisors and spokesperson for the public interest. It also showed that the pluralistic frames of mass incidents actually can be integrated into a broader pro-government frame. More important, enlightened coercion became the most common frame under tight news censorship. It indicated that market-oriented media subjected to the necessity of Stability Maintenance is still the mainstream for media coverage on mass incidents. To a certain extent this result explained how market-oriented media sustain the CCP’s authoritarian rule.